Haku
Viitteet 1881-1890 / 2981
Erikoishuonekaluliikkeen asiakaskartoitus : Case Bell Furniture Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli tarkastella mainontavälineitä ja kuluttajien ostokäyttäytymistä. Tutkimuksen tavoitteena oli tarjota tietoa markkinointiin, mainontavälineiden käyttöön ja muokata liikkeen antamaa vaikutelmaa vastaamaan paremmin...
The purpose of this thesis was to survey advertising tools and customer behavior. The aim of the study was to provide information to advertising, using advertising tools and modifying the image of the shop to meet better sales targets and customers reach. This study was carried out for a specialized furniture shop called Bell Furniture Ltd. which is better known as BellArt. The shop is located in the center of Helsinki. The topics discussed in the theoretical part of the thesis are consumer buying behavior, advertising tools and the basic features of advertising tools. The consumer buying behavior part included factors affecting consumer behavior and consumer behavior model. The consumer decision-making process and types of buying behavior are not so closely dealt with. The sources of this study include the literature of the field, consumer barometers and different statistics. In addition, the theoretical part also examines the previous concepts both on a more general level and from the point of view of home decorating and furniture business in Finland. The empirical part of the study was carried out as a quantitative study. The material was collected from August 2012 to October 2012 with a judgmental sampling method from customers who visited BellArt’s business premises at that time. The sample was 100, but only 63 questionnaires were returned, of which 57 were accepted in this study. The results show that BellArt should take advantage of its strengths: niche selection (unique product selection) and location. The central location and display windows support sales and potential customers’ awareness of the shop. BellArt could consider new marketing channel possibilities like blogs while developing its marketing. Possible follow-up studies could focus on one adverting tool and study the use of it on current or potential customers....
The purpose of this thesis was to survey advertising tools and customer behavior. The aim of the study was to provide information to advertising, using advertising tools and modifying the image of the shop to meet better sales targets and customers reach. This study was carried out for a specialized furniture shop called Bell Furniture Ltd. which is better known as BellArt. The shop is located in the center of Helsinki. The topics discussed in the theoretical part of the thesis are consumer buying behavior, advertising tools and the basic features of advertising tools. The consumer buying behavior part included factors affecting consumer behavior and consumer behavior model. The consumer decision-making process and types of buying behavior are not so closely dealt with. The sources of this study include the literature of the field, consumer barometers and different statistics. In addition, the theoretical part also examines the previous concepts both on a more general level and from the point of view of home decorating and furniture business in Finland. The empirical part of the study was carried out as a quantitative study. The material was collected from August 2012 to October 2012 with a judgmental sampling method from customers who visited BellArt’s business premises at that time. The sample was 100, but only 63 questionnaires were returned, of which 57 were accepted in this study. The results show that BellArt should take advantage of its strengths: niche selection (unique product selection) and location. The central location and display windows support sales and potential customers’ awareness of the shop. BellArt could consider new marketing channel possibilities like blogs while developing its marketing. Possible follow-up studies could focus on one adverting tool and study the use of it on current or potential customers....
Perehdytysprosessin kehittäminen : Case: Perehdytyskansio Aptille
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön toimeksiantajaksi valikoitui apteekkien taloushallintoon erikoistunut tilitoimisto Apti Oy. Tämän työn ja tutkimuksen ensisijaisena tavoitteena oli parantaa case-yrityksen perehdytysprosessia ja ...
Henkilöstön palkitseminen osana motivointia
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena on selvittää, mikä motivoi työntekijää parempaan työtulokseen. Liian usein palkitseminen luo mielikuvan rahallisesta tai materiaalisesta palkinnosta, joka ojennetaan juhlallisin seremonioin ...
Riihimäen keskustan kehittäminen
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyön tarkoituksena on löytää keinoja keskustan viihtyvyyden parantamisen ja kehittämiseksi. Sen tueksi tehtiin kyselytutkimus, joka kohdistettiin keskustan yrittäjille, kiinteistönomistajille sekä heidän asiakkailleen. Lisäksi...
Developing the center of Riihimäki The purpose of this thesis was to find ways to improve the functionality and comfort of the center of Riihimäki. A survey was made to support the thesis and the survey was directed at the center’s entrepreneurs, real estate owners and their clients. Furthermore three key persons of Riihimäki’s center were interviewed for the study. They had long-term experience and perspective of the situation of Riihimäki’s city center. The most important questions and objects of the survey concerned a planned parade plan or alternatively a center emphasized for walking. Moreover key questions dealt with the current situation of parking systems and companies’ satisfaction with their premises and their locations. Customers received their own survey forms asking about their ways of coming to the center, visiting occasions and –times and about the easiness of finding a parking space. The questionnaire targeted to entrepreneurs and real estate owners was used in the interviews of the key people. The theoretical framework of the thesis consisted of municipality and area development, area and city center comfort and forms of traffic systems. They could be applied and possibly even improved more in the center of Riihimäki. The possibilities of the inhabitants of a municipality to influence are introduced in the initial part of the thesis. The survey revealed the opinions of the entrepreneurs who were concerned about the center’s current situation. The entrepreneurs’ and real estate owners’ replies revealed the diverse field of operations in the center, positive attitude towards their own premises and their locations, reasonable need for customer parking space, their opinions of their rush hours and weakly positive attitude about a possibly carried out parade plan. The replies also gave the desired and possibly benefitting functions and events for business, which would be good to locate in the center of Riihimäki. The customers’ forms revealed out car-emphasized arrival to city center and visiting occasions, almost every day visiting habit in the center, used and hoped-for functions and events that should be located in the center and the availability of finding a parking spot and its location. The customers’ forms asked attitudes about carrying out a parade or walking-emphasized center, from gave much more positive answers than the entrepreneurs’ forms. The results of the key people’s interviews support the other results there you can find out different opinions concerning the parade. Based on the survey, Riihimäki should set up a center for walking by making the center more walking-emphasized instead of parades....
Developing the center of Riihimäki The purpose of this thesis was to find ways to improve the functionality and comfort of the center of Riihimäki. A survey was made to support the thesis and the survey was directed at the center’s entrepreneurs, real estate owners and their clients. Furthermore three key persons of Riihimäki’s center were interviewed for the study. They had long-term experience and perspective of the situation of Riihimäki’s city center. The most important questions and objects of the survey concerned a planned parade plan or alternatively a center emphasized for walking. Moreover key questions dealt with the current situation of parking systems and companies’ satisfaction with their premises and their locations. Customers received their own survey forms asking about their ways of coming to the center, visiting occasions and –times and about the easiness of finding a parking space. The questionnaire targeted to entrepreneurs and real estate owners was used in the interviews of the key people. The theoretical framework of the thesis consisted of municipality and area development, area and city center comfort and forms of traffic systems. They could be applied and possibly even improved more in the center of Riihimäki. The possibilities of the inhabitants of a municipality to influence are introduced in the initial part of the thesis. The survey revealed the opinions of the entrepreneurs who were concerned about the center’s current situation. The entrepreneurs’ and real estate owners’ replies revealed the diverse field of operations in the center, positive attitude towards their own premises and their locations, reasonable need for customer parking space, their opinions of their rush hours and weakly positive attitude about a possibly carried out parade plan. The replies also gave the desired and possibly benefitting functions and events for business, which would be good to locate in the center of Riihimäki. The customers’ forms revealed out car-emphasized arrival to city center and visiting occasions, almost every day visiting habit in the center, used and hoped-for functions and events that should be located in the center and the availability of finding a parking spot and its location. The customers’ forms asked attitudes about carrying out a parade or walking-emphasized center, from gave much more positive answers than the entrepreneurs’ forms. The results of the key people’s interviews support the other results there you can find out different opinions concerning the parade. Based on the survey, Riihimäki should set up a center for walking by making the center more walking-emphasized instead of parades....
Sidosryhmät ja suhdemarkkinointi osana markkinoinnin suunnittelua
(Laurea-ammattikorkeakoulu, 2013)
Liiketoiminnan toteuttaminen markkinointilähtöisesti on nykyään avain onnistuneeseen yritystoimintaan ja menestyksen varmistamiseen. Markkinointi tulee mieltää tavaksi ajatella ja toteuttaa liiketoimintaa. Jotta yritysten henkilöstö onnistuu tässä, on suunnittelun osuus markkinoinnin toteuttamisessa olennaista. Markkinoinnin suunnittelu on jatkuva prosessi, joka vaikuttaa kaikkiin yrityksen liiketoiminnan tasoihin. Se lähtee yrityksen toiminnan ja rakenteen tarkastelusta ja etenee kilpailijoiden, markkina-alueen sekä markkinointiviestinnän keinojen kautta aina potentiaalisten asiakkaiden tavoittamisen suunnitteluun.
Opinnäytetyön toimeksiantajana on Yritys x. Yritys on perustettu vuonna 2009, jolloin myös yrityksen myymät tuotteet siirtyivät sen hallinnoitaviksi. Kyseessä on pk-yritys, joka ei ole suunnitellut tai dokumentoinut toimintaansa säännöllisesti. Yrityksen liikeidea, strategia sekä toimintamallit perustuvat pääsääntöisesti omistajien hiljaiseen tietoon. Hieman yli kolmen vuoden yritystoiminnan jälkeen puhaltavat kuitenkin muutoksen tuulet. Toiminta on vakiintunut siihen pisteeseen, että toiminnan eri osa-alueet on otettava tarkkaan analysointiin. Opinnäytetyön tavoitteena onkin Yritys x:n toiminnan kokonaisvaltaisen tarkastelun ja analysoinnin kautta luoda yritykselle lisäarvoa tuova ohje markkinointisuunnitelmasta.
Tavoitteena on yhtenäistää ja kehittää Yritys x:n markkinointilinjaa painottaen suunnittelun jatkuvuutta sekä sidosryhmäsuhteiden tärkeyttä. Markkinoinnin suunnittelun teoriaosiossa käsitellään suunnittelun eri vaiheita sekä ulottuvuuksia, jotka tulee ottaa huomioon markkinointisuunnitelmaa rakennettaessa. Sidosryhmäsuhteet nostetaan tarkasteluun, sillä niiden osuus Yritys x:n liiketoiminnassa on huomattava. Tarkempaan sidosryhmäsuhteiden analysointiin pureudutaan tutkimusosiossa. Opinnäytetyössä esitettävän teorian on tarkoitus toimia Yritys x:lle suuntaa antavana ohjeistuksena tulevaisuuden varalle ja tätä kautta edistää samalla suunnittelun jatkuvuutta. Teoreettinen viitekehys perustuu markkinointia ja sen suunnittelua sekä sidosryhmäsuhteita käsittelevään kirjallisuuteen.
Tutkimuksen kautta perehdytään Yritys x:n toteuttamaan yhteistyöhön jakelijaporrastaho Stockmannin kanssa suhdemarkkinoinnin näkökulmasta. Tutkimuksesta selvisi, että jakelijaporrastaho on kokenut yhteistyön laadun hyväksi. Koska mitään selkeästi parannuksia vaativaa osa-aluetta ei noussut esille, päädyttiin tilanteen kokonaisvaltaisempaan tarkasteluun. Yhteistyön laadun ylläpitäminen nousee tärkeimmäksi teemaksi, sillä tuloksellisen toiminnan jatkuvuuden kannalta suhteiden ylläpito ja syventäminen ovat avainasemassa. Tämän voidaan katsoa vaativan jo käytössä olevien suhdemarkkinoinnin keinojen kehittämistä sekä uusien lisäämistä jo käytettyjen keinojen tueksi. Opinnäytetyö kokoaa näin suhdemarkkinoinnin osaksi markkinoinnin kokonaisvaltaista suunnittelua ja luo suuntaviivat Yritys x:lle alkaa toteuttaa markkinointiaan suunnitelmallisesti sidosryhmäsuhteet monipuolisesti huomioon ottaen....
business. This requires developing the methods of relationship marketing and considering new methods as a support. The thesis includes relationship marketing as an aspect of the comprehensive planning of the marketing. In addition, the thesis creates...
business. This requires developing the methods of relationship marketing and considering new methods as a support. The thesis includes relationship marketing as an aspect of the comprehensive planning of the marketing. In addition, the thesis creates...
Tilitoimiston perustaminen Keravalle
(Laurea-ammattikorkeakoulu, 2013)
Tässä opinnäytetyössä käsitellään tilitoimiston perustamista sekä tutkitaan myös sen perus-tamisen kannattavuutta. Opinnäytetyöllä ei ole toimeksiantajaa. Työn tarkoituksena on olla suurena apuna tilitoimiston perustamisessa. ...
Joukkoistaminen markkinointiviestinnän ja tuotekehityksen tukena – Mikä aktivoi kohderyhmän?
(Laurea-ammattikorkeakoulu, 2013)
Sosiaalinen media on viimeisen kymmenen vuoden aikana kasvanut vahvaksi alustaksi yritysten ja asiakkaiden väliselle kommunikoinnille. Sosiaalisen median monet mahdollisuudet ovat luoneet uudet puitteet niin nopealle ja henkilökohtaiselle asiakaspalvelulle, suorasukaiselle word-of-mouthlle, tuotekehitykselle kuin monille markkinoinnin keinoille. Sen avulla yritysten toiminta on tuotu lähemmäksi loppukäyttäjää. Kanssakäyminen on muuttanut konkreettisesti muotoaan. Yksisuuntainen, tuottajalta käyttäjälle –muotoinen, virtaviivainen tiedonkulku on pirstaloitunut lukuisiksi poluiksi, joissa kuka tahansa voi olla yhteydessä kehen tahansa.
Tämä opinnäytetyö käsittelee joukkoistamista sosiaalisessa mediassa markkinoinnin ja tuotekehityksen kanavana. Teoriaosuudessa avataan joukkoistamista ilmiönä, markkinointiviestintää, sosiaalista mediaa, kvantitatiivistä tutkimusta sekä tuotekehitystä. Osana työtä marras- joulukuussa 2012 toteutetun kyselytutkimuksen tavoitteena on selvittää ihmisiä aktivoivia ja motivoivia seikkoja joukkoistamiskampanjoihin osallistumiseen. Työssä kartoitetaan myös yleisiä mielipiteitä joukkoistamishankkeita ja sosiaalista mediaa kohtaan.
Tutkimustulosten perusteella erilaiset, usein konkreettiset, palkinnot motivoivat useita jouk-koistamishankkeisiin osallistujia, mutta myös henkilökohtainen kiinnostus brändejä ja tuotteita kohtaan nousee yhdeksi hallitsevaksi motivoivaksi tekijäksi. Myös helpoksi tehty osallistuminen koetaan tärkeäksi. Vaikka sosiaalisessa mediassa kulutetaan aikaa päivittäin enenevissä määrin, vain noin kolmasosa vastaajista kertoo itse osallistuneensa joukkoistamishankkeisiin. Monet kokevatkin sosiaalisen median ennen kaikkea reaaliaikaisena kommunikointivälineenä, mikä selittää osaltaan myös korkeita käyttöminuutteja....
for this thesis is to examine crowdsourcing in the social media as a tool for marketing and R&D. The theoretical frame consists of crowdsourcing as a phenomenon, marketing communication, social media, quantitative research and R&D. The questionnaire research...
for this thesis is to examine crowdsourcing in the social media as a tool for marketing and R&D. The theoretical frame consists of crowdsourcing as a phenomenon, marketing communication, social media, quantitative research and R&D. The questionnaire research...
Talletuksen ja sijoituksen yhdistelmä asiakkaan ja pankin näkökulmasta - Case Pankki X
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee Pankki X:n yhdistelmätalletusta ja sen mahdollista kehittämistä kilpailukykyisemmäksi, jotta se vastaa asiakkaiden mielipiteisiin ja odotuksiin. Yhdistelmätalletus on sijoitustuote jossa puolet varoista talletetaan...
This thesis examines the combination deposit, which is an investment product at Bank X. The combination deposit is where a part of the client’s money is invested in an account and the rest is invested in stocks and shares, resulting in, increased opportunities for a more competitive return on investment corresponding to the customers’ opinions and expectations. The objective of this thesis project is to understand the customers’ views of this product, to compare it with equivalent products offered by competitors and to establish how the current product should be improved. The purpose of this thesis is to obtain information on how the combination deposit should be upgraded competitively and to take the customers’ opinions into consideration. The theoretical section of this thesis discusses the concepts of savings, investments and the key areas of investment consultation. The study also examines how customers should be taken into consideration in the organization’s daily routines and how the customer experience affects the decision to buy the product and choose the bank. The theory has been drawn from printed and online literature sources, and the Bank’s own internal materials. The research approach of this thesis is that of the case study. The method of inquiry is qualitative research and the method of obtaining data was though the semi-structured interview. The interviews were held in three different offices and a total of 22 bank customers responded the questions. Information about competitors’ products has been collected from their web pages, at the Sijoitus Invest 2012 exhibition, from advertisements and by visiting their offices. Based on this study, Bank X's current combination deposit can be considered a competitive product, which matches the customers’ expectations. According to the results of the research it can be concluded that customers require a degree of flexibility and options, which they can adjust as is convenient for their situations. Based on the results of this research, two different combination deposits emerged, product number 5 and number 10. The new products were developed to meet the majority of the customers' wishes and to adapt to existing products offered by competitors’. While developing the new products, profitability from the bank´s point of view and competitiveness in the dominant market economy were taken into consideration....
This thesis examines the combination deposit, which is an investment product at Bank X. The combination deposit is where a part of the client’s money is invested in an account and the rest is invested in stocks and shares, resulting in, increased opportunities for a more competitive return on investment corresponding to the customers’ opinions and expectations. The objective of this thesis project is to understand the customers’ views of this product, to compare it with equivalent products offered by competitors and to establish how the current product should be improved. The purpose of this thesis is to obtain information on how the combination deposit should be upgraded competitively and to take the customers’ opinions into consideration. The theoretical section of this thesis discusses the concepts of savings, investments and the key areas of investment consultation. The study also examines how customers should be taken into consideration in the organization’s daily routines and how the customer experience affects the decision to buy the product and choose the bank. The theory has been drawn from printed and online literature sources, and the Bank’s own internal materials. The research approach of this thesis is that of the case study. The method of inquiry is qualitative research and the method of obtaining data was though the semi-structured interview. The interviews were held in three different offices and a total of 22 bank customers responded the questions. Information about competitors’ products has been collected from their web pages, at the Sijoitus Invest 2012 exhibition, from advertisements and by visiting their offices. Based on this study, Bank X's current combination deposit can be considered a competitive product, which matches the customers’ expectations. According to the results of the research it can be concluded that customers require a degree of flexibility and options, which they can adjust as is convenient for their situations. Based on the results of this research, two different combination deposits emerged, product number 5 and number 10. The new products were developed to meet the majority of the customers' wishes and to adapt to existing products offered by competitors’. While developing the new products, profitability from the bank´s point of view and competitiveness in the dominant market economy were taken into consideration....
Sisäisen viestinnän kehittäminen : case: RTV-Yhtymä Oy
(Laurea-ammattikorkeakoulu, 2013)
Nykyään yritykset tiedostavat sisäisen viestinnän merkityksen suurena voimavarana. Opinnäytetyössä tarkastellaan sisäistä viestintää RTV-Yhtymässä. Opinnäytetyön tavoitteena oli kartoittaa RTV-Yhtymän sisäisen viestinnän ...
Tiellä tunnettuuteen : Case: Inchcape Motors Finland Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee tunnettuutta, sen rakentumista, yrityskuvaa ja imagoa. Opinnäytetyön
empiirisen osan tutkimusongelmana haluttiin saada selville, minkälainen tunnettuus
ja yrityskuva case-yritys Inchcape ...









