Haku

The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...

Customer relationship management (CRM) is a comprehensive approach to relationship management that focuses on customer retention and engagement. This thesis gives an understanding of the influence of customer relationship ...

This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ...

As a film photographer, the author has experienced dynamic changes within the film photography community and also the market. The Vietnamese film photography market in recent year has seen dramatic changes, however, a ...

The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ...

Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...

The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...

The thesis focuses on studying the characteristics of Finland as a country and target market for the internationalization of Tutto Piccolo and the analysis of the most viable entry mode for the case company. Tutto Piccolo ...

In this thesis, the definition and steps for drawing up a marketing strategy are given. A situational analysis was carried out for the case company, as well as the analysis of competitors and competition environment, ...

Third-party payments have become popular in China as technology advances, and they are impacting how people pay. There is also the reality that the economy of China is quickly expanding, and an increasing number of Chinese ...