Haku

This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...

The aim of the thesis was to investigate the feasibility of establishing a sustainable farm business in Dhaka, Bangladesh. The thesis aimed to identify the key factors that contribute to the success of sustainable farm ...

The new digital marketing environment has increased brands’ competition on consumers’ attention, requiring different strategical approaches to marketing informed by data. Huge amounts of brand messages are daily ignored ...

This study originates from the author’s interest in exploring how younger generations navigate their lives on social media and in reality. Influencers play a significant role in pressuring Millennials and Gen Z to embrace ...

In this thesis, the main objective is to conduct an analysis of the trends that have a significant influence on the consumer behavior of Generation Z representatives in Kyrgyzstan. The goal of this research is to explore ...

DNA Plc. is a telecommunication company that has served around Finland since 2000. The company has provided mobile operation and network services and distributed digital devices around these services. Three research findings ...

The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ...

The popularity of consuming single-use cups in coffee shops poses a pressing environmental challenge. The "Bring Your Own Cup" (BYOC) campaign has been introduced in this study as a solution to this problem. The research ...

The thesis work studied the budgeting of a non-profit educational organisation with an example company. The main objective was to create a next year budget for the case company, while trying to improve the budgeting process ...

The goals of the research was to achieve a practical, local in-store marketing plan for a fast food restaurant Fresh!Burger, owned by the company Kärkkäinen Oy. The company didn’t have a previous in-depth marketing plan ...