Haku

The world is constantly changing in terms of people, environment, society, politics. The pandemic is still complicated on a global scale, affecting many economic sectors. Many businesses need to have a constant rotation ...

In the background of severe competition among various Vietnamese restaurants and the diverse dining cuisines in Helsinki's food and beverage sector, this thesis proposes a number of consumer promotion techniques to help ...

The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...

During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ...

There is no denying the impact that data has on the functioning of society and business today. Data provides insights to suppliers, especially through historical data. Therefore, through this thesis, it will clearly analyze ...

In the context that most companies apply a one-size-fits-all content strategy to their audiences, content personalization has become a new trend that serves individual interests and needs more effectively. The thesis aims ...

Influencer marketing in Instagram has become a powerful form of social media marketing in recent years in Russia. This allows companies and brands to promote their products to the loyal audiences of the influencers and, ...

The thesis researches the role of theatre as part of the experience economy and justifies the creation of a new theatre venture in Finland. The thesis scope is to analyse the business side of the theatre to understand and ...

The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities ...

The trend of Korean culture is caused by the new music and cuisine. Due to the trendiness of Korean culture around the globe. Authentic Korean barbecue can be found in many countries. Yet it has not reached the Finnish ...