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Start-up business plan and consumer market research of the Finnish organic market
(Laurea-ammattikorkeakoulu, 2017)
The purpose of this thesis was to create a business plan for establishing a retail store specialized on selling organic products with a priority on selling local production. To help with the business planning an organic market consumer research...
Digital Marketing and International Students’ Motivations : case study of Laurea University of Applied Sciences
(Laurea-ammattikorkeakoulu, 2017)
). With the announcement of obligatory tuition fees, Laurea UAS suffered a sharp decline in international students applying for degree programs since Spring of 2016. As such, Laurea’s Marketing Team has been in the process of planning their future international marketing...
Improving Customer Experience in Telecommunications Company
(Laurea-ammattikorkeakoulu, 2017)
to improve the overall service quality of the company.
The goals of this thesis are improving the customer experience of the target company working on ICT-business, who is staying anonymous. By measuring the current satisfaction of the customers with a...
Business Plan : Green Auto Spa
(Laurea-ammattikorkeakoulu, 2017)
Business plan is an important blue print tool that helps entrepreneurs and business managers to think through their business idea, convince possible investors and ensure financial success to the business. A good business plan outlines company’s...
Employee Engagement at the Company X
(Laurea-ammattikorkeakoulu, 2017)
The objective of this thesis is to measure the employee engagement at the company X. I have introduced different studies that have proven the employee engagement to have a positive influence on organizations performances worldwide and explain why...
Rebranding through CSR : case company: Neste
(Laurea-ammattikorkeakoulu, 2017)
Oil corporations have had to revolutionize their business ventures not only to abide by the pressure of responsible conduct but also to stay competitive within their industry.This thesis aims to give a thorough, look on the topics of CSR, branding...
Online Branding : case: Insjö Oy
(Laurea-ammattikorkeakoulu, 2017)
The thesis ideas was supporting Insjö, an organizing and functional accessories company, with online branding development plan. Company has implemented activities for marketing and brand building. However, Insjö branding strategies are outdated...
Designing a Service Manual for Employees : A Case Study of Huone Events Hotel Helsinki
(Laurea-ammattikorkeakoulu, 2017)
management also form the core knowledge base for this thesis. A qualitative approach was taken to for data collection, utilising such methods as open-ended surveys, observations, interviews, and the construction of a service blueprint based on the analysis...
Fundraising in non-profit organization : case: Pro Hanko
(Laurea-ammattikorkeakoulu, 2017)
The world is filled with non-profit organizations, but when your mission is not money oriented, how do you manage your finances? Why is funding important and what are the alternatives for different types of organizations? ...
The creation of a content marketing plan for a new start-up in the financial sector
(Laurea-ammattikorkeakoulu, 2017)
The thesis was made in collaboration with a Dutch start-up company operating in the financial sector. The company House of Pips has been operating since August 2016. The purpose and objectives of the thesis was to create a content marketing plan...









