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Suggestions on consumer sales promotional techniques for Vietnamese restaurants in the Helsinki area
(2021)
In the background of severe competition among various Vietnamese restaurants and the diverse dining cuisines in Helsinki's food and beverage sector, this thesis proposes a number of consumer promotion techniques to help ...
The influence of green marketing on the customers' behavior and decision making
(2021)
The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...
Creating a customer-driven marketing strategy : case company: Streamauto Oy
(2022)
The company achieves good results of marketing activity through the use of new marketing tools and approaches. An important role in this process plays the analysis of the marketing environment and the current marketing ...
Creating marketing strategy for the clothing brand in Finland
(2021)
During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ...
Entering the Finnish car market : case: VinFast electric cars
(2022)
Electric vehicles are a technology that will replace traditional internal combustion engine vehicles. It reduces the amount of carbon dioxide released into the atmosphere. BEV batteries are one of the batteries that vehicle ...
Building long-term customer relationship by developing loyalty program in a creative way : case company: Debis
(2018)
The aim of the study was to implement a customer loyalty program in a creative way for the case company. Customers are the main financial asset for companies, and customer retention costs less than acquiring new clients. ...
Tiktok influencer marketing as a marketing tool for cosmetic industry to attract generation Z
(2022)
Marketing strategies that make use of social media influencers and the emergence of social media platforms have been increasingly common in recent years, particularly in the beauty products sector. Because of the availability ...
The impact of the pandemic on the event management industry in Finland : changes in strategic management during and after the pandemic
(2022)
The following study illustrates research on the impact of the COVID-19 pandemic on the event management industry in Finland. The pandemic restrictions imposed by the Finnish government had been greatly affecting the ...
Providing the marketing mix through the analysis of historical data: case: Divvy
(2021)
There is no denying the impact that data has on the functioning of society and business today. Data provides insights to suppliers, especially through historical data. Therefore, through this thesis, it will clearly analyze ...
Personalized content in approaching Vietnamese Gen Z customers : an approach of inbound marketing method in creating content
(2021)
In the context that most companies apply a one-size-fits-all content strategy to their audiences, content personalization has become a new trend that serves individual interests and needs more effectively. The thesis aims ...







