Haku

The COVID-19 pandemic had a profound impact on the global food service industry, leading to the closure of traditional restaurants and the emergence of innovative models like cloud kitchens. The objective of the thesis was ...

In the last 20 years, the digital environment has improved and affected the process of marketing in most lines of industry. The marketing process has moved into online mode with the help of modern technologies. Moreover, ...

This thesis took a dive into the vast world of social media to discover how football clubs utilize it as a tool for marketing purposes. Social media environment evolves and changes rapidly, and that is why new researches ...

The purpose of this thesis is to study marketing practices related to electric vehicles Volkswagen, in a context of global environmental concerns and their impact on the consumer. During this study we will try to ...

Abstract The outbreak of COVID‐19 pandemic not only caused a massive impact on the health of the people all over the world but also affected the socio‐economic activities of the countries all around the world. In their ...

This study examines current trends of investment made in startups and the investment portfolio of a local venture capital company called Nostetta Ventures. The purpose of the research was to gain an understanding of ...

The Title of thesis was “Marketing plan for Sheesha Café”. The aim of the thesis was to develop a marketing plan for Sheesha Cafe in Finland. The marketing plan and the analysis that needs to be done are covered in depth ...

This bachelor’s thesis study researched the effects of influencer marketing on sales and sales-related actions in Finland and the aspects that influence the effectiveness of influencer marketing campaigns. The research ...

The main objective of this thesis was to investigate how social media influencers impact Savonia University of Applied Sciences students’ purchasing decisions. The aim was to analyze Instagram and TikTok influencers and ...

This thesis analyzed the potential of the Turkish market for Russian enterprises with the support of the Agency of Foreign Trade Technologies to develop and implement innovations in the activities of the case company. The ...