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Influencer Marketing in TikTok
(2023)
The main objective of this thesis is to produce development ideas for commissioning company, Monochrome, on how to create efficient and functional TikTok influencer marketing. The use of social media is commonplace, as is ...
Future of tourism in Bangladesh: a study on how to attract Finnish visitors to choose Bangladesh as a holiday destination
(2023)
The thesis "Future of Tourism in Bangladesh: A Study on how to Attract Finnish visitors to Choose Bangladesh as a Holiday Destination" aims to investigate the potential for the Bangladeshi economy to benefit from the tourism ...
How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
(2023)
The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...
Marketing for Scandia World Travel, Inc. Luxury Segment
(2024)
Luxury travel has evolved significantly over time, adapting to changes in society, technology, and individual preferences. What was once a privilege for the elite and ultra-wealthy has become more accessible to a broader ...
Event Branding Framework Development: Studying the Possibilities of Introducing Trademark in Event Management Business to the Scandinavian Market
(2021)
The aim of this thesis was to discover the basics of branding and its components. Furthermore, the purpose was to employ branding elements in the event management field. The investigation was made for new com-panies to ...
B2C Marketing Approach from a B2B Company: Research on Potential of Digital Communication Channels
(2022)
This thesis project was focused on studying the potential of the B2C marketing communication channel approach within a B2B company; the main goal was set to select a suitable digital marketing communication channel for the ...
Marketing development plan for Restaurant Krouvi
(2022)
The primary objective of this thesis project was to study and develop Restaurant Krouvi’s marketing operations. Marketing is a vital concept in strategic planning of business. The client company does not have a strategic ...
Digital marketing communication and its effect on the young women’s self-esteem
(2023)
The study aimed to investigate the impact of digital media communication on young women's self-esteem. Businesses and brands use digital media to communicate with their target audience and potentially convert them into ...
HOW TO PROMOTE THE CHINESE TRADITIONAL CLOTHING BRAND TO GO INTO THE FRENCH MARKET?
(2022)
In an environment of increasing business competition, brand marketing has become an unavoidable choice for the Hanfu industry to gain a competitive edge. The objective of the present thesis was to create a new brand marketing ...
Marketing plan for Korpi Group
(2022)
Opinnäytetyöni tarkoituksena oli luoda matkailu- ja ravintola-alalla operoivalle toimeksiantajalle markkinointisuunnitelma. Tutkimuksessa käytettiin pohjana sekä tekijän omia havaintoja että onlinekyselyä, jonka pohjalta ...


