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Digital Marketing Plan for the Neptune Project
(2024)
This thesis aimed to develop a comprehensive digital marketing plan for the Neptune Project. The goal was to recognize the transformative power of digital media in enhancing the visibility and engagement of environmental ...
An exploration of international and Finnish students' online shopping behavior
(2024)
The primary objective of this thesis was to explore the online shopping behavior among International and Finnish students in Kuopio. The purpose of the study was to understand their preferences, decision-making process, ...
Cultural Diversity at Workplace
(2024)
The goal of the thesis was to study the impacts of cultural diversity on workplace environments, emphasizing the benefits and challenges associated with diverse organizational backgrounds. Conducted in partnership with RTK ...
Marketing Strategies to Enhance Brand Awareness and Customer Satisfaction: Wellness Center at Savonia University of Applied Sciences
(2024)
The aim of the thesis was to conduct a comprehensive analysis of marketing strategies to enhance brand awareness of the Wellness Center of Savonia University of Applied Sciences and to improve customer satisfaction with ...
The Challenges Finnish Timber Firms Might Encounter when Entering the Nigerian Market
(2024)
The aim of this study was to analyze the challenges Finnish timber firms might encounter when entering the Nigerian market. The aim was to recommend strategies for a successful market entry into the Nigerian timber market. ...
Exploring Social Media Metrics and Sponsorship Relationships of KuPS Football Club
(2024)
The aim of the thesis was to explore the social media engagement and partnership-building strategies used by KuPS Football Club. For teams such as KuPS, looking to increase revenue streams and fan interaction, it is ...
Using Disruptive Innovation to Create Competitive Advantage
(2024)
The aim of the thesis was to explain the concepts of innovation and competitive advantage and research details about disruptive innovation and its functions in different markets and sectors. Another goal was to investigate ...
Optimizing revenue on Twitch
(2024)
This thesis dove inside the interesting world of live streaming on Twitch.tv and the possibility of making it a career. Live streaming is a relatively new social media phenomenon at least to majority of social media users. ...
Business Culture and Intercultural Communication in Bilateral Trade Relations: Italy and Finland
(2024)
The aim of the study was to introduce, research and understand the role and importance of business culture and intercultural dynamics when forming and developing bilateral trade relations. The purpose of the thesis was to ...
Adaptation Process of KuPS Foreign Football Players
(2024)
The aim of the thesis was to explore the intricate dynamics of adaptation in the context of professional sports, with specific focus on football team Kuopion Palloseura Oy (KuPS). The thesis aimed to study the nature of ...





