Haku
Viitteet 1021-1030 / 2981
Myynnin tehostamisen keinot finanssialalla : case: Pankkikonttori X
(Laurea-ammattikorkeakoulu, 2016)
Asiakkuuksien strategiavalinta ohjaa liiketoimintaa finanssialalla. Strategia voidaan ohjata koskemaan massoja tai se voi keskittyä spesifiin asiakaskantaan. Tässä opinnäytetyössä tutkittiin Pankkikonttorin X myynnin esteitä liittyen kauppojen päättämiseen sekä pohdittiin, miten kyseiset esteet voidaan ratkaista. Aihe rajattiin koskemaan konttorin yksityisasiakkuuksia. Määritellyn tutkimusongelman kannalta selvitettiin toimihenkilöiden näkökulma tutkimusongelmaan, jonka myötä kehitettiin konkreettisia myynnin tehostamisen keinoja kohdekonttorille. Työympäristössä oltiin ennen toimeksiantoa pitkään keskusteltu siitä, että myyntitavoitteita ei ole saavutettu.
Tutkimuksen teoreettinen viitekehys koostuu katsauksesta finanssialaan, myyntityöstä, myyntiprosessin teoriasta sekä asiakkuudesta finanssialalla. Tutkimuksessa käytettiin hyödyksi kvalitatiivisia aineistonkeruumenetelmiä sekä luovaa ongelmanratkaisua. Ensimmäisenä haamuasioinnin avulla tutkittiin kolmen kilpailijapankin konttorin asiakastapaamistilannetta, jossa tarkoituksena oli havainnoida myyntiprosessia sekä myyntiosaamista ja siinä verrattiin ennalta määritettyjä kriteerejä Pankkikonttoriin X. Pankkikonttorin X toimihenkilöitä havainnoitiin osallistuvan havainnoinnin avulla, jonka perusteella tutkittiin samoja aihioita kuin kilpailijakonttoreissa. Toimihenkilöille tehtiin myös teemahaastattelu tutkimusongelman selvittämiseksi. Haastattelussa toimihenkilöt saivat tuoda omia mielipiteitään ja kokemuksiaan esiin liittyen myynnin esteisiin.
Tutkimusongelman taustalla oletettiin olevan Pankkikonttorin X myyntiprosessiin ja myyntiosaamiseen liittyviä esteitä, mutta tulokset yllättivät. Tutkimustuloksista huomattiin, että merkittävimmät myynnin esteet eivät liittyneet myyntiprosessiin tai myyntiosaamisen puutteeseen, vaan asiakastapaamisten vähäisyyteen sekä nykyisten asiakkuuksien puutteelliseen ylläpitoon ja kehittämiseen. Tulosten perusteella aika ja resurssit olivat toimihenkilöiden mielestä vähäiset, jonka vuoksi panostusta uusiin asiakkuuksiin tai nykyisiin asiakkuuksiin ei ole ehditty miettimään ja laatimaan niihin konkreettisia kehityskeinoja. Tulosten johdosta opinnäytetyössä keskityttiin kehittämään työkaluja nykyisten asiakkuuksien parempaan ylläpitoon sekä uusien asiakkaiden hankkimiseen. Kehitysehdotuksia laadittiin käyttämällä hyödyksi aivoriiheä, jossa toimihenkilöt olivat mukana ideoimassa.
Tutkimustyön avulla laadittiin konkreettiset kehitysehdotukset, joiden perusteella Pankkikonttorissa X voidaan tehostaa myyntiä. Myynnin tehostamisen keinoiksi rakennettiin nykyisten asiakkuuksien hoitomalli, nuorten kasvupotentiaaliasiakkuuksien kehittämisidea ja projektiluonteinen uusasiakashankinta. Myynnin tehostamisen keinojen avulla voidaan saada aikaan lisämyyntiä ja lisää kannattavia asiakassuhteita. Toimeksiantajalle luotiin toteutettavissa olevat kehitysehdotukset. Niitä voidaan hyödyntää myös erilaisissa työympäristöissä muillakin toimialoilla....
The financial industry is directed by the choice of customer strategy. This choice of strategy can be applied to a broad spectrum of customers or more specific customer segments. The aim of this Bachelor’s thesis was to examine sales obstacles...
The financial industry is directed by the choice of customer strategy. This choice of strategy can be applied to a broad spectrum of customers or more specific customer segments. The aim of this Bachelor’s thesis was to examine sales obstacles...
Markkinointi sosiaalisessa mediassa : case: Flow kosmetiikka
(Laurea-ammattikorkeakoulu, 2016)
sisältöä toimeksiantajayrityksen kuluttaja-asiakkaat arvostavat sosiaalisessa mediassa ja kuinka kiinnostuneita he ovat seuraamaan sosiaalista mediaa. Tavoitteena oli antaa toimeksiantajalle merkittävää hyötyä luoden tehokkaita ja hyödyllisiä ehdotuksia...
The purpose of this thesis was to examine the use of social media services among the commissioner's consumer customers. The thesis was commissioned by a Finnish natural cosmetics company called Flow Cosmetics. The scope of study also included determining the contents the enterprise’s consumer customers value in social media and how interested they are in following social media. The objective was to provide a significant benefit to the commissioner by creating efficient and useful suggestions for developing marketing in social media. These were based on the theory used in the study and examination of the responses to the research questionnaire. The operating environment of the study was the Finnish natural cosmetics market. This theoretical section also includes a detailed presentation of the commissioner, Flow Cosmetics. The theoretical frame of reference consists of social media and its use in Finland as well as marketing in social media services. The theoretical section also discusses how marketing is measured in social media and what instruments are used in this process. Related concepts and theories were examined from a general perspective. An online questionnaire was used to examine the use of social media services among the commissioner’s consumer customers. The questionnaire was sent to the subscribers of the company's newsletter by e-mail. The questionnaire was available for respondents for a limited period of time. In total, it reached 339 respondents, out of whom 176 were taken into account in the study. The selected respondents used social media services. The respondents were widely asked about their use of social media services at a general level as well as their use of and interest in the commissioner's social media services. The questionnaire included 11 questions, the majority of them closed. There was also one open question, which succeeded in collecting respondents' spontaneous opinions. At the end of the questionnaire, the respondents were given an opportunity to give feedback. Key results emerging from the study included the interest of the selected respondents in following Flow Cosmetics in social media. However, they wished for a larger amount of and more activity in the social media services. Out of the respondents, only 52 per cent had initially followed the commissioner in social media. This led to the conclusion that the content of marketing in social media should be targeted more carefully and systematically at the correct and desired focus groups. The contents of social media marketing must be carefully planned, active and regular, stir interest and encourage effective interaction. This enables better market visibility and recognition....
The purpose of this thesis was to examine the use of social media services among the commissioner's consumer customers. The thesis was commissioned by a Finnish natural cosmetics company called Flow Cosmetics. The scope of study also included determining the contents the enterprise’s consumer customers value in social media and how interested they are in following social media. The objective was to provide a significant benefit to the commissioner by creating efficient and useful suggestions for developing marketing in social media. These were based on the theory used in the study and examination of the responses to the research questionnaire. The operating environment of the study was the Finnish natural cosmetics market. This theoretical section also includes a detailed presentation of the commissioner, Flow Cosmetics. The theoretical frame of reference consists of social media and its use in Finland as well as marketing in social media services. The theoretical section also discusses how marketing is measured in social media and what instruments are used in this process. Related concepts and theories were examined from a general perspective. An online questionnaire was used to examine the use of social media services among the commissioner’s consumer customers. The questionnaire was sent to the subscribers of the company's newsletter by e-mail. The questionnaire was available for respondents for a limited period of time. In total, it reached 339 respondents, out of whom 176 were taken into account in the study. The selected respondents used social media services. The respondents were widely asked about their use of social media services at a general level as well as their use of and interest in the commissioner's social media services. The questionnaire included 11 questions, the majority of them closed. There was also one open question, which succeeded in collecting respondents' spontaneous opinions. At the end of the questionnaire, the respondents were given an opportunity to give feedback. Key results emerging from the study included the interest of the selected respondents in following Flow Cosmetics in social media. However, they wished for a larger amount of and more activity in the social media services. Out of the respondents, only 52 per cent had initially followed the commissioner in social media. This led to the conclusion that the content of marketing in social media should be targeted more carefully and systematically at the correct and desired focus groups. The contents of social media marketing must be carefully planned, active and regular, stir interest and encourage effective interaction. This enables better market visibility and recognition....
Maailma kylässä 2016 -festivaalin näytteilleasettajatutkimus
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön aiheena on Maailma kylässä 2016 -festivaalin näytteilleasettajatutkimus. Tutkimus oli määrällinen tutkimus ja sen pääkohtina oli miksi näytteilleasettajat osallistuvat festivaalille, miten he arvioivat sen onnistumista ja miten he...
The subject of this thesis is the exhibitor survey of the World Village Festival 2016. The survey was quantitative and its purpose was to clarify why the exhibitors decided to participate in this festival, how they evaluated the festival and how they would develop it for the next year. The objective of this survey was to find out how well the exhibitors thought that the festival had been arranged. There was also an objective to initiate development ideas for the festival. The commissioner of the exhibitor survey was Kepa Ry, which is the main organizer of the World Village Festival. Kepa Ry is a parent organization for over three hundred civil society and it is also an expert organization in global development issues. The World Village 2016 Festival was arranged the 28th and 29th of May in Helsinki Railway station and Kaisaniemi Park. The festival is one of the biggest cultural events in Finland with tens of thousands of visitors every year. The theoretical framework of this survey was the organization of a cultural event and making and carrying out a questionnaire. Organizing an event was mainly dealt with from the point of view of a big public event. Making and carrying out a questionnaire was dealt with from the point of view of a quantitative survey. On the first festival day, the questionnaire was given out to all the exhibitors. The questionnaire was made in Finnish and in English. On the next festival day, the questionnaire was collected from the exhibitors. It was possible to return the questionnaire to an information point or mail it to Kepa´s office. After the festival, we sent an e-questionnaire by e-mail for all of the exhibitors in case someone didn’t have time to answer during the time of the festival. There were 391 exhibitors and 314 answers were obtained. The response rate was 80%. The amount of answers was good and the results of the survey were compared between Kepa member organizations and other organizations as the commissioner wished. The results were also compared to the results from the previous two years. On the basis of the results development suggestions were made and also an analysis of why there were changes in the results when compared to previous years. On the basis of the result, a typical exhibitor is Kepa member organization which has participated multiple times in the festival. All the exhibitors thought that the festival was a good forum for campaigning, networking and increasing visibility. The exhibitors were satisfied as to how the festival was arranged and there was only a small amount of decrease in the satisfaction compared to the last two years. Development ideas were picked up from exhibitor’s answers to the open question. Mainly the comments were about the music selection. Many of the exhibitors would like to have more international and famous artists to the festival. Many of the exhibitors thought the music was too youthful, so more artists for all ages. Also, the volume of the music got some criticism it was too loud....
The subject of this thesis is the exhibitor survey of the World Village Festival 2016. The survey was quantitative and its purpose was to clarify why the exhibitors decided to participate in this festival, how they evaluated the festival and how they would develop it for the next year. The objective of this survey was to find out how well the exhibitors thought that the festival had been arranged. There was also an objective to initiate development ideas for the festival. The commissioner of the exhibitor survey was Kepa Ry, which is the main organizer of the World Village Festival. Kepa Ry is a parent organization for over three hundred civil society and it is also an expert organization in global development issues. The World Village 2016 Festival was arranged the 28th and 29th of May in Helsinki Railway station and Kaisaniemi Park. The festival is one of the biggest cultural events in Finland with tens of thousands of visitors every year. The theoretical framework of this survey was the organization of a cultural event and making and carrying out a questionnaire. Organizing an event was mainly dealt with from the point of view of a big public event. Making and carrying out a questionnaire was dealt with from the point of view of a quantitative survey. On the first festival day, the questionnaire was given out to all the exhibitors. The questionnaire was made in Finnish and in English. On the next festival day, the questionnaire was collected from the exhibitors. It was possible to return the questionnaire to an information point or mail it to Kepa´s office. After the festival, we sent an e-questionnaire by e-mail for all of the exhibitors in case someone didn’t have time to answer during the time of the festival. There were 391 exhibitors and 314 answers were obtained. The response rate was 80%. The amount of answers was good and the results of the survey were compared between Kepa member organizations and other organizations as the commissioner wished. The results were also compared to the results from the previous two years. On the basis of the results development suggestions were made and also an analysis of why there were changes in the results when compared to previous years. On the basis of the result, a typical exhibitor is Kepa member organization which has participated multiple times in the festival. All the exhibitors thought that the festival was a good forum for campaigning, networking and increasing visibility. The exhibitors were satisfied as to how the festival was arranged and there was only a small amount of decrease in the satisfaction compared to the last two years. Development ideas were picked up from exhibitor’s answers to the open question. Mainly the comments were about the music selection. Many of the exhibitors would like to have more international and famous artists to the festival. Many of the exhibitors thought the music was too youthful, so more artists for all ages. Also, the volume of the music got some criticism it was too loud....
Yrityksen uutiskirjeen tilaajakannan kasvattaminen digimarkkinoinnin kampanjalla
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tarkoituksena oli muuttaa toimeksiantajayrityksen sosiaalisen median seuraajia uutiskirjeen tilaajiksi suunnittelemalla ja toteuttamalla digitaalisen markkinoinnin kampanja. Työn tavoitteena oli kasvattaa toimeksiantajan uutiskirjeen tilaajakantaa järjestämällä kampanja-arvonta, jonka osallistumisen edellytyksenä oli uutiskirjeen tilaaminen.
Opinnäytetyö on luonteeltaan toiminnallinen. Toiminnallinen osuus käsittää kampanjan toteutuksen, joka koostuu monista verkkojulkaisuista. Työn teoreettinen viitekehys muodostuu digitaalisesta markkinointiviestinnästä ja sosiaalisesta mediasta markkinoinnin työkaluna. Tietoperusta sisältää markkinointiviestinnän eri kanavat ja menetelmät. Teoriaosuudessa käydään myös läpi toteutuksessa käytetyt sosiaalisen median kanavat. Tietoperustan on tarkoitus antaa kattava kuva digitaalisesta markkinointiympäristöstä.
Kampanja toteutettiin toimeksiantajan verkkosivuilla ja sosiaalisen median kanavissa, joita ovat Facebook, Instagram ja Twitter. Kampanja jäi asetetusta numeraalisesta tavoitteesta, joka oli 100 uutta uutiskirjeen tilaajaa. Kampanjan aikana uusia tilaajia saatiin 60 henkilöä, mikä on 60 prosenttia tavoitteesta. Kampanja oli kuitenkin onnistunut, vaikka tavoitteesta jäätiin, sillä kampanjalla tavoitettiin runsaasti seuraajia ja toimeksiantajan sosiaalisen median kanavia aktivoitiin kampanjajulkaisuilla.
Saatavilla olevan informaation ja datan hyödyntäminen tulisi ottaa huomioon kampanjoita suunniteltaessa sekä niitä analysoidessa. Facebookilla on oma ilmainen analytiikkatyökalu, Facebook Insights, jota yritysten tulisi hyödyntää markkinointia tehdessä. Maksullisen mainonnan hyödyntäminen olisi toimeksiantajalle hyvä vaihtoehto Facebookissa ja myös Instagramissa, sillä maksullinen mainonta mahdollistaa kampanjojen kohdistamisen tietylle kohderyhmälle. Kampanjoita suunniteltaessa tulee ottaa huomioon myös kanavat, joissa kampanjat aiotaan järjestää. Suunnitteluvaiheessa on tärkeää selvittää riittävätkö resurssit jokaisen kanavan menestyksekkäälle markkinoinnille.
Tämä työ toimii tulevaisuudessa hyvänä mallina toimeksiantajan toteuttaessa tulevia kampanjoita. Työn teoreettinen viitekehys sisältää huomattavan määrän informaatiota digitaalisesta markkinoinnista, jota yritys voi hyödyntää omassa toiminnassaan. Kampanjan suunnittelu ja toteutus antavat suuntaa tuleville markkinointikampanjoille. Kappaleessa johtopäätökset ja kehittämisehdotukset käydään läpi työn onnistuneisuutta sekä parannettavia kohtia.
Asiasanat: sosiaalinen media, digitaalinen markkinointi, Facebook, Instagram, Twitter...
The aim of this thesis was to convert the case company’s social media followers to newsletter subscribers by designing and executing a digital marketing campaign. The main goal of the thesis was to increase the number of customers in the case...
The aim of this thesis was to convert the case company’s social media followers to newsletter subscribers by designing and executing a digital marketing campaign. The main goal of the thesis was to increase the number of customers in the case...
Työelämävalmiuksien tärkeys ja niiden kehittyminen liiketalouden projektioppimisympäristössä
(Laurea-ammattikorkeakoulu, 2016)
käsitellään ammattikorkeakoulun roolia työelämävalmiuksien kehittäjänä perehtymällä Laurea-ammattikorkeakoulun pedagogiikkaan sekä Hyvinkään kampuksen liiketalouden opetussuunnitelmaan ja projektioppimisympäristöön.
Opinnäytetyö on tyypiltään tutkielma...
management studies. The thesis theory parts consists of skills needed in working life, categorizing the skills and the changes in learning in general and from a Business Administration point of view. The role of University of Applied Sciences in developing...
management studies. The thesis theory parts consists of skills needed in working life, categorizing the skills and the changes in learning in general and from a Business Administration point of view. The role of University of Applied Sciences in developing...
Uusi kirjanpitolaki : lakiuudistusten käyttöönotto tilitoimistoissa
(Laurea-ammattikorkeakoulu, 2016)
voidaan päättää, millä tasolla vapaaehtoiset huojennukset otetaan käyttöön. Opinnäytetyö toteutettiin toimeksiantona tilitoimistolle, josta käytetään nimeä tilitoimisto x. Opinnäytetyön rajauksessa hyödynnettiin toimeksiantaja tilitoimiston asiakaskantaa...
in the free-will sections of the new law. The thesis is fulfilled as an assignment for an unnamed bookkeeping company. The existing customer base is the core limiting criterion, but the conclusion can serve as basic guide to the whole bookkeeping business...
in the free-will sections of the new law. The thesis is fulfilled as an assignment for an unnamed bookkeeping company. The existing customer base is the core limiting criterion, but the conclusion can serve as basic guide to the whole bookkeeping business...
Negatiivinen korko pankin tuotteissa
(Laurea-ammattikorkeakoulu, 2016)
Tässä opinnäytetyössä selvitetään, mikä on negatiivinen korko, miten se on syntynyt ja mikä on sen vaikutus talouteen, pankkitoimintaan ja yrityksiin sekä kotitalouksiin. Työ pyrkii vastaamaan kysymykseen, miten pankki voi ...
Asiakaspalvelun laadun parantaminen asiakastyytyväisyyskyselyn avulla
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tavoitteina oli analysoida erilaisia asiakastyytyväisyysmittareita ja -malleja. Opinnäytetyön toimeksiantajana toimi Pohjolan Liikenne. Teorian perusteella sekä toimeksiantajan toiveet huomioon ottaen valittiin Pohjolan...
The aim of this Bachelor’s thesis was to create an immediately implementable customer satisfaction theory based on an analysis of different customer satisfaction measurements and methods. The commissioner of this thesis was Pohjolan Liikenne...
The aim of this Bachelor’s thesis was to create an immediately implementable customer satisfaction theory based on an analysis of different customer satisfaction measurements and methods. The commissioner of this thesis was Pohjolan Liikenne...
Perehdyttämisen ja työnopastuksen nykytilanteen kartoittaminen ja kehittäminen
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön aiheena oli perehdyttämisen ja työnopastuksen nykytilanteen kartoittaminen ja kehittäminen yrityksen kirjanpito-, palkanlaskenta- ja reskontratiimeissä. Työ tehtiin toimeksiantona näitä taloushallinnon palveluita tarjoavalle...
The topic of this thesis was to identify the current state of orientation and working instruction and to develop them in accounting, payroll computation and ledger in each respective team in a chosen company. The thesis was conducted as an assignment in an accounting agency offering these services. Due to the company’s request, the company name is not published in this thesis. The aim was to create a supporting document for the company´s team supervisors to support the orientation and working instruction. The supporting document was designed for each team taking into account the differences within working practises. The document was intended to guarantee a unified and comprehensive orientation for the new employees of the company, regardless of office location or team. The theoretical framework consisted of the methodology of orientation and working instruction as a part of the orientation process. The methodology was studied from the perspective of commonly used orientation models. In addition, the importance of the supervisor´s role in the work community was discussed in the framework. The study was conducted using a qualitative research method. The current state and the development areas of orientation and working instruction were charted by a questionnaire. The content of the questionnaire was based on the theoretical framework of the orientation and working instruction. The frame of supporting document was designed based on the responses of the questionnaire and it was introduced to the supervisors in workshops. The aim of the workshops was to participate the supervisors to discuss the necessary parts of the supporting document because the managers are the persons who lead the orientation and working instruction. The supporting document compiled the steps of the orientation process, necessary for a new employee to be successful in the job. The document consisted of three sections. One was a section where it was confirmed that new employee would meet the new work community and its people during the first days. The second section was that the supervisor was expected to have an introduction discussion with the new employee. In the discussion the goals for the employee´s new job was expected to be defined. In the end of the supporting document were listed those themes what the new employee needed to know about before being able to work independently....
The topic of this thesis was to identify the current state of orientation and working instruction and to develop them in accounting, payroll computation and ledger in each respective team in a chosen company. The thesis was conducted as an assignment in an accounting agency offering these services. Due to the company’s request, the company name is not published in this thesis. The aim was to create a supporting document for the company´s team supervisors to support the orientation and working instruction. The supporting document was designed for each team taking into account the differences within working practises. The document was intended to guarantee a unified and comprehensive orientation for the new employees of the company, regardless of office location or team. The theoretical framework consisted of the methodology of orientation and working instruction as a part of the orientation process. The methodology was studied from the perspective of commonly used orientation models. In addition, the importance of the supervisor´s role in the work community was discussed in the framework. The study was conducted using a qualitative research method. The current state and the development areas of orientation and working instruction were charted by a questionnaire. The content of the questionnaire was based on the theoretical framework of the orientation and working instruction. The frame of supporting document was designed based on the responses of the questionnaire and it was introduced to the supervisors in workshops. The aim of the workshops was to participate the supervisors to discuss the necessary parts of the supporting document because the managers are the persons who lead the orientation and working instruction. The supporting document compiled the steps of the orientation process, necessary for a new employee to be successful in the job. The document consisted of three sections. One was a section where it was confirmed that new employee would meet the new work community and its people during the first days. The second section was that the supervisor was expected to have an introduction discussion with the new employee. In the discussion the goals for the employee´s new job was expected to be defined. In the end of the supporting document were listed those themes what the new employee needed to know about before being able to work independently....
Laurea-ammattikorkeakoulun markkinoinnin kohdentaminen toimivimpiin markkinointikanaviin
(Laurea-ammattikorkeakoulu, 2016)
vastanneiden oli mahdollista voittaa elokuvalippuja. Kyselyyn vastasi 224 hakijaa. Tuloksista käy ilmi, että Laurean markkinointi on tavoittannut hakijat ja hakijat ovat löytäneet hakemiseen tarvittavat tiedot Laurean kotisivuilta. Laurean markkinointi...
to study for a Bachelor’s degree in Laurea. The research aimed to identify where Laurea's marketing had been seen by the applicants and to produce data for Laurea Markkinointi to help focus marketing the target group in the future. The thesis was written...
to study for a Bachelor’s degree in Laurea. The research aimed to identify where Laurea's marketing had been seen by the applicants and to produce data for Laurea Markkinointi to help focus marketing the target group in the future. The thesis was written...









