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Business Plan - Company Coffee & Tea
(2022)
business plan will be developed for the case company “Coffee Tea & Company.” The objective of the business plan is to be able to be competitive in this growing coffee café market. One important part of that is to have a suitable social media approach...
Marketing plan for Korean instant noodles. Case JK shop Helsinki
(2023)
The purpose of this thesis is to develop a marketing plan to promote Korean instant noodles in Helsinki, which have recently become very popular in the world. The author has done an internship in marketing in an Asian market (JK shop) in Helsinki...
Developing the social media marketing strategy of a new brand to increase brand awareness and growth
(2022)
This thesis has been commissioned by the company Valo Foresight Services Oy, specifically for their project called The Art and Science of Joy. The purpose of the thesis is to find out which specific activities related to social media marketing...
Tiktok as a marketing tool for a small company
(2021)
Tämä opinnäytetyö käsittelee Tiktokin käyttöä pienen yrityksen markkinoinnin työkaluna. Tiktok on nykypäivän nopeimmin kasvava sosiaalisen median alusta, jolla on satoja miljoonia päivittäisiä käyttäjiä. Opinnäytetyön tavoitteena oli selvittää...
Marketing Communications Plan for a Fintech company. Case: Rundit Oy
(2019)
The objective of this thesis was to analyze the operations and strategies of fundraising in the financial aspect. How companies communicate with their investors, how a Fintech company can help and enhance the connection between them....
From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes...
The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting....
gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan....
From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes...
The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting....
gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan....
How small Swiss businesses can grow better through digital marketing
(2023)
-quality implementation of digital marketing posed significant challenges. In small businesses, time management was perceived as a particularly daunting task, leading to irregular execution of digital marketing efforts. Further, the utilization, analysis...
Improving content marketing strategy. A case study of a digital marketing agency.
(2024)
This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with detailed insights to improve...
International Marketing Plan for an Application with Sweden as a Target Country : Case Company: Smappy Application Oy
(2022)
An international marketing plan is developed when a business wants to increase brand awareness and expand its product(s)/service(s) globally. It is usually carried out to understand the target market and competitive environment and to create a...
A Digital Marketing Strategy for Fashion For You
(2023)
This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business to business) and B2C...
Exploring Feasible Digital Marketing Platforms for Enhancing Brand Awareness : Case Company EduCase
(2023)
The aim of this thesis is to determine the most suitable digital marketing platforms for the case company, with the objective of enhancing brand awareness. The results of this investigation will provide valuable insights for the company to formulate...






