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The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)
The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector.
The data for this thesis was collected ...
Global marketing research for an innovative wellness company : Case Zenestar
(2020)
The wellness industry is witnessing rapid growth and its customers are constantly looking for new products and services to improve their physical and mental health. Finnish saunas are well-known around the world along with ...
Entering the Finnish food and beverage market : Case company: Gong Cha bubble tea brand
(2020)
Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ...
Trust between a customer and a supplier in business-to-business relationships : environmental technology business
(2020)
Environmental technology suppliers represent business-to-business machinery industry which is gaining interest also in the public domain. Customers operate in variety business areas that suppliers need to adapt to. This ...
Banking personnel 's experiences on a bank's organizational and operational change: Case company Bank X
(2020)
The thesis was done in cooperation with Bank X. The thesis was implemented to find
out how the employees of Bank X experienced the organizational and operational
changes done at Bank X’s five banking offices in a specific ...
Social media marketing and growth study for an esports and gaming business: Case Company X.
(2020)
Tämän opinnäytetyön aiheena on sosiaalisen median markkinointi, sekä kehitysehdo-tuksien teko e-urheilu ja peli yritykselle. Toinen opinnäytetyön kirjoittajista on suorittanut työharjoittelun kohdeyrityksessä, jonka ...
Orientation Programme for Exchange Students Finnish Student´s Expectations and Experiences
(2020)
Tämän päättötyön tarkoitus on tutkia Suomalaisten opiskelijoiden odotuksia ja kokemuksia orientaatiosta, kun he menevät vaihto-oppilaaksi ammattikorkeakouluun ulkomaille. Esim. orientaation pituus ja sisältö, sekä miten ...
Business Plan for a Healthy Food Restaurant in Lappeenranta
(2020)
The objective of this thesis was to explore the essential parts of business plan and implement thisknowledge in writting a Business plan for healthy food restaurant located in Lappeenranta. The proper business plan is a ...
Advertising To LGBTQ+ : Case company : H&M
(2020)
This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ...
Leadership styles in multicultural team : case: Company X, Finland
(2020)
Organizations are changing on a daily basis, globally. When the employees from different cultural backgrounds are put to work together then it can be productive as well as challenges to the organization. So, it is also a ...









