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Digital Marketing Plan for the Neptune Project
(2024)
This thesis aimed to develop a comprehensive digital marketing plan for the Neptune Project. The goal was to recognize the transformative power of digital media in enhancing the visibility and engagement of environmental ...
Marketing Strategies to Enhance Brand Awareness and Customer Satisfaction: Wellness Center at Savonia University of Applied Sciences
(2024)
The aim of the thesis was to conduct a comprehensive analysis of marketing strategies to enhance brand awareness of the Wellness Center of Savonia University of Applied Sciences and to improve customer satisfaction with ...
Brand Management in E-sport Industry
(2024)
The aim of the thesis was to explore brand management in the E-sports industry. The primary objectives were to identify key branding principles, evaluate their application in the E-sports context, and provide recommendations ...
Leveraging ChatGPT for Micro-Enterprises: A Comprehesive Guide for Advertising Agency – Case Funlus
(2024)
The utilization of artificial intelligence (AI) technology has become more widespread in multiple sectors during the 2020’s. One such industry that has seen significant benefits from AI technology is the advertising agency ...
Marketing plan: Case Savon Varaosa ja Tarvike Oy
(2024)
The aim of this thesis was to create a marketing plan for Savon Varaosa ja Tarvike Oy. The commissioner of the thesis operates in retail of car spare parts and accessories. In addition to car spare parts, the company sells ...
Optimizing revenue on Twitch
(2024)
This thesis dove inside the interesting world of live streaming on Twitch.tv and the possibility of making it a career. Live streaming is a relatively new social media phenomenon at least to majority of social media users. ...
Exploring Social Media Metrics and Sponsorship Relationships of KuPS Football Club
(2024)
The aim of the thesis was to explore the social media engagement and partnership-building strategies used by KuPS Football Club. For teams such as KuPS, looking to increase revenue streams and fan interaction, it is ...


