Haku
Viitteet 1161-1170 / 2981
Tutkimus parturi-kampaamoiden ostokäyttäytymisestä : case: Kao Finland Oy
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön toimeksiantajana oli Kao Finland Oy, joka on parturi-kampaamoalan tukkuri. Kao Finland Oy:n tavoitteena on saada lisää yritysasiakkaita. Tämän opinnäytetyön tarkoituksena on tutkia parturi-kampaamoalan yrittäjien ostokäyttäytymistä ja...
The client of this thesis was Kao Finland Limited, which is a hairdressing wholesale business. Kao Finland Limited's aim is to get more business customers. The purpose of this study is to investigate the purchasing behaviour of the hairdressing...
The client of this thesis was Kao Finland Limited, which is a hairdressing wholesale business. Kao Finland Limited's aim is to get more business customers. The purpose of this study is to investigate the purchasing behaviour of the hairdressing...
Etäteoriatunteja autokoulun asiakkaille?
(Laurea-ammattikorkeakoulu, 2016)
rajattiin käsittelemään henkilöauto-oppilaita, sillä teoriatunteja on henkilöauto-oppilailla eniten käytävänä, jolloin etä-teoriapalvelusta olisi mahdollista saada eniten hyötyä. Lisäksi B-henkilöauto-oppilaat ovat autokoulun ympärivuotiset asiakkaat ja...
The purpose of the thesis project was to study if it is profitable for Driving school X to provide their customers with virtual theory lessons. The subject has been topical, because virtual theory lessons were not allowed until the first of November 2015. This work is limited to passenger car students because they have more theory lessons to attend to than other customers, so the virtual theory service would be the most beneficial for them. Passenger car students are also a year-round customer group and therefore also the biggest customer group. The study aims to find out if the staff and customers are interested in virtual theory lessons and if they would have some preferences regarding the implementation of such lessons. A theme interview was used as a research method. Interviews were conducted with driving school teachers, customers and persons who are going to intend to driving school in the near future. The authors also studied how virtual theory lessons can be organized and what are the costs. The costs were calculated for internal and outsourced services. The theoretical framework consists of two parts. The first part concerns the theory of service production and consumption, service as a competition factor, online services and outsourcing. The second part concerns cost accounting and handles cost classifications and cost accounting methods. On the basis of the research results, it can be stated that the interviewed people are interested in virtual theory lessons. Almost every interviewee would have taken or will take at least a few virtual lessons. It appeared in the interviews that Driving school X should provide both classroom teaching and virtual theory lessons concurrently. The lessons should be provided by someone who has good teaching and technological skills and the devices should work perfectly. The teacher should give small tasks to the students during the lessons so the students would be interested in the lessons. The cost calculations revealed that an internally produced service do not require large starting investments, but it takes working time to learn how to use the teaching system and how to execute the virtual lessons. It would also be challenging to find time for the extra lessons. The outsourced service would be an effortless solution. However, the costs may increase substantially if the customers want to attend to several lessons. In this situation it would be challenging to anticipate and to govern the costs. Based on the study and the calculations two operating plans for Driving school X were created. The first plan pays attention to minimizing the costs. Driving school X should provide their customers a possibility to attend to Suomen Autokoululiitto’s virtual theory lessons. If the customers prove to be interested in the service, Driving school X should start to produce the service internally. The second plan is to provide customers with the possibility to attend virtual theory lessons by LIITU ry. This may be the more expensive choice, but it would be better service for the customers, because LIITU provides the lessons several times a week....
The purpose of the thesis project was to study if it is profitable for Driving school X to provide their customers with virtual theory lessons. The subject has been topical, because virtual theory lessons were not allowed until the first of November 2015. This work is limited to passenger car students because they have more theory lessons to attend to than other customers, so the virtual theory service would be the most beneficial for them. Passenger car students are also a year-round customer group and therefore also the biggest customer group. The study aims to find out if the staff and customers are interested in virtual theory lessons and if they would have some preferences regarding the implementation of such lessons. A theme interview was used as a research method. Interviews were conducted with driving school teachers, customers and persons who are going to intend to driving school in the near future. The authors also studied how virtual theory lessons can be organized and what are the costs. The costs were calculated for internal and outsourced services. The theoretical framework consists of two parts. The first part concerns the theory of service production and consumption, service as a competition factor, online services and outsourcing. The second part concerns cost accounting and handles cost classifications and cost accounting methods. On the basis of the research results, it can be stated that the interviewed people are interested in virtual theory lessons. Almost every interviewee would have taken or will take at least a few virtual lessons. It appeared in the interviews that Driving school X should provide both classroom teaching and virtual theory lessons concurrently. The lessons should be provided by someone who has good teaching and technological skills and the devices should work perfectly. The teacher should give small tasks to the students during the lessons so the students would be interested in the lessons. The cost calculations revealed that an internally produced service do not require large starting investments, but it takes working time to learn how to use the teaching system and how to execute the virtual lessons. It would also be challenging to find time for the extra lessons. The outsourced service would be an effortless solution. However, the costs may increase substantially if the customers want to attend to several lessons. In this situation it would be challenging to anticipate and to govern the costs. Based on the study and the calculations two operating plans for Driving school X were created. The first plan pays attention to minimizing the costs. Driving school X should provide their customers a possibility to attend to Suomen Autokoululiitto’s virtual theory lessons. If the customers prove to be interested in the service, Driving school X should start to produce the service internally. The second plan is to provide customers with the possibility to attend virtual theory lessons by LIITU ry. This may be the more expensive choice, but it would be better service for the customers, because LIITU provides the lessons several times a week....
ERP SAP:n QM-moduulin hyödyntäminen tavarantoimittajan toimitusvarmuuden kehittämisessä
(Laurea-ammattikorkeakoulu, 2016)
Laatujärjestelmän hyödyntäminen tavarantoimittajan toimitusvarmuuden kehittämiseksi hyödyttää toimitusketjun jokaista osapuolta, ja asiakastyytyväisyyden ylläpitäminen edellyttää korkeaa toimitusvarmuutta. Tämä opinnäytetyö toteutettiin Meira Nova...
Utilizing a quality management system in developing a supplier’s delivery reliability benefits every part of the supply chain as sustaining a high customer satisfaction rate requires a high reliability of delivery. This thesis was implemented...
Utilizing a quality management system in developing a supplier’s delivery reliability benefits every part of the supply chain as sustaining a high customer satisfaction rate requires a high reliability of delivery. This thesis was implemented...
Sosiaalisen median suunnitelma: Case K-rauta Lohja
(Laurea-ammattikorkeakoulu, 2016)
Tämä on toiminnallinen opinnäytetyö, jonka aiheena on sosiaalisen median suunnitelma K-rauta Lohjalle. Tarkoituksena on luoda suunnitelma, josta ilmenee käyttöön suositeltavat sosiaalisen median kanavat ja se, millaista sisältöä kanaviin tulisi...
This is a functional thesis and the subject is to create a social media plan to hardware store K-rauta Lohja. The aim of this thesis is to create a plan that demonstrates the recommended social media channels to the company and what kind of content they should publish in the chosen channels. The idea of this plan is that the storekeeper receives good and viable ideas for his company’s social media channels. The purpose of the created content is to improve K-rauta Lohja’s coverage in selected channels and gain more followers for their social media channels. This thesis consists of literature based on social media knowledge, a survey that was carried out on the Internet and the actual social media plan for the company. In the literature part the aim is to explain what does social media mean, how social media has evolved in the 2000s, what kind of channels can be used in social media and how social media is nowadays even a bigger part in companies’ marketing strategy. This study also examines consumer behavior and buying process. In addition, studies from Statistics Finland have been used. To support the knowledge base a survey was carried out which examines the residents’ of Lohja and surrounding areas residents’ opinions regarding the social media channels of K-rauta Lohja. This study was executed in the form of a questionnaire and it was partly based on quantitative research. However, this study is not a real research and that is why the received responses cannot be generalized. Based on the responses of the survey the recommended social media channels are Facebook and Instagram. These selected channels were also supported by the used literature and personal assumptions of the writers of this thesis. The social media plan was realized on the basis of the selected channels and target groups. This plan includes content ideas for the selected social media channels and a yearly schedule of social media marketing. The yearly schedule shows the calendar year on a monthly basis including the seasonal variations. The yearly schedule includes content ideas for the social media channels for every month....
This is a functional thesis and the subject is to create a social media plan to hardware store K-rauta Lohja. The aim of this thesis is to create a plan that demonstrates the recommended social media channels to the company and what kind of content they should publish in the chosen channels. The idea of this plan is that the storekeeper receives good and viable ideas for his company’s social media channels. The purpose of the created content is to improve K-rauta Lohja’s coverage in selected channels and gain more followers for their social media channels. This thesis consists of literature based on social media knowledge, a survey that was carried out on the Internet and the actual social media plan for the company. In the literature part the aim is to explain what does social media mean, how social media has evolved in the 2000s, what kind of channels can be used in social media and how social media is nowadays even a bigger part in companies’ marketing strategy. This study also examines consumer behavior and buying process. In addition, studies from Statistics Finland have been used. To support the knowledge base a survey was carried out which examines the residents’ of Lohja and surrounding areas residents’ opinions regarding the social media channels of K-rauta Lohja. This study was executed in the form of a questionnaire and it was partly based on quantitative research. However, this study is not a real research and that is why the received responses cannot be generalized. Based on the responses of the survey the recommended social media channels are Facebook and Instagram. These selected channels were also supported by the used literature and personal assumptions of the writers of this thesis. The social media plan was realized on the basis of the selected channels and target groups. This plan includes content ideas for the selected social media channels and a yearly schedule of social media marketing. The yearly schedule shows the calendar year on a monthly basis including the seasonal variations. The yearly schedule includes content ideas for the social media channels for every month....
Lainakatto ensiasunnon ostajan näkökulmasta
(Laurea-ammattikorkeakoulu, 2016)
asuntoluottoihin liittyvää sääntelyä. Teoriaosa käsitteli myös sitä miten Suomessa tällä hetkellä tuetaan omistusasumista ja lainanottoa erilaisin verokannustimin. Teoriaosassa tutustuttiin myös Euroopan komission ja IMF:n antamiin raportteihin Suomen talouden...
banks. The thesis also paid attention to the indirect effects of the loan ceiling. The theoretical section deals with the current situation in the housing market in Finland, the financial circumstances of typical households at this time...
banks. The thesis also paid attention to the indirect effects of the loan ceiling. The theoretical section deals with the current situation in the housing market in Finland, the financial circumstances of typical households at this time...
Asiakastieto asiakaskokemuksen ja rekrytointipalveluliiketoiminnan kehittämisen välineenä Case: Talente Consulting Oy
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tavoitteena oli kehittää asiakaslähtöisesti rekrytointialalla toimivan Talente Consulting Oy:n asiakkaiden asiakaskokemusta ja samalla case-yrityksen palveluliiketoimintaa asiakaskyselyllä kerätyn asiakastiedon avulla. Työn...
information. The theoretical framework of this development project consists of theory on human resources management, recruitment, development of marketing, customer, customer relationship, partnership, network, service, value, value creation, customer...
information. The theoretical framework of this development project consists of theory on human resources management, recruitment, development of marketing, customer, customer relationship, partnership, network, service, value, value creation, customer...
Tekstiviestit vs. pikaviestittely
(Laurea-ammattikorkeakoulu, 2016)
kuitenkaan vielä kadonneet kokonaan. Tarkoituksena on selvittää, onko tekstiviesteillä paikka pikaviestien rinnalla, ja mikä se paikka on. Työn avulla halutaan ymmärtää samanaikaisesti viestintämuotojen eroavaisuuksia ja samankaltaisuuksia. Opinnäytetyö...
MTV and the digital marketing think tank Kurio. The main research problem of the thesis is whether text messages have a place alongside instant messages. The study aimed to determine if there are differences in the use of these two communication modes...
MTV and the digital marketing think tank Kurio. The main research problem of the thesis is whether text messages have a place alongside instant messages. The study aimed to determine if there are differences in the use of these two communication modes...
Sosiaalisen PR:n palvelutuotteistus Case: Yritys X
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tavoitteena oli tuottaa sosiaalisen PR:n palvelutuotteet. Työssä on kuvattu tuotteistusprosessin eteneminen ideasta valmiiksi palveluksi. Opinnäytetyön toimeksiantajana toimi digitaalisen markkinoinnin toimisto Yritys X. Työ oli opinnäytetyön toimeksiantajayritykselle tarvelähtöinen, sillä yritys tarjosi jo sosiaalista PR:ää vastaavia palveluja, mutta heillä ei ollut selkeitä palvelupaketteja, joita he voisivat asiakkailleen tarjota. Palvelupaketit helpottavat myös konsernin, johon Yritys X kuuluu, yritysten keskinäistä myyntiä eli ristiinmyyntiä. Työn tavoitteeksi muodostui palvelukuvauksen luominen sekä palvelupakettien kehittäminen. Työn tavoitteena oli löytää myös perusteita sosiaalisen PR:n vaikuttavuudelle ja sen vaikutuksesta asiakkaan ostopolkuun. Opinnäytetyö toteutettiin toiminnallisena kehittämisprojektina.
Opinnäytetyön viitekehyksessä on selitetty mitä sosiaalinen PR ja mitä ovat sosiaalinen media, blogit, vlogit ja vaikuttajamarkkinointi, joka on tärkeässä osassa Yritys X:n sosiaalisen PR:n tuotteistuksessa. Opinnäytetyössä on myös pohdittu sosiaalisen PR:n mahdollisuuksia asiakkaan ostopolun kautta, jolla hahmotetaan kuinka sosiaalista PR:ää voi hyödyntää osana muuta markkinointia, sekä esitellään tuotteistusprosessin teoriaa. Opinnäytetyön tietoperustana on käytetty painettuja teoksia sekä sähköisiä teoksia että artikkeleita. Työssä on hyödynnetty myös aiheeseen liittyviä tutkimuksia, sosiaalisesta mediasta sekä blogeista ja vlogeista löydettyjä esimerkkejä toimivasta tai epäonnistuneesta markkinoinnista.
Opinnäytetyön lopputuloksena kehittyi kolme palvelupakettia sekä sosiaalisen median vaikuttajapalveluita tarjoavien tahojen sekä sosiaalisen median vaikuttajien verkostojen benchmarking, jonka on tarkoitus helpottaa kampanjoiden suunnittelutyötä. Palvelupaketit mahdollistavat ristiinmyymisen konsernin yksiköiden välillä ja auttavat asiakkaita hahmottamaan millainen palvelu on kyseessä. Toimeksiantaja oli mukana tuotteistusprosessissa, joten lopputulos oli yrityksen tarpeita ja resursseja hyvin palveleva. Sosiaalisen PR:n palveluja ei ole vielä juurikaan tarjolla Suomessa, joten Yritys X sai hyvän aseman kilpailijoihinsa nähden vaikuttajamarkkinoinnin asiantuntijana....
The aim of this thesis was to produce service products of social PR. This work includes de-tailed process of creating products from idea to a finished service. The thesis was commissioned by a digital marketing agency Company X which had a need...
The aim of this thesis was to produce service products of social PR. This work includes de-tailed process of creating products from idea to a finished service. The thesis was commissioned by a digital marketing agency Company X which had a need...
Tunnettuuden luomisen keinot Case: Maailma kylässä –festivaalin näytteilleasettajatutkimus 2015
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön aiheena on näytteilleasettajatutkimus Maailma kylässä –festivaalilla vuonna 2015. Näytteilleasettajatutkimuksen tarkoituksena oli selvittää, kuinka onnistunut festivaali on ollut näytteilleasettajien ...
Monipalveluyrityksen tarpeellisuus haja-asutusalueella
(Laurea-ammattikorkeakoulu, 2016)
Tämä tutkimus oli Pekka Kylätalkkarin toimeksianto. Tämän työn tarkoituksena oli selvittää toimeksiantajan pyynnöstä yrityksen tarpeellisuutta. Toimeksiantaja halusi perustaa yrityksen kotipaikkakunnalleen ja ennen sitä tarkoitus oli ottaa selvää...
The purpose of this thesis was to research the requirements of the commissioner Pekka Kylätalkkari’s enterprise. The commissioner wanted to establish an enterprise in his local area and the purpose was to initially find out the necessity for a multiservice enterprise in the sparsely populated area. The subjects of the thesis were employment and employment in entrepreneurship. The commissioner wanted to find employment for himself and so he chose entrepreneurship. An essential part of entrepreneurship is the employment of others if the enterprise is in a situation in which it can afford hiring employees. This research was conducted through interviews with potential customers and entrepreneurs in the target locality. Each of the interviewees had their own interview base. In all there were 15 responses. Based on the interviews with the potential customers, it was observed that many of them needed a variety of home maintenance services. The findings also showed that retired women needed this kind of service the most. Based on the interviews with the entrepreneurs from the target locality, most of the enterprises, depending on their sectors, were doing well or getting along. It was also established that there were no same-sector competitors for the commissioner in the area. Also most of the entrepreneurs, new and old, saw their future as bright. The youngest of the enterprises was 1.5 years old and the oldest was over 30 years. Based on the interviews with potential customers and entrepreneurs, the establish-ment of the multiservice enterprise was needed . The results indicate that the client should focus marketing on the main target group which is retired women. Important aspects for the the enterprise were the adherence to reliability and to do tasks carefully - not in a hurry It is good for the commissioner to remember that success is not dependent on an enterprise being new or old. The main factor is the sector as it defines competition and the number of customers. Success also depends on the motivation of the entrepreneur as most of the entrepreneurs in the area saw it as a challenge in a sparsely populated area....
The purpose of this thesis was to research the requirements of the commissioner Pekka Kylätalkkari’s enterprise. The commissioner wanted to establish an enterprise in his local area and the purpose was to initially find out the necessity for a multiservice enterprise in the sparsely populated area. The subjects of the thesis were employment and employment in entrepreneurship. The commissioner wanted to find employment for himself and so he chose entrepreneurship. An essential part of entrepreneurship is the employment of others if the enterprise is in a situation in which it can afford hiring employees. This research was conducted through interviews with potential customers and entrepreneurs in the target locality. Each of the interviewees had their own interview base. In all there were 15 responses. Based on the interviews with the potential customers, it was observed that many of them needed a variety of home maintenance services. The findings also showed that retired women needed this kind of service the most. Based on the interviews with the entrepreneurs from the target locality, most of the enterprises, depending on their sectors, were doing well or getting along. It was also established that there were no same-sector competitors for the commissioner in the area. Also most of the entrepreneurs, new and old, saw their future as bright. The youngest of the enterprises was 1.5 years old and the oldest was over 30 years. Based on the interviews with potential customers and entrepreneurs, the establish-ment of the multiservice enterprise was needed . The results indicate that the client should focus marketing on the main target group which is retired women. Important aspects for the the enterprise were the adherence to reliability and to do tasks carefully - not in a hurry It is good for the commissioner to remember that success is not dependent on an enterprise being new or old. The main factor is the sector as it defines competition and the number of customers. Success also depends on the motivation of the entrepreneur as most of the entrepreneurs in the area saw it as a challenge in a sparsely populated area....









