Haku

The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...

The objective of the study was to conduct consumer research among users of the case company. Research aims to identify what influence consumer behaviour has on marketing activities and how to use the consumer research to ...

Bitcoin is a cryptocurrency whose unique features have made it helpful in improving people’s lives for the better. Thanks to its decentralized nature, Bitcoin allows its users to transact and store wealth without the ...

In many aspects, the ongoing COVID-19 pandemic has had an unprecedented impact on the world economy. Preventive measures were mostly motivated by the avoidance of human interaction, such as lockdowns or social distance ...

The purpose of the thesis was to find out how digitalization has affected and is affecting the jobs in the banking industry. Digitalization is affecting businesses more and more every day, and it will have an impact ...

During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ...

The present study encompasses two major aims: 1) To discover the role of emotional intelligence while leading through an organisational change 2) To design an appealing guide on EI that can be used by leaders within Finland ...

The thesis work studied the connection between sustainability and profitability of a business enterprise. To approach the answer to the research question, the thesis report focused on the non-alcoholic beverage industry ...

The objective of the thesis was to find out what is the leadership style in the department “X” of the “TGC-1” company, and to understand what impact this leadership style and work atmosphere have on the employees’ psychological ...

The main purpose of this study is to identify and analyse the impact of Industry 4.0 and the related technologies on the Supply Chain Management as well as to provide recommendations for the Small and Medium sized enterprises. ...