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Implementing inbound marketing for a coliving company : Allihoop
(2022)
This thesis project was commissioned by a coliving company based in Stockholm, Allihoop. The purpose of the thesis is to understand how to successfully implement inbound marketing as part of their marketing efforts, of which the primary goal...
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Growth and Market Establishment : A Case Study of Company X's Expansion in the French Market
(2023)
This thesis project focuses on Company X, an experienced company originally from Finland that operates in the networking/events industry, and which is currently expanding its activities to the French market. The main objective of this thesis...
Developing a franchise marketing plan for KOKORO Sushi restaurant
(2020)
customer understanding. The data analysis results confirmed the assumptions of customer’s desire and demand. It also allow further development of the marketing plan content and communication channels. The end result of the thesis an initial franchise...
Development of a Marketing Strategies to Attract and Retain Customers: A Case Study of Junbah Logistics Ay
(2023)
that support business growth significantly. The marketing plan serves as a roadmap for accomplishing the company's marketing objectives and ensures that all marketing initiatives are in line with the goals. The goal was to offer an achievable strategy...
Film Marketing in the Finnish Marketplace
(2021)
The objective of this thesis project was to research film marketing and its tools to define how film marketing can support and ensure the commercial success of a film. As films are experi- ence goods, they differ from commodities and services...
Digital Marketing as a tool to integrate immigrants in Finland : Case Company StartUp Refugees
(2023)
. The thesis outlines the research methodology, digital marketing tools, data collection, and analysis, with an emphasis on interviews conducted with StartUp Refugees management, immigrants who have utilized the organization’s services, as well as immigrants...
Marketing Action Plan for Case Company x
(2021)
The objective of this thesis was to create a marketing action plan for a case company x. The aim was to develop a simple yet effective plan which suited for the needs and resources of the client. The case company x operates in the communication...
A Comprehensive Strategy for Bestpack OU's Entry and Growth in the Finnish Market
(2024)
This thesis is devoted to Bestpack OU. Bestpack OU is a wholesale enterprise that specializes in the distribution of food, domestic, and industrial packaging materials. The company is now in the initial stages of expanding its operations...
BUSINESS PLAN AND INSTAGRAM INFLUENCER MARKETING FOR CAFE X
(2021)
answers to two main research questions (1) what kind of business plan should be developed for Cafe X? and (2) how Instagram could be used for marketing Cafe X? Both qualitative and quantitative research are used in the thesis. Under literature review...
Business Expansion Into The Japanese Consumer Market
(2022)
Tämä opinnäytetyö on tehty yhdessä tanskalaisen antiikkihuonekaluja ja tekstiilejä valmistavan Maison Hansen -yrityksen kanssa. Opinnäytetyön tarkoituksena on laatia markkinoillepääsysuunnitelma, jonka avulla Maison Hansen voi tuoda liiketoimintansa...
This thesis is done together with a Danish antique furniture and textile home interior company called Maison Hansen. The purpose of the thesis is to create a market entry plan which Maison Hansen can use to bring their business into the Japanese...
This thesis is done together with a Danish antique furniture and textile home interior company called Maison Hansen. The purpose of the thesis is to create a market entry plan which Maison Hansen can use to bring their business into the Japanese...






