Haku

The main objective of this thesis is to produce development ideas for commissioning company, Monochrome, on how to create efficient and functional TikTok influencer marketing. The use of social media is commonplace, as is ...

Tertiary institutions in Finland are making efforts to internationalize their study programs. The implication of this is that these institutions would need to market these institutions and course curriculum to international ...

The study aimed to investigate the impact of digital media communication on young women's self-esteem. Businesses and brands use digital media to communicate with their target audience and potentially convert them into ...

The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...

In the contemporary landscape, the proliferation of the internet and the advent of Innovation 4.0 have renered online shopping a pressing concern. The rapid growth of e-commerce has transformed the way products and brands ...

The goal of this thesis was to do research on Nike SB's marketing communication, and its various strategies. This subject was chosen in order to understand how a sub-brand from a company could accomplished the strategy in ...

In the last 20 years, the digital environment has improved and affected the process of marketing in most lines of industry. The marketing process has moved into online mode with the help of modern technologies. Moreover, ...

This thesis took a dive into the vast world of social media to discover how football clubs utilize it as a tool for marketing purposes. Social media environment evolves and changes rapidly, and that is why new researches ...

The purpose of this thesis is to study marketing practices related to electric vehicles Volkswagen, in a context of global environmental concerns and their impact on the consumer. During this study we will try to ...

The Title of thesis was “Marketing plan for Sheesha Café”. The aim of the thesis was to develop a marketing plan for Sheesha Cafe in Finland. The marketing plan and the analysis that needs to be done are covered in depth ...