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Ethics and influencers in Russia : what do users expect from bloggers’ advertising on Instagram?
(2021)
Influencer marketing in Instagram has become a powerful form of social media marketing in recent years in Russia. This allows companies and brands to promote their products to the loyal audiences of the influencers and, ...
The significance of a product's name, price, and image in digital marketing : Google shopping
(2022)
The thesis examined how a product's title, price, and image affect click-thought rate conversion rate and impressions obtained through Google shopping. The first step aimed to obtain a thorough knowledge of the problem and ...
Theatre as part of the experience economy
(2021)
The thesis researches the role of theatre as part of the experience economy and justifies the creation of a new theatre venture in Finland. The thesis scope is to analyse the business side of the theatre to understand and ...
The impact of the digital era on marketing in the music business industry
(2021)
The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities ...
Entering the Finnish food market : case: authentic Korean barbeque concept
(2021)
The trend of Korean culture is caused by the new music and cuisine. Due to the trendiness of Korean culture around the globe. Authentic Korean barbecue can be found in many countries. Yet it has not reached the Finnish ...
Sponsorship in Motocross : the event sponsorship analysis – AMA supercross championship and event-fit model
(2022)
Motocross is one of the most challenging sports in the world. And sponsorship plays an essential role in the sport.
This research was focused on analyzing the motocross industry by studying marketing and event-sponsor ...
Indoor activities in Lahti : business idea and marketing plan for a minigolf course
(2022)
The main goal of the thesis was to create a light business and marketing plan for indoor activity in the Lahti area and to find out whether or not it would be profitable. Theoretical parts of the business plan were supported ...
Developing an effective email marketing strategy through a newsletter for the case company - Jalofoods
(2021)
Covid-19 pandemic has shut down the whole world and affected businesses. Communicating with customers has become more important than ever. Email is still one of the best marketing tools to communicate and engage with ...
Business-to-Business omnichannel marketing plan for high-end company : case company: Addcomposites Oy
(2022)
The thesis aims to build an omnichannel marketing plan for the high-end company – Addcomposites Oy. Addcomposites Oy is a start-up in Espoo, Finland which focuses on automated solutions for composites manufacturing in a ...
Market penetration of digital products and services : case company: KONE Corporation
(2022)
The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...







