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The Rise of Influencers : And The Importance of Them in Marketing And PR
(2019)
This thesis project was implemented to deepen the author’s understanding of the topic of influencers, with a further aim to facilitate the general public’s understanding of what and who are influencers, what exactly is ...
Importance of Emotional Intelligence for Contemporary Salespeople
(2019)
Old operating models for businesses are no longer working in a constantly developing world. Nowadays pressuring business culture makes social skills more crucial than ever. In addition, salespeople are not only expected ...
Re-shaping the strategic direction of Kuopio Entrepreneurship Society
(2019)
The purpose of this thesis was to develop the strategic foundation of Kuopio Entrepreneurship Society (Kuopio ES) by defining its core values, mission, vision and long-term objectives. Moreover, this thesis aimed at tackling ...
BUSINESS IDEA DEVELOPMENT: Scandinavian style coffee shop in Vietnam
(2019)
Vietnam has a long history with a diverse and beautiful culture, attracting a lot of foreign tourists to come and explore this exotic land. Vietnamese coffee has a strong and fascinating taste that can satisfy most coffee ...
Influencer Marketing: Personalities Over Billboards
(2019)
The main objective of the thesis is to provide HuHu People Oy, a social media marketing company, a
thorough overview of influencer marketing and aid in exploring the potential of the said form of marketing
from a service ...
WHAT IS THE FUTURE WAY OF AUTOMOBILE CONSUPTION?
(2019)
In the Thesis, the subject is about the evolution of the automobile market.
The industry is today a key to the society in term of utility but also about the social link.
The Thesis is inspiring by the current evolution ...
From an Idea to Business Concept: Research Development Case Study Kuunvalo
(2019)
The diminishing number of art galleries at Northern Savo region is affects the possibilities of amateur photographers to gain recognition and present or sell their work. Exhibition Director of VB Photographic Centre, an ...
Strategy Implementation in Small-Sized Company
(Savonia-ammattikorkeakoulu, 2018)
The purpose of this thesis was to clarify and implement the strategy to Company X. The author felt the topic was needed in the Company X, since there was no strategy implemented before. The focus was in strategy and ...
Humor is Serious Business : Humor in Advertising
(Savonia-ammattikorkeakoulu, 2018)
Humor in advertising is one way for companies to create attention around their brands or products. The objective of the thesis was examine the power of humorous advertisement to a consumer´s memory recall, to test differences ...
Tequilas del Señor S.A. de C.V. - Entry Strategy to the Finnish Market
(Savonia-ammattikorkeakoulu, 2018)
The objective of this thesis was to provide Tequilas del Señor, a tequila producing company, an entry strategy to the Finnish market. The research aimed to discover the consumption levels of alcohol and Tequila in the ...









