Haku

In an environment of increasing business competition, brand marketing has become an unavoidable choice for the Hanfu industry to gain a competitive edge. The objective of the present thesis was to create a new brand marketing ...

In the 21st century, digital marketing has become one of the most important ways for companies to promote their products and services. The largest digital marketing provider measured by digital ad expenditure in 2021 was ...

The primary objective of this thesis project was to study and develop Restaurant Krouvi’s marketing operations. Marketing is a vital concept in strategic planning of business. The client company does not have a strategic ...

Opinnäytetyöni tarkoituksena oli luoda matkailu- ja ravintola-alalla operoivalle toimeksiantajalle markkinointisuunnitelma. Tutkimuksessa käytettiin pohjana sekä tekijän omia havaintoja että onlinekyselyä, jonka pohjalta ...

The aim of this thesis was to discover the basics of branding and its components. Furthermore, the purpose was to employ branding elements in the event management field. The investigation was made for new com-panies to ...

This research explores the relationship between automatic influence and decision-making, and basic emotions and judgment. The three interrelated questions consist of the following: firstly, to what extent do the weapons ...

The objective of this thesis was to find ways the case company Kuopion Seikkailukeskus (Adventure Center) could reach foreign customers living in Kuopio. The aim of this thesis was to study whether the foreigners living ...

The purpose of the study was to understand consumer behavior regarding female intimate care products on Chinese e-commerce platforms. The study aimed to discover the factors Chinese consumers consider important and affect ...

Sustainability is a growing megatrend regardless of industry. The majority of modern firms, especially electric utility companies tend to market themselves as sustainable or environmentally friendly. Therefore, it is ...

This thesis focused on the development of new strategies for social media content and their implementation on the exhibition “Koiran Paras Ystävä” (Dog’s Best Friend) in VB Photography Centre in Kuopio. The primary goal ...