Haku

The main purpose of the current paper was to study and analyze the role of brand in consumer behavior. In fact, although intangible, brand seemed what mostly can influence our decisions during a purchasing process. Moreover, ...

The purpose of the thesis was to introduce internationalization of an SME including motives and risks of new market entry, as well as describing the steps of a target market selection and presenting different operational ...

The thesis concentrates on investigating and describing the current situation of integrity marketing in technology-based SMEs in Anhui, and attempting to explore the principles of integrity marketing. The objective is to ...

This thesis will introduce the internationalization process, and place an extra importance on expanding the business activity to new markets and conducting market researches as well as on familiarizing the export process ...

The main objective of the paper was to support the customer relationship management (CRM) strategy development of the County Carlow Chamber of Commerce (CCCOC). The focus of the study was on assisting the case organisation ...