Haku
Viitteet 1121-1130 / 2981
Seksuaalirikosten rangaistuskäytäntö ja kehitys Suomessa
(Laurea-ammattikorkeakoulu, 2016)
. Seksuaalirikokset kuten raiskaus ja lapsen seksuaalinen hyväksikäyttö on kriminalisoitu eli kyseisille teoille on rikoslaissa säädetty rangaistusuhat. Kriminalisoinnin tarkoituksena on tuomita tekijät rikoksesta ja samalla vähentää rikollisuuden syntymistä...
The amount of sex crimes has grown over the last few decades which is why there has been added more and more new acts within the scope of criminalization. Sexual offences are acts that violate a person´s right to decide their own sexuality. Sexual offences such as rape and child sexual abuse have been criminalized, which means that those acts have their own sanctions in the Finnish Criminal Code. The purpose of criminalization is to condemn persons for criminal acts and also to prevent the emergence of crime. The legislation of sex crimes have changed many times due to increased crime and development and changes of the value system. The legislation has changed to more strict direction, but that has not however been reflected in the case-law with long prison penalties. By looking at the case-law it can be said, that the penal provisions for sexual offences are less than half of the maximum penalty. The sexual offences that the thesis deals with are rape and child sexual abuse. The thesis deals with rape, aggravated rape, rape as a war crime and child sexual abuse as well as aggravated sexual abuse of a child by the regulations presented in the 20th chapter in the Criminal Code. In addition to presenting regulation the thesis presents the reported numbers that have been made to the police and the main reasons why the reported numbers of sexual offences have been increased for the last few decades. At the end of the thesis there are presented some of the biggest amendments that have been made to the rape regulation and to child sexual abuse regulation since the year of 1889. The aim of the thesis is to show that the penalties that the court has sentenced are generally mild. The cases of this thesis are mostly cases of the Supreme Court. Supreme Court is court that gives rules of procedure to other inferior courts. The most notable sources that are been used in the thesis in addition to the cases of Supreme Courts are government proposals, international agreements and international case-laws....
The amount of sex crimes has grown over the last few decades which is why there has been added more and more new acts within the scope of criminalization. Sexual offences are acts that violate a person´s right to decide their own sexuality. Sexual offences such as rape and child sexual abuse have been criminalized, which means that those acts have their own sanctions in the Finnish Criminal Code. The purpose of criminalization is to condemn persons for criminal acts and also to prevent the emergence of crime. The legislation of sex crimes have changed many times due to increased crime and development and changes of the value system. The legislation has changed to more strict direction, but that has not however been reflected in the case-law with long prison penalties. By looking at the case-law it can be said, that the penal provisions for sexual offences are less than half of the maximum penalty. The sexual offences that the thesis deals with are rape and child sexual abuse. The thesis deals with rape, aggravated rape, rape as a war crime and child sexual abuse as well as aggravated sexual abuse of a child by the regulations presented in the 20th chapter in the Criminal Code. In addition to presenting regulation the thesis presents the reported numbers that have been made to the police and the main reasons why the reported numbers of sexual offences have been increased for the last few decades. At the end of the thesis there are presented some of the biggest amendments that have been made to the rape regulation and to child sexual abuse regulation since the year of 1889. The aim of the thesis is to show that the penalties that the court has sentenced are generally mild. The cases of this thesis are mostly cases of the Supreme Court. Supreme Court is court that gives rules of procedure to other inferior courts. The most notable sources that are been used in the thesis in addition to the cases of Supreme Courts are government proposals, international agreements and international case-laws....
Idänkaupan toimintaympäristö nyky-Venäjällä
(Laurea-ammattikorkeakoulu, 2016)
aikaa. Historiakatsaus alkoi Neuvostoliiton kaudesta sekä Neuvostoliiton hajoamisesta. Historiakatsauksessa kerrottiin myös nyky-Venäjän alkuajoista, Suomen ja Venäjän välisestä kaupasta sekä Venäjän vaikutuksesta Suomeen. Historiaosuus päättyi...
The purpose of this thesis is to research, what kind of discussion the Russia’s trade environment is causing in Finland. The knowledge base of this thesis studied Russia’s and Soviet Union’s recent history. The examined period lasted from the Soviet Union’s establishment to the fall of the Soviet Union and to early times of modern Russia. Also the history of trade between Finland and Russia and Russia’s impact on Finnish economy were examined. The thesis was conducted as a qualitative study, more accurately as a narrative research. The media material was used to create the narrative that describes the discussion concerning the current situation of the trade environment between Russia and Finland. The theme interview established the Russian trade professional’s narrative. At the end these two narratives were compared. The outcome of this thesis was that the statements of Russia’s current situation significantly diverged between the Finnish media and professional of Russian trade. The Finnish media formed a more negative image of Russia’s situation than the professional of Russian trade. According to Finnish media all the problems in Russia were caused by the Putin’s administration, while the professional of Eastern trade highlighted other reasons for Russia`s bad situation such as the banking system as well as the price changes of oil. The appreciative descriptions of Russia’s population were missing from Finnish media`s narrative, when professional of Russian trade included these descriptions in his narrative. Thus the professional of Russian trade created more positive images of the future of Russian. Even though the thesis highlighted some outcomes which could be generalized, they cannot be generalized as the data was too limited. The purpose of this thesis was to open discussion for future research. It remains upon the possible future studies, to test the results of this thesis....
The purpose of this thesis is to research, what kind of discussion the Russia’s trade environment is causing in Finland. The knowledge base of this thesis studied Russia’s and Soviet Union’s recent history. The examined period lasted from the Soviet Union’s establishment to the fall of the Soviet Union and to early times of modern Russia. Also the history of trade between Finland and Russia and Russia’s impact on Finnish economy were examined. The thesis was conducted as a qualitative study, more accurately as a narrative research. The media material was used to create the narrative that describes the discussion concerning the current situation of the trade environment between Russia and Finland. The theme interview established the Russian trade professional’s narrative. At the end these two narratives were compared. The outcome of this thesis was that the statements of Russia’s current situation significantly diverged between the Finnish media and professional of Russian trade. The Finnish media formed a more negative image of Russia’s situation than the professional of Russian trade. According to Finnish media all the problems in Russia were caused by the Putin’s administration, while the professional of Eastern trade highlighted other reasons for Russia`s bad situation such as the banking system as well as the price changes of oil. The appreciative descriptions of Russia’s population were missing from Finnish media`s narrative, when professional of Russian trade included these descriptions in his narrative. Thus the professional of Russian trade created more positive images of the future of Russian. Even though the thesis highlighted some outcomes which could be generalized, they cannot be generalized as the data was too limited. The purpose of this thesis was to open discussion for future research. It remains upon the possible future studies, to test the results of this thesis....
Yritysten veron kiertämisen tunnistusmekanismit
(Laurea-ammattikorkeakoulu, 2016)
Tutkielman aiheena on yritysten veron kiertäminen. Tämä työ on tarkoitettu opiskelijoille sekä vero-oikeudesta kiinnostuneille.
Tutkielman tarkoituksena on selvittää keskisuurten ja suurten suomalaisten yritysten vero-oikeudellisesti ei...
I chose corporate tax avoidance as the theme of this thesis due to timeliness and importance of the topic. The study benefits students and people who are interested in tax legislation. The purpose of this study is to determine detection mechanisms of unacceptable tax avoidance by means of tax legislation and designate them. The study focuses on medium-sized and large Finnish companies. The study defines the terms tax planning and tax avoidance. Also terms such as tax minimization, tax evasion, aggressive tax planning, transfer pricing and tax haven are defined. In the study a terminological distinction between acceptable tax planning and unacceptable tax avoidance is carried out. The research problem of the thesis discusses what is considered to be acceptable tax planning and what is unacceptable tax avoidance. Also the means by which companies normally evade taxes are discussed. The main objective of the study is to discuss how corporate tax avoidance can be identified. The thesis used updated legislation, government proposals, results of the Supreme Administrative Court, Finnish Tax Administration guidelines, related literature and interviews as a source material. The interviews were executed as a semi-structured interviews focusing on acceptable corporate tax planning and unacceptable tax avoidance. The study identified the following four important detection mechanisms of corporate tax avoidance; identified detection mechanisms are an artificiality of activities, the absence of actual business reasons, unusual practices and inconsistencies between economic substance and legal form....
I chose corporate tax avoidance as the theme of this thesis due to timeliness and importance of the topic. The study benefits students and people who are interested in tax legislation. The purpose of this study is to determine detection mechanisms of unacceptable tax avoidance by means of tax legislation and designate them. The study focuses on medium-sized and large Finnish companies. The study defines the terms tax planning and tax avoidance. Also terms such as tax minimization, tax evasion, aggressive tax planning, transfer pricing and tax haven are defined. In the study a terminological distinction between acceptable tax planning and unacceptable tax avoidance is carried out. The research problem of the thesis discusses what is considered to be acceptable tax planning and what is unacceptable tax avoidance. Also the means by which companies normally evade taxes are discussed. The main objective of the study is to discuss how corporate tax avoidance can be identified. The thesis used updated legislation, government proposals, results of the Supreme Administrative Court, Finnish Tax Administration guidelines, related literature and interviews as a source material. The interviews were executed as a semi-structured interviews focusing on acceptable corporate tax planning and unacceptable tax avoidance. The study identified the following four important detection mechanisms of corporate tax avoidance; identified detection mechanisms are an artificiality of activities, the absence of actual business reasons, unusual practices and inconsistencies between economic substance and legal form....
Facebook osana elämää -mikä saa 20-30-vuotiaat käyttämään palvelua?
(Laurea-ammattikorkeakoulu, 2016)
Facebookin ja käyttäjien vuo-rovaikutussuhdetta. Lisäksi tutkimuksessa oli tavoitteena saada uutta tietoa Facebookin tule-vaisuuden roolista käyttäjien elämässä.
Opinnäytetyö oli osa laajempaa kuluttajakäyttäytymisen digitaalisuus-hanketta, joka julkaisee...
The main theme of this thesis is to research what makes 20-30 year old people use the Facebook. The purpose is to find out reasons to users’ motivation and what are the advantages Facebook provide for its users. The other purpose is to analyze relations between the service provider and consumer. This research also aims to find new information of the role of Facebook in the future. This thesis is a part of larger consumer behavior digitalization project, which will publish new data of constantly changing consumer behavior in digital channels. This long project was launched in January 2014. Behind the project are Laurea University of Applied Sciences, the media company MTV and digital marketing think tank Kurio, which is also the main customer of the project. Theory part of this thesis consists of consumer behavior in Facebook through their experience, motives and needs. After that the research concentrates on the relations between the service provider and consumer and corporation’s possibilities to use Facebook in marketing. This research is made by using qualitative methods. Tools that were used for collecting data and material were interview and so called diary observation. The material quality and the diverse of aspect were verified by using these methods. The results show that main reasons for using Facebook were keeping contact with friends and following their status updates and photographs. Facebook was also seen useful because it has capability to share information and news in real time. Facebook also provides easy way to enlarge social network, take part in global discussion and corporation marketing. Facebook’s contents consist of photographs, videos, news and status updates, which are all provided by users. The contents interests corporations and make them want to join the Facebook and get closer to consumers. At the same time Facebook gets income cause advertising in this media costs money. Facebook marketing is felt acceptable from consumers’ point of view, when people get useful information of different companies and their products and services. Facebook has settled down and managed to maintain its place in people’s daily life now and likely in the future as well. People feel it as a remarkable and comprehensive media. Facebook has many tools and features that other social media applications don’t have for example events and groups, which anyone can build up. In addition sharing almost all types of content is possible to share via Facebook....
The main theme of this thesis is to research what makes 20-30 year old people use the Facebook. The purpose is to find out reasons to users’ motivation and what are the advantages Facebook provide for its users. The other purpose is to analyze relations between the service provider and consumer. This research also aims to find new information of the role of Facebook in the future. This thesis is a part of larger consumer behavior digitalization project, which will publish new data of constantly changing consumer behavior in digital channels. This long project was launched in January 2014. Behind the project are Laurea University of Applied Sciences, the media company MTV and digital marketing think tank Kurio, which is also the main customer of the project. Theory part of this thesis consists of consumer behavior in Facebook through their experience, motives and needs. After that the research concentrates on the relations between the service provider and consumer and corporation’s possibilities to use Facebook in marketing. This research is made by using qualitative methods. Tools that were used for collecting data and material were interview and so called diary observation. The material quality and the diverse of aspect were verified by using these methods. The results show that main reasons for using Facebook were keeping contact with friends and following their status updates and photographs. Facebook was also seen useful because it has capability to share information and news in real time. Facebook also provides easy way to enlarge social network, take part in global discussion and corporation marketing. Facebook’s contents consist of photographs, videos, news and status updates, which are all provided by users. The contents interests corporations and make them want to join the Facebook and get closer to consumers. At the same time Facebook gets income cause advertising in this media costs money. Facebook marketing is felt acceptable from consumers’ point of view, when people get useful information of different companies and their products and services. Facebook has settled down and managed to maintain its place in people’s daily life now and likely in the future as well. People feel it as a remarkable and comprehensive media. Facebook has many tools and features that other social media applications don’t have for example events and groups, which anyone can build up. In addition sharing almost all types of content is possible to share via Facebook....
Uuden brändin kehittäminen Case: Seafrina
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tarkoituksena oli kehittää uusi naistenvaatebrändi Barbadoksella. Tavoittee-na oli kehittää brändille missio, visiot ja arvot ja kartoittaa markkina- ja kilpailutilanne. Opinnäy-tetyössä valittiin ...
Musiikin Urapolku -markkinatutkimus : case: Jiffel Music Oy
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön toimeksiantajana toimi espoolainen musiikkialan yritys Jiffel Music Oy. Opinnäytetyön tarkoituksena oli kerätä tietoa musiikkialalle haluavilta henkilöiltä. Kerättyä tietoa käytetään kun suunnitellaan Musiikin Urapolku -verkkokurssia.
Opinnäytetyön teoreettisessa viitekehyksessä oli tavoitteena perehtyä tuotekehitykseen, markkinointiin sekä markkinatutkimusta sekä tutkimusprosessia koskevaan kirjallisuuteen.
Opinnäytetyön toiminnallisessa osuudessa toteutettiin markkinatutkimus, jossa selvitettiin vastaajilta muun muassa mikä musiikin ala heitä kiinnostaa, kokevatko he saaneen tarpeeksi tietoa musiikinalasta sekä olisiko heillä kiinnostusta opiskella musiikin urapolusta kertovaa verkkokurssia. Jos tutkimukseen osallistujat kokivat kurssin kiinnostavaksi, kysyttiin paljonko he olisivat valmiita maksamaan siitä. Tutkimuksen kohderyhmänä olivat musiikista ammatillisesti kiinnostuneet henkilöt. Tutkimus lähetettiin sähköpostitse useisiin musiikkia opettaviin kouluihin sekä kuoroille ja bändeille. Tutkimukseen oli mahdollista osallistua myös Jiffel Music Oy:n sosiaalisen median kanavien kautta sekä muutaman musiikkifoorumin kautta.
Tutkimuksen tavoitteena oli saada 100 vastaajaa ja siihen vastasi 88 alasta kiinnostunutta. Tutkimuksen tuloksista selvisi, että artistin ja biisintekijän urat herättivät eniten kiinnostusta. Verkkokurssin sisältö kuten webinaarit ja henkilökohtaiset konsultaatiot kiinnostivat vastaajia. Tulosten pohjalta on suositeltavaa lisätä verkkokurssin sisältöön muutamia webinaareja sekä ainakin yksi henkilökohtainen konsultaatio. Eniten kiinnostusta herättäviin aloihin, kuten artisti ja biisintekijä, tulee verkkokurssin sisällön suunnittelussa ja kehittämisessä paneutua enemmän. Kokonaisuudessaan kurssin toivottiin olevan työelämään orientoitunut ja sisällöllisesti monipuolinen kokonaisuus. Kurssin kestotoiveet vaihtelivat muutamasta päivästä aina kuukauteen saakka. Hinta, jonka vastaajat olivat valmiit kurssista maksamaan on enintään 200 €.
Kehittämisehdotuksena esitettiin, että jos vastaavanlainen tutkimus toistettaisiin, olisi suositeltavaa selvittää, paljonko kouluissa on musiikkia opiskelevia opiskelijoita sekä miten tutkimus saataisiin välitettyä juuri näille opiskelijoille. Tutkimuslomakkeeseen voitaisiin esimerkiksi laittaa koulut näkyviin, joista jokainen vastaaja merkitsisi oman koulunsa. Näin saataisiin tietää paremmin kuinka paljon ihmisiä kustakin kohderyhmästä tavoitettiin ja mistä olivat henkilöt, jotka olivat kiinnostuneita osallistumaan verkkokurssille....
The client for this thesis is an organization from music industry, Jiffel Music LLC from Espoo, Fin-land. The purpose of this thesis is to collect information from people who want to work in music business. The collected information is used...
The client for this thesis is an organization from music industry, Jiffel Music LLC from Espoo, Fin-land. The purpose of this thesis is to collect information from people who want to work in music business. The collected information is used...
Kehitysideoiden löytäminen asiakastyytyväisyyskyselyn avulla Case: Finlandia Kirja
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tavoitteena oli selvittää Finlandia Kirjan asiakastyytyväisyys verkkokaupan toimivuuteen ja saada kehitysehdotuksia suoraan asiakkailta. Finlandia Kirja on vuonna 2010 perustettu verkossa toimiva antikvariaatti. Tutkimus oli...
Finding developing ideas based on customer satisfaction survey Case: Finlandia Kirja The aim of this thesis was to examine the customer satisfaction of Finlandia Kirja online store and to get suggestions for improvement directly from the customers. Finlandia Kirja is founded in 2010 and it is an antiquarian online store. This research was timely as the online store has been in operation for five years but its customer satisfaction has not yet been studied. The theoretical part of this thesis focused on customer satisfaction and customer–oriented approach. Attention was also paid to the details of e-commerce and how the customer experience is formed online. The research was made by quantitative methods as an online survey. The customer satisfaction survey was made with SurveyPal software, which were used to collect and analyze the data. The online survey was sent to all customers who had ordered something from the online store during past 12 months. The Survey was sent to 2877 customers total of which 512 customers replied. The results show that the customer are mainly satisfied with the online store in general. However, some aspects needing of development came up and they have been dealt with in the development proposals section of this thesis....
Finding developing ideas based on customer satisfaction survey Case: Finlandia Kirja The aim of this thesis was to examine the customer satisfaction of Finlandia Kirja online store and to get suggestions for improvement directly from the customers. Finlandia Kirja is founded in 2010 and it is an antiquarian online store. This research was timely as the online store has been in operation for five years but its customer satisfaction has not yet been studied. The theoretical part of this thesis focused on customer satisfaction and customer–oriented approach. Attention was also paid to the details of e-commerce and how the customer experience is formed online. The research was made by quantitative methods as an online survey. The customer satisfaction survey was made with SurveyPal software, which were used to collect and analyze the data. The online survey was sent to all customers who had ordered something from the online store during past 12 months. The Survey was sent to 2877 customers total of which 512 customers replied. The results show that the customer are mainly satisfied with the online store in general. However, some aspects needing of development came up and they have been dealt with in the development proposals section of this thesis....
Säästöhenkivakuutustuotteiden myynnin kehittäminen-Yritys X
(Laurea-ammattikorkeakoulu, 2016)
Suomessa useissa eri pankeissa ja vakuutusyhtiöissä on tarjolla vakuutussäästämisen tuotteita. Viime vuosina yksityisasiakkaiden suosiossa olleiden kapitalisaatiosopimusten myynti on romahtanut ja kysyntä verotehokkaammille...
Developing sales of endowment products - Corporation X In Finland many different banks and insurance companies offer a variety of insurance-based products for saving. During recent years, sales of capital redemption contracts have dropped and demand for tax effective endowment products has increased. Competition for customers is increasing and there is a need for new sales practises to be distinct. The purpose of this thesis is to research on behalf of the client company how they would be able to develop sales of endowment products. The objective is to investigate the differences in sales situations between competing financial companies and examine the reasons why customers of the client have decided to invest in endowment products. This thesis consists of three parts. The first part introduces the theoretical framework for the work which is drawn from printed and electronic references. The second part consists of empirical research and presents the outcome. The research for this thesis was implemented using quantitative and qualitative methods. Observation-based mystery shopping was chosen as a qualitative method and the target group for this were banks and insurance companies. As a quantitative method a questionnaire was distributed to customers of the client. At the end of the research a theme interview was held with representatives of the client company. The purpose was to find out the client’s view about the current sales process and inform them of the findings that had emerged from the research. In the last part of the thesis there will be a summary of the research results, with conclusions and recommendations for improvement. Sales of endowment products are largely regulated by insurance policy law and this law de-termines most issues regarding what has to be told to the customer and what needs to be inquired from the customer. Because of this most of the customer meetings are quite similar. However, examining the result shows significant differences between different companies. A wide gap in product expertise was found between staff members that held customer meetings. Knowledge depended on whether a service advisor or investment specialist ran the meeting. Also, differences in customer contact and the method of presenting the offer were found. Based on the results of the questionnaire, the safety of the investment product and the recommendation of the sales persons were major factors that had an impact on the customers’ investment decisions. The same results also point out that most of the customers heard about endowment products for the first time from the representative of the company and did not have any former knowledge about it. Based on the research results recommendations for the client was made to further utilize already existing service concept and consider whether it would it be possible to hand out offer to the customer already before he has decided to invest to the product. When the customer is comparing several service providers, the lack of an offer can have a negative effect on the customer’s investment decision. Also lack of product knowledge amongst potential customers suggests that it would recommended to acquire new customers more actively....
Developing sales of endowment products - Corporation X In Finland many different banks and insurance companies offer a variety of insurance-based products for saving. During recent years, sales of capital redemption contracts have dropped and demand for tax effective endowment products has increased. Competition for customers is increasing and there is a need for new sales practises to be distinct. The purpose of this thesis is to research on behalf of the client company how they would be able to develop sales of endowment products. The objective is to investigate the differences in sales situations between competing financial companies and examine the reasons why customers of the client have decided to invest in endowment products. This thesis consists of three parts. The first part introduces the theoretical framework for the work which is drawn from printed and electronic references. The second part consists of empirical research and presents the outcome. The research for this thesis was implemented using quantitative and qualitative methods. Observation-based mystery shopping was chosen as a qualitative method and the target group for this were banks and insurance companies. As a quantitative method a questionnaire was distributed to customers of the client. At the end of the research a theme interview was held with representatives of the client company. The purpose was to find out the client’s view about the current sales process and inform them of the findings that had emerged from the research. In the last part of the thesis there will be a summary of the research results, with conclusions and recommendations for improvement. Sales of endowment products are largely regulated by insurance policy law and this law de-termines most issues regarding what has to be told to the customer and what needs to be inquired from the customer. Because of this most of the customer meetings are quite similar. However, examining the result shows significant differences between different companies. A wide gap in product expertise was found between staff members that held customer meetings. Knowledge depended on whether a service advisor or investment specialist ran the meeting. Also, differences in customer contact and the method of presenting the offer were found. Based on the results of the questionnaire, the safety of the investment product and the recommendation of the sales persons were major factors that had an impact on the customers’ investment decisions. The same results also point out that most of the customers heard about endowment products for the first time from the representative of the company and did not have any former knowledge about it. Based on the research results recommendations for the client was made to further utilize already existing service concept and consider whether it would it be possible to hand out offer to the customer already before he has decided to invest to the product. When the customer is comparing several service providers, the lack of an offer can have a negative effect on the customer’s investment decision. Also lack of product knowledge amongst potential customers suggests that it would recommended to acquire new customers more actively....
Hintamerkintä myymälämarkkinointikeinona
(Laurea-ammattikorkeakoulu, 2016)
hyllypaikka, markkinointi ja hinta pysyivät tutkimusjakson ajan samana, eikä tarjoukseen tai alennukseen viittaavia termejä käytetty. Tutkimuksesta käy ilmi, että hintamerkinnän kasvattamisella on jonkinlainen yhteys tuotteen myyntimäärään. Neljän tuotteen...
Price-Labelling as In-Store Marketing Tool Effectively implemented in-store marketing is profitable and quite affordable. Well-designed in-store marketing is an excellent method to manipulate a customer's shopping behavior inside a store. The aim of this thesis was to study the effects of different sized price labels on food products compared to products without. The research was carried out in the Koivukylä K-Citymarket, Vantaa. The starting point of in-store marketing is right from the beginning a store’s merchandising floor plan development, in addition in-store marketing planning and implementation is based on a customer's purchasing behavior and factors affecting it. The theoretical part of this thesis consists of in-store marketing perspectives, factors influencing a customer's purchasing decision together with price imaging. The study included six different food products, the sales of which were monitored for four weeks. Every week the size of the pricing label was changed on the products from the usual shelf label up to a pedestal poster. The products shelf placement, marketing and the price remained the same throughout the research period; no terms referring to an offer or a discount were used. The study shows that an increase in price indication has some form of connection to the sales volume of a product. The sales volumes of four products increased significantly with an increase in the price labelling size. Two products weren’t affected at all based on the study. Based on this study, there is some indication that even a little in-store marketing can have an impact on sales. It can be concluded that in-store marketing is an entirety consisting of countless tiny factors, which affect a customer's state of mind during a shopping trip....
Price-Labelling as In-Store Marketing Tool Effectively implemented in-store marketing is profitable and quite affordable. Well-designed in-store marketing is an excellent method to manipulate a customer's shopping behavior inside a store. The aim of this thesis was to study the effects of different sized price labels on food products compared to products without. The research was carried out in the Koivukylä K-Citymarket, Vantaa. The starting point of in-store marketing is right from the beginning a store’s merchandising floor plan development, in addition in-store marketing planning and implementation is based on a customer's purchasing behavior and factors affecting it. The theoretical part of this thesis consists of in-store marketing perspectives, factors influencing a customer's purchasing decision together with price imaging. The study included six different food products, the sales of which were monitored for four weeks. Every week the size of the pricing label was changed on the products from the usual shelf label up to a pedestal poster. The products shelf placement, marketing and the price remained the same throughout the research period; no terms referring to an offer or a discount were used. The study shows that an increase in price indication has some form of connection to the sales volume of a product. The sales volumes of four products increased significantly with an increase in the price labelling size. Two products weren’t affected at all based on the study. Based on this study, there is some indication that even a little in-store marketing can have an impact on sales. It can be concluded that in-store marketing is an entirety consisting of countless tiny factors, which affect a customer's state of mind during a shopping trip....
Asiantuntija-avusteinen huoltoriitojen sovittelu käräjäoikeudessa eri osapuolten näkökulmasta
(Laurea-ammattikorkeakoulu, 2016)
Asiantuntija-avusteinen huoltoriitojen tuomioistuinsovittelu on vaihtoehto pitkälle ja raskaalle oikeudenkäynnille. Lapsiasioiden sovittelussa voidaan sovitella lapsen huoltoa, asumista, tapaamisoikeutta ja elatusta koskevia asioita. Sovittelu...
Expert-assisted court mediation of custody disputes is an alternative to a long and stressful trial. The questions raised during mediation may include issues such as custody, living arrangements, right of access and maintenance of the child. The mediation process is flexible and informal, and the child’s and the parents’ needs are both taken into consideration. The goal is to reach a durable agreement between the parents. The focus of the process is on the future, with special attention paid to the situation of the child and cooperation between the parents. The mediator is a district judge specializing in family matters. The judge is assisted by an expert in children’s affairs who is a psychologist or a social worker. They negotiate for settlement of disputes and disagreements with the parents, considering different alternatives from the point of view of what is best for the child. The results obtained with the mediation procedure are good: parents have often found a solution which is good for the child and to which both are committed. Expert-assisted mediation of custody disputes was adopted as a national policy in Finland on 1 May 2014. In this thesis I will first present some marriage and divorce statistics as well as the legal provisions on which the mediation process in based. For comparison, I will also describe the conventional procedure of settling custody disputes. After that I will focus on discussing the expert-assisted mediation of custody disputes. For the thesis, I have interviewed two district judges from the district court of Hyvinkää, an attorney from the legal aid office of Hyvinkää, and two assisting children’s affairs experts. By reference to these interviews, I will describe the views and experiences of these parties concerning the mediation process....
Expert-assisted court mediation of custody disputes is an alternative to a long and stressful trial. The questions raised during mediation may include issues such as custody, living arrangements, right of access and maintenance of the child. The mediation process is flexible and informal, and the child’s and the parents’ needs are both taken into consideration. The goal is to reach a durable agreement between the parents. The focus of the process is on the future, with special attention paid to the situation of the child and cooperation between the parents. The mediator is a district judge specializing in family matters. The judge is assisted by an expert in children’s affairs who is a psychologist or a social worker. They negotiate for settlement of disputes and disagreements with the parents, considering different alternatives from the point of view of what is best for the child. The results obtained with the mediation procedure are good: parents have often found a solution which is good for the child and to which both are committed. Expert-assisted mediation of custody disputes was adopted as a national policy in Finland on 1 May 2014. In this thesis I will first present some marriage and divorce statistics as well as the legal provisions on which the mediation process in based. For comparison, I will also describe the conventional procedure of settling custody disputes. After that I will focus on discussing the expert-assisted mediation of custody disputes. For the thesis, I have interviewed two district judges from the district court of Hyvinkää, an attorney from the legal aid office of Hyvinkää, and two assisting children’s affairs experts. By reference to these interviews, I will describe the views and experiences of these parties concerning the mediation process....









