Haku

The US, the EU and some other countries imposed an unprecedented amount of sanctions on Russia in re-sponse to the invasion of Ukraine. These sanctions have affected all sectors of the Russian economy including IT industry, ...

The thesis presents a detailed analysis of the organisational culture of the case company KROODO Center "Ini tiative". Organisational culture is an essential aspect of every organisation as it influences company productiv ...

With the reopening of China, the demand for offline shopping among people living in Shanghai has continued to rise, and the shopping preferences of young people in Shanghai is a reference research topic. This study aimed ...

The study aimed to investigate the impact of digital media communication on young women's self-esteem. Businesses and brands use digital media to communicate with their target audience and potentially convert them into ...

The aim of this thesis was to gather data regarding the dynamics and professional growth of graduates of University of Eastern Finland and Savonia University of Applied Sciences. Information about foreign students in ...

The main purpose of this thesis was to discover whether the Lebanese economy and its crisis affected the buying behavior of luxury fashion goods such as Gucci, Prada, Louis Vuitton, Chanel, Burberry etc. The theoretical ...

The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...

Abstract The fashion industry influences significantly the transition into more sustainable business operations. There are serious environmental, social, and economic implications linked to the creation, use, and disposal ...

In the contemporary landscape, the proliferation of the internet and the advent of Innovation 4.0 have renered online shopping a pressing concern. The rapid growth of e-commerce has transformed the way products and brands ...

The goal of this thesis was to do research on Nike SB's marketing communication, and its various strategies. This subject was chosen in order to understand how a sub-brand from a company could accomplished the strategy in ...