Haku
Viitteet 81-90 / 117
An analysis of UNIQLO’s content marketing strategy toward Gen Z
(2022)
The study aims to analyze the content marketing strategy of a sustainable fashion brand UNIQLO, in which the “Why” for purchasing sustainable products among young adults from 18 to 24 will be emphasized. Based on fixed ...
How to launch a successful informational product which will create value for society?
(2022)
The primary purpose of the research was to analyze and understand informational business and its products – the particular qualities and what value such products can bring to its customers and society as a whole. Moreover, ...
Developing sports marketing in Finland : case: Urheiluverkosto.fi
(2022)
The purpose of the study was to analyse developing sports marketing in Finland by examining the sports industry in general in to answer the research question “How can sports marketing develop and how can Urheiluverkosto.fi ...
The role and impact of information communication technology in developing marketing activities in small enterprises
(2022)
Enterprises are constantly developing in a changing and dynamic environment, one of the main reasons is the widespread of information and communication technology in every aspect. The impact of digital transformation on ...
Increasing Bank Customers’ Loyalty through Innovative Loyalty Programs
(2022)
In the thesis, it was figured out how to increase customer loyalty with the help of innovations in the loyalty program. The thesis clearly traces the obsolescence of loyalty programs of several Finnish banks, as well as ...
Digital marketing plan for a restaurant : case: Restaurant X in Helsinki, Finland
(2022)
In recent years, the fast expansion of restaurant operations has posed several obstacles to creating successful marketing tactics when targeting prospective client groups. To develop a reasonable digital marketing strategy, ...
The impact of social media on generation z's decisions in choosing travel destinations
(2023)
Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...
Alternative sales solutions for an event production agency during the Covid-19 outbreak : case company MultiMedia JSC
(2022)
The aim of this thesis is to provide events sales improvements for the selling process of MultiMedia JSC. MultiMedia JSC is an event production and organizing company whose products vary from Modeling and Fashion event ...
Green consumerism : the buying behaviour of late millennials and gen z in the German non-alcoholic beverage industry
(2021)
The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ...
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...







