Haku

The purpose of the study is to help companies understand, how blockchain technology, and specifically NFTs, will revolutionize the future of business, as well as to develop a universal NFT implementation strategy. Specifically, ...

The current study aimed at examining the factors determining consumer’s online buying decisions of household appliances of consumers in Ho Chi Minh City in Vietnam and their degree of influence. In order to obtain research ...

The thesis aims to build an omnichannel marketing plan for the high-end company – Addcomposites Oy. Addcomposites Oy is a start-up in Espoo, Finland which focuses on automated solutions for composites manufacturing in a ...

The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...

The study is devoted to the consideration of AI in marketing theory and marketing practice. The relevance of this work can be explained not only by the growing investment in the development of artificial intelligence, and ...

The purpose of this thesis was to find out the main differences between the Finnish and Colombian business market and national culture and provide information for Finnish companies interested on expanding their business ...

The study was on the ready-to-wear clothing industry in Bangladesh in order to deter-mine what kinds of commercial opportunities are available to business people who want to launch a new company and satisfy the requirements ...

The primary objective of this thesis was to find out the elements that a successful video game has. The purpose was to understand four elements: gameplay, character development, storytelling, and marketing in the process ...

Immigrant entrepreneurship has a significant positive impact on a country's economy and global competitiveness. Immigrants are more likely to be entrepreneurs than their native counterparts. This research was motivated by ...

The purpose of this study is to analyze the effects of leadership on retention. The study attempts to answer the question “How does leadership affect retention?” followed by the subquestions “What leadership styles are ...