Haku
Viitteet 1971-1980 / 2981
Sisälogistiikan materiaalivirran optimointi Case: KONE Oyj Hyvinkää
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö on toimeksianto KONE Oyj:ltä. Kyseessä oli Hyvinkään hissitehtaan, tarkemmin sen koneistotehtaan tutkimus, jonka tarkoituksena oli optimoida sisälogistiikassa tapahtuvaa materiaalin virtaamista. Konkreettisena ...
Imagon vaikutus ravintolan toimintaan Case: Fubuki Sushi
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön toimeksiantajana on ravintola-alalla toimiva yritys Fubuki Sushi. Työn tarkoituksena on vaikuttaa Fubuki Sushin imagon kehittämiseen ja antaa uusia näkökulmia parantamaan ravintolan toimintaa tulevaisuudessa. Työn aihe syntyi konkreettisesti havaitusta ongelmasta toimeksiantajan imagon ollessa vielä tuntematon. Tavoitteena on, että Fubuki Sushi pystyy vaikuttamaan imagonsa rakentumiseen jatkossa paremmin.
Työn teoreettinen viitekehys käsittelee imagoa yrityksen kannalta tärkeänä voimavarana. Teoriaosuus koostuu neljästä osiosta, jotka pitävät sisällään identiteetin, imagon ja maineen yhteyden, imagon merkityksen, yritysimagon rakentamisen sekä imagon kehittämisen. Lähdemateriaalina on käytetty kotimaisia sekä englanninkielisiä, niin kirjallisia kuin internetistä löytyviä lähteitä. Toimeksiantajana tässä opinnäytetyössä toimii Fubuki Sushi, joka avasi ovensa vuoden 2013 keväällä. Fubuki Sushi on sushi–ravintola, joka toimii pääasiassa lounas- sekä take away -ravintolana Helsingin Punavuoressa.
Opinnäytetyön tutkimus tehtiin teemahaastattelua tiedonkeruumenetelmänä käyttäen. Teemahaastattelut toteutettiin vuoden 2013 kesän lopulla, yhteensä neljälle henkilölle. Haastattelu koostui kuudesta avoimesta kysymyksestä, joihin haastateltavilla oli vapaus vastata omin sanoin. Kysymysten pääteemoja olivat haastateltavien mielikuvat take away - sekä sushi-ravintoloista. Tutkimuksessa selvitettiin tämän lisäksi muun muassa miksi haastateltavat suosittelisivat ravintolaa eteenpäin tuttavilleen. Yksi haastatteluista toteutettiin puhelimitse, loput kolme kasvotusten.
Tutkimuksen tuloksista nousi eri vastaajien välillä paljon yhtenäisiä olettamuksia ravintoloiden mielikuviin liittyen. Take away -ravintolalta odotetaan nopeutta ja sushi-ravintolan raaka-aineilta tuoreutta. Nykypäivänä ravintolan asiakkaat osaavat myös vaatia, mikä luo haasteita heidän täydelliselle miellyttämiselle. Fubuki Sushin tulee huomioida liiketoiminnassaan tutkimuksessa nousseet havainnot ja pyrkiä saamaan markkinointiviestinnän avulla yritykselle lisää tunnettuutta. Ravintolan tulee huomioida vastaisuudessa take away –imagon merkitys kaikissa tekemisissään....
, which came up at the survey and invest in marketing communications. The restaurant must pay attention to the take away image in every part of their business action....
, which came up at the survey and invest in marketing communications. The restaurant must pay attention to the take away image in every part of their business action....
Asiakaskokemuksen kehittäminen palvelupolun mukaisesti
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena oli asiakaskokemuksen kehittäminen asiakkaan tarpeita vastaavassa palvelupolussa. Palvelupolku koostuu asiakkaiden eri palvelutuokioista. Lisäksi työssä tarkastellaan, mitä tarkoitetaan elämyksellä ...
Minustako huippumyyjä ?
(Laurea-ammattikorkeakoulu, 2013)
”Minustako huippumyyjä? ”- tutkimuksen aiheena on syventyä myyntityön kiinnostavaan maailmaan ja erityisesti keskittyä myynti-alan kohdeyrityksessäni tällä hetkellä toimiviin henkilöihin. Tutkimuksessa selvitettiin millaisia ominaisuuksia...
How to become a pichman? The purpose of this research is to examine the sales industry, specifically focusing on the work of salespersonnel at the case company. The study considers the features that are required of the most successful salesman and asks whether they can be acquired, or whether a person needs specific personality traits to succeed in the field. The research will determine the issues and behavioural models that distinguish the best salesmen from the rest. The study was implemented using qualitative research methods. It was carried out by monitoring, observing, and noting differences in the operating models of the sales personnel of Company X. The observation was done silently, without notifying the observe. Special attention was paid to the body language of the salesmen, the progress of the sales process, and the time spent on different areas of the pitch. Customer reactions were also monitored. The findings of the research indicate that the keys to sales success depend on individual personal qualities, particularly in this company. The knowledge and the skills needed are, in principle, possible to acquire by education, but in general, a specific type of person will succeed best in the field. The profession requires a sociable personality, independence, and a strong will to prosper. The best salesmen have immense appreciation of their professional skills, and a strong desire to educate themselves even further. They are confident and continuously challenging themselves. In conclusion, the research findings demonstrate that becoming a very successful salesman depends both on one's characteristics and one's own effort. The person must have a strong personality and a "can-do" attitude. The person must be humble enough to realize he/she will never be ready in the career path chosen, but must self-educate constantly. The final conclusion of the research indicates, as anticipated, that the most successful salesman are those that are to some extent ‘born salesmen’....
How to become a pichman? The purpose of this research is to examine the sales industry, specifically focusing on the work of salespersonnel at the case company. The study considers the features that are required of the most successful salesman and asks whether they can be acquired, or whether a person needs specific personality traits to succeed in the field. The research will determine the issues and behavioural models that distinguish the best salesmen from the rest. The study was implemented using qualitative research methods. It was carried out by monitoring, observing, and noting differences in the operating models of the sales personnel of Company X. The observation was done silently, without notifying the observe. Special attention was paid to the body language of the salesmen, the progress of the sales process, and the time spent on different areas of the pitch. Customer reactions were also monitored. The findings of the research indicate that the keys to sales success depend on individual personal qualities, particularly in this company. The knowledge and the skills needed are, in principle, possible to acquire by education, but in general, a specific type of person will succeed best in the field. The profession requires a sociable personality, independence, and a strong will to prosper. The best salesmen have immense appreciation of their professional skills, and a strong desire to educate themselves even further. They are confident and continuously challenging themselves. In conclusion, the research findings demonstrate that becoming a very successful salesman depends both on one's characteristics and one's own effort. The person must have a strong personality and a "can-do" attitude. The person must be humble enough to realize he/she will never be ready in the career path chosen, but must self-educate constantly. The final conclusion of the research indicates, as anticipated, that the most successful salesman are those that are to some extent ‘born salesmen’....
Toimenkuvien ja perehdyttämisohjelman laatiminen: Case Vantaan Rahtikeskus Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö tutkii toimenkuvia ja perehdytystä osana henkilöstöprosesseja. Opinnäytetyön kohdeyrityksenä on Vantaan Rahtikeskus Oy, jonka toimesta oli esitetty toive ennen kaikkea uusien toimenkuvien luomiselle. Tutkimuksen pääkysymys...
Creating Job Descriptions and Orientation Program Case: Vantaan Rahtikeskus Ltd. This study examines the role of job descriptions and job orientation as a part of human resources processes. The case company Vantaan Rahtikeskus Ltd presented the requirement to create new job descriptions. The main question of the study is “How does job description influence the orientation of personnel?” The study also attempts to answer secondary questions “What has to be taken into consideration when creating job descriptions?” and “What has to be taken into consideration when creating an orientation programme?” The theory section discusses first human resource management as a part of organizational functions. The study describes different human resource processes as well performance, know-how and knowledge management. The subject of the wider theoretical examination is the role of job descriptions in the different staff processes. The study also demonstrated what problems poorly formulated or inappropriate job descriptions can cause in the organization. Job orientations significance as a part of the different human resources and a part of organisations total processes is revealed. The literature which is related to the creation of the orientation programme is also presented. The empirical part of this case study was based on qualitative methods. The purpose was to redraw company´s job descriptions and orientation programme respond to the needs of company. The study was conducted as a spiral process where collecting information, writing and analysing were cyclical. The data was collected with semi-structured interview from the superiors of different departments in the company. The know-how maps created earlier to the company was also used as background material. There was also other written material such as existing job descriptions and orientation form which the company provided to the study. As a result of this study a new job description template and orientation program was created. The orientation programme was created to proceed in the schedule and it also includes orientation evaluation form. The study answered the research question quite clearly. The effect of job descriptions on the orientation is clear for both the mentor and employee. In the creation of job descriptions, the key task is to analyse the company where the job descriptions are. The job descriptions cannot be created from outside the company to a final form, furthermore, the job descriptions must be maintained and must be regularly estimated again as a part of the human resource processes. The most important part of designing an orientation programme is to create a flexible model which answers the demands of different situations....
Creating Job Descriptions and Orientation Program Case: Vantaan Rahtikeskus Ltd. This study examines the role of job descriptions and job orientation as a part of human resources processes. The case company Vantaan Rahtikeskus Ltd presented the requirement to create new job descriptions. The main question of the study is “How does job description influence the orientation of personnel?” The study also attempts to answer secondary questions “What has to be taken into consideration when creating job descriptions?” and “What has to be taken into consideration when creating an orientation programme?” The theory section discusses first human resource management as a part of organizational functions. The study describes different human resource processes as well performance, know-how and knowledge management. The subject of the wider theoretical examination is the role of job descriptions in the different staff processes. The study also demonstrated what problems poorly formulated or inappropriate job descriptions can cause in the organization. Job orientations significance as a part of the different human resources and a part of organisations total processes is revealed. The literature which is related to the creation of the orientation programme is also presented. The empirical part of this case study was based on qualitative methods. The purpose was to redraw company´s job descriptions and orientation programme respond to the needs of company. The study was conducted as a spiral process where collecting information, writing and analysing were cyclical. The data was collected with semi-structured interview from the superiors of different departments in the company. The know-how maps created earlier to the company was also used as background material. There was also other written material such as existing job descriptions and orientation form which the company provided to the study. As a result of this study a new job description template and orientation program was created. The orientation programme was created to proceed in the schedule and it also includes orientation evaluation form. The study answered the research question quite clearly. The effect of job descriptions on the orientation is clear for both the mentor and employee. In the creation of job descriptions, the key task is to analyse the company where the job descriptions are. The job descriptions cannot be created from outside the company to a final form, furthermore, the job descriptions must be maintained and must be regularly estimated again as a part of the human resource processes. The most important part of designing an orientation programme is to create a flexible model which answers the demands of different situations....
Y-sukupolvi johtamisen haasteena
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön aiheena oli Y-sukupolvi ja sen tuottamat haasteet johtamiselle. Työn tavoitteena oli selvittää, kuinka Y-sukupolvi eroaa muista sukupolvista ja missä suhteessa sekä miten Y-sukupolvi tulee huomioida johtamisen ...
Asiakastyytyväisyys : Case ”Anttila Espoonlahti Top Ten -osasto”
(Laurea-ammattikorkeakoulu, 2013)
tavoitteena oli selvittää mitä mieltä asiakkaat olivat osaston nykytilasta ja osastolla juuri tehdyistä uudistuksista. Tulosten pohjalta oli tarkoitus selvittää, mitkä asiat ovat osastolla asiakastyytyväisyyden kannalta hyvin ja mitä pitäisi kehittää...
Case: Customer satisfaction survey The objective of this thesis was to explore the level of customer satisfaction in Anttila Espoonlahti, and to provide recommendations for developing its operations. The targets of this study were the clients of all age groups who visit the department store. The intention was to identify what people think about department store at the moment and to evaluate opinions about recent changes. Using the collected information the purpose of this research was to identify areas which could be considered to be in a good condition and more importantly those areas in need of development. The theoretical framework was based on literature related to the subjects of customer satisfaction and the factors affecting it. The empirical data was gathered using quantitative research methods with a questionnaire which was targeted at customers of the Top Ten Department during the period 15.2.2013-7.4.2013. The survey response rate was 50 respondents. Although the response rate was relatively low, the results of the study have at least a guideline of it. The issues under study were divided into three main categories which included information about the customers, customer satisfaction, service-related indicators such as the environment and customer service, as well as the opinions about changes made to the department. The most important factors affecting customer satisfaction were the friendliness and profes-sionalism of the customer service representatives. In general, the respondents were satisfied with the reforms to the store, but the cash-point removal was considered a poor solution. The most important areas for development at Anttila are expanding the product range, improving the quality of products and returning the cash point services in the Top Ten department....
Case: Customer satisfaction survey The objective of this thesis was to explore the level of customer satisfaction in Anttila Espoonlahti, and to provide recommendations for developing its operations. The targets of this study were the clients of all age groups who visit the department store. The intention was to identify what people think about department store at the moment and to evaluate opinions about recent changes. Using the collected information the purpose of this research was to identify areas which could be considered to be in a good condition and more importantly those areas in need of development. The theoretical framework was based on literature related to the subjects of customer satisfaction and the factors affecting it. The empirical data was gathered using quantitative research methods with a questionnaire which was targeted at customers of the Top Ten Department during the period 15.2.2013-7.4.2013. The survey response rate was 50 respondents. Although the response rate was relatively low, the results of the study have at least a guideline of it. The issues under study were divided into three main categories which included information about the customers, customer satisfaction, service-related indicators such as the environment and customer service, as well as the opinions about changes made to the department. The most important factors affecting customer satisfaction were the friendliness and profes-sionalism of the customer service representatives. In general, the respondents were satisfied with the reforms to the store, but the cash-point removal was considered a poor solution. The most important areas for development at Anttila are expanding the product range, improving the quality of products and returning the cash point services in the Top Ten department....
Markkinaselvitys e-oppimisen tilasta Suomen peruskouluissa Case: Mykoob
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tarkoituksena oli tutustua e-oppimisen markkinoihin Suomessa. Tarkoituksena oli avata e-oppimiseen liittyviä asioita, jotta alalle pyrkivä tai kansainvälistymistä suunnitteleva yritys saisi tarvitsemaansa ...
Avainasiakaspalvelun käyttömahdollisuudet henkilöstöpalveluyrityksessä - Case: Aalto Henkilöstöpalvelut
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tarkoituksena oli tutkia avainasiakaspalvelun käyttöönottomahdollisuuksia henkilöstöpalveluyrityksessä. Tavoitteena oli selvittää, mitä etuja avainasiakasryhmään kuuluville asiakkaille tulisi tarjota ja minkälaisia etuja henkilöstöpalveluyritykset olisivat avainasiakkailleen valmiita tarjoamaan. Tavoitteena oli myös saada selville, onko avainasiakasryhmää varten perustettava avainasiakaspäällikön tehtävä ja mitä tähän tehtävänkuvaan sisältyisi. Opinnäytetyön aihetta ohjasi halu parantaa toimeksiantajan, eli Aalto Henkilöstöpalveluiden asiakaspalvelua ja systematisoida myynnin prosesseja.
Tutkimus toteutettiin laadullisella tutkimusmenetelmällä, aineisto kerättiin sekä avoimella kysymyslomakkeella että puhelinhaastatteluilla. Kyselylomakkeen avulla pyrittiin selvittämään, minkälaisia etuja Aalto Henkilöstöpalvelut olisi valmis tarjoamaan avainasiakkailleen, ja selvittämään avainasiakaspalvelua johtavan avainasiakaspäällikön palkkaamisen tarvetta. Puhelinhaastatteluilla oli tarkoitus kerätä tietoa muiden henkilöstöpalveluyritysten edustajilta heidän käyttämistään avainasiakaspalvelumalleista ja kerätä samalla tietoa benchmarkingia varten. Kyselylomakkeesta ja puhelinhaastatteluista saatuja tuloksia hyödynnettiin opinnäytetyön loppupäätelmissä. Kyselyn ja haastattelun lisäksi tutkimuksessa käytettiin apuna aiheeseen liittyvää teoriaa henkilöstöpalveluista, palvelun kehittämisestä ja markkinoinnista.
Tutkimustuloksista kävi ilmi, että avainasiakaspalvelu on mahdollista toteuttaa henkilöstöpalveluyrityksessä. Muutamissa alan yrityksissä tällainen palvelu on jo jossain muodossa käytössä. Tutkimuksen tuloksena selvisi myös avainasiakaspäällikön tarpeellisuus avainasiakaspalvelua ohjaavana tekijänä. Loppupäätelmän perusteella avainasiakaspalvelu hyvin toteutettuna voisi toimia myyntiä systematisoivana tekijänä.
Tutkimuksen perusteella syntyi kehitysideoita avainasiakaspäällikön tehtävänkuvasta, asiakastietokannan käytön parantamisesta ja sisäisen viestinnän kehittämisestä. Opinnäytetyön loppupäätelmissä todetaan jatkokehitysmahdollisuutena kolmannen kyselyn toteutus Aalto Henkilöstöpalvelun avainasiakkaiksi koetuille asiakkaille....
was also to determine whether it would be necessary to establish a position for a key customer manager and what this position would entail. Choosing the subject of the thesis was guided by the desire to better the customer service and systematize...
was also to determine whether it would be necessary to establish a position for a key customer manager and what this position would entail. Choosing the subject of the thesis was guided by the desire to better the customer service and systematize...
Markkinointisuunnitelma Yritys X:lle
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli tehdä markkinointisuunnitelma Yritys X:lle. Yritys X on vuonna 1985 perustettu kampaamoalan tuotteiden maahantuoja ja tukkuliike, joka toimii B2B markkinoilla. Yrityksellä ei ole ennen ...









