Haku

The primary objective of this thesis project was to elicit a range of options suitable for entrepreneurs who attempt to create an online business. This investigative approach was materialized by explaining the current ...

Bringing a brand vision to life through efficient brand implementation efforts that support the delivery of a brand promise is crucial to creating a strong brand. The objective of the thesis was to find out if conducted ...

The thesis focuses on development of employer image and its effect on the case company’s talent acquisition. The objective was to examine if FinVector Oy’s activities towards developing a more significant employer image ...

Through internationalisation companies can expand their operations to new markets with their existing products to serve more customers while improving their competitiveness. The primary purpose of this thesis project was ...

K-pop as a music industry has gained a lot of attention in 2019 in the U.S. and globally. K-pop has experienced two decades of expansion from South-Korea to global markets, becoming one of the leading music industries in ...

This thesis project was implemented to deepen the author’s understanding of the topic of influencers, with a further aim to facilitate the general public’s understanding of what and who are influencers, what exactly is ...

The main objective of the thesis is to provide HuHu People Oy, a social media marketing company, a thorough overview of influencer marketing and aid in exploring the potential of the said form of marketing from a service ...