Haku

Companies of all sectors and industries have started to pay more attention to customer experience in their operations and strategic choices. Several studies identify good customer experience to increase the number of ...

There is no denying the impact that data has on the functioning of society and business today. Data provides insights to suppliers, especially through historical data. Therefore, through this thesis, it will clearly analyze ...

In today’s globalized world, standardized advertising campaigns have become increasingly common. Consequently, many global campaigns lack important components of the receiving culture, thus inflicting in less effective ...

Investing is an important skill to learn early on, it can improve personal finances and budgeting. In addition to the traditional forms of investing, such as stocks, bonds and various funds, there are also more recent forms ...

In the context that most companies apply a one-size-fits-all content strategy to their audiences, content personalization has become a new trend that serves individual interests and needs more effectively. The thesis aims ...

Influencer marketing in Instagram has become a powerful form of social media marketing in recent years in Russia. This allows companies and brands to promote their products to the loyal audiences of the influencers and, ...

This thesis work is connected with International Business and Educational field. The main purpose was to find out the most important challenges for foreigners studying abroad. First of all, different international programs ...

Since making a big hit in Japan, Uniqlo, a famous global brand, has become more and more popular worldwide. Realizing Finland is an untapped market for Uniqlo’s products, the authors' research to figure out the potentialities ...

A sauna is a form of dry steam bath that originated in Finland. Nowadays, sauna has become popular all over the world. Zenestar company with its wellness concept wants to diversify the functions of the traditional sauna. ...

The thesis researches the role of theatre as part of the experience economy and justifies the creation of a new theatre venture in Finland. The thesis scope is to analyse the business side of the theatre to understand and ...