Haku

In the thesis, it was figured out how to increase customer loyalty with the help of innovations in the loyalty program. The thesis clearly traces the obsolescence of loyalty programs of several Finnish banks, as well as ...

The goal of this study is to develop an orientation plan for customer service department, Helpdesk, for a case company. The thesis focuses on how to develop an orientation plan that will ensure a sufficient level of customer ...

In recent years, the fast expansion of restaurant operations has posed several obstacles to creating successful marketing tactics when targeting prospective client groups. To develop a reasonable digital marketing strategy, ...

The topic of the thesis is customer onboarding as a personal and real-time service. Previous research, customer success frameworks and key subjects are presented as the theoretical framework. The main objective of the ...

The commissioning company for the thesis is Cerviisi Oy. The idea concerns the business of the subsidiary Nordic Vibes, tourism services. Nordic Vibes conducts its business in Finland but is aimed at the international ...

The aim of this thesis is to provide events sales improvements for the selling process of MultiMedia JSC. MultiMedia JSC is an event production and organizing company whose products vary from Modeling and Fashion event ...

With the significant increase in social media speed, business is now aware of applying social media in developing business, especially in supporting the understanding of e-consumer behaviours. E-consumer behaviours are ...

The purpose of this study is to identify the factors that affect the decision to use an e-wallet and the relationships between these factors. The theoretical model for the study is based on a prior developed model in 2003, ...

Companies have shifted into more customer-oriented thinking and customer experience is being applied more into business models. Due to the increasing numbers of international students moving to Lahti, it is important for ...

Thesis work’s objectives focus on ways of becoming an online small business entrepreneur in Finland. The research supporting the business plan creation has studied current entrepreneurship challenges, business plan types, ...