Haku
Viitteet 1911-1920 / 2981
Ryhmän vaikutus tuotevalinnassa
(Laurea-ammattikorkeakoulu, 2013)
tekijöitä sosiaalipsykologian näkökulmasta. Tämän lisäksi käsiteltiin niitä tekijöitä, jotka vaikuttavat ihmisen ostokäyttäytymiseen niin yksilön kuin ryhmänkin kannalta. Työssä käytettiin laadullisen tutkimuksen menetelminä havainnointia, lomakkeita ja...
Effect of the group in product selection The purpose of this thesis was to examine the effect of the group in one’s product selection and to deal with factors which affect to buying behavior, such as authority, advertising and trends. The theoretical framework the thesis was the starting point and operation of the group seen from the perspective of social psychology. In addition, this thesis deals with the factors which affect buying behavior from the point of view of an individual as well as the group. The research methods were based on qualitative study methods of observation, forms and interviews. The obtained material was compared with the already existing theory. The research was carried out in the premises of Laurea Lohja´s Business Lab (Yrityslabra). 18 student participated in this study. Using three different methods an attempt was to get reliable and versatile information about the matter. The research results revealed that a person does not necessarily realize factors which affect his own buying behavior. It is not easy or unambiguous to direct an individual. On the basis of the results the effect of the reference group was smaller than it was believed to be in the starting point. The effect of family and friends was found to be the biggest factor that influences an individual when making a decision to purchase something. Also trends and advertisements have an effect when some purchase decisions are made. On the basis of this study the authority figures were found to have the least influence on the decision. As a conclusion it can be said that even though many kinds of different factors can affect the making of the purchase decision, influencing human beings is still difficult. The making of the purchase decision is the sum of many different matters. The individual often makes his decision based on his own opinions and previous experiences. As a suggestion for further research, I propose that there should a monitoring regarding the ads and trends. The observation in this study focused on the impact of group behaviour. In order to obtain a more integrated picture of the issues, follow-up measures will be necessary. Keywords: Social psychology, group behavior, buying behavior....
Effect of the group in product selection The purpose of this thesis was to examine the effect of the group in one’s product selection and to deal with factors which affect to buying behavior, such as authority, advertising and trends. The theoretical framework the thesis was the starting point and operation of the group seen from the perspective of social psychology. In addition, this thesis deals with the factors which affect buying behavior from the point of view of an individual as well as the group. The research methods were based on qualitative study methods of observation, forms and interviews. The obtained material was compared with the already existing theory. The research was carried out in the premises of Laurea Lohja´s Business Lab (Yrityslabra). 18 student participated in this study. Using three different methods an attempt was to get reliable and versatile information about the matter. The research results revealed that a person does not necessarily realize factors which affect his own buying behavior. It is not easy or unambiguous to direct an individual. On the basis of the results the effect of the reference group was smaller than it was believed to be in the starting point. The effect of family and friends was found to be the biggest factor that influences an individual when making a decision to purchase something. Also trends and advertisements have an effect when some purchase decisions are made. On the basis of this study the authority figures were found to have the least influence on the decision. As a conclusion it can be said that even though many kinds of different factors can affect the making of the purchase decision, influencing human beings is still difficult. The making of the purchase decision is the sum of many different matters. The individual often makes his decision based on his own opinions and previous experiences. As a suggestion for further research, I propose that there should a monitoring regarding the ads and trends. The observation in this study focused on the impact of group behaviour. In order to obtain a more integrated picture of the issues, follow-up measures will be necessary. Keywords: Social psychology, group behavior, buying behavior....
Tuntityöntekijöiden työtyytyväisyyden mittaaminen - Case Yritys X
(Laurea-ammattikorkeakoulu, 2013)
Työtyytyväisyyden mittaaminen suoritettiin suomalaisen finanssialan tuntityöntekijöille. Tuntityöntekijällä kyseenomaisessa yrityksessä tarkoitetaan osa-aikaista työntekijää. Tuntityöntekijöiden työnkuva keskittyy ...
Koulutuspalvelujen tuotteistaminen : Case: Luksia, Länsi-Uudenmaan aikuisopisto
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli arvioida asiantuntijaorganisaation koulutuspalvelujen tuotteistamiseen liittyviä toimintamalleja, prosesseja ja työkaluja sekä antaa kehitysehdotuksia koulutuspalvelujen tuotteistamiseen ja palvelutuotteiden valikoitumiseen. Työn toimeksiantajana toimi Luksia, Länsi-Uudenmaan aikuisopisto.
Tämä opinnäytetyö oli työelämää kehittävä kehittämishanke, jonka aihealueena ja kehittämisen kohteena oli asiantuntijaorganisaation näyttötutkintoon valmistavien koulutuspalvelujen tuotteistaminen. Teoreettisesti opinnäytetyö liittyi liiketalouden, markkinoinnin ja johtamisen tutkimusalueeseen, asiantuntijapalveluiden tuotteistamisen kontekstissa. Teoreettinen tietoperusta perustui aiheeseen liittyvään tutkimuskirjallisuuteen, joka käsitteli palvelua, asiantuntijapalvelua, palveluprosessia ja palvelun tuotteistamista.
Kehittämistyön lopputuloksena esiteltiin kymmenen kehitysehdotusta, joiden painoarvoa tulisi nostaa tai ottaa uudelleen käsittelyyn Luksian tuotekehityksessä. Kehitysehdotukset kohdistuivat Luksian prosesseihin ja strategioihin, työkaluihin ja -tapoihin, tuotevalikoimaan, henkilöstön perehdyttämiseen, brändäykseen, koulutuspalveluiden konkretisointiin ja saavutettavuuteen sekä resursseihin. Kehitysehdotuksissa pyrittiin ottamaan huomioon organisaation koko ja sen realistiset mahdollisuudet kehittää tuotteistamista.
Kehittämistyö kohdistui yhteen tuotesegmenttiin, tutkintoon valmistaviin koulutuksiin, mutta sitä voidaan hyödyntää myös muihin tuotesegmentteihin. Jatkotoimenpiteiksi esitettiin, että aikuisopiston tulisi arvioida tuotteistamistoimintojaan ja kehittää niitä edelleen. Sen tulisi hallita koulutustarjontaa aktiivisesti ja tarkastella sitä entistäkin pidemmällä perspektiivillä....
services leading to competence based examinations in an expert organisation and its development. Theoretically the thesis relates to the research areas of business, marketing and leadership, the context being that of productization of expert services. Both...
services leading to competence based examinations in an expert organisation and its development. Theoretically the thesis relates to the research areas of business, marketing and leadership, the context being that of productization of expert services. Both...
Asiakastyytyväisyystutkimus Kuntokeskus X
(Laurea-ammattikorkeakoulu, 2013)
markkinoilla monipuolisella ryhmäliikuntatarjonnalla, kun-tokeskuksen markkinointi- ja kehitysresurssit tulisi kohdentaa puhtaan uusasiakashankinnan ja kaikkien kuluttajien mielenkiintoa herättelemään pyrkivän markkinoinnin sijaan jo olemassa oleviin, ja näiden...
Fitness Center X is a private gym, located in the Eastern side of Helsinki, the customer base of which consists mostly of people living nearby. There have been a few customer surveys before in 2005 and 2006, and currently related to this thesis (2011). The study examined customer satisfaction trough different contexts by performing an electronic survey. All respondents were asked to evaluate the functions of the fitness center in general, but also assess the quality of service, facilities, reception, personal trainer cervices and indoor cycling services in more detail. In the survey customers replied by assessing each section with a grade on a scale 1-5. They also had an opportunity to give free feedback and leave greetings to the fitness center staff. The study was conducted in order to determine whether the development targets from the previous surveys had achieved improvements. Also the aim was to find ways to streamline operations and increase the number of customers and their satisfaction and loyalty. Based on the study data, the clear strengths of Fitness Center X are clean facilities, opening hours, professional trainers and indoor cycling instructors, as well as smiling and dedicated service oriented staff. The most important development targets were communication: information in general received low grades in every section and personal trainers’ communication with their customers in particular received poor evaluation. Customers wished to hear more information about the personal trainer services and advocated pro-active follow-up and encouragement from their personal trainers. Although the service attitude of the staff was praised, it also received somewhat reverse feedback. In summary it can be concluded that, on average, customers are satisfied with their membership in the Fitness Center X, but some areas should still be developed. To increase customer loyalty the focus should be addressed to experiential customer encounters and consistent quality of service. Also CRM- and customer feedback systems and their active use, and more active relationship marketing and an informative website together are crucial. Because Fitness Center X cannot compete in the market with diverse group exercise lessons, the focus should be in addressing all the marketing and development resources to increasing customer loyalty and preserving existing customers – instead of acquiring new customers. Customer segmentation should also be clarified. When the right target group is found, they should focus on engaging customers and develop their operations. To find out how well these development targets have been followed and improved, it would be good beneficial to renew the survey after 1 – 1,5 years and compare the results with new ones. Keywords: customer satisfaction, customer orientation, service, quality of service, quality...
Fitness Center X is a private gym, located in the Eastern side of Helsinki, the customer base of which consists mostly of people living nearby. There have been a few customer surveys before in 2005 and 2006, and currently related to this thesis (2011). The study examined customer satisfaction trough different contexts by performing an electronic survey. All respondents were asked to evaluate the functions of the fitness center in general, but also assess the quality of service, facilities, reception, personal trainer cervices and indoor cycling services in more detail. In the survey customers replied by assessing each section with a grade on a scale 1-5. They also had an opportunity to give free feedback and leave greetings to the fitness center staff. The study was conducted in order to determine whether the development targets from the previous surveys had achieved improvements. Also the aim was to find ways to streamline operations and increase the number of customers and their satisfaction and loyalty. Based on the study data, the clear strengths of Fitness Center X are clean facilities, opening hours, professional trainers and indoor cycling instructors, as well as smiling and dedicated service oriented staff. The most important development targets were communication: information in general received low grades in every section and personal trainers’ communication with their customers in particular received poor evaluation. Customers wished to hear more information about the personal trainer services and advocated pro-active follow-up and encouragement from their personal trainers. Although the service attitude of the staff was praised, it also received somewhat reverse feedback. In summary it can be concluded that, on average, customers are satisfied with their membership in the Fitness Center X, but some areas should still be developed. To increase customer loyalty the focus should be addressed to experiential customer encounters and consistent quality of service. Also CRM- and customer feedback systems and their active use, and more active relationship marketing and an informative website together are crucial. Because Fitness Center X cannot compete in the market with diverse group exercise lessons, the focus should be in addressing all the marketing and development resources to increasing customer loyalty and preserving existing customers – instead of acquiring new customers. Customer segmentation should also be clarified. When the right target group is found, they should focus on engaging customers and develop their operations. To find out how well these development targets have been followed and improved, it would be good beneficial to renew the survey after 1 – 1,5 years and compare the results with new ones. Keywords: customer satisfaction, customer orientation, service, quality of service, quality...
Henkilöbrändäyksen syyt ja seuraukset
(Laurea-ammattikorkeakoulu, 2013)
Henkilöbrändäys on vielä uusi asia Suomessa. Henkilöbrändäystä toteuttavat tällä hetkellä tietoisesti poliitikot, jotka luovat itselleen asiantuntijabrändiä parantaakseen mainettaan ja imagoaan suomalaisten silmissä. Yhdysvalloissa ilmiö on ollut...
Personal branding is still a quite new phenomenon in Finland. At least politicians, who create specialist brands to improve their reputation among Finns, utilize personal branding consciously. In the United States this phenomenon has been a topic for many years now, and creating a personal brand is considered today as a vital perequisite because of increasing competition in all sectors of business. The subject of this thesis deals with personal branding, as well as its causes and ways of con-ducting it. The goal is to clarify why people brand themselves, and to find out ways and tools that enable branding. This subject is global, topical and influential, and the subject is dealt with through current case examples. This thesis has been conducted as a case study, in which the focus is on the problem related to the phenomenon. Thereafter, the problem is transformed into study questions. The presented problem will be solved when the answers to the study questions have been found. However, in this thesis the conclusion is not tested in practice. The information sources in this study are typical for a case study, and with the help of these sources the study problem can be solved extensively. The most important source of the thesis is observation, which helps to study human behavior and actions. Other sources are written documents and recordings. As a result, it can be argued that the main reason for personal branding is globally increasing competition that forces people to fight for their jobs. Emphasizing ones´s own qualities and skills, standing out from others and branding yourself will become even more aspects in the future. Marketing methods for a personal brand can be divided into two sections. There are a lot of different social networks, but the ones that serve personal branding best are Twitter, Facebook, LinkedIn and blogs. In addition to social media, other marketing channels like radio, TV, events and press are beneficial when building a personal brand. Personal brand is built in the same way as a brand of a product or a company. Every personal brand has its own brand path, which is formed by your own person, abilities and target group. The target group determines which ways of branding a person should use, so that the brand would meet its goal as widely as possible. These career paths of personal branding will be discussed in the summary of this thesis. Keywords personal branding, branding, specialist brand, personal brand, social media...
Personal branding is still a quite new phenomenon in Finland. At least politicians, who create specialist brands to improve their reputation among Finns, utilize personal branding consciously. In the United States this phenomenon has been a topic for many years now, and creating a personal brand is considered today as a vital perequisite because of increasing competition in all sectors of business. The subject of this thesis deals with personal branding, as well as its causes and ways of con-ducting it. The goal is to clarify why people brand themselves, and to find out ways and tools that enable branding. This subject is global, topical and influential, and the subject is dealt with through current case examples. This thesis has been conducted as a case study, in which the focus is on the problem related to the phenomenon. Thereafter, the problem is transformed into study questions. The presented problem will be solved when the answers to the study questions have been found. However, in this thesis the conclusion is not tested in practice. The information sources in this study are typical for a case study, and with the help of these sources the study problem can be solved extensively. The most important source of the thesis is observation, which helps to study human behavior and actions. Other sources are written documents and recordings. As a result, it can be argued that the main reason for personal branding is globally increasing competition that forces people to fight for their jobs. Emphasizing ones´s own qualities and skills, standing out from others and branding yourself will become even more aspects in the future. Marketing methods for a personal brand can be divided into two sections. There are a lot of different social networks, but the ones that serve personal branding best are Twitter, Facebook, LinkedIn and blogs. In addition to social media, other marketing channels like radio, TV, events and press are beneficial when building a personal brand. Personal brand is built in the same way as a brand of a product or a company. Every personal brand has its own brand path, which is formed by your own person, abilities and target group. The target group determines which ways of branding a person should use, so that the brand would meet its goal as widely as possible. These career paths of personal branding will be discussed in the summary of this thesis. Keywords personal branding, branding, specialist brand, personal brand, social media...
Due diligence osana yrityskauppaprosessia
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön aiheena on due diligence osana yrityskauppa-prosessia. Työssä keskitytään käymään läpi due diligence –tutkimuksen eri osa-alueita. Tärkeimpänä nostetaan esille operatiivinen due diligence sekä taloudellinen ...
Ulkoisen laskutuksen kehittäminen : case: Helsingin Energia
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee esimerkkiyrityksenä toimivan Helsingin Energian ulkoisen laskutusprosessin kehittämistä. Tutkimuksen tarkoituksena on löytää ratkaisuja laskutusprosessiin kuuluvan ajan lyhentämiseen, jotta itse laskutusprosessia voidaan...
The development of the external billing : case: Helsingin Energia This thesis is concerned with the development of the external invoicing process of the case company Helsingin Energia. One purpose of the examination of this process was to identify and make decisions in the invoicing process to make it more effective using time and other means. This was so that the invoicing process could be speeded up and made easier improving profitability as a consequence. The target was to carry out the project through the use of a good quality examination method. The examination material was collected by different interviews and the questioning was made to the people involved in the invoicing process and in the economic administration. There were discussions connected to speeding up the invoicing process. It is important to use a person on the electric invoicing process better and it is important to educate in a responsible way. There are in the electronic system of accounts: contacts, events, as well as price lists so that the invoicing process is controlled. Clearance was given in order to arrange this work and the covering of any necessary questioning. A collection of the invoice data was to take place and how quick it was to make an invoices up date. Also customer profitability monitoring should be utilized efficiently within the electric invoicing process. Development improvements could include joining/using the external billing system of the mobile devices to the Web “Artturi” more extensively. There are already currently in “Artturi” price lists as well as the invoicing information. This can be further developed in such a way that the work would start directly from the mobile device. The information would be sent to the master control device, after that the master control device would check the job correctly and the data can be sent directly forward. This speeds up the transmission of the information, independently and wherever you are working anywhere in the world. Some of the conclusions from this work coming from the persons questioned and the group interviews include a need for : clearer information as to when a task has been completed and when a job has been completed and specifying with each other, who is working, what does he work on and where, so that there are no unnecessary duplications. It is needed to work more clearly to the directions to fill in accurately and to facilitate the process in order to avoid unnecessary and false work order entries. The Invoicing process functions but it currently takes a long time to obtain the necessary information. The collection of the data takes too much time. The invoice cannot be delivered to the customer until the necessary information has been collected. The findings are: the company must update the Helen Service relating to the external invoicing process of the electronic system, in accordance with the interview results to prevent duplication/overlap and to make the action overall more effective....
The development of the external billing : case: Helsingin Energia This thesis is concerned with the development of the external invoicing process of the case company Helsingin Energia. One purpose of the examination of this process was to identify and make decisions in the invoicing process to make it more effective using time and other means. This was so that the invoicing process could be speeded up and made easier improving profitability as a consequence. The target was to carry out the project through the use of a good quality examination method. The examination material was collected by different interviews and the questioning was made to the people involved in the invoicing process and in the economic administration. There were discussions connected to speeding up the invoicing process. It is important to use a person on the electric invoicing process better and it is important to educate in a responsible way. There are in the electronic system of accounts: contacts, events, as well as price lists so that the invoicing process is controlled. Clearance was given in order to arrange this work and the covering of any necessary questioning. A collection of the invoice data was to take place and how quick it was to make an invoices up date. Also customer profitability monitoring should be utilized efficiently within the electric invoicing process. Development improvements could include joining/using the external billing system of the mobile devices to the Web “Artturi” more extensively. There are already currently in “Artturi” price lists as well as the invoicing information. This can be further developed in such a way that the work would start directly from the mobile device. The information would be sent to the master control device, after that the master control device would check the job correctly and the data can be sent directly forward. This speeds up the transmission of the information, independently and wherever you are working anywhere in the world. Some of the conclusions from this work coming from the persons questioned and the group interviews include a need for : clearer information as to when a task has been completed and when a job has been completed and specifying with each other, who is working, what does he work on and where, so that there are no unnecessary duplications. It is needed to work more clearly to the directions to fill in accurately and to facilitate the process in order to avoid unnecessary and false work order entries. The Invoicing process functions but it currently takes a long time to obtain the necessary information. The collection of the data takes too much time. The invoice cannot be delivered to the customer until the necessary information has been collected. The findings are: the company must update the Helen Service relating to the external invoicing process of the electronic system, in accordance with the interview results to prevent duplication/overlap and to make the action overall more effective....
Markkinointisuunnitelma Tilitoimisto Oy:lle
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli tuottaa hyvinkääläiselle Tilitoimisto Oy:lle markkinointisuunnitelma ajanjaksolle vuoden 2013 kesäkuusta vuoden 2014 loppuun. Opinnäytetyön kaksi päätavoitetta olivat Tilitoimisto Oy:n ...
Asiakastyytyväisyys Case:Anttila Espoonlahti
(Laurea-ammattikorkeakoulu, 2013)
oli selvittää mitä mieltä asiakkaat olivat osaston nykytilasta ja osas-tolla juuri tehdyistä uudistuksista. Tulosten pohjalta oli tarkoitus selvittää, mitkä asiat ovat osastolla asiakastyytyväisyyden kannalta hyvin ja mitä pitäisi kehittää...
Case: Customer satisfaction survey The objective of this thesis was to explore the level of customer satisfaction in Anttila Es-poonlahti, and to provide recommendations for developing its operations. The targets of this study were the clients of all age groups who visit the department store. The intention was to identify what people think about department store at the moment and to evaluate opinions about recent changes. Using the collected information the purpose of this research was to identify areas which could be considered to be in a good condition and more importantly those areas in need of development. The theoretical framework was based on literature related to the subjects of customer satis-faction and the factors affecting it. The empirical data was gathered using quantitative re-search methods with a questionnaire which was targeted at customers of the Top Ten De-partment during the period 15.2.2013-7.4.2013. The survey response rate was 50 respond-ents. Although the response rate was relatively low, the results of the study have at least a guideline of it. The issues under study were divided into three main categories which included information about the customers, customer satisfaction, service-related indicators such as the environ-ment and customer service, as well as the opinions about changes made to the department. The most important factors affecting customer satisfaction were the friendliness and profes-sionalism of the customer service representatives. In general, the respondents were satisfied with the reforms to the store, but the cash-point removal was considered a poor solution. The most important areas for development at Anttila are expanding the product range, im-proving the quality of products and returning the cash point services in the Top Ten depart-ment....
Case: Customer satisfaction survey The objective of this thesis was to explore the level of customer satisfaction in Anttila Es-poonlahti, and to provide recommendations for developing its operations. The targets of this study were the clients of all age groups who visit the department store. The intention was to identify what people think about department store at the moment and to evaluate opinions about recent changes. Using the collected information the purpose of this research was to identify areas which could be considered to be in a good condition and more importantly those areas in need of development. The theoretical framework was based on literature related to the subjects of customer satis-faction and the factors affecting it. The empirical data was gathered using quantitative re-search methods with a questionnaire which was targeted at customers of the Top Ten De-partment during the period 15.2.2013-7.4.2013. The survey response rate was 50 respond-ents. Although the response rate was relatively low, the results of the study have at least a guideline of it. The issues under study were divided into three main categories which included information about the customers, customer satisfaction, service-related indicators such as the environ-ment and customer service, as well as the opinions about changes made to the department. The most important factors affecting customer satisfaction were the friendliness and profes-sionalism of the customer service representatives. In general, the respondents were satisfied with the reforms to the store, but the cash-point removal was considered a poor solution. The most important areas for development at Anttila are expanding the product range, im-proving the quality of products and returning the cash point services in the Top Ten depart-ment....
Sähköisen laskutuksen vaikutus pienyrittäjiin
(Laurea-ammattikorkeakoulu, 2013)
Taloushallinnon sähköistäminen on yleistyvä ilmiö yrityksissä. Suuret yritykset ovat siirtäneet
toimintonsa lähes kokonaan sähköiseen ympäristöön ja sähköisellä laskutuksella on tässä prosessissa
suuri rooli. Pienille ...









