Haku

The utilization of artificial intelligence (AI) technology has become more widespread in multiple sectors during the 2020’s. One such industry that has seen significant benefits from AI technology is the advertising agency ...

The aim of the thesis was to explore brand management in the E-sports industry. The primary objectives were to identify key branding principles, evaluate their application in the E-sports context, and provide recommendations ...

Considering how self-aware and selective today's consumers are about their purchases, it is critical to com-prehend all the different aspects affecting their purchasing behaviour. It is important to keep in mind that ...

This thesis aimed to develop a comprehensive digital marketing plan for the Neptune Project. The goal was to recognize the transformative power of digital media in enhancing the visibility and engagement of environmental ...

The aim of the thesis was to conduct a comprehensive analysis of marketing strategies to enhance brand awareness of the Wellness Center of Savonia University of Applied Sciences and to improve customer satisfaction with ...

The aim of the thesis was to explore the social media engagement and partnership-building strategies used by KuPS Football Club. For teams such as KuPS, looking to increase revenue streams and fan interaction, it is ...

This thesis dove inside the interesting world of live streaming on Twitch.tv and the possibility of making it a career. Live streaming is a relatively new social media phenomenon at least to majority of social media users. ...

The aim of this thesis was to create a marketing plan for Savon Varaosa ja Tarvike Oy. The commissioner of the thesis operates in retail of car spare parts and accessories. In addition to car spare parts, the company sells ...

Luxury travel has evolved significantly over time, adapting to changes in society, technology, and individual preferences. What was once a privilege for the elite and ultra-wealthy has become more accessible to a broader ...

The thesis "Future of Tourism in Bangladesh: A Study on how to Attract Finnish visitors to Choose Bangladesh as a Holiday Destination" aims to investigate the potential for the Bangladeshi economy to benefit from the tourism ...