Haku

The main objective of this thesis was to investigate how social media influencers impact Savonia University of Applied Sciences students’ purchasing decisions. The aim was to analyze Instagram and TikTok influencers and ...

Social media marketing offers businesses great opportunities for promoting their products as well as connecting with customers. The effectiveness in social media requires advance preparation and monitoring of marketing ...

The objective of this thesis project was firstly to broaden the writer's knowledge about social media marketing and, secondly, to implement a social media strategy for The Student Union of Savonia University of Applied ...

The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...

The primary objective of this thesis project was to study and develop Restaurant Krouvi’s marketing operations. Marketing is a vital concept in strategic planning of business. The client company does not have a strategic ...

This study was commissioned by RBL Labs, a game studio that designs and releases games about Non-fungible token (NFT). While the company is active on some digital channels, it does not have a long-term social media strategy. ...

This thesis focused on the development of new strategies for social media content and their implementation on the exhibition “Koiran Paras Ystävä” (Dog’s Best Friend) in VB Photography Centre in Kuopio. The primary goal ...

The thesis focuses on development of employer image and its effect on the case company’s talent acquisition. The objective was to examine if FinVector Oy’s activities towards developing a more significant employer image ...

This thesis project was implemented to deepen the author’s understanding of the topic of influencers, with a further aim to facilitate the general public’s understanding of what and who are influencers, what exactly is ...