Haku
Viitteet 1221-1230 / 2981
Uuden rekrytointipalvelukonseptin testaus ja kehittäminen
(Laurea-ammattikorkeakoulu, 2015)
ilmapiiri ja mahdollisuus luoda ensivaikutelma kasvotusten. Kehitettäviksi asioiksi testauksen pohjalta nousi esiin etukäteen saatava informaatio, tilaisuuden markkinointi sekä tilaisuudessa tapahtuvan ohjeistuksen parantaminen. Näihin asioihin kiinnitettiin...
The purpose of this functional thesis was to develop a new recruiting service concept and test its functionality. The concept was tested in Laurea University of Applied Sciences. Participants for the event were students who were looking for training jobs and employers who were offering training jobs for the students. The objective of the concept was to make it easier to bring out hidden jobs for the students and thus facilitate to find practice jobs. Theoretical framework of this functional thesis was based on the services, service concept, testing of the concept. The most of the theory of the thesis was based on literature which is related to the subject. The recruiting service concept was developed by organizing a recruiting event and testing its functionality. There were three employers and six students participating in the recruiting event. The idea of the recruiting event was that the students could tell what kind of job they are looking for and the employers could tell about their company. There were 1,5 minutes introduction time. Every student introduced themselves to every employer and vice versa. After the event every participant was asked to give feedback by talking in small groups. The employers formed one group, the students their own and finally the feedback was asked from two students who took part in the organization of the event. The discussion formed freely based on predefined questions. Testing of the concept brought out its strengths and points which needed improving. The strengths were time efficiency, nice atmosphere of the event and the possibility to create first impression face to face. The feedback brought out targets for development which were information that participants could get before the event, marketing of the event and improving the briefing made at the event. Targets of development were noted when the improved process description of the concept was made. On the basis of the collected feedback the recruiting service concept is worthy alternative for the students and employers to make it easier to find training jobs and to find trainees. The concept should be tested once more with bigger participant count. After the second event it would be good to find out how many of the participants benefitted from the event by getting a training job or trainee, or if participants think they got some other benefit by taking part of the event, what kind benefit it was....
The purpose of this functional thesis was to develop a new recruiting service concept and test its functionality. The concept was tested in Laurea University of Applied Sciences. Participants for the event were students who were looking for training jobs and employers who were offering training jobs for the students. The objective of the concept was to make it easier to bring out hidden jobs for the students and thus facilitate to find practice jobs. Theoretical framework of this functional thesis was based on the services, service concept, testing of the concept. The most of the theory of the thesis was based on literature which is related to the subject. The recruiting service concept was developed by organizing a recruiting event and testing its functionality. There were three employers and six students participating in the recruiting event. The idea of the recruiting event was that the students could tell what kind of job they are looking for and the employers could tell about their company. There were 1,5 minutes introduction time. Every student introduced themselves to every employer and vice versa. After the event every participant was asked to give feedback by talking in small groups. The employers formed one group, the students their own and finally the feedback was asked from two students who took part in the organization of the event. The discussion formed freely based on predefined questions. Testing of the concept brought out its strengths and points which needed improving. The strengths were time efficiency, nice atmosphere of the event and the possibility to create first impression face to face. The feedback brought out targets for development which were information that participants could get before the event, marketing of the event and improving the briefing made at the event. Targets of development were noted when the improved process description of the concept was made. On the basis of the collected feedback the recruiting service concept is worthy alternative for the students and employers to make it easier to find training jobs and to find trainees. The concept should be tested once more with bigger participant count. After the second event it would be good to find out how many of the participants benefitted from the event by getting a training job or trainee, or if participants think they got some other benefit by taking part of the event, what kind benefit it was....
Uudenmaan Yrittäjien brändin kehittäminen
(Laurea-ammattikorkeakoulu, 2015)
Opinnäytetyön toimeksiantajana toimi Uudenmaan Yrittäjät, joka on Suomen Yrittäjien aluejärjestö. Uudenmaan Yrittäjiin kuuluu koko Uusimaa, pois lukien pääkaupunkiseutu. Uudenmaan Yrittäjien tehtävänä on muun muassa toimia alueellisena vaikuttajana sekä keskustelijana, pk-yritysten sekä 29 paikallisyhdistyksen alueorganisaationa sekä kontaktifoorumina yrittäjille ja sidosryhmille.
Opinnäytetyössä toteutettiin kyselytutkimus, jonka tavoitteena oli selvittää jäsenyrittäjien mielikuvia Uudenmaan Yrittäjistä sekä paikallisyhdistyksistä tällä hetkellä, sekä mitä asioita jäsenet pitävät tärkeinä Uudenmaan Yrittäjissä sekä paikallisyhdistyksissä, eli minkälaisia näiden toivoisi olevan. Vastaajat arvioivat ennalta listattuja asioita asteikolla 1-5. Kysely toteutettiin syksyllä 2014 sähköisesti Webropol-kyselynä ja kysely lähetettiin toimivan sähköpostin omaaville jäsenille. Näitä oli toteutusajankohtana hieman alle 9000.
Opinnäytetyössä perehdyttiin kirjallisuuteen, johon tutkimuksen tarkoitus ja toteutus perustuu. Aiheita tutkimuksessa on brändin rakentaminen, tunnettuus, brändin johtaminen ja seuranta. Lisäksi teoreettisessa viitekehyksessä käytiin läpi asiakkuuksien hallinta, asiakkuuden vaiheet, asiakaskokemus, asiakastyytyväisyys ja asiakasuskollisuus sekä suosittelumarkkinointi.
Kyselyyn saatiin vastauksia 283 kappaletta. Kyselyn tulokset analysoitiin jakamalla vastaukset paikallisyhdistysten mukaan. Jäsenten arvioita kysyttyjen asioiden tärkeydestä sekä miten asiat kuvaavat paikallisyhdistystä tai Uudenmaan Yrittäjiä, vertailtiin keskenään ja esitettiin samassa kuviossa.
Kyselyn tulosten perusteella kysytyt asiat eivät kuvaa paikallisyhdistyksiä niin hyvin, kuin se miten tärkeinä vastaajat näitä pitävät. Täysin vastakkaisia eroja asiakkaan kokemuksessa ja asian tärkeydessä ei kyselyn tuloksissa kuitenkaan noussut. Uudenmaan Yrittäjien arviot vastaavat hyvin paljon samaa kaavaa kuin paikallisyhdistystenkin, eli paikallisyhdistysten brändi vaikuttaa myös Uudenmaan Yrittäjien brändiin. Avointen vastausten perusteella jäsenet eivät aina näitä erotakkaan toisistaan.
Uudenmaan Yrittäjien tulee jatkaa brändin kehittämistä sekä asettaa selkeä tavoitemielikuva ja brändilupaus jota kohti toimintaa suunnataan. Lisäksi brändin tutkimusta voidaan laajentaa ei-jäsenille sekä eronneille. Myös paikallisyhdistyksiä voitaisiin verrata keskenään....
. Topics in the theoretical part are building a brand, brand management, brands conspicousness and tracking. Topics like customer management, phases of customer management, customer experience and satisfaction and recommendation marketing were also part...
. Topics in the theoretical part are building a brand, brand management, brands conspicousness and tracking. Topics like customer management, phases of customer management, customer experience and satisfaction and recommendation marketing were also part...
Palvelun laadun kehittäminen rekrytointiprosessissa : Case: Carrot Uusimaa Oy
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön tavoitteena oli tutkia palvelun laatua henkilöstövuokrausprosessissa, paikantaa ongelmakohdat ja löytää niihin ratkaisuja asiakastyytyväisyyden parantamiseksi. Kohdeyrityksenä toimi Carrot-konsernin alla toimiva Uudenmaan alueen...
Improving the quality of service in the recruitment process Case: Carrot Uusimaa Ltd. The objective of this Bachelor's thesis was to study the quality of service in a staff leasing process, to locate problem areas and to find solutions to them in order to improve customer satisfaction. The target company was Carrot Uusimaa Ltd., a part of the Carrot Corporation, concentrated under staff leasing in the Uusimaa region. The theory part dealt with personnel rental sector, the recruitment process as well as quality of service. The theoretical part introduced the personnel rental industry and in its history, but also staff leasing as a concept, as well as temporary workers' point of view on the subject. The recruitment process was described step by step, from the customer's needs until the hiring of the employee. In addition to the defining of concepts of service and the quality of service this study also dealt with different dimensions of quality, i.e. technical and functional dimension, which consist the overall quality experienced by the customers. The thesis presented a few examples of how these dimensions are defined and what their importance is for the company. As research methods for this study I chose both quantitative and qualitative method. With the quantitative research I wanted to get easily comparable results, to see the whole outline. The purpose of the open questions of the qualitative research method was to highlight new perspectives on the subject. Quantitative research was carried out with question form, which I sent to customers via e-mail. Qualitative research was allocated on Carrot's own staff, which includes various regional companies, contact managers, human resources consultants and financial staff. For qualitative research Carrot personnel were sent an open e-mail, which was hoped to spark ideas and discussion on the subject. The results gave a lot of noteworthy information despite the fact that the response rates for both surveys were a little low. The best scores from the customers were about the functional quality of Carrot's service. The level of technical quality did not reach the same heights, but the feedback was at least satisfactory. Dissatisfaction or bad feedback was not received at all. The development proposals received from the staff consisted mainly on developing the company's image. Primarily the desire to invest better in job-seekers and employees was highlighted. According to the survey, 75 per cent of the customers found that the employees met their expectations "well enough". In relation to other ratings received, the response average of this question was low. The problem could be solved by studying more deeply the customer's expectations. Successful and as efficient as possible recruitment process could require a detailed written operating model, i.e. as a development idea at this point are ways of commercialization. Other prerequisites for the success of the service are commitment and motivation for good service by Carrot's own staff....
Improving the quality of service in the recruitment process Case: Carrot Uusimaa Ltd. The objective of this Bachelor's thesis was to study the quality of service in a staff leasing process, to locate problem areas and to find solutions to them in order to improve customer satisfaction. The target company was Carrot Uusimaa Ltd., a part of the Carrot Corporation, concentrated under staff leasing in the Uusimaa region. The theory part dealt with personnel rental sector, the recruitment process as well as quality of service. The theoretical part introduced the personnel rental industry and in its history, but also staff leasing as a concept, as well as temporary workers' point of view on the subject. The recruitment process was described step by step, from the customer's needs until the hiring of the employee. In addition to the defining of concepts of service and the quality of service this study also dealt with different dimensions of quality, i.e. technical and functional dimension, which consist the overall quality experienced by the customers. The thesis presented a few examples of how these dimensions are defined and what their importance is for the company. As research methods for this study I chose both quantitative and qualitative method. With the quantitative research I wanted to get easily comparable results, to see the whole outline. The purpose of the open questions of the qualitative research method was to highlight new perspectives on the subject. Quantitative research was carried out with question form, which I sent to customers via e-mail. Qualitative research was allocated on Carrot's own staff, which includes various regional companies, contact managers, human resources consultants and financial staff. For qualitative research Carrot personnel were sent an open e-mail, which was hoped to spark ideas and discussion on the subject. The results gave a lot of noteworthy information despite the fact that the response rates for both surveys were a little low. The best scores from the customers were about the functional quality of Carrot's service. The level of technical quality did not reach the same heights, but the feedback was at least satisfactory. Dissatisfaction or bad feedback was not received at all. The development proposals received from the staff consisted mainly on developing the company's image. Primarily the desire to invest better in job-seekers and employees was highlighted. According to the survey, 75 per cent of the customers found that the employees met their expectations "well enough". In relation to other ratings received, the response average of this question was low. The problem could be solved by studying more deeply the customer's expectations. Successful and as efficient as possible recruitment process could require a detailed written operating model, i.e. as a development idea at this point are ways of commercialization. Other prerequisites for the success of the service are commitment and motivation for good service by Carrot's own staff....
B2B asiakkuuksien ja vuorovaikutussuhteen kehittäminen: Case: Kiddex Oy
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön tarkoituksena oli tutkia asiakkuuksien ja vuorovaikutussuhteiden kehittämistä B2B–kaupan osalta. Työn keskeisiksi tutkimuskysymyksiksi nostettiin vuorovaikutussuhteen nykytilan kartoittaminen sekä asiakkuuksien kehittäminen ja säilyttäminen vuorovaikutussuhteen avulla. Tavoitteena oli luoda kartoituksen ja teorian avulla kehittämistoimenpiteet, joilla toimeksiantajayritys voi kehittää toimintaansa asiakkuuksien säilyttämiseksi. Työn toimeksiantajana toimii Kiddex Oy.
Työn teoreettinen viitekehys rakentui B2B–asiakkuuksien ja vuorovaikutuksen ympärille. Asiakkuuksien yhteydessä esitellään myös myynnillisiä toimia, sillä ne ovat keskeinen osa asiakkuuksien sisältöä. Työn teoreettinen viitekehys pohjautui vuorovaikutuksesta, myynnistä ja asiakkuuksista kertovaan kirjallisuuteen sekä verkkolähteisiin.
Tutkimus toteutettiin kvalitatiivisena eli laadullisena tutkimuksena, jonka tutkittava ryhmä koostui toimeksiantajayrityksen jälleenmyyjistä. Tutkimukseen osallistui yhteensä kuusi jälleenmyyjäyrityksen edustajaa eripuolilta Suomea. Tutkimuksen perusteella voitiin sanoa vuorovaikutuksen olevan tärkeä elementti asiakkuuksien säilyttämisen kannalta. Pitkän yhteistyöhistorian omaavilla asiakkailla tyytyväisyys niin vuorovaikutussuhteeseen kuin Kiddex Oy:n muihinkin toimiin oli keskimääräisesti suurempaa kuin uusilla asiakkailla. Tutkimuksen avulla saatiin konkreettisia kehitystoimia, joihin toimeksiantajayritys voi tarttua asiakastyytyväisyyttä parantaakseen.
Johtopäätöksenä todettiin, että toimeksiantajayrityksen tulisi painottaa uusien asiakkuuksien jalostamiseen, jotta ne voisivat kehittyä pidemmiksi asiakkuuksiksi. Uusiin asiakkaisiin panostaminen ei kuitenkaan saa tapahtua vanhojen asiakkaiden tarpeiden kustannuksella. Tutkimustuloksien perusteella voidaan myös todeta, ettei vuorovaikutussuhde yksin riitä vaan muut liiketoiminnan osa-alueet koetaan yksittäisinä elementteinä vuorovaikutusta tärkeämpänä. Kuitenkin vuorovaikutussuhteen laadun todettiin vaikuttavan kokonaisvaltaiseen tyytyväisyyteen merkittävästi....
The purpose of this thesis was to study how to improve business to business customership and interaction. The essential research questions were to find out present state surveying of interaction and developing and retaining of customer relationship...
The purpose of this thesis was to study how to improve business to business customership and interaction. The essential research questions were to find out present state surveying of interaction and developing and retaining of customer relationship...
Luo sisältöä verkkoon, hanki asiakkaita : case: Maintex Suomi Oy
(Laurea-ammattikorkeakoulu, 2015)
Opinnäytetyössä tutkitaan internetmarkkinoinnin uuden trendin eli sisältömarkkinoinnin perusteita ja mahdollisuuksia. Sisältömarkkinointi keskittyy hyödyllisen sisällön tuotantoon. Opinnäytetyön toimeksiantaja on Maintex ...
Maksupalvelu muutoksessa: Kannattaako keskittäminen vai hajauttaminen?
(Laurea-ammattikorkeakoulu, 2015)
Opset Oy on OP:n ja ISS:n omistama yhteisyritys, joka tarjoaa OP:lle laajasti pankki- ja finanssialalla tarvittavia palveluita. Tässä työssä kehitetään Opset Oy:n Osuuspankeille tarjoamaa keskitettyä maksupalvelua. Työn tarkoituksena on osoittaa...
Opset Oy is owned by OP-Pohjola group (OP) and Integrated Service Solutions (ISS). Opset Oy provides a wide range of services exclusively to OP. The focus of this thesis is on improving Opset Oy’s centralized payment service. The purpose is to prove, that the centralized payment service of Opset Oy is comprehensively more beneficial and profitable for the OP banks, than their own decentralized payment service. Furthermore, this thesis project seeks after resolving Opset Oy’s current aims, which are to develop the quality of customer service and to improve customer satisfaction, to boost the performance of the service and to increase the company’s gross profit, as well as to promote the marketing of the centralized payment service by clarifying the service processes and functions to the customer banks. The groundwork for the thesis project was the author’s experience of working in all the different tasks of Opset Oy’s centralized payment service. Both quantitative and qualitative materials were collected and used for this thesis project. The interviews and economic key figures, which were obtained from Opset Oy and OP, comprised a crucial part of the data. The main concepts such as centralization, decentralization, customer service and profitability, were also utilized in the theoretical chapter of this thesis. Opset Oy’s centralized payment service is more cost efficient by about three percent for the large customer banks, but for the small customer banks the service’s costs are potentially three percent higher. These OP customer banks, which had joined into Opset Oy’s centralized payment service, did so primarily to separate themselves from manual office labour, which tied a lot of the bank’s resources. All of the banks did, however, calculate the costs of the new service. The main concerns of the OP banks were related to the quality of Opset Oy’s customer service and the levels of customer satisfaction. Generally the banks viewed the centralized payment service as the future service model. Opset Oy’s payment service is twice as efficient in the SEPA invoices, than the most efficient OP bank. Opset Oy’s foreign trade invoice service is highly cost efficient for the OP banks, but the service suffers from a high rate of invoice returns. The customer service and customer satisfaction is not on the same level in Opset Oy as it was in the OP customer banks, because the service of the centralized payment model cannot be given personally, nor in the same way as before. The new service, however, designed during the completion of this thesis project, dramatically improved the quality of the service. Opset Oy’s profitability will improve considerably on account of the new contact service and the company’s gross profit will change from negative to positive. The finished thesis will also be utilized in producing Opset Oy’s marketing material and it will clarify Opset Oy’s centralized payment service’s procedures to the OP banks....
Opset Oy is owned by OP-Pohjola group (OP) and Integrated Service Solutions (ISS). Opset Oy provides a wide range of services exclusively to OP. The focus of this thesis is on improving Opset Oy’s centralized payment service. The purpose is to prove, that the centralized payment service of Opset Oy is comprehensively more beneficial and profitable for the OP banks, than their own decentralized payment service. Furthermore, this thesis project seeks after resolving Opset Oy’s current aims, which are to develop the quality of customer service and to improve customer satisfaction, to boost the performance of the service and to increase the company’s gross profit, as well as to promote the marketing of the centralized payment service by clarifying the service processes and functions to the customer banks. The groundwork for the thesis project was the author’s experience of working in all the different tasks of Opset Oy’s centralized payment service. Both quantitative and qualitative materials were collected and used for this thesis project. The interviews and economic key figures, which were obtained from Opset Oy and OP, comprised a crucial part of the data. The main concepts such as centralization, decentralization, customer service and profitability, were also utilized in the theoretical chapter of this thesis. Opset Oy’s centralized payment service is more cost efficient by about three percent for the large customer banks, but for the small customer banks the service’s costs are potentially three percent higher. These OP customer banks, which had joined into Opset Oy’s centralized payment service, did so primarily to separate themselves from manual office labour, which tied a lot of the bank’s resources. All of the banks did, however, calculate the costs of the new service. The main concerns of the OP banks were related to the quality of Opset Oy’s customer service and the levels of customer satisfaction. Generally the banks viewed the centralized payment service as the future service model. Opset Oy’s payment service is twice as efficient in the SEPA invoices, than the most efficient OP bank. Opset Oy’s foreign trade invoice service is highly cost efficient for the OP banks, but the service suffers from a high rate of invoice returns. The customer service and customer satisfaction is not on the same level in Opset Oy as it was in the OP customer banks, because the service of the centralized payment model cannot be given personally, nor in the same way as before. The new service, however, designed during the completion of this thesis project, dramatically improved the quality of the service. Opset Oy’s profitability will improve considerably on account of the new contact service and the company’s gross profit will change from negative to positive. The finished thesis will also be utilized in producing Opset Oy’s marketing material and it will clarify Opset Oy’s centralized payment service’s procedures to the OP banks....
Tanssitarvikkeiden myynnin kannattavuus Suomessa
(Laurea-ammattikorkeakoulu, 2015)
Viimeisen kymmenen vuoden aikana Suomessa olevat tanssitarvikemyymälät, sekä verkkokaupat ovat lisääntyneet. Ostamisesta on tehty helpompaa ja se helpottuu päivä päivältä kun verkkokaupat ovat auki ympäri vuorokauden. Suomalaiset...
Viability of Finnish dancewear stores Dancewear stores and online shops have grown in number in Finland, during the past ten years. Shopping has become easier day by day, due to online shops being open around the clock and shipping methods have also developed quickly. Finnish dancewear stores need to have a competitive edge because of the growing competition for customers by foreign online stores. The aim of the study is to investigate the profitability of Finnish dance stores. This research is qualitative and there are seven companies that were examined owing to their organizational structure. The companies examined are private limited companies because of easy access to their balance sheets and income statements and they have to be in operation and share the same targets with similar companies. The companies have to have a balance sheet and income statement based on the past three years. In the thesis, there is a comparison between different dance store companies' key figures. When making the key figure comparisons, the goal is to research the dance store industry as a whole, identify the most successful companies as well as find the point at which the activities will be profitable. This thesis has used a number of different profitability indicators, which reflect, among other things, the growth of the company, profitability and solvency. Based on the analysis of the dancewear industries, it can be deduced from the key figures that dancewear sales in Finland are profitable, but within the industry, it is possible to see great differences. The whole industry is profitable, but smaller companies are more likely to fluctuate due to the economic cycle....
Viability of Finnish dancewear stores Dancewear stores and online shops have grown in number in Finland, during the past ten years. Shopping has become easier day by day, due to online shops being open around the clock and shipping methods have also developed quickly. Finnish dancewear stores need to have a competitive edge because of the growing competition for customers by foreign online stores. The aim of the study is to investigate the profitability of Finnish dance stores. This research is qualitative and there are seven companies that were examined owing to their organizational structure. The companies examined are private limited companies because of easy access to their balance sheets and income statements and they have to be in operation and share the same targets with similar companies. The companies have to have a balance sheet and income statement based on the past three years. In the thesis, there is a comparison between different dance store companies' key figures. When making the key figure comparisons, the goal is to research the dance store industry as a whole, identify the most successful companies as well as find the point at which the activities will be profitable. This thesis has used a number of different profitability indicators, which reflect, among other things, the growth of the company, profitability and solvency. Based on the analysis of the dancewear industries, it can be deduced from the key figures that dancewear sales in Finland are profitable, but within the industry, it is possible to see great differences. The whole industry is profitable, but smaller companies are more likely to fluctuate due to the economic cycle....
Viestintä sosiaalisessa mediassa ja digitaalinen markkinointi sähkötukkualalla : Rexel Finland Oy
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön toimeksiantajana toimi Hyvinkäällä pääpaikkaa pitävä Rexel Finland Oy. Opinnäytetyön tavoitteena oli selvittää, mihin sosiaalisen median kanaviin toimeksiantajan kannattaisi mennä ja mitä näissä kanavissa kannattaisi viestiä...
The client for this thesis was Rexel Finland Ltd whose main office is located in Hyvinkää. The main objective of this thesis was to find out which channels in social media the client should go to and what it should post in those channels. The objective was also to find out how social media has an effect on the corporate image and how the client could use digital marketing in most effective way. These objectives were explored by digital survey which was sent to the smallest clients of Rexel. One objective was also to collect 60 to 100 answers from the survey. The theory part of the thesis included two major subjects. The first subject was digital marketing. The digital marketing included the concept of marketing and digital marketing, the digital marketing strategy and the ways to do digital marketing and also the focus groups. The second major subject was social media. The social media included the concept of social media, marketing in social median and the benefits and disadvantages of it, social media strategy, social media channels and social media’s impact on corporate image. This thesis was a quantitative research. The research was executed with a digital survey. The questions in the survey were carefully considered to collect the right information. The results showed that most of the respondents use social media channels and that social media would have a mainly positive impact on the corporate image. The result also showed that the respondents think that digital marketing is mainly useful. After the result the summary and conclusions were made based on the results. After the conclusions there is the proposals on how the client could do research about the topic in the future. One conclusion based on the results of the survey is that the client should go to Facebook, Youtube and chatting forums and post for example news and product presentations comprehensively. Twitter would also be a good channel for the client because Twitter has a very wide user base. According to the results it would be profitable to go to social media because it would make the corporate image for example more modern and more creative. It would also be profitable to invest in digital marketing because the respondents think that for example e-catalogs and websites are very useful. The client should not still completely forget about paper versions of the marketing materials....
The client for this thesis was Rexel Finland Ltd whose main office is located in Hyvinkää. The main objective of this thesis was to find out which channels in social media the client should go to and what it should post in those channels. The objective was also to find out how social media has an effect on the corporate image and how the client could use digital marketing in most effective way. These objectives were explored by digital survey which was sent to the smallest clients of Rexel. One objective was also to collect 60 to 100 answers from the survey. The theory part of the thesis included two major subjects. The first subject was digital marketing. The digital marketing included the concept of marketing and digital marketing, the digital marketing strategy and the ways to do digital marketing and also the focus groups. The second major subject was social media. The social media included the concept of social media, marketing in social median and the benefits and disadvantages of it, social media strategy, social media channels and social media’s impact on corporate image. This thesis was a quantitative research. The research was executed with a digital survey. The questions in the survey were carefully considered to collect the right information. The results showed that most of the respondents use social media channels and that social media would have a mainly positive impact on the corporate image. The result also showed that the respondents think that digital marketing is mainly useful. After the result the summary and conclusions were made based on the results. After the conclusions there is the proposals on how the client could do research about the topic in the future. One conclusion based on the results of the survey is that the client should go to Facebook, Youtube and chatting forums and post for example news and product presentations comprehensively. Twitter would also be a good channel for the client because Twitter has a very wide user base. According to the results it would be profitable to go to social media because it would make the corporate image for example more modern and more creative. It would also be profitable to invest in digital marketing because the respondents think that for example e-catalogs and websites are very useful. The client should not still completely forget about paper versions of the marketing materials....
Sosiaalisen median strategia : Case Yritys X
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön tarkoituksena oli luoda sosiaalisen median strategia Yritys X:n käyttöön. Tavoitteena oli löytää suomalaiselle telekommunikaatioalalla toimivalle yritykselle sopivat sosiaalisen median kanavat, jotka tarjoavat väylän markkinoinnin tehostamiseen ja yrityksen imagon vahvistamiseen. Toimeksiantaja keskittyy liiketoiminnassaan B2B-liiketoimintaan.
Strategia oli ajankohtainen sosiaalisen median roolin jatkuvan kasvun vuoksi. Sosiaalisen median merkitys ja rooli on merkittävästi kasvanut B2B-markkinoilla. Toimeksiantajayrityksellä oli toimintaa sosiaalisessa mediassa aiemminkin, mutta sitä ohjaavaa strategiaa yrityksellä ei ollut käytössään.
Opinnäytetyön aluksi suoritettiin kilpailijoiden benchmark-tutkimus, johon toimeksiantajan markkinointisuunnittelija valitsi tarkasteltavat yritykset. Benchmarkingin tavoite oli tutustua kilpailijoiden toimintaan sosiaalisessa mediassa ja samalla tutustua ideoihin, joita toimeksiantaja voisi mahdollisesti hyödyntää omassa toiminnassaan. Strategia suunniteltiin tutkimuksesta saatuja tuloksia ja teoriamateriaalia apuna käyttäen. Opinnäytetyön tuloksena syntynyttä strategiaa testattiin käytännössä erillisellä kuukauden mittaisella pilottijaksolla, jonka aikana hyödynnettiin valittujen kanavien tarjoamia toiminnallisuuksia.
Opinnäytetyön tavoitteena oli tarjota Yritys X:n käyttöön strategia, joka antaa selkeät suuntaviivat käyttäytymiselle ja näkyvyydelle sosiaalisessa mediassa. Strategia otettiin yrityksessä käyttöön onnistuneen pilottijakson jälkeen ja se on edelleen käytössä ohjaamassa yrityksen toimintaa sosiaalisessa mediassa. Yritys X:llä on toimintaa Suomen lisäksi kahdessa muussa Euroopan maassa, joiden käyttöön suunniteltava strategia myös tuli....
The purpose of this bachelor’s thesis was to plan and create a social media strategy for Company X. The goal was to find suitable social media channels which offer a booster for marketing and strengthening the image for a Finnish telecommunications...
The purpose of this bachelor’s thesis was to plan and create a social media strategy for Company X. The goal was to find suitable social media channels which offer a booster for marketing and strengthening the image for a Finnish telecommunications...
Sisältömarkkinoinnin vaikutus ostopolun erivaiheissa - Case: Yritys X
(Laurea-ammattikorkeakoulu, 2015)
potentiaalisten asiakkaiden kanssa sekä se mahdollistaa yrityksen oman asiantuntijuuden esille tuomisen.
Opinnäytetyön toimeksiantajana toimi yritysvalmennus, -konsultointi, -ja markkinointiyritys X, jonka liiketoiminta-alueita ovat valmennus, markkinointi ja...
of the purchasing path is important in order to ensure that the company is using it’s available resources more efficiently.This study was commissioned by a business coaching, consulting, and marketing firm, Company X, whose business areas include coaching, training...
of the purchasing path is important in order to ensure that the company is using it’s available resources more efficiently.This study was commissioned by a business coaching, consulting, and marketing firm, Company X, whose business areas include coaching, training...









