Haku

Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...

The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...

Our planet is becoming worse every day and global warming has always been a topic of interest in recent years. In the summer of 2020, The European Union (EU) gave a guideline for manufacturing carbon-free energy by 2050. ...

The research aimed to discover the current state of e-commerce in rural Vietnam and identify potential solutions for attracting customers. In addition, the study attempted to identify the challenges and opportunities of ...

The popularity of Fintech in recent years has helped SMEs in so many ways. SMEs use this Fintech to process payments and access loans. Some of this fintech give SMEs some tools to grow their business. SMEs are the source ...

The objective of the thesis was to develop a social media marketing plan for an indie game based on the Social Media Planning Cycle model. The chosen indie game was The Forgotten Guardians mobile game by Brakesoft. The ...

This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ...

The purpose of the study was to measure the quality of the 2018 to 2022 CSR reports of UPM, Stora Enso, and Metsä Group. The study attempts to answer the research's main question, “How do the case companies disclose their ...

As digital and social media applications have risen, there are growing opportunities for people who want to work flexibly doing gigs. The thesis explores how important self-leadership is for improving the well-being of gig ...

The purpose of the thesis was to research female entrepreneurs in Finland operating in the digital business field and identify their key success factors. Additionally, the goal was to get a better understanding of digital ...