Haku

Nowadays people pay more and more attention to health issues. Many believe in the influences of food intake to person’s health and physical condition. A solution to healthy food and/or to sustain the ecology is widely ...

This thesis focuses on finding out how to change consumer attitudes and on examining consumer behavior. Marketing communication is a wide concept and its tools are used to persuade the con-sumers. Companies need these tools ...

It is becoming clear that Africa offers huge market and investment possibilities with its one billion people. The purpose of the study was to introduce Tanzania as a future market for Finnish companies. Analyzing the ...

Chinese cosmetics industry is a booming industry and it is also one of the fastest growing industries in China. After China has joint WTO, with the tariff reduction, the tendency of the Chinese cosmetic market internationalization ...

Various export strategies and methods can be used when entering foreign markets. When using intermediaries, the company has to choose which sales representatives are best suited for them. One alternative are distributors, ...

Hennes & Mauritz (H&M) is a 100 billion Sweden company,engaged in designing and retailing of fashion apparel and accessories. The company offers a range of apparel, cosmetics, footwear and accessories for men, women, ...

Reiska tournament is a special sports event in Vesanto, Finland. It is a football tournament in which the players use only Reino slippers as footwear. The tournament is a playful event even though the winning team will be ...

Nowadays in the hotel industry there exists a fierce market competition by the rapid development of China’s economy. China’s hotel industry has used a planned economy hostel mode in the past, however, the mode has changed ...

Abstract The aim of the thesis is to analyze respondents’ perception regarding marketing towards children. The central questions which will be presented by the theoretical portion of the research are. 1 How does the ...

The objective of this thesis was to explore how foreign partnership between distributor and exporters were managed. The case study is used from the perspective of a Finnish importer’s experience doing business with four ...