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Entering the Finnish food and beverage market : case company Phuc Long Coffee & Tea
(2022)
The Phuc Long Coffee & Tea brand is well-known throughout Asia, and it has gained iconic status in Vietnam. They are constantly pursuing expansion of their product ranges and brand names into international markets. The ...
Marketing Plan : case: Company X
(2022)
The purpose of this thesis was to create a marketing plan for Company X, which works in sports analytics. In the marketing plan, the current market space is being inspected, as well as the marketing opportunities Company ...
An analysis of UNIQLO’s content marketing strategy toward Gen Z
(2022)
The study aims to analyze the content marketing strategy of a sustainable fashion brand UNIQLO, in which the “Why” for purchasing sustainable products among young adults from 18 to 24 will be emphasized. Based on fixed ...
How to launch a successful informational product which will create value for society?
(2022)
The primary purpose of the research was to analyze and understand informational business and its products – the particular qualities and what value such products can bring to its customers and society as a whole. Moreover, ...
Developing sports marketing in Finland : case: Urheiluverkosto.fi
(2022)
The purpose of the study was to analyse developing sports marketing in Finland by examining the sports industry in general in to answer the research question “How can sports marketing develop and how can Urheiluverkosto.fi ...
Development plan of report tool for involved parties in Project Logistics: Hacklin Logistics Oy
(2022)
Forwarding is closely associated with logistics services have historically been the foundation of international trade. Submitted items are delivered to the intended recipient in line worldwide and contracts at the proper ...
Motivations of foreign entrepreneurs to establish a business in Finland
(2022)
The present study examines the elements that drive non-Finnish residents to establish a working start-up, while comparing and contrasting the said determinants with the current business environment in Finland. The first ...
Benefits of ERP system usage for shipment booking process : case study: Stora Enso Oyj
(2022)
The thesis is focusing on the enterprise resource planning system usage for shipment booking execution. The aim of the thesis is to identify the benefits that the use of enterprise resource planning system can bring to the ...
Optimizing warehouse workflow : using head-mounted AR technologies (smart glasses) to optimize workflow in Finnish warehouses
(2022)
The traditional warehouse process is full of inefficiencies that can negatively affect the speed of the process as well as overhead costs for companies. During the study, 5 main issues were found with the traditional ...
The role and impact of information communication technology in developing marketing activities in small enterprises
(2022)
Enterprises are constantly developing in a changing and dynamic environment, one of the main reasons is the widespread of information and communication technology in every aspect. The impact of digital transformation on ...







