Haku

With the development of technology and the rise of information technology. Digital marketing has evolved and opened numerous opportunities for marketers to explore and improve. Businesses can use digital marketing to promote ...

The entry decision into a foreign market involves research and decision making. How the target customer group will respond to the key value elements offered by a product or service is a crucial step for research to decide ...

The study delves into the transformative impact of electronic invoicing (e-invoicing) within the logistics sector, aiming to assess its effects on cost reduction and operational efficiency. The primary objective of the ...

Koi Thé is a known milk tea brand that originated in Taiwan and has gained significant popularity across various regions in Asia. Moreover, Finland presents itself as a favorable market for the products and services offered ...

The goal of the research is to identify the potential prospects of HR-brand and to determine the necessity of using this strategy for the case company. The relevance of this topic stands on the increasing connection of ...

Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ...

Both company and industry analysis together can provide insight into the sources of industry revenue growth and competitors' market shares and, therefore, the future of top growth and final profit of a company. By conducting ...

In February 2022 Russia launched its illegal and unjustified invasion of Ukraine. EU has imposed massive sanctions against Russia and in response, Russia has restricted its energy supplies to Europe. The situation has led ...

This research aims to better understand the elements that impact people's decisions to utilise ride-sharing applications. The study uses a sample of 103 participants from a large population to analyse the identified factors. ...

The thesis has the objective of studying the concept of EU-taxonomy and carry out an analysis of its impact on lending practices for companies. It aims to provide valuable information for stakeholders working in the field. ...