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Viitteet 1081-1090 / 2981
Uuden tuotteen lanseeraus
(Laurea-ammattikorkeakoulu, 2016)
, lanseerausprosessia kokonaisuudessaan, lanseerauksen päävaiheita ja riskejä sekä uuden tuotteen markkinointia alan kirjallisuuden pohjalta. Tämä opinnäytetyö antoi toimeksiantajalleen selkeän ja ymmärrettävästi osiin pilkotun prosessikuvauksen tuotelanseerauksesta ja...
The launch of a new product in the wood care sector The aim of this thesis was to document a launching process for Colornova Oy. The purpose of the thesis was to find areas in need of development and innovative aspects when launching a new product. The target of the thesis was also to establish the role of the company in a launching process. The theoretical section of the thesis is based on launching and marketing literature. The launching process, main phases of launching, risks and marketing communication are represented in the theory section. The launching and marketing literature used in this thesis are all based on the texts written by professionals. This thesis provides Colornova Oy with a thorough process overview on how to successfully launch a new product. The research method used in this thesis was qualitative research. A theme interview, benchmarking and observation were used for collecting the information. The theme interview was conducted with Colornova’s CEO and based on his answers the benchmarking section focused on two main competitors on the market. At first the study clarifies the meanings of launching a product and what this process includes. As the research went on it became very clear that launching is a challenging and hard process to carry out. The results show that the company could increase the visibility of its products on the Internet by using professional consulting. Marketing communication should be developed and primarily the activity in social media channels needs to be improved. This can be seen when benchmarking the main competitors in the field. The partner network is also quite narrow which affects market coverage negatively. Hence, this aspect requires more actions. This thesis gives two development proposals to Colornova Oy which are valuable for the future launching processes. One is to use marketing channels more effectively, particularly social media. And the other proposal is branding and value creating. By targeting more resources on this, the company is one step closer to bigger growth possibilities....
The launch of a new product in the wood care sector The aim of this thesis was to document a launching process for Colornova Oy. The purpose of the thesis was to find areas in need of development and innovative aspects when launching a new product. The target of the thesis was also to establish the role of the company in a launching process. The theoretical section of the thesis is based on launching and marketing literature. The launching process, main phases of launching, risks and marketing communication are represented in the theory section. The launching and marketing literature used in this thesis are all based on the texts written by professionals. This thesis provides Colornova Oy with a thorough process overview on how to successfully launch a new product. The research method used in this thesis was qualitative research. A theme interview, benchmarking and observation were used for collecting the information. The theme interview was conducted with Colornova’s CEO and based on his answers the benchmarking section focused on two main competitors on the market. At first the study clarifies the meanings of launching a product and what this process includes. As the research went on it became very clear that launching is a challenging and hard process to carry out. The results show that the company could increase the visibility of its products on the Internet by using professional consulting. Marketing communication should be developed and primarily the activity in social media channels needs to be improved. This can be seen when benchmarking the main competitors in the field. The partner network is also quite narrow which affects market coverage negatively. Hence, this aspect requires more actions. This thesis gives two development proposals to Colornova Oy which are valuable for the future launching processes. One is to use marketing channels more effectively, particularly social media. And the other proposal is branding and value creating. By targeting more resources on this, the company is one step closer to bigger growth possibilities....
Seniori365.fi-sivuston laajentaminen muille paikkakunnille
(Laurea-ammattikorkeakoulu, 2016)
olivat: mitä Seniori365.fi-palvelun sisältöjä pitää muotoilla paikkakuntakohtaisesti, millaisia sisältöjä Seniori365.fi-palvelussa voidaan säilyttää ennallaan sekä millaisia haasteita ja mahdollisuuksia Seniori365.fi:n laajentamisessa on? Kyseessä oli...
Seniori365.fi is an electronic service where companies can offer services and products to help the elderly continue living at home. It also offers useful information and entertainment. The purpose of this thesis was to produce a proposal of changes on local content and retainable categories for Seniori365.fi online service. The objective was to support expanding the service with the help of an investigation and to ease designing the service locally. It was also charted which challenges and possibilities the expansion could create. A focal goal was to study how advertising and local content should be focused to customers of a certain region while common content would be accessible to all. The theoretical framework of the thesis includes service design, online service and elderly people and an end report from an earlier study called mHealth booster. The theory of service design deals with interaction in designing services and the theory of an online service include categories, advantages and uses of online services. In addition theory on designing an easy to use online site and implementing structural changes on an online site were presented. Theory on elderly people dealt with the end users of the service, how their lives are limited and how they experience the use of computers and internet. mHealth booster -project highlighted modern trends: aging population, growing usage of –electronic services and interest towards maintaining one’s own health and wellbeing. The study questions of the thesis concerned what contents of Seniori365.fi service should be designed locally and what could be retained and which challenges and possibilities the expansion of Seniori365.fi would present. This was a qualitative thesis the method of which was theme interview on the basis of which content analysis was conducted. Theses have been carried out of Seniori365.fi but the topic on expanding an online service lacked. The work included making a proposition on expanding the contents of an online site but not the implementation. The results of the development work clarified challenges and possibilities related to expanding the online service and needs for editing, revising, changing and retaining contents. The theoretical and interview material prove that Seniori365.fi demonstrates a successful electronic service conducted to serve the needs of elderly people. In content analysis the upper classes included editable contents, retainable contents, changeable contents, contents to revise, service challenges and service possibilities. Expanding the service is the most signifi-cant factor to secure the continuation of the service. If that is carried out properly funding of the organization becomes easier and thus self-sufficient. The purpose of Seniori365.fi is not to make a profit but create welfare for the elderly and enhance entrepreneurship. Further studies could be conducted to chart ways to finance the service and to investigate how an equal level of quality in different municipalities could be maintained....
Seniori365.fi is an electronic service where companies can offer services and products to help the elderly continue living at home. It also offers useful information and entertainment. The purpose of this thesis was to produce a proposal of changes on local content and retainable categories for Seniori365.fi online service. The objective was to support expanding the service with the help of an investigation and to ease designing the service locally. It was also charted which challenges and possibilities the expansion could create. A focal goal was to study how advertising and local content should be focused to customers of a certain region while common content would be accessible to all. The theoretical framework of the thesis includes service design, online service and elderly people and an end report from an earlier study called mHealth booster. The theory of service design deals with interaction in designing services and the theory of an online service include categories, advantages and uses of online services. In addition theory on designing an easy to use online site and implementing structural changes on an online site were presented. Theory on elderly people dealt with the end users of the service, how their lives are limited and how they experience the use of computers and internet. mHealth booster -project highlighted modern trends: aging population, growing usage of –electronic services and interest towards maintaining one’s own health and wellbeing. The study questions of the thesis concerned what contents of Seniori365.fi service should be designed locally and what could be retained and which challenges and possibilities the expansion of Seniori365.fi would present. This was a qualitative thesis the method of which was theme interview on the basis of which content analysis was conducted. Theses have been carried out of Seniori365.fi but the topic on expanding an online service lacked. The work included making a proposition on expanding the contents of an online site but not the implementation. The results of the development work clarified challenges and possibilities related to expanding the online service and needs for editing, revising, changing and retaining contents. The theoretical and interview material prove that Seniori365.fi demonstrates a successful electronic service conducted to serve the needs of elderly people. In content analysis the upper classes included editable contents, retainable contents, changeable contents, contents to revise, service challenges and service possibilities. Expanding the service is the most signifi-cant factor to secure the continuation of the service. If that is carried out properly funding of the organization becomes easier and thus self-sufficient. The purpose of Seniori365.fi is not to make a profit but create welfare for the elderly and enhance entrepreneurship. Further studies could be conducted to chart ways to finance the service and to investigate how an equal level of quality in different municipalities could be maintained....
Julkisen verkkopalvelun kehittäminen : CASE: Yrityshakemisto Keravan kaupungille
(Laurea-ammattikorkeakoulu, 2016)
- ja tekovaiheet sekä kerrotaan tarkemmin työn tekoon käytetystä ohjelmasta, ESRIstä. Opinnäytetyö tehtiin yhteistyössä Keravan kaupungin kanssa. Sähköinen yritysrekisteri pohjautuu karttaan, jossa yritykset ovat merkitty omilla kyseiseen alaan...
The development of the public online service CASE: The business directory for the city of Kerava This thesis is about developing public services to network. Thesis is a development task to Keravan kaupunki. It describes the planning and work phase of the network index. The network index serves citizens, companies and Kerava city. The literature review deals with same kind of e-services at the moment whose purpose is to facilitate consumer’s transactions, geo system information and ESRI program. In the last 20 years all over the world especially in the west countries public services had been transferred to network. Internet is expected to make consumers life easier. With e-services it is faster and easier way to find information from government’s services. Research methods were interview, perception and questionnaire form. The work was qualitative research. With the interview we collected all the material for the network index and the questionnaire form was for companies who wanted to join the network index. Network index got a lot positive feedback at the revealing day. Entrepreneurs were thrilled with free marketing. They appreciate that now Kerava city’s employees can find companies contact’s easier from the network index and send them by e-mail the latest news about upcoming projects....
The development of the public online service CASE: The business directory for the city of Kerava This thesis is about developing public services to network. Thesis is a development task to Keravan kaupunki. It describes the planning and work phase of the network index. The network index serves citizens, companies and Kerava city. The literature review deals with same kind of e-services at the moment whose purpose is to facilitate consumer’s transactions, geo system information and ESRI program. In the last 20 years all over the world especially in the west countries public services had been transferred to network. Internet is expected to make consumers life easier. With e-services it is faster and easier way to find information from government’s services. Research methods were interview, perception and questionnaire form. The work was qualitative research. With the interview we collected all the material for the network index and the questionnaire form was for companies who wanted to join the network index. Network index got a lot positive feedback at the revealing day. Entrepreneurs were thrilled with free marketing. They appreciate that now Kerava city’s employees can find companies contact’s easier from the network index and send them by e-mail the latest news about upcoming projects....
Uusiutuvan energian rahastot
(Laurea-ammattikorkeakoulu, 2016)
purkamaan. Kaikkia energian tuotannon muotoja ei tietenkään tueta samalla lailla kaikissa maissa, vaan ne eroavat maakohtaisesti.
Uusiutuvaan energiaan sijoittavia rahastoja on maailmalla useita. Tämä opinnäytetyö tarkastelee näitä rahastoja, ja vertaa...
The markets for renewable energy is growing rapidly across the globe. The accelerating climate change, and the changes it brings to the world, have led many companies to start producing re-newable energy. Many subsidies have also backed these endeavors, and they make the industry profitable for many. In European Union, United States and China, renewable energy has a large stake in the energy markets, and it has grown steadily for the last few years. Many countries have made political decisions to reduce their pollution levels and carbon footprint, and this has affected the renewable energy market. The Industry will continue to grow in the future, as the industry and the technology develops fur-ther. There will be changes when the subsidies start to fade, and governments stop backing them up. Not all forms of energy are supported the same way, and the ways differ from country to country. There are many funds, which invests in renewable energies in the world. This thesis will inspect these funds, and compare their success in the past. The goal is to determine which form of re-newable energy has made the best return to their investors, and to compare the key numbers be-tween these funds. We will compare funds that invest in wind power, solar power, hydropower and nuclear power. All funds will specialize in either one form of energy, or to all forms of re-newable energy. Most of these funds will be exchange-traded funds, which can be bought straight from the stock markets....
The markets for renewable energy is growing rapidly across the globe. The accelerating climate change, and the changes it brings to the world, have led many companies to start producing re-newable energy. Many subsidies have also backed these endeavors, and they make the industry profitable for many. In European Union, United States and China, renewable energy has a large stake in the energy markets, and it has grown steadily for the last few years. Many countries have made political decisions to reduce their pollution levels and carbon footprint, and this has affected the renewable energy market. The Industry will continue to grow in the future, as the industry and the technology develops fur-ther. There will be changes when the subsidies start to fade, and governments stop backing them up. Not all forms of energy are supported the same way, and the ways differ from country to country. There are many funds, which invests in renewable energies in the world. This thesis will inspect these funds, and compare their success in the past. The goal is to determine which form of re-newable energy has made the best return to their investors, and to compare the key numbers be-tween these funds. We will compare funds that invest in wind power, solar power, hydropower and nuclear power. All funds will specialize in either one form of energy, or to all forms of re-newable energy. Most of these funds will be exchange-traded funds, which can be bought straight from the stock markets....
Teinit henkilöbrändääjinä – rakentuuko minuus verkossa ja rakennetaanko sitä tietoisesti?
(Laurea-ammattikorkeakoulu, 2016)
minuus verkossa ja rakennetaanko sitä tietoisesti. Aihe rajattiin käsittelemään pelkästään suomalaisia teinejä. Opinnäytetyö on osa Kuluttajakäyttäytymisen digitaalisuus-hanketta ja sen tarkoituksena on ymmärtää paremmin suomalaista...
This thesis project examines the activity of self-branding and the development of a sense of self, using the internet and social media as tools. The main goal is to understand why and how Finnish teenagers brand themselves in social media, and whether this is conducted consciously. The thesis was made as a part of Consumer behaviour digitalization project. This project aims to provide a better understanding of Finnish consumer behavior and was done in cooperation with Laurea University of Applied Sciences, Kurio Oy, and media company MTV. Currently, ever younger consumers possess and use a social media channel on a daily basis. As teenagers are creating their own personal brand within the internet, they are at risk of en-countering threats towards the development of their self-esteem. The theoretical section of the thesis report examines brand and identity development on the internet, as well as the behavioural traits of Finnish teenagers in social media in general: what are the trends dominant in today’s social media, how is the sense of self and identity developed, how is that sense of self created in the internet, and what are the degrees of participation of the subject group in the internet. The sense of self and identity development are also viewed from the point of view of developmental psychology. The thesis utilizes qualitative research methods. Semi-structured interviews, with a themed base, and observations were the main research methods. The interviews had five different themes, and observation was conducted by following teenaged users in social media and public places. The research results showed that the Finnish teenagers yearn to get attention in social media, but do not want to be hurt. Teenagers have started to leave public social media channels, and started to use channels that offer more privacy. The most common words used in answers gotten from the themed interviews were timid, shy, fear and anxiety. These words apply to many of the teenaged personal branders. Photos and other content are added to social media with careful consideration before doing so, but the sense of self is built without acknowledging it. From the point of view of developmental psychology, the frailness of the teenager is seen in the careful and well-kept internet behaviour. No content is published before they are properly checked for imperfections. From the results, five different teenage internet user persona were made. The most important factor for female social media users is external appearance, and for the male users, skills. Under 18-year-olds brand themselves more with photos, while the over 18-year-olds tend to use more text. The research indicated that the real life identity, the “everyday-me”, and the internet identity often greatly differ from each other. The worst fear for the teenage users is that people get the wrong impression of them. The relocation of the teenage users to more private messaging and communication channels will require companies to educate their workers to use and observe the newest social media trends, and to keep them up to date. The employees must be aware which social media channels the teenagers prefer in order to be able to target the right channels with marketing....
This thesis project examines the activity of self-branding and the development of a sense of self, using the internet and social media as tools. The main goal is to understand why and how Finnish teenagers brand themselves in social media, and whether this is conducted consciously. The thesis was made as a part of Consumer behaviour digitalization project. This project aims to provide a better understanding of Finnish consumer behavior and was done in cooperation with Laurea University of Applied Sciences, Kurio Oy, and media company MTV. Currently, ever younger consumers possess and use a social media channel on a daily basis. As teenagers are creating their own personal brand within the internet, they are at risk of en-countering threats towards the development of their self-esteem. The theoretical section of the thesis report examines brand and identity development on the internet, as well as the behavioural traits of Finnish teenagers in social media in general: what are the trends dominant in today’s social media, how is the sense of self and identity developed, how is that sense of self created in the internet, and what are the degrees of participation of the subject group in the internet. The sense of self and identity development are also viewed from the point of view of developmental psychology. The thesis utilizes qualitative research methods. Semi-structured interviews, with a themed base, and observations were the main research methods. The interviews had five different themes, and observation was conducted by following teenaged users in social media and public places. The research results showed that the Finnish teenagers yearn to get attention in social media, but do not want to be hurt. Teenagers have started to leave public social media channels, and started to use channels that offer more privacy. The most common words used in answers gotten from the themed interviews were timid, shy, fear and anxiety. These words apply to many of the teenaged personal branders. Photos and other content are added to social media with careful consideration before doing so, but the sense of self is built without acknowledging it. From the point of view of developmental psychology, the frailness of the teenager is seen in the careful and well-kept internet behaviour. No content is published before they are properly checked for imperfections. From the results, five different teenage internet user persona were made. The most important factor for female social media users is external appearance, and for the male users, skills. Under 18-year-olds brand themselves more with photos, while the over 18-year-olds tend to use more text. The research indicated that the real life identity, the “everyday-me”, and the internet identity often greatly differ from each other. The worst fear for the teenage users is that people get the wrong impression of them. The relocation of the teenage users to more private messaging and communication channels will require companies to educate their workers to use and observe the newest social media trends, and to keep them up to date. The employees must be aware which social media channels the teenagers prefer in order to be able to target the right channels with marketing....
Pääoman hallinta PK –yrityksessä, Yritys X
(Laurea-ammattikorkeakoulu, 2016)
OPINNÄYTETYÖN TAVOITTEET
Opinnäytetyön tavoitteena oli tarjota kattava analyysi tarkasteltavan kohdeyrityksen pää-oman hallinnasta ja rahoitusrakenteen merkityksestä yritystoiminnalle. Työn tavoitteena oli luoda kohdeyritykselle rahoitusratkaisu ja...
OBJECTIVES OF THE STUDY The aim of the thesis was to provide a comprehensive analysis of the case company’s capital management and of the role of financial structure in doing business. The objective was to find an optimal financial structure...
OBJECTIVES OF THE STUDY The aim of the thesis was to provide a comprehensive analysis of the case company’s capital management and of the role of financial structure in doing business. The objective was to find an optimal financial structure...
Verkkominän rakentaminen
(Laurea-ammattikorkeakoulu, 2016)
, miten verkkominä rakentuu. Työn tarkoituksena on pyrkiä ymmärtämään, miten verkkominä käyttäytyy. Opinnäytetyö on osa Kuluttaja-käyttäytymisen digitaalisuus – hanketta, joka on toteutettu yhteistyössä Laurea-ammattikorkeakoulun ja digitaalisen...
. The thesis is a part of the Consumer Behavior in Digital Environment project that is carried out by Laurea University of Applied Sciences and digital marketing think tank Kurio. The main research problem addressed in the thesis is whether commercial brands...
. The thesis is a part of the Consumer Behavior in Digital Environment project that is carried out by Laurea University of Applied Sciences and digital marketing think tank Kurio. The main research problem addressed in the thesis is whether commercial brands...
Varhaisen tuen toimintamalli : CASE: TM-Päällyste ja Maanrakennus Oy
(Laurea-ammattikorkeakoulu, 2016)
koskeviin työkykyä ja työhyvinvointia uhkaaviin tilanteisiin. Merkittävimmäksi tekijäksi VATU-mallissa nousi puheeksiottamisen taito. Tätä on syytä korostaa erityisesti työnjohtajille.
Tämä opinnäytetyö on toiminnallinen työ, jonka lopputuloksena saatiin...
Employees are the most important asset of a company. Occupational well-being and taking care of the employees is very important to companies of all sizes. The aim of this thesis was to create a written Early Support Intervention Model (ESIM) for Tm-Päällyste & Maanrakennus Oy which operates in the field of excavation. With the help of ESIM the company can intervene in situations where employees’ well-being and ability to work is at risk. Personal and work related issues can threaten an employee’s working ability. With early intervention, the employee can be supported before the situation escalates. In the theoretical chapter of this thesis, the industry and its characteristics are introduced from the perspective of occupational well-being and occupational health care. There is also a section on the Social Insurance Institution’s reimbursement policy regarding preventive health care costs. Methods used in this thesis include interviews and benchmarking, which was utilized to create the most suitable ESIM information forms for the client company. Additionally, data from the company’s personnel registry was used to collect the necessary information for ESIM. The goal of the ESIM was to enable the company’s employees to recognize and know how to intervene in future situations that cause threat both to themselves and their co-workers. The most significant factor in ESIM that was raised was the ability to start the conversation. This should be emphasized especially to foremen/supervisors. This thesis is a functional work and the end result was a set of written instructions and instruction forms to the company. The company will utilize them in its operations....
Employees are the most important asset of a company. Occupational well-being and taking care of the employees is very important to companies of all sizes. The aim of this thesis was to create a written Early Support Intervention Model (ESIM) for Tm-Päällyste & Maanrakennus Oy which operates in the field of excavation. With the help of ESIM the company can intervene in situations where employees’ well-being and ability to work is at risk. Personal and work related issues can threaten an employee’s working ability. With early intervention, the employee can be supported before the situation escalates. In the theoretical chapter of this thesis, the industry and its characteristics are introduced from the perspective of occupational well-being and occupational health care. There is also a section on the Social Insurance Institution’s reimbursement policy regarding preventive health care costs. Methods used in this thesis include interviews and benchmarking, which was utilized to create the most suitable ESIM information forms for the client company. Additionally, data from the company’s personnel registry was used to collect the necessary information for ESIM. The goal of the ESIM was to enable the company’s employees to recognize and know how to intervene in future situations that cause threat both to themselves and their co-workers. The most significant factor in ESIM that was raised was the ability to start the conversation. This should be emphasized especially to foremen/supervisors. This thesis is a functional work and the end result was a set of written instructions and instruction forms to the company. The company will utilize them in its operations....
Edunvalvontavaltuutus pankkiasioiden hoidossa
(Laurea-ammattikorkeakoulu, 2016)
edunvalvontavaltuutuksesta kertominen on huolestuttavan huonolla tasolla.
Opinnäytetyö tehtiin OP Helsingille. Lähdeaineistona opinnäytetyössä käytettiin edunvalvon-tavaltuutukseen ja edunvalvontaan liittyvää kirjallisuutta, lakia ja aineistoja sekä pankin sisäistä...
Act and its limits connected to managing a principal´s conducts were charted. The city administrative court has set strict forms and minimum requirements to the continuing power of attorney aiming to protect the principal and his/her rights in cases...
Act and its limits connected to managing a principal´s conducts were charted. The city administrative court has set strict forms and minimum requirements to the continuing power of attorney aiming to protect the principal and his/her rights in cases...
Kotimyyntiä harjoittavan itsenäisen edustajan osaamiskartoitus ja koulutustarpeet
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön aiheena oli tutkia Yritys X:n Suomessa toimivien itsenäisten edustajien tämänhetkistä osaamistasoa. Lisäksi tutkimuksella haluttiin saada selville edustajien mielipiteet tarvittavista koulutuksista. Suoramyyntiä harjoittavan edustajan tulee hallita sekä myyntiosaaminen että yrittäjyyden näkökulmasta vaadittava liiketoimintaosaaminen. Tutkimuksessa tarkastellaan osaamiskartoituksen tulosten perusteella kolmen edustajatason välisiä eroja.
Lähtökohtana tutkimukselle on ollut edustajien toive kehittää yrityksen koulutustarjontaa. Monta vuotta suoramyyntiä harjoittanut edustaja tarvitsee erilaista koulutusta, kuin vasta vähän aikaa mukana toiminnassa ollut edustaja. Koulutustarjonta tulisi suunnitella niin, että se tarjoaa kehittymismahdollisuuksia jokaisella edustajatasolla.
Opinnäytetyössä tarkastellaan yrittäjältä edellytettyä osaamista. Taloushallinnon, markkinoinnin ja asiakkuuksien hoidon lisäksi hänellä tulee olla hyvät vuorovaikutustaidot. Lähdemateriaalina käytettiin alan tietokirjallisuutta, sähköisiä lähteitä sekä haastatteluja.
Tutkimus toteutettiin kvantitatiivisen ja kvalitatiivisen tutkimuksen yhdistelmänä. Verkkokyselyn tulokset analysoitiin Kyselynetti-ohjelmalla. Linkki kyselyyn lähetettiin yhteensä 107 sähköpostiosoitteeseen ja vastauksia saatiin 32 kappaletta. Vastausprosentti oli siis 30, joka oli huomattavasti alhaisempi, mitä tutkimuksella lähdettiin tavoittelemaan. Sähköisen kyselyn tulokset purettiin graafisesti sekä sanallisesti ja niitä täydennettiin avoimien kysymysten kommenteilla.
Tutkimuksen tuloksista voidaan todeta, että oman yrityksen taloushallinto on monella edustajalla hyvin hataralla pohjalla. Markkinointiasiat hallitaan tyydyttävästi. Hintatiedot, maksuehdot ja pakolliset tiedot kuitissa osataan melko hyvin. Kotimyyntiä koskevaan lainsäädäntöön ja kevennettyihin laskumerkintöihin tulee hankkia lisää osaamista. Tuotetietous on melko hyvä, vaikka jokaisella edustajatasolla toivotaan tuotekoulutusta kuitenkin enemmän.
Yritys X voi hyödyntää tutkimuksen tuloksia suunnitellessaan vuosikokousten sisältöä. Osaamista voidaan kehittää järjestämällä säännöllisesti aluekokouksia, joissa on etukäteen suunniteltu agenda eli esityslista. Muut suoramyyntiä harjoittavat yritykset voivat käyttää kyselyä myös omien edustajiensa osaamisen tason kartoittamiseen....
of the thesis is based on the theories about competences which are required of an entrepreneur. An agent should have, in addition to financial management, marketing and customer relationship management competences and must also have good interaction skills...
of the thesis is based on the theories about competences which are required of an entrepreneur. An agent should have, in addition to financial management, marketing and customer relationship management competences and must also have good interaction skills...









