Haku

ja tilaus-toimitusprosessien avulla. Toiminnallinen opinnäytetyö toteutettiin palvelumuotoilun keinoin ja se noudatti palvelumuotoilun nelivaiheista prosessia. Toimeksiantajana oli OH-luomuruokatukku, joka on Tampereella toimiva päivittäistavaroiden...
The objective of the functional thesis was to develop the Kimppa subscription system through service design thinking. The purpose was to make Organic Health (OH) Oy’s kimppa subscription system more customer-oriented by using customer segmentation and the order-delivery processes. The functional thesis was implemented by service design and it followed the four-step process of service design. The thesis was commissioned by Organic Health Oy that is a wholesale grocery store in Tampere. The company's main products are organic and local products. Marketing is carried out on the Internet, Facebook, Mail chimp, Instagram, and Blog. The company has two different subscription systems. The first one, Kimppa, aims to create a more uniform and more efficient subscription system model for the customers. The theoretical framework of the thesis covers customer marketing, b-to-b marketing and order-delivery processes. Customer marketing focuses on identifying the needs, desires, and values of existing and new customers. Customer marketing is also related to value creation and product and service development with the focus on the customer. B-to-b markets and customer relationships are essentially related to the service aspect and the importance of additional services. Theory of the service perspective describes the quality of service and the production of competitive advantage. The order delivery chain and its management focus on targeting services at customers and also at designing the product range design and marketing. The thesis follows the four-step process of service design. In the Map and understand phase an extensive customer and operating environment understanding was emphasized. The used research methods in this phase were theme interviews, questionnaires, and benchmarking. In the Forecast and ideate phase, company profiles based on the obtained research results were drawn up and they were used in the Idea Workshop. In the Model and evaluate phase, a service path, an Excel form, and an electronic mobile client card were established from the idea workshop results. The final stage of Conceptualize and influence presented the results in the form of prototypes. The used research methods and the service design phases were utilized to develop prototypes of the Excel form, and an electronic mobile client card. Furthermore, the content strategy was utilized to produce information on to social media. Marketing was targeted at the customers of the Kimppa subscription by the means of social media, which used the company's own channels such as Facebook. The reorganization of the Kimppa subscription system has been evaluated by the company and its development is a long-term goal. The reorganization of the Kimppa order system has been praised. OH Oy’s service targeting and customer segmentation have been successful. For OH Oy, introducing the new service features would mean an increase in the number of clients and order volumes and thus achieving the goals of sustainable development. If implemented successfully, the system increases the value and quality of the service, and the overall customer experience for b-to-b customers....

–matkailu ja asiakas-lähtöinen matkailutuote. Teoriaosassa käsitellään special interest -matkailua ilmiönä, ja poh-ditaan, miksi Ilmailumuseoyhdistyksen jäsenmatkat ovat special interest -matkoja. Lisäksi teoriaosassa perehdytään asiakaslähtöisyyden...
Planning and Organizing a Special Interest Trip Case: Aviation Museum Society’s Member Trip to Sweden The purpose of this Bachelor’s thesis was to plan and organize Aviation Museum Society’s member trip to Sweden in 2010. Founded in 1969, Aviation Museum Society concentrates today on supporting the Finnish Aviation Museum, and on restoration, publication and member activities. One part of the member activities is to organize trips to domestic and foreign aviation attractions. The value of this thesis for the society is that for the first time the whole member trip process, all the way from planning to organizing, was documented in written format. A survey was also conducted for the first time in order to evaluate the trip and ask about participants’ opinions and experiences. The results will give a good basis on future trip planning. The theoretical context of this thesis is special interest tourism and customer-oriented travel product. The theoretical part consists of special interest tourism as a phenomenon, and the concepts of customer orientation, travel product, quality and experience. The thesis also discusses why Aviation Museum Society’s trips are special interest tourism, and how the four concepts are seen in the member trip process. The key part in trip planning is customer orientation. It is important to know the focus group and their background and expectations. The planning of the Aviation Museum Society’s member trip consisted of choosing the attractions and contacting them, making an offer request to society’s partner P. Tyllilä Linja, writing the trip advertisement in society’s Feeniks Magazine, being in contact with participants, compiling the trip information package for the participants, and being a tour leader during the trip. The trip took place on August 26th - 31st. It succeeded well and as planned. There were 52 participants. The attractions were The Swedish Air Force Museum in Linköping, Gothenburg Aero Show and Västerås Aircraft Museum. The research method in the thesis was a survey, which is a quantitative method. The questionnaire was based on the theory of customer-oriented travel product. The survey was conducted at the end of the trip. The overall results were good. The trip was seen as a good and functional entirety. The best things were the attractions visited and travel companions. Less satisfying experiences were ferry travels and the chosen hotel. An interesting result was that Gothenburg Aero Show was the main attraction for many. It was found out that also in the future there is a demand for this kind of combined airshow and museum trips. The previous trips of the Aviation Museum Society have been strongly museum-oriented....

Opinnäytetyössä selvitettiin hotelli Cumulus Airportin vakioasiakkaiden asiakastyytyväisyyttä ja sitä, miten heille suunnattuja palveluita voitaisiin kehittää. Tavoitteena oli kartoittaa pitkäaikaismajoittujien tyytyväisyyttä ...

Tämä opinnäytetyö käsittelee all inclusive –matkoja ja niiden vastuullisuutta. Tutkimus pyrkii vastaamaan kysymykseen: ovatko all inclusive –matkat vastuullista matkailua? All inclusive lomat ovat viime vuosina kasvattaneet suosiotaan ja useat...
The Responsibility of All-inclusive –Holidays From the Point of View of Tour Operators This bachelor’s thesis examines all-inclusive holidays and how responsible they are. The study aims to answer the question whether all-inclusive holidays are responsible tourism. All-inclusive holidays have become more and more popular within the last few years and several tour operators around the world are now offering only all-inclusive packages. But these holidays have also been criticized. Many researchers and tourism professionals are claiming that the all-inclusive concept does not benefit the local economy because the need for local services is decreasing and money is leaking abroad because most of the hotel chains are internationally owned. It is also claimed that the working conditions are poor. This thesis studies the opinion of Finnish tour operators about the responsibility of all-inclusive holidays. The client of this thesis was Reilun matkailun yhdistys, Fair Tourism Association. The subject of this study is a fairly topical issue at the moment and there is not much literature about it. That is why Fair Tourism Association wanted to study it further. The study was made from the point of view of the tour operators because they are the ones selling these holidays. At the same time the study aims to find out how informed the tour operators are of the negative publicity of all-inclusive holidays and how they try to prevent the adverse effects of all-inclusive tourism. The theory section discusses all-inclusive holidays, responsible and fair tourism and the eco-nomical, ecological and socio-cultural impacts of tourism. The study was conducted using the qualitative research. The research material was gathered by interviewing three Finnish tour operators who offer all-inclusive holidays. Interviews are a flexible way of gathering information. Two of these interviews were face to face interviews and one was conducted via email. All three interviews remain nameless which means that the tour operators’ names are not mentioned in this thesis. The results were not completely unequivocal. All three tour operators knew of the negative impacts of all-inclusive holidays. They were especially worried about the decrease of local services because the all-inclusive travelers do not need to use the services outside of the hotel. The revenue leakages also worried the tour operators. But they had no information about the poor working conditions because that issue is handled by the hotels themselves. All in all the tour operators thought that all-inclusive is not the most responsible form of tourism but it is not the worst either. All-inclusive holidays, such as all forms of tourism, have pros and cons and the issue should not be generalized....

Tämän opinnäytetyön tavoitteena oli muodostaa rekrytointiprosessi työhyvinvoinnin alalla toimivalle Cuckoo Networks Oy:lle. Cuckoo Networks Oy on suomalainen kasvuyritys, joka myy taukotreenisovellusta yrityksille. ...

Opinnäytetyön aiheen tarkoituksena oli kehittää toimeksiantajan seikkailupuistoon ja sen ympäristöön sekä ulkoilmaan soveltuvia uusia aktiviteettipalveluja. Elämyspalvelujen kehittäminen kohdentui Seikkailupuisto Korkeen ...

jälkeen sekä miten Perusta saataisiin entistä houkuttelevampi vaihtokohde opiskelijoille. Latinalaiseen Amerikkaan suuntautuvaa vaihto-opiskelua on tutkittu vähän eikä uutta tietoa ole saatavilla kovin paljoa. Tämä opinnäytetyö on tehty yhteistyössä Perun...
From Finland to Peru – Peru as an Exchange Destination from the Finnish Student’s Perspective The aim of this study was to clarify which factors motivate Finnish students to go all the way to Peru to study as an exchange student. The aim was also to clarify what kind of relations they have with Peru after the exchange period and how Peru could attract more students to choose Peru for their exchange destination. There are not many surveys or new information about exchange pro-grams between Finland and Latin America. This research has been done in co-operation with the embassy of Peru in Finland. This research based on earlier researches of international mobility, motives for travel and interviews conducted with 10 Finnish students who have studied in Peru. Interviews have been done face to face, virtually with web-camera and microphone and also by email. The research has been done using the qualitative research. The questions of the interview were open which can be called also to form a theme interview. There are not earlier researches about the same subject so it was not possible to compare the results but they are indicative. From the results of this research it can be seen that students went to Peru to study hoping to get experiences, language skills and contrast for their everyday environment. Peru was not necessarily the primarily destination because of its attractions but the interest was more into Latin America. The culture of Latin America and distant location were the factors that attracted more and after this students have applied to study in more than one destination in Latin America. All the students of the research have been satisfied with the time that they spent in Peru and nine out of ten students would be ready to work in Peru in the future....

matkapaketti Itävallan Alpeilla. Opinnäytetyö sisältää myös matkaohjelman, segmentoinnin, persoonaprofiilit, palvelun blueprintin ja SWOT-toimintaympäristöanalyysin. Matka sisältää pääasiassa kolmen päivän vaelluksen, mutta lisäksi kaupunkikierroksen...

Tämä opinnäytetyö käsittelee Helsingin matkailubrändin tunnettavuutta Espanjassa. Opinnäytetyön tavoitteena oli selvittää, miten Helsingin matkailubrändi tunnetaan Espanjassa ja miten sitä voisi kehittää paremmaksi espanjalaiselle kohderyhmälle...
Research about the Conspicuousness of the Touristic Brand of Helsinki in Spain This Bachelor’s thesis examines the knowledge of Spanish people about the touristic brand of Helsinki. The aim of the study was to investigate how well Helsinki’s touristic brand is known in Spain and how it could be improved for the Spanish audience. Spain is one of the primary countries where Helsinki wants to target its marketing; therefore, it is important to study which parts of the brand have succeeded the most and which are still in need of improving. The basis for the research was the timeliness of the topic. The branding of different destinations, such as cities, has increased during recent years, and without an effective destination branding, it is difficult to stand out. The development of Helsinki’s touristic brand began for this reason: according to an image survey, Helsinki did not differentiate itself from rival destinations. Now, after creating the brand, evaluation and maintenance are very important for its success. The client of this thesis was the developer of Helsinki’s touristic brand, Helsinki City Tourist and Convention Bureau. The theory section discusses brand, destination brand, the touristic brand of Helsinki, and closely related topics. The study was conducted by using a qualitative method in order to understand the target group pervasively. The research material was gathered in Spain by interviewing five locals with different ages and backgrounds. The questions for the interview were based on Leslie Chernatony’s theory about the evaluation of a brand. The results show that Helsinki is not well known as a touristic destination. Helsinki is seen as a unique destination but not necessarily in a positive way. As revealed by answers, the most known and least known of Helsinki’s touristic brand capital are “clean and green environment” and “Finnish food” respectively. In general, the brand capitals were known moderately. When asked about the benefits of Helsinki, the city’s uniqueness was indicated. These benefits were not seen to associate easily with Helsinki, though. The biggest resources and success of the city were attributed to its difference and the nature. The biggest failure of the brand was reported to be the lack of marketing. In the interviews, the participants emphasized that information about Helsinki is hard to find, thus the city is not seen as a potential travel destination. According to the target group, greater information about Helsinki as a touristic destination and easier access to the city would motivate them to travel there. The results of the study cannot be generalized, because the sample is small. However, the answers are still directional and can be used in the development of Helsinki’s touristic brand in the future. Keywords: brands, branding, success, travel destinations, Helsinki...

Matkailun muodot kehittyvät jatkuvasti ja paikallisuutta korostava live like local -tyylinen matkailu nostaa suosiotaan. Kyseinen matkailumuoto toimii myös perheiden kaupunkimatkailussa. Live like local -tyyliseen matkailuun sisältyvät...