Haku
Viitteet 1151-1160 / 2981
Yritysvastuuraportointi pk-yrityksissä, Case: Yhtyneet Medix laboratoriot Oy
(Laurea-ammattikorkeakoulu, 2016)
. Tämän opinnäytetyön tarkoituksena on kartoittaa, miltä pienen tai keskisuuren yrityksen yritysvastuuraportti voisi mahdollisesti näyttää. Tätä varten opinnäytetyöhön kerättiin runsaasti teoriapohjaa, tutkittiin erilaisia ohjeita ja raportteja sekä...
business has tighten. The purpose of this thesis is to find out what could small or medium sized enterprises corporate social report look like. A lot of theory was collected, reports and guidelines were inspected and a qualitative research was made...
business has tighten. The purpose of this thesis is to find out what could small or medium sized enterprises corporate social report look like. A lot of theory was collected, reports and guidelines were inspected and a qualitative research was made...
Oppilaitosyhteistyön kehittäminen Finnair Oyj:llä
(Laurea-ammattikorkeakoulu, 2016)
kolmea suomalaista yritysedustajaa, jotka toimivat omissa yrityksissään oppilaitosyhteistyöstä vastaavina henkilöinä. Haastateltaviksi yrityksiksi valittiin yhdessä opinnäytetyön toimeksiantajan kanssa VR-Yhtymä Oy, Kone Oyj ja Oy Karl Fazer Ab...
The aim of this thesis was to provide the commissioner, Finnair Plc, information regarding cooper-ation with learning institutions, assess Finnair Plc’s current level of cooperation compared to other major Finnish companies and present possible suggestions for improvement. In the theoretical framework elements regarding cooperation with learning institutions were examined. Practical forms of cooperation regarding forward focused recruitment, the meaning of employer branding and the cooperation between stakeholders, which also includes different types of models to establish cooperation were studied. The research was carried out by theme interviews. The development assignment was executed by interviewing three different Finnish corporate representatives, whose responsibilities in their companies included cooperation with learning institutions. In cooperation with the commissioner for this thesis three companies were selected for the interviews; VR Group Plc, Kone Plc and Karl Fazer Plc. According to the research results the three interviewees had similar perceptions about the goals of cooperation, as well as future trends related to the subject. Some anomalies were detected in e.g. the well and poorly working sectors of cooperation. The anomalies were mainly explicable by the companies’ different employment needs and how international their operations were. The validity and reliability of the research were inspected from four key points, which were validity, documentation, consistency and saturation of the research. As a result of the research one can conclude that Finnair Plc’s cooperation in its current form is on a good level. Also, there were no reasons to present any changes regarding Finnair Plc’s internal organization of cooperation. As a development proposal it was suggested that Finnair Plc should take the commissioning of theses as a part of its recruitment process, recruitment and training of internal promotors and concentrating the focus of cooperation to concern primarily universities, which would mean lightening or ending cooperation with other learning institutions. Constant updating of the cooperation partners and forms of cooperation as well as constant adaption with the trend that educational institutions and corporate life merges more strongly in the future were also seen as important factors, so that the cooperation with educational institutions would support Finnair Plc’s strategical objectives and positive employer image in the future as well....
The aim of this thesis was to provide the commissioner, Finnair Plc, information regarding cooper-ation with learning institutions, assess Finnair Plc’s current level of cooperation compared to other major Finnish companies and present possible suggestions for improvement. In the theoretical framework elements regarding cooperation with learning institutions were examined. Practical forms of cooperation regarding forward focused recruitment, the meaning of employer branding and the cooperation between stakeholders, which also includes different types of models to establish cooperation were studied. The research was carried out by theme interviews. The development assignment was executed by interviewing three different Finnish corporate representatives, whose responsibilities in their companies included cooperation with learning institutions. In cooperation with the commissioner for this thesis three companies were selected for the interviews; VR Group Plc, Kone Plc and Karl Fazer Plc. According to the research results the three interviewees had similar perceptions about the goals of cooperation, as well as future trends related to the subject. Some anomalies were detected in e.g. the well and poorly working sectors of cooperation. The anomalies were mainly explicable by the companies’ different employment needs and how international their operations were. The validity and reliability of the research were inspected from four key points, which were validity, documentation, consistency and saturation of the research. As a result of the research one can conclude that Finnair Plc’s cooperation in its current form is on a good level. Also, there were no reasons to present any changes regarding Finnair Plc’s internal organization of cooperation. As a development proposal it was suggested that Finnair Plc should take the commissioning of theses as a part of its recruitment process, recruitment and training of internal promotors and concentrating the focus of cooperation to concern primarily universities, which would mean lightening or ending cooperation with other learning institutions. Constant updating of the cooperation partners and forms of cooperation as well as constant adaption with the trend that educational institutions and corporate life merges more strongly in the future were also seen as important factors, so that the cooperation with educational institutions would support Finnair Plc’s strategical objectives and positive employer image in the future as well....
Henkilöstövoimavarojen johtamista megamarketissa
(Laurea-ammattikorkeakoulu, 2016)
strategista toimintaa. Osaava ja hyvinvoiva henkilöstö tuottaa luonnollisesti vastinetta siihen sijoitetulle pääomalle.
Tämä opinnäytetyö tehtiin Vantaalla sijaitsevalle elintarvike- ja päivittäistavaraketjun myymälälle, supermarketille. Tavoitteena oli...
management should be a key part of the company’s strategic operations. Competent and healthy personnel produces a value for the invested capital. This thesis was conducted to a supermarket in Vantaa. The aim of the thesis was to examine the unprofitability...
management should be a key part of the company’s strategic operations. Competent and healthy personnel produces a value for the invested capital. This thesis was conducted to a supermarket in Vantaa. The aim of the thesis was to examine the unprofitability...
Sisältömarkkinointisuunnitelma - Case FIDEO
(Laurea-ammattikorkeakoulu, 2016)
johdannossa kerron työn lähtökohdista. Johdannon jälkeen kerron opinnäytetyöni tavoitteista, rajauksesta ja tutkimuskysymykseni. Tästä opinnäytetyö etenee toimeksiantajan esittelyyn. Toimeksiantajani esittelyn jälkeen on vuorossa työni teoreettinen tietopohja...
A marketing plan for a company’s public relations – FIDEO The purpose of this thesis project was to draw up a systematic plan for a company’s public relations. Since the company is a newly established, it is intended that it will be able to utilise the plan in its public relation activities once it begins business operations. The thesis report begins with an introduction, which includes a statement of the objectives and the research question followed by a description of the company. The theoretical section reviews theories of marketing and digital marketing that are relevant to making the plan. The empirical section is followed by a description of the company’s present state, created using a starting point analysis and the marketing plan. The marketing plan for the company’s public relations includes analyses of the public relations segment, targets, and content of communications and how the company can ensure that the public relations activities will achieve their targets. Finally, a conclusion is given in which the writer offers an evaluation of the thesis process. The research method used in this thesis project is observation. This was used to observe three competitor companies’ social media and their content. The observation was carried out over a period of three months. The results of this research will be used to find ideas for the plan of public relations. The plan for the company’s public relations is made so that it is realistic and can be used in in practice in the future....
A marketing plan for a company’s public relations – FIDEO The purpose of this thesis project was to draw up a systematic plan for a company’s public relations. Since the company is a newly established, it is intended that it will be able to utilise the plan in its public relation activities once it begins business operations. The thesis report begins with an introduction, which includes a statement of the objectives and the research question followed by a description of the company. The theoretical section reviews theories of marketing and digital marketing that are relevant to making the plan. The empirical section is followed by a description of the company’s present state, created using a starting point analysis and the marketing plan. The marketing plan for the company’s public relations includes analyses of the public relations segment, targets, and content of communications and how the company can ensure that the public relations activities will achieve their targets. Finally, a conclusion is given in which the writer offers an evaluation of the thesis process. The research method used in this thesis project is observation. This was used to observe three competitor companies’ social media and their content. The observation was carried out over a period of three months. The results of this research will be used to find ideas for the plan of public relations. The plan for the company’s public relations is made so that it is realistic and can be used in in practice in the future....
Työhyvinvoinnin kartoitus ja kehittäminen, case: Pizza Hut- ravintolat
(Laurea-ammattikorkeakoulu, 2016)
Hut – ravintoloiden työntekijöille teetetyn työhyvinvointikyselyn ja Pizza Hut – ravintoloiden ravintolapäälliköille teetetyn avokyselylomakkeen avulla pyrittiin selvittämään työntekijöiden työhyvinvoinnintila ja sitä, millä työhyvinvoinnin osa...
Mapping and developing well-being at work. Case: Pizza Hut restaurants The aim of this thesis is to survey well-being of the workforce of Pizza Hut restaurants in Finland. Mapping out the well-being at work is a current issue since it has not been surveyed in many years in the organisation in question. An open questionnaire for the workforce and the restaurant managers of Pizza Hut was used as a method to examine sectors which needed improvements and sectors that were experienced good. The survey was executed during spring 2015. The survey includes questions regarding different sectors of well-being at work as well as few open questions. The survey was constructed upon of theory of well-being at work and ability and capacity to work. 37 persons replied the survey, which accounts for little more than 70 % of the total workforce of Pizza Hut restaurants in Finland. Furthermore, two restaurant managers replied the open questionnaire, which accounts for 50 % of the total amount of restaurant managers. The author of the thesis formed proposals to improve well-being at work where the workforce felt room for improvements based on the survey replies. Well-being at work should be addressed continuously. One should recognize the factors affecting well-being at work to make the necessary improvements. Well-being consists of various factors. Comprehensive well-being at work is affected by social, physical and mental factors. Employers as well as employees are both responsible for well-being at work. For the organisation better well-being at work means better quality of work and better profitability as well as success in the market. In addition, comprehensive well-being at work contributes the health of the workforce and improves the quality of life. According to the survey the well-being at work was experienced generally speaking good, especially the following sectors: work community, expertise, motive to work, ability to work, and having enough strength to work. According to the survey, the following sectors have room for improvements: occupational health, work safety, and working conditions....
Mapping and developing well-being at work. Case: Pizza Hut restaurants The aim of this thesis is to survey well-being of the workforce of Pizza Hut restaurants in Finland. Mapping out the well-being at work is a current issue since it has not been surveyed in many years in the organisation in question. An open questionnaire for the workforce and the restaurant managers of Pizza Hut was used as a method to examine sectors which needed improvements and sectors that were experienced good. The survey was executed during spring 2015. The survey includes questions regarding different sectors of well-being at work as well as few open questions. The survey was constructed upon of theory of well-being at work and ability and capacity to work. 37 persons replied the survey, which accounts for little more than 70 % of the total workforce of Pizza Hut restaurants in Finland. Furthermore, two restaurant managers replied the open questionnaire, which accounts for 50 % of the total amount of restaurant managers. The author of the thesis formed proposals to improve well-being at work where the workforce felt room for improvements based on the survey replies. Well-being at work should be addressed continuously. One should recognize the factors affecting well-being at work to make the necessary improvements. Well-being consists of various factors. Comprehensive well-being at work is affected by social, physical and mental factors. Employers as well as employees are both responsible for well-being at work. For the organisation better well-being at work means better quality of work and better profitability as well as success in the market. In addition, comprehensive well-being at work contributes the health of the workforce and improves the quality of life. According to the survey the well-being at work was experienced generally speaking good, especially the following sectors: work community, expertise, motive to work, ability to work, and having enough strength to work. According to the survey, the following sectors have room for improvements: occupational health, work safety, and working conditions....
Huonon esimiestyön vaikutukset
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön tavoitteena ja tutkimuksen tarkoituksena oli selvittää, millaiset vaikutukset huonolla esimiestyöllä on. Miten eri tavoin huono esimiestyö vaikuttaa työntekijöihin ja millaisia kustannuk-sia siitä aiheutuu ...
Vapaaehtoisten sitoutuminen toimintaan : Case: Naisasialiitto Unioni
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyö kertoo vapaaehtoisten sitoutumisesta organisaatioon ja sen toimintaan. Aihe valikoitui opinnäytetyön toimeksiantajaorganisaation Naisasialiitto Unionin toiveiden mukaisesti. Työssä kartoitetaan Naisasialiitto Unionin...
The subject of this thesis is engagement of volunteers to an organisation. Naisasialiitto Unioni thought it was beneficial for their volunteer work. This thesis reveals how engaged the volunteers in Naisasialiitto Unioni are, and what are the affecting factors in the engagement in volunteer work. The thesis was carried out as a survey to Naisasialiitto Unioni’s volun-teers. The Finns are quite active in volunteering, and Finland is one of the top countries in Europe concerning volunteering. There are many possible reasons to start participating in volunteer work. The reasons might have to do with a person’s own life situation or the world around them. Volunteering can also be a way to express oneself and reinforce one’s professional identity. Volunteer organisations should be managed like any other organisation. Volunteer management requires resources, visibility and efficient informing as well as giving recognition to volunteers. The engagement of volunteers should be supported and encouraged in different ways. Psychological contract between an organisation and a volunteer should be made visible, and to reinforce the contract, clear interaction between the parties is needed. New volunteers should be actively recruited and they should be familiarised well to the organisation. To help the familiarisation, an organisation can create different familiarization materials. Offering work-counselling and giving feedback and recognition through e.g. thank-you parties to volunteers is an efficient way to improve their engagement. The survey to the volunteers in Naisasialiitto Unioni was carried out in Laurea’s e-form lay-out between 23.3–13.4.2016. The survey was advertised in Naisasialiitto Unioni’s Facebook page as well as their email list. The survey was executed as a quantitative research, but there were two questions to which the answerers could answer with their own words if they wanted to. The number of replies was 23. The generalisation of the results of the survey was weakened because of the small number of answers. The answerers wished to get more feedback and recognition to their volunteer work. They also wanted clear instructions, and familiarisation materials concerning the different forms of volunteer work and Naisasialiitto Unioni as an organisation. They wished for more dialogue and communication between different age groups of volunteers in Naisasialiitto Unioni. The answerers thought that informal meetings would be a good idea. Some were interested in volunteer work outside their current tasks in Naisasialiitto Unioni but at the same time felt that some activities are exclusive and are not informed of. Naisasialiitto Unioni should focus on deepening the familiarisation and recognising their current volunteers through e.g. informal events. In the future the organisation might benefit from duplicating the survey to evaluate the change in the engagement of their volunteers....
The subject of this thesis is engagement of volunteers to an organisation. Naisasialiitto Unioni thought it was beneficial for their volunteer work. This thesis reveals how engaged the volunteers in Naisasialiitto Unioni are, and what are the affecting factors in the engagement in volunteer work. The thesis was carried out as a survey to Naisasialiitto Unioni’s volun-teers. The Finns are quite active in volunteering, and Finland is one of the top countries in Europe concerning volunteering. There are many possible reasons to start participating in volunteer work. The reasons might have to do with a person’s own life situation or the world around them. Volunteering can also be a way to express oneself and reinforce one’s professional identity. Volunteer organisations should be managed like any other organisation. Volunteer management requires resources, visibility and efficient informing as well as giving recognition to volunteers. The engagement of volunteers should be supported and encouraged in different ways. Psychological contract between an organisation and a volunteer should be made visible, and to reinforce the contract, clear interaction between the parties is needed. New volunteers should be actively recruited and they should be familiarised well to the organisation. To help the familiarisation, an organisation can create different familiarization materials. Offering work-counselling and giving feedback and recognition through e.g. thank-you parties to volunteers is an efficient way to improve their engagement. The survey to the volunteers in Naisasialiitto Unioni was carried out in Laurea’s e-form lay-out between 23.3–13.4.2016. The survey was advertised in Naisasialiitto Unioni’s Facebook page as well as their email list. The survey was executed as a quantitative research, but there were two questions to which the answerers could answer with their own words if they wanted to. The number of replies was 23. The generalisation of the results of the survey was weakened because of the small number of answers. The answerers wished to get more feedback and recognition to their volunteer work. They also wanted clear instructions, and familiarisation materials concerning the different forms of volunteer work and Naisasialiitto Unioni as an organisation. They wished for more dialogue and communication between different age groups of volunteers in Naisasialiitto Unioni. The answerers thought that informal meetings would be a good idea. Some were interested in volunteer work outside their current tasks in Naisasialiitto Unioni but at the same time felt that some activities are exclusive and are not informed of. Naisasialiitto Unioni should focus on deepening the familiarisation and recognising their current volunteers through e.g. informal events. In the future the organisation might benefit from duplicating the survey to evaluate the change in the engagement of their volunteers....
Filter Bubble vs. Preference Bubble
(Laurea-ammattikorkeakoulu, 2016)
vastakkainasettelun avulla. Filter bubble –näkökulma edusti tässä työssä ilmiön negatiivista suhtautumistapaa ja preference bubble –näkökulma positiivista. Opinnäytetyö oli tietopaketti yrityksille Filter bubble –ilmiön ominaisuuksista sekä sen käyttäytymisestä eri...
In this thesis the subject was the filter bubble, which was created by the internet’s personalization. The purpose was to research consumers’ attitude towards the filter bubble, which was not well-known in Finland. The attitudes were brought to light by putting two different viewpoints against each other. In this thesis the filter bubble aspect represented a negative viewpoint as for the preference bubble aspect represented a positive viewpoint. The filter bubble was examined in its operational environment, which concluded online stores, Facebook and Google. The goals of this thesis were to present the filter bubble entirely and to bring new information about its features and how to exploit them. This thesis was part of the Consumer Behavior in Digital Environment project that was made in collaboration with Laurea University of Applied Sciences and Kurio Oy. Consumer behavior was examined by qualitative research, which was a great way to get broad and deep information of the subject. The main objectives were to examine consumer behavior towards the internet’s personalization and to find out, was the filter bubble perceived negative or positive. The questions that followed were “Was the filter bubble known by consumers?”, “How did they perceive it?” and “Did they feel like they’re in a bubble?” The viewpoint in the research made in this thesis, was marketing. In the theory chapters of this thesis, the filter bubble’s roots were presented and how did the “bubble” work. After that the filter bubble aspect and the preference bubble aspect were explained. In addition, the Finnish consumers were displayed and also the operational environment of the bubble. The research methods used in this thesis were theme interview and empathize method. They were used to get deeper knowledge of the phenomenon. The goal was to understand the phenomenon and the way it worked. Another goal was to understand the examinee’s logical thinking in which the emphasize method was useful. The results of the research concluded that the consumers perceived the internet’s personalization from the filter bubble aspect. In the results the internet’s personalization wasn’t found useful, because of the gathering of information was experienced as suspicious activity. The information gathering lead by Google was experienced as unethical and unnecessary. The consumers which chose the filter bubble aspect weren’t active users of the internet. This is why it was concluded that the filter bubble wasn’t formed correctly leading to bad experiences. Individuals which chose the preference bubble aspect were young and active internet users. Being active in the internet gives the filter bubble a better chance of forming correctly and representing the individual whom it’s serving. In further research it was recommended to study the effects of multiple devices on the formation of the filter bubble. In this day and age people use many devices for many reasons at a different time of the day. How would this affect the formation of the bubble and could it be, that one person always has a different persona on a different kind of device....
In this thesis the subject was the filter bubble, which was created by the internet’s personalization. The purpose was to research consumers’ attitude towards the filter bubble, which was not well-known in Finland. The attitudes were brought to light by putting two different viewpoints against each other. In this thesis the filter bubble aspect represented a negative viewpoint as for the preference bubble aspect represented a positive viewpoint. The filter bubble was examined in its operational environment, which concluded online stores, Facebook and Google. The goals of this thesis were to present the filter bubble entirely and to bring new information about its features and how to exploit them. This thesis was part of the Consumer Behavior in Digital Environment project that was made in collaboration with Laurea University of Applied Sciences and Kurio Oy. Consumer behavior was examined by qualitative research, which was a great way to get broad and deep information of the subject. The main objectives were to examine consumer behavior towards the internet’s personalization and to find out, was the filter bubble perceived negative or positive. The questions that followed were “Was the filter bubble known by consumers?”, “How did they perceive it?” and “Did they feel like they’re in a bubble?” The viewpoint in the research made in this thesis, was marketing. In the theory chapters of this thesis, the filter bubble’s roots were presented and how did the “bubble” work. After that the filter bubble aspect and the preference bubble aspect were explained. In addition, the Finnish consumers were displayed and also the operational environment of the bubble. The research methods used in this thesis were theme interview and empathize method. They were used to get deeper knowledge of the phenomenon. The goal was to understand the phenomenon and the way it worked. Another goal was to understand the examinee’s logical thinking in which the emphasize method was useful. The results of the research concluded that the consumers perceived the internet’s personalization from the filter bubble aspect. In the results the internet’s personalization wasn’t found useful, because of the gathering of information was experienced as suspicious activity. The information gathering lead by Google was experienced as unethical and unnecessary. The consumers which chose the filter bubble aspect weren’t active users of the internet. This is why it was concluded that the filter bubble wasn’t formed correctly leading to bad experiences. Individuals which chose the preference bubble aspect were young and active internet users. Being active in the internet gives the filter bubble a better chance of forming correctly and representing the individual whom it’s serving. In further research it was recommended to study the effects of multiple devices on the formation of the filter bubble. In this day and age people use many devices for many reasons at a different time of the day. How would this affect the formation of the bubble and could it be, that one person always has a different persona on a different kind of device....
Suomalaisten Periscopen käyttö
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tarkoituksena oli tutkia suomalaisten kuluttajien käyttäytymistä uudessa sosiaalisen median palvelussa Periscopessa. Opinnäytetyön tavoitteena on ymmärtää, miksi ja miten suomalaiset käyttävät Periscopea ja miten he kokevat...
The purpose of this thesis is to investigate the behaviour of Finnish consumers in the new social media service Periscope. The objective is to understand why and how Finnish consumers use Periscope and what they think about enterprises in Periscope. This thesis is limited to only cover Finnish consumers, because this thesis is a part of a Finnish campaign named “Kuluttajakäyttäytymisen digitaalisuus”, which roughly translates as digital consumer behaviour. The participating parties in this campaign are Laurea University of Applied Sciences, Kurio Oy and the Finnish media enterprise MTV. The theoretical section discusses the behaviour of Finnish consumers on the internet and in social media: what kinds of motives do consumers have for using the internet and social media and what are the most popular social media services for consumers. This thesis also describes the Periscope application and its history. In addition, different ways for companies to use Periscope are listed. The research was conducted using qualitative and quantitative research methods. Three different methods are used: observation, internet quiz and internet discussions. These three methods were chosen to gain a wide understanding of the research problem. The results indicate that Finnish consumers use Periscope mostly for entertainment. Periscope is mostly used in the evenings during free time. The amount of streamers and commenters is lower during mornings and increases towards the evening. The most important reasons for using Periscope are boredom and curiosity. Three distinct types of persons were identifiable based on the results: those who are actively streaming, those who are actively commenting other streamers and those who prefer to only watch streams without commenting. This research reveals that Finnish consumers see enterprises as minorities and very shy users of Periscope. Most of the contacted consumers had never even noticed the existence of any enterprises on Periscope. On the other hand, most consumers said that they would be interested in following interesting enterprises on Periscope, if those enterprises were using Periscope. Consumers thought that especially streaming from behind the scenes and streaming about products and services could be considered as interesting content from enterprises. However, consumers would definitely not want to see any advertising on Periscope....
The purpose of this thesis is to investigate the behaviour of Finnish consumers in the new social media service Periscope. The objective is to understand why and how Finnish consumers use Periscope and what they think about enterprises in Periscope. This thesis is limited to only cover Finnish consumers, because this thesis is a part of a Finnish campaign named “Kuluttajakäyttäytymisen digitaalisuus”, which roughly translates as digital consumer behaviour. The participating parties in this campaign are Laurea University of Applied Sciences, Kurio Oy and the Finnish media enterprise MTV. The theoretical section discusses the behaviour of Finnish consumers on the internet and in social media: what kinds of motives do consumers have for using the internet and social media and what are the most popular social media services for consumers. This thesis also describes the Periscope application and its history. In addition, different ways for companies to use Periscope are listed. The research was conducted using qualitative and quantitative research methods. Three different methods are used: observation, internet quiz and internet discussions. These three methods were chosen to gain a wide understanding of the research problem. The results indicate that Finnish consumers use Periscope mostly for entertainment. Periscope is mostly used in the evenings during free time. The amount of streamers and commenters is lower during mornings and increases towards the evening. The most important reasons for using Periscope are boredom and curiosity. Three distinct types of persons were identifiable based on the results: those who are actively streaming, those who are actively commenting other streamers and those who prefer to only watch streams without commenting. This research reveals that Finnish consumers see enterprises as minorities and very shy users of Periscope. Most of the contacted consumers had never even noticed the existence of any enterprises on Periscope. On the other hand, most consumers said that they would be interested in following interesting enterprises on Periscope, if those enterprises were using Periscope. Consumers thought that especially streaming from behind the scenes and streaming about products and services could be considered as interesting content from enterprises. However, consumers would definitely not want to see any advertising on Periscope....
Kehitysideoita asiakastyytyväisyyden seurantaan Case Yritys X
(Laurea-ammattikorkeakoulu, 2016)
Tämä opinnäytetyö on tehty toimeksiantona Helsingissä toimivalle markkinointiviestintä toimistolle. Opinnäytetyön tavoitteena oli kartoittaa toimeksiantajan tilannetta asiakastyy-tyväisyyden seurannassa ja luoda sellaisia kehitysideoita seurannan...
This thesis project was carried out as an assignment for a marketing communications com-pany that operates in Helsinki. The goal of this thesis project was to map out the company’s situation with their customer satisfaction and how they measure it...
This thesis project was carried out as an assignment for a marketing communications com-pany that operates in Helsinki. The goal of this thesis project was to map out the company’s situation with their customer satisfaction and how they measure it...









