Haku

Tämän opinnäytetyön tarkoituksena oli tuottaa esimiehen opas aika- ja henkilöresurssien kannalta järkevistä työssäoppimisen menetelmistä. Toimeksiantajana on koko maassa toimiva hotelliyritys Sokotel Oy, jonka pääkonttori sijaitsee pääkaupunkiseudulla. Esimiehen oppaan tulisi auttaa esimiehiä osaamisen kehittämisessä ja antaa menetelmiä työssäoppimiseen, joita he voivat hyödyntää päivittäisessä toiminnassa, aika- ja henkilöresursseja säästäen. Opinnäytetyön teoreettinen viitekehys painottuu osaamisen kehittämiseen, hotelli- ja ravintola-alaan, aika- ja henkilöresursseihin sekä työssäoppimisen menetelmiin. Opinnäytetyön toimintaympäristönä toimi hotelli- ja ravintola-ala, jota tarkasteltiin osaamisen kehittämisen näkökulmasta. Osaamisen kehittämisen teoriaa käsiteltiin työssäoppimisen näkökulmasta. Opinnäytetyön aineistonkeruumenetelminä käytettiin teemahaastattelua ja kyselyä. Teemahaastattelut auttoivat ymmärtämään tutkimuskohdetta kokonaisvaltaisesti, kun taas kysely antoi tutkimuskohteelle pohjaa, ymmärrystä ja suuntaa. Haastateltavat valittiin eri työntekijätasoilta, jotta saatiin mahdollisimman laaja kokonaiskuva. Haastattelujen teemat valittiin teoriaosuuden sisältöjen perusteella. Kysymykset haastatteluissa muotoutuivat tutkimusprosessin edetessä kokonaisuutta tukeviksi. Kyselyn teemat muotoutuivat yhtälailla teoriaosuuksien sisältöjen perusteella, mutta kysymykset olivat erilaiset, kuin haastatteluissa, jotta saatiin enemmän määrällistä informaatiota. Teemat pysyivät samoina niin tutkimuksen teoriaosuuksissa, kyselyssä kuin haastatteluissakin, jotta tutkimuksen analysointi olisi yksinkertaisempaa. Haastatteluaineistojen tulkinnassa hyödynnettiin sisällönanalyysiä. Kyselyn tulkinnassa hyödynnettiin taulukoita. Tulosten avulla analysoitiin tutkimuksen kannalta parhaita työssäoppimisen menetelmiä, aiemmin hyödynnettyjä toimintatapoja sekä toiveita tulevaisuuden toiminnalle. Näistä tärkeimmät osa-alueet sisällytettiin lopputuotokseen. Teemahaastatteluja ja kyselyä analysoitaessa huomattiin samankaltaisuuksia, joiden avulla oli mahdollista huomata oleellisimmat ja toimivimmat menetelmät. Tulokset auttoivat ymmärtämään, miten työssäoppimisen menetelmiä hyödynnetään sekä mitä ja miten niitä kannattaisi hyödyntää kyseisen alan yrityksessä. Tuotos toteutettiin informatiiviseksi oppaaksi, joka on helposti käytettävissä ja tulostettavissa....
The purpose of this thesis project was to produce a guide for managers about on-the-job learning methods which are relevant considering time and staff resources. The thesis was commissioned by Sokotel Oy, which operates in the hotel and restaurant...

Tämä opinnäytetyö pitää sisällään Risteilymatkustajatutkimuksen 2010 sekä siihen perustuvaan tutkimusongelmaan. Opinnäytetyön toimeksiantaja on Helsingin kaupungin matkailu- ja kongressitoimisto. Helsingin kaupungin matkailu- ja kongressitoimiston...
Cruise Ship Passenger Survey 2010: Changes in Money Spending This Bachelor´s thesis consists of Cruise Ship Passenger Survey 2010 and a study about changes in cruise ship passengers’ money spending. The case company of this Bachelor’s thesis is City of Helsinki Tourist & Convention Bureau. The case study is based on the Cruise Ship Passenger Survey 2010. The purpose of the Cruise Ship Passenger Survey 2010 was to explore the international inbound cruise ship passengers’ money and time spending, Helsinki’s distinctiveness as a cruise destination and how well Helsinki fulfilled passengers’ expectations. The Cruise Ship Passenger Survey has been executed also in 2003 and 2007. Cruise Ship Passenger Survey and it was conducted first time as a Bachelor’s Thesis in 2010. The Cruise Ship Passenger Survey was executed as an informed questionnaire survey in the summer of 2010. The research method used was quantitative method, because the sample of cruise ship passengers was randomly selected. The questionnaire was delivered as a complete version from the case company in five different languages. The questionnaire includes 23 questions, which involves inquiries about background information and about the cruise ship passengers’ visit in Helsinki. The total sample was 602. In addition to the case study the purpose of this thesis was to find out have there been changes in passengers’ money spending and where the money was spent between the years 2007 and 2010. The problem was chosen, because there have been changes between the economical changes these years. This thesis combines the researches’ interests towards cruising and economics. The theoretical framework is based on the problem of the case study and it consists of literature and researches of the field of tourism. The theoretical framework contains theory of cruise ship industry, Helsinki as a cruise ship destination, consumer behavior and about influences of a recession in tourism and consumer purchasing behavior. The economic aspect of tourism and impacts of the recession to the field of tourism are acknowledged, because these subjects lead to the case study and analyzing of the results. The hypothesis of this thesis was that there have been changes in money spending and where the money was spent on between the years 2007 and 2010. As a result of the research, it was discovered that there have indeed been changes in consumer behavior patterns. The results indicate that when money was spent it was spent more in 2010 than in 2007. Results also show that when all the respondents were taken in consideration, in average the money spending was less. It was also detected that what the money was spent on, had no significant changes between these studies. The money spending in total was remarkably reduced when all the respondents were taken into consideration. In the conclusions was analyzed some of the factors which may have influenced to the results....

Opinnäytetyön tavoitteena oli tutkia sosiaalista mediaa ja digitaalista markkinointia hostellin valinnassa. Tutkimuksessa tarkasteltiin sosiaalista mediaa ilmiönä ja pyrittiin perehtymään sen luomiin mielikuviin, ajatuksiin ...

Opinnäytetyön tavoitteena oli tuottaa toimeksiantajalle, Phuketissa toimivalle suomalaiselle sukelluskeskus Chalong Sea Sportille, käyttökelpoista tietoa yrityksen asiakkaista. Tulosten avulla Chalong Sea Sport voisi ...

Opinnäytetyö käsittelee kahden Itämeren kaupungin matkailullista vetovoimaa. Tutkimuksessa tarkastellaan esikuvavertailun sekä havainnoinnin avulla molempien kaupunkien brändejä, matkailuorganisaatioiden toimintaa ja markkinointistrategioita...
Baltic Sea City as European Modern Metropole - Case: Comparison of Hamburg and Helsinki from the View of City Tourism The overall purpose of this Bachelor’s thesis is the determination of the tourism potential of two Baltic Sea metropoles, Hamburg and Helsinki. The study analyses and compares brands, city touristic organizations and marketing strategies of both cities by using benchmarking analysis and observation. In view of this goal the results of the comparison were used for a SWOT-analysis in order to identify the differences and similarities between Hamburg and Helsinki. These measures were taken with regard to the overall aim of this study: the search for new and useful information for the Helsinki Tourist and Convention Bureau. The research builds upon the analysis of both Hamburg Tourismus GmbH`s internet page and Helsinki City Tourist & Convention Bureau`s internet page. These two organizations are responsible for the city`s brand development, marketing, product development, tourist information, communication etc. The theoretical part of this study discusses the beginning and development of city tourism as well as the present situation and scenario. The thesis combines statistics and interviews with personal perceptions and experiences which were collected in Hamburg and in Helsinki. In order to achieve the goal of comparing the two cities with each other the gained information tries to highlight the benefits and opportunities for Helsinki city. The hypotheses posed at the beginning of the study function as a template for the research´s outline. Qualitative research methods were used in the study. It was carried out partly in Helsinki and partly in Hamburg. In addition to the personal contact to touristic organizations marketing strategies, brand analyses, expert researches and views are explored. The study frequently alludes to the report of the ex-Mayor for City Planning and Real Estate, Pekka Korpinen “Helsinki – City of the Future”. In this report, Korpinen defines the most important conditions for the city´s development enabling it to become the most competitive metropolis in Europe. The SWOT-analysis is based mostly on the information and results of other researches, however, including same personal opinions, observations and experiences. According to the results of the study Helsinki is on the right way to achieve its goals of becoming one of the most successful metropoles in Europe. The title “Design Capital 2012”, earned last year, enlarges the attractiveness of Helsinki city´s tourism. The results of the research attest Helsinki the ability to compete with other cities of a similar size. Considering future scenarios it can be stated, that the development projects of Hamburg and Helsinki are crossing each other´s paths. The maritime theme will have the most important impact on the city development projects in this area over the next years....
Ostsee Stadt als moderne Metropole Europas - Case: Vergleich von Helsinki und Hamburg als Städtereiseziel Die Bachelorarbeit beschreibt touristisches Potential von zwei in der Nähe von Ostsee legenden Metropolen, nämlich Helsinki und Hamburg. Ein Ziel des Studiums ist die Prüfung von Touristik Organisationen und deren Funktionen im Stadttourismus. Außerdem wurden Marketingstrategien und die darauf gebildete Stadtvermarktung genau untersucht. Als Zusammenfassung alle Informationen, wurde am Ende der Arbeit eine SWOT-Analyse gemacht. Die Ergebnisse werden für die Entwicklung und Verbesserung touristischen Aktivitäten in der finnischen Hauptstadt genutzt. Alle in der Bachelorarbeit erscheinenden Informationen sind von den Helsinki Touristik- und Kongressbüro Internetseiten sowie den Internetseiten der Hamburg Tourismus GmbH gesammelt. Beide Touristik Organisationen sind verantwortlich für die Entwicklung der Stadt, Marketingmaßnahmen, Produktentwicklung, Tourist Informationen und Kommunikationsmaßnahmen. Der Anfang des Theorieabschnittes handelt sich um die Entstehung, Entwicklung und den zukünftigen Ansichten vom Stadttourismus. Außer Statistiken und Interviews bezieht sich die Bachelorarbeit bezieh auf persönliche Beobachtungen und Erfahrungen. Aus den zusammengestellten Informationen wurde versucht Helsinkis Vorteilen und Möglichkeiten rauszusuchen. Im Anfang der Bachelorarbeit festgestellte Hypothesen sind Grundlagen für die gesamte Recherche. Die Recherche ist mit der Hilfe der qualitativen Methode gemacht. Die wurde zum Teil in Helsinki und zum Teil in Hamburg durchgeführt. Neben der persönlichen Kontaktaufnahme zu den früher genannten Organisationen, ist die Bachelorarbeit aus diversen Recherchematerial, Marketingstrategien, Analysen von Marken und verschiedenen Forschungen zusammengestellt. In der Bachelorarbeit wurde öfter Pekka Korpisens Report „Helsinki – Die Stadt der Zukunft“ erwähnt. Im Report führt Korpinen, der ehemalige Bürgermeister von Helsinki, seine Ansichten der heutigen Stadtentwicklung vor. Die SWOT-Analyse, aufgebaut durch gesammelten Informationen und persönlichen Aspekten, zeigt die Stärken und Schwächen der Reiseziele Hamburg und Helsinki. Rechercheergebnisse widerspiegeln, dass Helsinki auf dem richtigen Weg zum Europas bedeutendsten Metropolen ist. Im Jahr 2012 wird Helsinki Welt-Designhauptstadt sein. Die Aus-zeichnung wird jedes zweite Jahr an eine Stadt in der Welt vergeben. Diese einzigartige Gele-genheit bietet für Helsinki unbegrenzte Möglichkeiten auch ihr touristisches Potential zu entwickeln. Das ist ein Zeichen für die Tatsache, dass Helsinki genau so gut wie Europas größere Metropolen zurechtkommt. In der Bachelorarbeit sind Entwicklungsprojekte die beiden Städte analysiert. Zufolge verglichenen Informationen sind beide Städte sehr maritim orientiert und die größte Entwicklung ist gerade in diesem Bereich geplant....

Tämä opinnäytetyö tarkastelee suomalaisen vaihto-opiskelijan sopeutumista japanilaiseen kulttuuriin. Työssä suuri painopiste on kulttuurisokin käsittelyllä sekä suomalaisuuden ja japanilaisuuden erojen käsittelyllä Geert Hofsteden teorian mukaan...
Cultures Collide – Finnish Exchange Student’s Adaptation to Japanese Culture This thesis deals with the Finnish exchange student’s adaptation to Japanese culture. The main emphasis is on culture shock and differences between Finnish and Japanese culture according to Geert Hofstede’s theory on cultural differences. The subject was selected when the researcher was preparing herself for her student exchange in Japan. She found it hard to find material about Japan related student exchange experiences and struggled to create an image about how Japan is perceived by Finnish exchange students. Thus, the research problem moulded itself into the form of: Which aspects of the Japanese culture prove to be the most central challenges in different phases of culture shock? The aim of this study was to create a thesis suitable for future Finnish exchange students in Japan to use as self-study material while preparing themselves for the student exchange. The research was implemented as a qualitative research by interviewing three students from Laurea who had completed their student exchange in Japan. The interviews were executed in December 2009 by using the general interview guide approach. By using this method the interviewees could bring up their own perceptions about their student exchange. Three interviews were found to be enough after evaluating the amount of material from using interviews as the research method. The research material was analysed by breaking it up according to themes which arose from the material. The most significant challenge proved to be language. The lack of Japanese skills caused challenges for independent survival for example while travelling. At the campus the interviewees coped with English. However, language studies during the exchange improved their Japanese skills and helped getting by the upcoming situations. Another common characteristic of the exchange experiences was a shock at the early stage of the exchange. In addition to language problems the shock had to do with the feeling of isolation. However, all of the interviewees built contacts with both locals and other exchange students. The existence of other Finnish exchange students was not found necessary, although, being able to speak Finnish and express feelings and thoughts in a natural way were seen as positive things by the interviewees. The research problem was answered partially. Recognising the different phases of culture shock was not successful. This was influenced by the researcher’s lack of experience in making research interviews and, in addition, it became clear that the interviewees did not analyse their exchange experience by the changes in behaviour or attitude characteristic to culture shock....

Opinnäytetyön tavoitteena oli tehdä asiakastyytyväisyystutkimus kansalaisjärjestö Art in Tanzanian asiakkaille. Tutkimuksen tarkoituksena oli tuottaa kansalaisjärjestölle tietoa asiakkaiden tyytyväisyydestä palveluihin ja ...

Opinnäytetyö oli Metsähallituksen toimeksiantama ja sen tarkoituksena oli selvittää, miten Sipoonkorven kansallispuistoa tulisi kehittää, jotta se soveltuisi luontomatkailupalveluita tarjoavien yritysten käyttöön. Sipoonkorven kansallispuisto...
The Development of Sipoonkorpi National Park from the Perspective of Nature Tourism Business’ This thesis was commissioned by the Finnish Forest and Park Service and its purpose was to find out how the Sipoonkorpi national park should be developed for it to fit the needs of nature tourism businesses. For now the Sipoonkorpi national park is very underdeveloped and for this reason this study was timed well, because all the information gained from this study is directly applicable for the commissioner, should they choose to utilize it. All the interviewees were parts of the nature tourism businesses who operate in Nuuksio national park and who have a contract with the Finnish Forest and Park Service and for this reason they should be seen as experts in their own field. The study was executed as a qualitative study which also featured some attributes from in-depth interviews. There were four (4) interviews conducted during the spring of 2012. The interviews were based on the Finnish Forest and Park Service company analysis form and the form was edited to suit better to the needs of this study. The results of the study were a success and gave some concrete examples of the actions that would make Sipoonkorpi national park better suited for the needs of nature tourism businesses. In addition, information was gained on how satisfied the the Finnish Forest and Park Service’s contract businesses were of the level of co-operation amongst other nature tourism businesses of the area and the level of co-operation with the Finnish Forest and Park Service. Also, information was gained on how the development of these aspects could also affect the development of tourism in Sipoonkorpi. Based on the results of this study, the Finnish Forest and Park Service can plan development actions in the Sipoonkorpi national park which will increase its usability from the perspective of nature tourism businesses but it is also probable that these actions would increase its usability from the perspective of other visitors. In addition it would open a dialogue between nature tourism businesses and the Finnish Forest and Park Service about the development of Sipoonkorpi national park....

Opinnäytetyön tarkoituksena on ollut selvittää, mitä mieltä nuorisomatkailijat ovat Helsingin kaupungin matkailu- ja kongressitoimiston uusimmasta, vuonna 2008 julkaistusta Nordic Oddi-ty (Pohjoismaiset erikoisuudet) –matkailuesitteestä. Tutkimuksen...
City’s Tourist Brochure as a Visual Object of Image Marketing Case: Nordic Oddity –Brochure The overall purpose of this thesis is to find out what young travelers think about the newest Nordic Oddity –brochure published in 2008 by Helsinki City Tourist & Convention Bureau. The study explores what young travelers think about the visual image of the brochure and whether they find it easy and comfortable to use. One goal was to find out what kind of im-ages Nordic Oddity brochure creates of Helsinki and, further examine if the themes Alterna-tive, Bliss and Chill Out have an effect on young travelers’ choices to visit certain attractions. The aim of this study was to produce useful information for Helsinki City Tourist & Convention Bureau in order to develop the brochure and the campaign connected to it. Nordic Oddity –campaign is based on image marketing and the goal is to create a younger image of Helsinki. Therefore the perspective of this study is visual image marketing and tour-ist marketing materials as creators of images. In addition, the study deals with the special characteristics of young travelers and describes factors influencing the layout and the usabil-ity of Nordic Oddity brochure. The method of research used for this study is quantitative and the research material has been gathered by a questionnaire in August-September 2009 mainly at Helsinki City Tourist Infor-mation. To extend the amount of research material some Finnish and mainly international students of Laurea University of Applied Sciences have been also asked to answer the ques-tionnaire. The results are based on 80 responses of which 44 were answered by Finns and 36 by foreigners. The respondents were aged between 13-35 years and they represented 21 dif-ferent nationalities. 61 of them were women and 19 of them men. The results have been analyzed with the help of Microsoft Excel 2008. The results indicate that young travelers find Nordic Oddity –brochure visually attractive and easy to use. In their opinion the brochure is well made, has interesting attractions and catches the eye. The weakest parts of the brochure are the text size, photos and the amount of information. According to the results the themes Alternative, Bliss and Chill Out have an effect on young travelers choosing attractions and places to visit, even though some people find the themes at some parts unfamiliar. The survey establishes that the image created by the brochure is positive and it shows Helsinki as a city of good quality. In addition, the results reflect that the image created by the brochure is trendy, friendly, young, many-sided and entertaining. In the future the image created of Helsinki by Nordic Oddity brochure could be even more unique, trendy, young and relaxed. The sample of this questionnaire was quite small compared to the size of young people trav-elling to Helsinki. Therefore the results cannot be widely generalized. Despite the fact that the respondents represented different nationalities and the age distribution was wide, the results are quite consistent. They are also in line with other studies conducted for young travelers. The results are thus directional and can be seen as a base for future researches....

. Tutkimuskysymykseen etsittiin vastauksia tarkastelemalla kuoleman ja kärsimyksen hyödyntämistä matkailussa. Opinnäytetyön teoreettisen viitekehyksen keskeisimpänä käsitteenä oli musta matkailu, jota tarkasteltiin Foleyn, Lennonin, Sharpleyn, Stonen ja Seatonin...
CEMETERY TOURISM IN HELSINKI This study describes cemetery tourism in Helsinki. The employer of the study was the registered association of Helsinki tourist guides. The research problem was to examine how the Evangelical-Lutheran cemeteries in Helsinki are exploited in tourism. The main emphasis was to investigate tourism associated with death and human suffering. The theoretical framework was based on a concept and a phenomenon called dark tourism, which was viewed by the field leading academics such as Foley, Lennon, Sharpley, Seaton and Stone. The method used was a qualitative research method where the data was collected with email interviews during March and April 2010. The first email interview was sent to 25 travel agencies that answer for the incoming travelers in Helsinki. The second was sent to the cemetery guides that sit in the registered association of Helsinki tourist guides. The gained data of this study was considered limited both by its quality and amount. This was mainly due to the lack of researcher's experience and the fact that cemetery tourism is an unknown phenomenon from which little research has been done. The study indicates that cemetery tourism in Helsinki is small-scale and tours or visits are organized only at the cemetery of Hietaniemi. Moreover the study illustrates that tours and visits are based on history and culture. The study also confirmed that the visitors in Helsinki are mainly Finnish, older women. The reasons that motivate to participate in such visits amongst history and culture are personal connections, nostalgia, curiosity and nature. Much of what was discovered correlated to what was found in academic and popular writings. Based on this research it can be considered that the exploitation of Evangelical-Lutheran cemeteries in Helsinki is scarce. The cause of this is the narrowness of both supply and demand for cemetery tourism. The cemeteries in Helsinki are public and admission free sites a more versatile exploitation of which would be highly possible. Whilst cemetery tourism and dark tourism are both considered as burning phenomena, the scholarly literature and research remain fragmented. Thus, this study provides a number of research topics for future research. Cemetery tourism needs more deepening and clarifying researches. The knowledge which should especially be gained is comprehension of what actually motivates individuals to the sites of dark tourism, particularly cemetery tourism....