Haku

Tämän opinnäytetyön toimeksiantajana toimii Resto-tietotaitokilpailut, joka on jokavuotinen restonomien suomenmestaruuskilpailu. Resto-tietotaitokilpailussa otetaan mittaa restonomien matkailu- ja ravitsemusalan tiedoista ja taidoista ja sen...
The commissioner of this thesis is the Resto competition, which is an annual Finnish championship for the students of hospitality management. The Resto competition tests the student’s knowledge and skills in the tourism and restaurant field. The organizer of the competition changes every year and this year the event was organized by Laurea University of Applied Sciences, the students of the Leppävaara campus. This year was the first time when graduated alumni from hospitality management were able to participate in the Resto competition. A competition for alumni only was organized on the Resto2018 Alumni day. The author of this thesis is one of the two organizers of the Alumni day event. The thesis focuses on both the evaluation of the success of the Alumni day and developing it from the participant perspective. The objectives of this thesis were to research the participant experience of the Alumni day and to gather information about the expectations of the target group of the event. In this way the development of the event in the future is enabled. The purpose of the thesis was to create development suggestions based on the research results that can be used by the Resto competition when organizing the Alumni day in 2019 so that it can to better meet the target group’s expectations. The thesis answers the research questions of what a successful event is, how successful the Alumni day was from the participant perspective and how the Alumni day can be developed to be more suitable for the target group. The theoretical framework of this thesis covers these three research questions. The framework focuses on how to organize a successful event from the perspective of the participant experience. The event objectives should be set by aiming at participant satisfaction and in this way also at a successful event. The participant experience in an event formation is also covered in the theoretical framework. The framework also establishes the factors that affect that experience and the satisfaction of the participant. The participant experience and satisfaction of the Resto2018 Alumni day were researched mainly by using a survey. The purpose of the survey was to study the satisfaction of the participants of different parts of the event, as well as to investigate which factors are the most important in terms of event success. The survey also studies the meeting expectations of the participants. The survey was also used for developing the event, but in addition to this, interviews were used. The targets of the interviews were this year graduated hospitality students who are one of the main target groups for the Alumni day in 2019. The purpose of the interviews was to map the target group’s wishes for the event so that they can be included and how to develop the event to be more suitable for them. Addition to main research methods, observation was also used as a supporting method. As an outcome of the research results it was clarified how successful Resto2018 Alumni day was according to participants and if the objectives of the event were met. As an outcome of the results there were also development suggestions made for the Alumni day 2019....

Opinnäytetyön tavoitteena on kartoittaa Helsingin seudun hyvinvointimatkailun tilanne sekä potentiaali. Hyvinvointimatkailu on virallinen Helsingin kaupungin matkailu- ja kongressitoimiston kehittämiskohde. Hyvinvointimatkailu on luonteeltaan ja...
The purpose for this thesis was to analyze the current situation of wellness- and wellbeing tourism and its potential as a pulling factor in the Helsinki region. Developing wellness tourism in the Helsinki region is currently one of the main development targets for Helsinki tourism-and convention bureau. Wellness tourism can be offered all year round. Wellness tourism activities and services are not dependent of seasons or the climate. The nature of wellness tourism enables developing and increasing tourism in the Helsinki region outside the summer season. This study gives an overview of the current situation of wellness tourism and its future in the Helsinki region. The main objective for the study was to collect information on the potential of the region as a wellness tourism destination. The empirical part of the study is conducted by interviewing experts and professionals in the wellness-industry. In the theoretical part of the study the history, current situation and future aspects of the wellness tourism are shortly discussed. Theories of tourism marketing and consumer behavior together with the findings of the empirical study are collected to form a SWOT- analysis in order to make suggestions for developing wellness tourism in the area. According to the findings Helsinki region is an attractive wellness tourism destination. The strengths of the area particularly as a wellness tourism destination are the closeness of nature in the urban environment, forests, clean fresh air, spaciousness, and the fact that Helsinki is situated by the sea. The supply of wellness tourism services in international standards in the Helsinki region is poor but the area has significant growth potential. Helsinki region should concentrate in the potential of offering wellness tourism services as an additional element of a holistic holiday experience. There is no sufficient supply or demand for wellness tourism in the Helsinki region based on international wellness tourism standards. Helsinki region and its potential as a wellness tourism destination lays in concentrating in the existing potential of unique Finnish natural and cultural resources and offering wellness tourism services according to that potential. Global trends affect the future of tourism and wellness tourism by changing the consumer behavior. The tourists of tomorrow are aware of their health and the state of the environment. Current trend of appreciating traditional values; quality of life and being fit in particular is in line with the holistic wellness-approach. Branding Finland and the Helsinki region as a great wellness tourism destination is a future challenge for the tourism professionals....

Tämä opinnäytetyö käsittelee hiljaisuutta maaseutumatkailussa. Teoreettisen viitekehyksen muodostavat maaseutumatkailu, hiljaisuus, tuotekehitys ja markkinoilla olevat tuotteet. Teoriaosuuden aineisto koostuu tietokirjallisuudesta, artikkeleista ja...
Silence as a Product in Rural Tourism This thesis researches silence in rural tourism. The theoretical framework discusses rural tourism, silence, product development and products on the market. The theory part consists of non-fictional literature, articles and electronic sources. The empirical section was carried out with a qualitative research method of theme interviews. In July 2011, a total of 26 people were interviewed with intended sampling for the thesis in Helsinki's Esplanade Park. The employer of this thesis is Matkailun teemaryhmä with Nina Vesterinen as the contact person. By the request of the employer the writers of this thesis designed three silence-based rural tourism products and then tested them. The products were created by researching the material extensively and by mirroring the already-existing products. The three created silence-based products are a silence retreat, a wellbeing vacation and a decelerating vacation. The results from the silence-based questions confirm the facts from the theory. Silence was mostly linked to peace and calmness which were also listed as sectors of silence. According to the respondents, in addition to many physical locations silence can be found in immaterial things. When traveling, some people find silence to have no meaning at all, and to some it depends on the purpose of each trip. Most of the interviewees were interested in rural tourism. The silence based retreat was generally seen as a too quiet and radical vacation, but it has the potential as a longer-term break from all stress. The wellbeing vacation could work as a short getaway from everyday life and the ideal duration of the trip was proposed to be an extended weekend. A slowdown vacation on the farm was recommended to be an educational trip for schoolchildren and students. The education, however, would be handling the farm operations instead of slowdown methods. To stay at the theme of silence, these two could be combined. Due to the small amount of study samples, criticality is needed in generalizing the results. The purpose of this thesis will be fulfilled if the rural tourism industry can profit from the ideas of the products as well as the comments and opinions that emerged during the interviews....

Tämä opinnäytetyö käsittelee Helsingin tavoittelemaa matkailubrändiä ja brändi-identiteetin vahvistumista Helsinki-oppaan työssä. Helsingin matkailustrategian 2009–2012 mukaan Helsinki tavoittelee vahvaa matkailubrändiä. Tutkimuksen tavoitteena oli...
The Strengthening of Helsinki’s Tourism Brand Identity within the Work of a Helsinki-guide This Bachelor’s thesis deals with tourism brand identity of Helsinki and the way it is strengthened in the work of a Helsinki-guide. According to Helsinki’s Tourism Strategy for 2009-2012 Helsinki aspires to aim for a strong tourism brand. The primary purpose of the study was to find out if the attractions which Helsinki-guides are emphasising in their work are similar to brand elements defined in the strategy. The second purpose was to examine if Helsinki-guides are interested in further education regarding current topics of tourism in Helsinki. Another aim was to raise interest toward the importance of guides’ work. The study was carried out by the request of Helsinki City Tourist and Convention Bureau. The idea for the thesis came from mandator’s need to develop Helsinki-guides’ work and the tourism brand of Helsinki. Also the researchers were interested in the same topics mentioned above. The target group consists of Helsinki-guides. Some of them are working in the team of Helsinki City Tourist and Convention Bureau. Helsinki-guides reach a mass of tourists in their work and in many cases they are the only local contact for foreign tourists. That is why Helsinki-guides are important sources of brand identity and their work has an influence on Helsinki’s tourism image. Only a few studies regarding this subject have been carried out in Finland and for that reason this study was also regarded important. The theory section discusses branding, the work of guides’ and the tourism brand that Helsinki tries to achieve. The study was conducted by using quantitative method to gain as much research material as possible. The research material was gathered by sending a questionnaire by e-mail. Altogether 324 Helsinki-guides received the questionnaire and 84 answered. The answer percent was 25,9. According to the results, the attractions that Helsinki-guides are emphasizing are partly the same than the brand elements mentioned in the tourism strategy. All of the attractions mentioned in the strategy were considered to be quite or very important. By the number of answers, Helsinki-guides considered that the safety, location nearby the sea and the cleanliness of Helsinki are the three most important attractions for Helsinki from the point of view of Helsinki’s competitiveness. From the brand elements of Helsinki, the location nearby the sea and the verdancy of Helsinki were seen as very important. The most emphasised elements among Helsinki-guides were the location nearby the sea, the cultural location between East and West and the historical surroundings of the Senate Square. The results showed that Helsinki-guides are emphasising partly the brand identity of Helsinki in their work. There was no difference between the answers of other Helsinki-guides and the ones who are working for the Helsinki City Tourist and Convention Bureau. Open comments showed that Helsinki-guides are also emphasising the things related to Finland and the Finns. According to the results, almost all of the respondents were interested in gaining more education regarding the current issues in the tourism field of Helsinki. Especially design and Helsinki’s role as the World Design Capital 2012 were regarded as interesting topics. The image of the Helsinki-guides’ work among young people, the interest of different parties to educate Helsinki-guides and the way guide work is organized were revealed to be possible topics for further research. Key words: brands, brand identity, Helsinki, image, tourist guides...

Opinnäytetyön tavoitteena oli laatia hotelli Evergreenille suosituksia markkinointisuunnitelman tekemistä varten. Työssä käytiin läpi niitä mahdollisia asioita, joita hotellin tulisi ottaa huomioon markkinointisuunnitelmaa tehdessään. Tuotosta hyödyntämällä toimeksiantaja voisi saada yritystoiminnalleen lisää näkyvyyttä markkinointinsa kautta, ideoita palvelukokonaisuuksien luomiseen sekä niitä keinoja, jolla se voisi kohdentaa hotellille uusia ja erilaisia asiakassegmenttejä. Työssä pyrittiin huomioimaan yrityksen taloudelliset resurssit ja tarkoituksena oli löytää sille soveltuvimmat keinot toiminnan kehittämiseen sekä ne markkinointiviestinnänkeinot ja -kanavat, joita yritys pystyisi itsenäisesti ja pienellä budjetilla toteuttamaan. Toimeksiantajana tässä opinnäytetyössä oli suomalaisomisteinen hotelli, joka toimii Thaimaan Hua Hinissä. Hotelli on ydintuotteensa majoituspalveluiden lisäksi erikoistunut golfpalveluiden tuottamiseen, joihin sisältyvät matkakohteen sisäiset kuljetukset ja golfiin liittyvät kohdejärjestelyt. Hotellin suurin asiakassegmentti tällä hetkellä on suomalaiset golfturistit, mutta sillä on asiakkaita myös golfin harrastajien ulkopuolelta. Pääkäsitteinä työssä olivat asiakaslähtöinen markkinointi, matkailualan markkinointi ja markkinoinnin perinteiset kilpailukeinot tuote, hinta, saatavuus ja markkinointiviestintä. Osana markkinointiviestintää työssä käsiteltiin digitaalista markkinointiviestintää, johon liittyviä alakäsitteitä olivat mm. hakukoneoptimointi, hakusanamainonta, sosiaalisessa mediassa tehtävä markkinointi, kuten Facebook-mainonta sekä sen tukitoimina Instagram- ja mahdollinen YouTube-sisällöntuotanto. Muita markkinointiin liittyviä alakäsitteitä olivat myös segmentointi, markkinointisuunnitelma ja markkinointistrategia. Aihe rajattiin työssä erityisesti asiakaslähtöiseen matkailualan ja palveluiden markkinointiin. Menetelminä tässä opinnäytetyössä olivat haastattelu, dokumenttianalyysi, net scouting, SWOT-, pestel-, markkina- ja kilpailija-analyysit sekä vertailukehittäminen. Työtä varten haastateltiin kahta hotellin edustajaa ja SWOT-kyselyn kautta saatiin vastauksia neljältä henkilöltä yrityksen sisältä. Lisäksi hotellia verrattiin sen kilpailijoihin erilaisissa kategorioissa hotellien varaussivustojen asiakaspalautteiden ja kotisivujen sekä Facebook-sivujen kautta. Markkinointisuunnitelmaa varten tehtyjen suositusten pohjaksi hotelli Evergreenin toimintaympäristöä tarkasteltiin sekä mikro-, että makrotasolla. Tarkastelun kautta saatiin luotua yrityksen toiminnan kannalta ajankohtaista ja hyödynnettävää tietoa markkinoinnin perinteisien kilpailukeinojen tuotteen, hinnan, saatavuuden ja markkinointiviestinnän tueksi, erityisesti matkailualaa varten. Työssä pyrittiin luomaan useampia vaihtoehtoja, joita yritys voisi soveltaa markkinointinsa tukena. Hotelli Evergreenin markkinointia varten tuloksena saatiin neljä erilaista suositusta, joita yritys pystyisi hyödyntämään joko yhdessä tai erikseen....
The purpose of the thesis was to establish recommendations for a marketing plan for Hotel Evergreen. The study examined the potential issues that the hotel should consider when drawing up a marketing plan. By utilizing the output, the hotel can gain...

Tämän opinnäytetyön tarkoituksena oli tuottaa esimiehen opas aika- ja henkilöresurssien kannalta järkevistä työssäoppimisen menetelmistä. Toimeksiantajana on koko maassa toimiva hotelliyritys Sokotel Oy, jonka pääkonttori sijaitsee pääkaupunkiseudulla. Esimiehen oppaan tulisi auttaa esimiehiä osaamisen kehittämisessä ja antaa menetelmiä työssäoppimiseen, joita he voivat hyödyntää päivittäisessä toiminnassa, aika- ja henkilöresursseja säästäen. Opinnäytetyön teoreettinen viitekehys painottuu osaamisen kehittämiseen, hotelli- ja ravintola-alaan, aika- ja henkilöresursseihin sekä työssäoppimisen menetelmiin. Opinnäytetyön toimintaympäristönä toimi hotelli- ja ravintola-ala, jota tarkasteltiin osaamisen kehittämisen näkökulmasta. Osaamisen kehittämisen teoriaa käsiteltiin työssäoppimisen näkökulmasta. Opinnäytetyön aineistonkeruumenetelminä käytettiin teemahaastattelua ja kyselyä. Teemahaastattelut auttoivat ymmärtämään tutkimuskohdetta kokonaisvaltaisesti, kun taas kysely antoi tutkimuskohteelle pohjaa, ymmärrystä ja suuntaa. Haastateltavat valittiin eri työntekijätasoilta, jotta saatiin mahdollisimman laaja kokonaiskuva. Haastattelujen teemat valittiin teoriaosuuden sisältöjen perusteella. Kysymykset haastatteluissa muotoutuivat tutkimusprosessin edetessä kokonaisuutta tukeviksi. Kyselyn teemat muotoutuivat yhtälailla teoriaosuuksien sisältöjen perusteella, mutta kysymykset olivat erilaiset, kuin haastatteluissa, jotta saatiin enemmän määrällistä informaatiota. Teemat pysyivät samoina niin tutkimuksen teoriaosuuksissa, kyselyssä kuin haastatteluissakin, jotta tutkimuksen analysointi olisi yksinkertaisempaa. Haastatteluaineistojen tulkinnassa hyödynnettiin sisällönanalyysiä. Kyselyn tulkinnassa hyödynnettiin taulukoita. Tulosten avulla analysoitiin tutkimuksen kannalta parhaita työssäoppimisen menetelmiä, aiemmin hyödynnettyjä toimintatapoja sekä toiveita tulevaisuuden toiminnalle. Näistä tärkeimmät osa-alueet sisällytettiin lopputuotokseen. Teemahaastatteluja ja kyselyä analysoitaessa huomattiin samankaltaisuuksia, joiden avulla oli mahdollista huomata oleellisimmat ja toimivimmat menetelmät. Tulokset auttoivat ymmärtämään, miten työssäoppimisen menetelmiä hyödynnetään sekä mitä ja miten niitä kannattaisi hyödyntää kyseisen alan yrityksessä. Tuotos toteutettiin informatiiviseksi oppaaksi, joka on helposti käytettävissä ja tulostettavissa....
The purpose of this thesis project was to produce a guide for managers about on-the-job learning methods which are relevant considering time and staff resources. The thesis was commissioned by Sokotel Oy, which operates in the hotel and restaurant...

Tämä opinnäytetyö pitää sisällään Risteilymatkustajatutkimuksen 2010 sekä siihen perustuvaan tutkimusongelmaan. Opinnäytetyön toimeksiantaja on Helsingin kaupungin matkailu- ja kongressitoimisto. Helsingin kaupungin matkailu- ja kongressitoimiston...
Cruise Ship Passenger Survey 2010: Changes in Money Spending This Bachelor´s thesis consists of Cruise Ship Passenger Survey 2010 and a study about changes in cruise ship passengers’ money spending. The case company of this Bachelor’s thesis is City of Helsinki Tourist & Convention Bureau. The case study is based on the Cruise Ship Passenger Survey 2010. The purpose of the Cruise Ship Passenger Survey 2010 was to explore the international inbound cruise ship passengers’ money and time spending, Helsinki’s distinctiveness as a cruise destination and how well Helsinki fulfilled passengers’ expectations. The Cruise Ship Passenger Survey has been executed also in 2003 and 2007. Cruise Ship Passenger Survey and it was conducted first time as a Bachelor’s Thesis in 2010. The Cruise Ship Passenger Survey was executed as an informed questionnaire survey in the summer of 2010. The research method used was quantitative method, because the sample of cruise ship passengers was randomly selected. The questionnaire was delivered as a complete version from the case company in five different languages. The questionnaire includes 23 questions, which involves inquiries about background information and about the cruise ship passengers’ visit in Helsinki. The total sample was 602. In addition to the case study the purpose of this thesis was to find out have there been changes in passengers’ money spending and where the money was spent between the years 2007 and 2010. The problem was chosen, because there have been changes between the economical changes these years. This thesis combines the researches’ interests towards cruising and economics. The theoretical framework is based on the problem of the case study and it consists of literature and researches of the field of tourism. The theoretical framework contains theory of cruise ship industry, Helsinki as a cruise ship destination, consumer behavior and about influences of a recession in tourism and consumer purchasing behavior. The economic aspect of tourism and impacts of the recession to the field of tourism are acknowledged, because these subjects lead to the case study and analyzing of the results. The hypothesis of this thesis was that there have been changes in money spending and where the money was spent on between the years 2007 and 2010. As a result of the research, it was discovered that there have indeed been changes in consumer behavior patterns. The results indicate that when money was spent it was spent more in 2010 than in 2007. Results also show that when all the respondents were taken in consideration, in average the money spending was less. It was also detected that what the money was spent on, had no significant changes between these studies. The money spending in total was remarkably reduced when all the respondents were taken into consideration. In the conclusions was analyzed some of the factors which may have influenced to the results....

Opinnäytetyön tavoitteena oli tutkia sosiaalista mediaa ja digitaalista markkinointia hostellin valinnassa. Tutkimuksessa tarkasteltiin sosiaalista mediaa ilmiönä ja pyrittiin perehtymään sen luomiin mielikuviin, ajatuksiin ...

Opinnäytetyön tavoitteena oli tuottaa toimeksiantajalle, Phuketissa toimivalle suomalaiselle sukelluskeskus Chalong Sea Sportille, käyttökelpoista tietoa yrityksen asiakkaista. Tulosten avulla Chalong Sea Sport voisi ...

Opinnäytetyö käsittelee kahden Itämeren kaupungin matkailullista vetovoimaa. Tutkimuksessa tarkastellaan esikuvavertailun sekä havainnoinnin avulla molempien kaupunkien brändejä, matkailuorganisaatioiden toimintaa ja markkinointistrategioita...
Baltic Sea City as European Modern Metropole - Case: Comparison of Hamburg and Helsinki from the View of City Tourism The overall purpose of this Bachelor’s thesis is the determination of the tourism potential of two Baltic Sea metropoles, Hamburg and Helsinki. The study analyses and compares brands, city touristic organizations and marketing strategies of both cities by using benchmarking analysis and observation. In view of this goal the results of the comparison were used for a SWOT-analysis in order to identify the differences and similarities between Hamburg and Helsinki. These measures were taken with regard to the overall aim of this study: the search for new and useful information for the Helsinki Tourist and Convention Bureau. The research builds upon the analysis of both Hamburg Tourismus GmbH`s internet page and Helsinki City Tourist & Convention Bureau`s internet page. These two organizations are responsible for the city`s brand development, marketing, product development, tourist information, communication etc. The theoretical part of this study discusses the beginning and development of city tourism as well as the present situation and scenario. The thesis combines statistics and interviews with personal perceptions and experiences which were collected in Hamburg and in Helsinki. In order to achieve the goal of comparing the two cities with each other the gained information tries to highlight the benefits and opportunities for Helsinki city. The hypotheses posed at the beginning of the study function as a template for the research´s outline. Qualitative research methods were used in the study. It was carried out partly in Helsinki and partly in Hamburg. In addition to the personal contact to touristic organizations marketing strategies, brand analyses, expert researches and views are explored. The study frequently alludes to the report of the ex-Mayor for City Planning and Real Estate, Pekka Korpinen “Helsinki – City of the Future”. In this report, Korpinen defines the most important conditions for the city´s development enabling it to become the most competitive metropolis in Europe. The SWOT-analysis is based mostly on the information and results of other researches, however, including same personal opinions, observations and experiences. According to the results of the study Helsinki is on the right way to achieve its goals of becoming one of the most successful metropoles in Europe. The title “Design Capital 2012”, earned last year, enlarges the attractiveness of Helsinki city´s tourism. The results of the research attest Helsinki the ability to compete with other cities of a similar size. Considering future scenarios it can be stated, that the development projects of Hamburg and Helsinki are crossing each other´s paths. The maritime theme will have the most important impact on the city development projects in this area over the next years....
Ostsee Stadt als moderne Metropole Europas - Case: Vergleich von Helsinki und Hamburg als Städtereiseziel Die Bachelorarbeit beschreibt touristisches Potential von zwei in der Nähe von Ostsee legenden Metropolen, nämlich Helsinki und Hamburg. Ein Ziel des Studiums ist die Prüfung von Touristik Organisationen und deren Funktionen im Stadttourismus. Außerdem wurden Marketingstrategien und die darauf gebildete Stadtvermarktung genau untersucht. Als Zusammenfassung alle Informationen, wurde am Ende der Arbeit eine SWOT-Analyse gemacht. Die Ergebnisse werden für die Entwicklung und Verbesserung touristischen Aktivitäten in der finnischen Hauptstadt genutzt. Alle in der Bachelorarbeit erscheinenden Informationen sind von den Helsinki Touristik- und Kongressbüro Internetseiten sowie den Internetseiten der Hamburg Tourismus GmbH gesammelt. Beide Touristik Organisationen sind verantwortlich für die Entwicklung der Stadt, Marketingmaßnahmen, Produktentwicklung, Tourist Informationen und Kommunikationsmaßnahmen. Der Anfang des Theorieabschnittes handelt sich um die Entstehung, Entwicklung und den zukünftigen Ansichten vom Stadttourismus. Außer Statistiken und Interviews bezieht sich die Bachelorarbeit bezieh auf persönliche Beobachtungen und Erfahrungen. Aus den zusammengestellten Informationen wurde versucht Helsinkis Vorteilen und Möglichkeiten rauszusuchen. Im Anfang der Bachelorarbeit festgestellte Hypothesen sind Grundlagen für die gesamte Recherche. Die Recherche ist mit der Hilfe der qualitativen Methode gemacht. Die wurde zum Teil in Helsinki und zum Teil in Hamburg durchgeführt. Neben der persönlichen Kontaktaufnahme zu den früher genannten Organisationen, ist die Bachelorarbeit aus diversen Recherchematerial, Marketingstrategien, Analysen von Marken und verschiedenen Forschungen zusammengestellt. In der Bachelorarbeit wurde öfter Pekka Korpisens Report „Helsinki – Die Stadt der Zukunft“ erwähnt. Im Report führt Korpinen, der ehemalige Bürgermeister von Helsinki, seine Ansichten der heutigen Stadtentwicklung vor. Die SWOT-Analyse, aufgebaut durch gesammelten Informationen und persönlichen Aspekten, zeigt die Stärken und Schwächen der Reiseziele Hamburg und Helsinki. Rechercheergebnisse widerspiegeln, dass Helsinki auf dem richtigen Weg zum Europas bedeutendsten Metropolen ist. Im Jahr 2012 wird Helsinki Welt-Designhauptstadt sein. Die Aus-zeichnung wird jedes zweite Jahr an eine Stadt in der Welt vergeben. Diese einzigartige Gele-genheit bietet für Helsinki unbegrenzte Möglichkeiten auch ihr touristisches Potential zu entwickeln. Das ist ein Zeichen für die Tatsache, dass Helsinki genau so gut wie Europas größere Metropolen zurechtkommt. In der Bachelorarbeit sind Entwicklungsprojekte die beiden Städte analysiert. Zufolge verglichenen Informationen sind beide Städte sehr maritim orientiert und die größte Entwicklung ist gerade in diesem Bereich geplant....