Haku
Viitteet 2021-2030 / 2981
Asiakastutkimus luomuruokayritykselle
(Laurea-ammattikorkeakoulu, 2013)
Kiinnostus luomuruokaan, vastuulliseen kuluttamiseen ja LOHAS-elämäntapaan on entisestään kasvussa, Suomessa vauhti kiihtyy muun maailman esimerkkiä seuraten. Luomun kuluttajabarometrin 2012 mukaan luomun ostoaikeet ovat lisääntyneet, ja kuluttajat toivovat monipuolisempaa tarjontaa. Viikoittain luomua ostavien määrä on kasvanut 23 %:iin kuluttajista, luomutuottajat uskovat tuotantonsa kasvavan ja vuoden 2012 tammi-kesäkuussa luomuelintarvikkeiden myynnin arvo kasvoi 23 % edellisvuodesta.
Opinnäytetyön lähtökohta oli asiakastutkimus luomuruokayritykselle, jotta saataisiin selville asiakkaiden mielipiteitä ja ajatuksia yrityksestä. Tarkoitus on saada vastauksia muun muassa siihen, mitä mieltä asiakkaat ovat yrityksestä tällä hetkellä ja millaisia toiveita kanta-asiakkailla on yrityksen nykyisen toiminnan sekä tuotteiden suhteen. Aiheen pohjalta heräsi kiinnostus ottaa selvää, mitä keinoja vihreään ja sosiaaliseen markkinointiin kuuluu, ja mitä tuoreet tutkimukset ja artikkelit kertovat luomusta tällä hetkellä. Asiakaskyselyn tulosten tarkastelussa pohditaan, minkälaisia ideoita niiden pohjalta saadaan vihreän tai sosiaalisen markkinoinnin toteuttamiseen yrityksessä.
Tutkimusaineisto kerättiin lomakekyselynä liiketilassa sekä e-lomakkeella. Strukturoidut kysymykset analysoitiin kvantitatiivisesti vastausmäärinä. Avoimet kysymykset analysoitiin kvalitatiivisesti kokoamalla avoimet vastaukset kysymyskohtaisesti kirjallisesti. Keskeisinä lähteinä teoriaosassa käytettiin Philip Kotlerin ja Nancy R. Leen teosta Social Marketing sekä Jaquelyn A. Ottmanin teosta Green marketing, opportunity for innovation.
Vastaajista suurin ikäryhmä oli 35 - 49-vuotiaat naiset. Toiseksi suurin ryhmä oli 25 – 34-vuotiaat. Kanta-asiakkaat kuulivat yrityksestä useimmin kauppakeskuksen- tai lehden mainoksesta ja tuttavilta. Tuotevalikoimaan oltiin useimmiten tyytyväisiä, palvelu koettiin enemmistön mielestä hyväksi ja tuotteet laadukkaiksi. Myymälätilat ja esillepano koettiin kauniiksi ja viihtyisäksi, ilmapiiri, erilaisuus ja mahdollisuus lähituottajien tuotteiden ostamiseen nähtiin positiivisena. Vastausten perusteella havaittuja kehittämiskohteita löytyy erityisesti yrityksen optimaalisen sijainnin, hintatason, tuotteiden saatavuuden ja valikoiman suhteen. Asiakkaita erityisesti kiinnostavista tuotteista ja tuotetoivomuksista saatiin uutta tietoa. Myös muiden ostospaikkojen käytön syistä saatiin tietoa.
Opinnäytetyön lopputuloksena pohdittiin yrityksen markkinointia lyhyesti kanta-asiakkaiden ja sosiaalisen sekä vihreän markkinoinnin kannalta. Todettiin että yritys voisi segmentoida asiakkaitaan tarkemmin markkinoinnin kohdentamista varten ja että on tärkeää olla paikalla juuri siellä missä kohderyhmäkin liikkuu ja viettää aikaansa. Vihreän- ja sosiaalisen markkinoinnin keinoin yritys voisi ottaa tavoitteekseen houkutella uusia asiakkaita ”potentiaalisista vihertävistä” henkilöistä, joita voidaan rohkaista luomun ja lähiruoan ostamiseen melko helposti....
these kinds of ideas that the company can get for implementating green or social marketing based on the survey. The data was collected by a form and e-form questionnaire completed in the business area. Structured questions were used and analyzed quantitatively...
these kinds of ideas that the company can get for implementating green or social marketing based on the survey. The data was collected by a form and e-form questionnaire completed in the business area. Structured questions were used and analyzed quantitatively...
Näkyvyyttä ja uusia markkinointikeinoja ranskalaiselle La Cantine-ravintolalle
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli tehdä markkinointisuunnitelma La Cantine-ravintolalle, joka sijaitsee Munkkiniemessä. Markkinointisuunnitelman tavoitteena oli havainnollistaa yrityksen nykytilannetta markkinoinnin ...
Markkinointisuunnitelma Lomakeskus Pukkilalle
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tarkoituksena oli tuottaa markkinointisuunnitelma Parasta Lapsille ry:n omistamalle Lomakeskus Pukkilalle. Opinnäytetyö on pääosin toiminnallinen ja sisältää kaksi osaa. Toiminnallinen osa on Parasta Lapsille ry:lle toteutettu...
Marketing Plan for Holiday Center Pukkila This thesis is mainly practical and is composed of two parts. In the practical can be found a marketing plan for Finnish association called Parasta Lapsille. The plan is focused on marketing of Holiday Center Pukkila, which offers over night field trips for comprehensive school students and is owned by Parasta Lapsille association. The theory part emphasizes on marketing, e-marketing and travelling services. The association wanted to reach Pukkila’s user segments more effectively and also extend the Holiday Centers activity to be year-around. At the moment Pukkilas activity is mostly in the spring and autumn since its most important service is over night field trips. The purpose of the marketing plan is to help Parasta Lapsille ry make the marketing of Holiday Center more systematic and effective. From the plan can be found suggestions of how to use different kinds of marketing channels, mainly focused on social media, but also an analysis of Pukkilas current situation, future and competition. As a source, we have used the annual report and strategy plan of the association and also marketing material that has been used so far. In addition, we have also created two suggestive advertisements for the association, which can be used in the marketing of the overnight field trips....
Marketing Plan for Holiday Center Pukkila This thesis is mainly practical and is composed of two parts. In the practical can be found a marketing plan for Finnish association called Parasta Lapsille. The plan is focused on marketing of Holiday Center Pukkila, which offers over night field trips for comprehensive school students and is owned by Parasta Lapsille association. The theory part emphasizes on marketing, e-marketing and travelling services. The association wanted to reach Pukkila’s user segments more effectively and also extend the Holiday Centers activity to be year-around. At the moment Pukkilas activity is mostly in the spring and autumn since its most important service is over night field trips. The purpose of the marketing plan is to help Parasta Lapsille ry make the marketing of Holiday Center more systematic and effective. From the plan can be found suggestions of how to use different kinds of marketing channels, mainly focused on social media, but also an analysis of Pukkilas current situation, future and competition. As a source, we have used the annual report and strategy plan of the association and also marketing material that has been used so far. In addition, we have also created two suggestive advertisements for the association, which can be used in the marketing of the overnight field trips....
Liiketoiminnan lopettamisen ratkaisut
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyö on toiminnallinen opinnäytetyö. Sen aiheena ovat liiketoiminnan lopettamisen ratkaisut.
Tarkoituksena on ollut perehtyä yrittäjyydestä luopumisen vaihtoehtoihin.
Yrittäjyyden lopettamisen ratkaisuiksi on ...
Sisäinen viestintä kosmetiikkayrityksessä - Case: Saether Oy : Internal communication in a cosmetic company - Case: Saether Oy
(Laurea-ammattikorkeakoulu, 2013)
tuntemuksia yleisesti sisäisen viestinnän toimivuudesta, mielipiteitä ensisijaisena viestintävälineenä toimivasta viikkokirjeestä sekä perehtyä konsulenttien toiveisiin ja kehittämisideoihin tiimin sisäisestä viestinnästä. Ennakko-olettamuksena oli, että...
Internal communication in a cosmetic company – Case: Saether Oy The purpose of this Bachelor’s thesis was to study the internal communication in the domestic sales department of a Finnish cosmetic importer, Saether PLC. The survey was executed by an informed enquiry and half-structured interview. The aim on the thesis was to find out the beauty advisor’s opinions about the functionality of the internal communication, thoughts about primary communicational channel weekly newsletter and to familiarize the wishes and ideas of beauty advisor’s how to develop team’s internal communication. The focus was on the following questions; is the internal communication level as good as the teams thinks, are beauty advisors satisfied with the condition of the communication and do they think that electronic communication is difficult to use. Additionally, it was investigated whether the beauty advisors think that the weekly newsletter has too much information at once and if it is issued too often, what kind of subjects they want the weekly newsletter to contain and how often they want to receive it. The subject of this thesis came up from the need to find out the real condition of internal communication. The company, and the team responsible for domestic trade, would benefit from the results. The theoretical section of the thesis defines the terms that were essential for the survey. The focus was on the principles, aims and meaning of internal communication. Also the concepts of everyday communication, satisfaction towards communication, the processing of knowledge, communicational channels, distractions of communication and the development of communication are included in the thesis. Effective internal communication helps the personnel’s commitment to the company. Skilled beauty advisors are extremely important for employers, so companies should do everything possible to keep skillful personnel in the company. The empirical section of the thesis was executed through a survey and interviews among the beauty advisors. The enquiry was made the beginning of year 2013. The enquiry included 11 questions, six open questions and five multiple choice questions. During the time of completing the study the domestic team included 11 beauty advisors and ten of them, which is 91 percent, answered the enquiry. After the enquiry two half-structured interviews were conducted to get more detailed and deeper information about the subject. The survey shows that the level of internal communication in the domestic team is good. Weekly newsletter is found an effective communication channel and the beauty advisors do not find the content of the weekly newsletter too wide. At the same time the communication within the beauty advisors was found inadequate. In the weekly newsletter the beauty advisors wanted simplified instructions for the displays in the shops, weekly newsletter would work better if the beauty advisors receive it at the beginning of the week instead of Friday and the newsletter could include a weekly focus-product. Also the beauty advisors wanted to hear other colleagues thoughts and experiences from the week. The weekly newsletter could include highlights from weekly reports from the beauty advisors...
Internal communication in a cosmetic company – Case: Saether Oy The purpose of this Bachelor’s thesis was to study the internal communication in the domestic sales department of a Finnish cosmetic importer, Saether PLC. The survey was executed by an informed enquiry and half-structured interview. The aim on the thesis was to find out the beauty advisor’s opinions about the functionality of the internal communication, thoughts about primary communicational channel weekly newsletter and to familiarize the wishes and ideas of beauty advisor’s how to develop team’s internal communication. The focus was on the following questions; is the internal communication level as good as the teams thinks, are beauty advisors satisfied with the condition of the communication and do they think that electronic communication is difficult to use. Additionally, it was investigated whether the beauty advisors think that the weekly newsletter has too much information at once and if it is issued too often, what kind of subjects they want the weekly newsletter to contain and how often they want to receive it. The subject of this thesis came up from the need to find out the real condition of internal communication. The company, and the team responsible for domestic trade, would benefit from the results. The theoretical section of the thesis defines the terms that were essential for the survey. The focus was on the principles, aims and meaning of internal communication. Also the concepts of everyday communication, satisfaction towards communication, the processing of knowledge, communicational channels, distractions of communication and the development of communication are included in the thesis. Effective internal communication helps the personnel’s commitment to the company. Skilled beauty advisors are extremely important for employers, so companies should do everything possible to keep skillful personnel in the company. The empirical section of the thesis was executed through a survey and interviews among the beauty advisors. The enquiry was made the beginning of year 2013. The enquiry included 11 questions, six open questions and five multiple choice questions. During the time of completing the study the domestic team included 11 beauty advisors and ten of them, which is 91 percent, answered the enquiry. After the enquiry two half-structured interviews were conducted to get more detailed and deeper information about the subject. The survey shows that the level of internal communication in the domestic team is good. Weekly newsletter is found an effective communication channel and the beauty advisors do not find the content of the weekly newsletter too wide. At the same time the communication within the beauty advisors was found inadequate. In the weekly newsletter the beauty advisors wanted simplified instructions for the displays in the shops, weekly newsletter would work better if the beauty advisors receive it at the beginning of the week instead of Friday and the newsletter could include a weekly focus-product. Also the beauty advisors wanted to hear other colleagues thoughts and experiences from the week. The weekly newsletter could include highlights from weekly reports from the beauty advisors...
Markkinointisuunnitelma Keravan Kori-80:lle
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena on markkinointisuunnitelma keravalaiselle koripalloseuralle, Keravan Kori-80:lle ja erityisesti sen yhdelle joukkueelle, C-tytöt-98:lle. Joukkue toivoi opin-näytetyöprojektin alussa muun muassa, ...
Työn imua johtamisella : henkilöstötutkimus siivousalan yritykselle
(Laurea-ammattikorkeakoulu, 2013)
Henkilöstö on yrityksen tärkeimpiä voimavaroja, ja henkilöstön hyvinvointiin panostaminen voi olla jopa kasvun edellytys palvelualan yritykselle. Pienten yritysten on kuitenkin vaikeaa kilpailla työnantajamarkkinoilla ...
Yritysten kasvu ja kasvun rahoitus : Case: Vantaan Uusyrityskeskuksen asiakkaiden kasvun kartoitus
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö tehtiin Vantaan Uusyrityskeskuksen toimeksiannosta. Toimeksiannon tar-koituksena oli tutkia Vantaan Uusyrityskeskuksen palveluiden piirissä vuonna 2008 olleiden asi-akkaiden yritysten kehitystä. Asiakkaat olivat yrittäjiä, jotka...
Company growth and growth financing Case: Growth survey of clients of Vantaan Uusyrityskeskus The thesis was made by the assignment of Vantaan Uusyrityskeskus (Start-up center Vantaa). The purpose of the assignment was to study the development of the companies that had used the services of Vantaan Uusyrityskeskus in the year 2008. The studied companies had been established in 2008 and the state of that year was to be compared to the present state. The aim was to get a comprehensive view of the growth of the companies. The growth was measured by turnover and personnel. The growth of companies plays a key role in the wellbeing of our society. Growing companies create new jobs and yield more tax revenue. The political discussion has been shifted more towards emphasizing the growth of companies than the number of companies. It´s not only the number of companies that matters when striving to preserve our welfare society. Currently the public sector offers various business-services for companies and aims to supplement the financial market through for example Finnvera. The theoretical part discusses the different factors of company growth in general such as op-erational environment and strategy. It also addresses different ways and sources of funding. The theoretical part focuses mainly on the organic growth of small and medium enterprises. The growth companies of official definition and companies growing through acquisitions are not discussed about. The study was a quantitative survey that was implemented by using an electronic questionnaire. The questionnaire was sent to receivers by email and was created with the Webropol application. The sample of the research consisted of 214 entrepreneurs who had established their company in 2008. There were 242 clients who had established a company that year but Vantaan Uusyrityskeskus had the contact information of 214. The survey got 17 responses which makes 7,9 per cent of the whole sample. Of all of the 242 established companies 188 were still operating or at least had an operating status in the company register. That means that 78 per cent of the established companies were still operating which is a good amount compared to the general company statistics from Finland. As the outcome there was no significant growth to be detected among the companies that replied. Turnovers had increased a slightly more than the number of personnel. The economic situation in Finland and most of the world during the observed time span was unstable and Finland even fell into recession. This might have caused the lack of will to grow among the repliers. It might have also reduced the opportunities and lead to a more cautious atmosphere in the entire corporate life....
Company growth and growth financing Case: Growth survey of clients of Vantaan Uusyrityskeskus The thesis was made by the assignment of Vantaan Uusyrityskeskus (Start-up center Vantaa). The purpose of the assignment was to study the development of the companies that had used the services of Vantaan Uusyrityskeskus in the year 2008. The studied companies had been established in 2008 and the state of that year was to be compared to the present state. The aim was to get a comprehensive view of the growth of the companies. The growth was measured by turnover and personnel. The growth of companies plays a key role in the wellbeing of our society. Growing companies create new jobs and yield more tax revenue. The political discussion has been shifted more towards emphasizing the growth of companies than the number of companies. It´s not only the number of companies that matters when striving to preserve our welfare society. Currently the public sector offers various business-services for companies and aims to supplement the financial market through for example Finnvera. The theoretical part discusses the different factors of company growth in general such as op-erational environment and strategy. It also addresses different ways and sources of funding. The theoretical part focuses mainly on the organic growth of small and medium enterprises. The growth companies of official definition and companies growing through acquisitions are not discussed about. The study was a quantitative survey that was implemented by using an electronic questionnaire. The questionnaire was sent to receivers by email and was created with the Webropol application. The sample of the research consisted of 214 entrepreneurs who had established their company in 2008. There were 242 clients who had established a company that year but Vantaan Uusyrityskeskus had the contact information of 214. The survey got 17 responses which makes 7,9 per cent of the whole sample. Of all of the 242 established companies 188 were still operating or at least had an operating status in the company register. That means that 78 per cent of the established companies were still operating which is a good amount compared to the general company statistics from Finland. As the outcome there was no significant growth to be detected among the companies that replied. Turnovers had increased a slightly more than the number of personnel. The economic situation in Finland and most of the world during the observed time span was unstable and Finland even fell into recession. This might have caused the lack of will to grow among the repliers. It might have also reduced the opportunities and lead to a more cautious atmosphere in the entire corporate life....
Mäntsälän maine yritysten näkökulmasta : Case: Mäntsälän Yrityskehitys
(Laurea-ammattikorkeakoulu, 2013)
erilaisen kohderyhmän mielipiteiden avulla. Näitä kohderyhmiä olivat Mäntsälän Yrityskehityksen sidosryhmät ja mahdolliset asiakkaat. Tutkimuksen tulosten perusteella selvitettiin onko tarvetta toimenpiteille, joilla Mäntsälän kunnan mainetta...
Mäntsälä´s reputation from the enterprise perspective. Case: Mäntsälän Yrityskehitys. The theme of this thesis is Mäntsälä´s reputation. The research was implemented in co-operation with Mäntsälän Yrityskehitys. The objective of this thesis was to study the reputation of Mäntsälä. The reputation of Mäntsälä was studied by opinions by two types of target groups. These target groups were interest groups and potential customers of Mäntsälän Yrityskehitys. The results of the study were used to determine if there is a need for actions to be made to clarify the reputation of Mäntsälä. The main problem of this thesis was: What kind of reputation does Mäntsälä have among the companies dealing with Mäntsälän Yrityskehitys as well as potential customers for Mäntsälän Yrityskehitys in the metropolitan area? This research will provide new information to all those interested in Mäntsälä reputation. Additionally, it was analysed whether a recently established holding company has an effect on the reputation of Mäntsälä. The theoretical framework of this thesis was based on reputation theory. The sources used were both domestic and foreign literature and Internet. The research was conducted as a qualitative research and the empirical study was used as a method. The questionnaire consisted of eleven questions in total and was prepared with Surveypal program. Inquiries were dispatched to 120 different companies located near Mäntsälä and in the metropolitan area. The majority of the respondents were business decision-makers. The analyses of the questionnaires noticed that Mäntsälä reputation is positive. Most of the respondents were satisfied with the activities of Mäntsälän Yrityskehitys and had received help and support from them. The respondents felt that the location and reputation of the area have an impact on where companies choose to set up business. Mäntsälä municipality has been active and has done a lot of work to get companies to municipality. The respondents had also noticed that. More than half of the respondents believed that ongoing discussion of holding company have not had effect on Mäntsälä´s reputation. The research showed that the yellow graphic symbol color that Mäntsälä municipality uses for its marketing, is not very recognised yet. Services and events of Mäntsälä municipality should be introduced more widely. Mäntsälä municipality should be more present in public and try to differentiate more clearly from the other municipalities....
Mäntsälä´s reputation from the enterprise perspective. Case: Mäntsälän Yrityskehitys. The theme of this thesis is Mäntsälä´s reputation. The research was implemented in co-operation with Mäntsälän Yrityskehitys. The objective of this thesis was to study the reputation of Mäntsälä. The reputation of Mäntsälä was studied by opinions by two types of target groups. These target groups were interest groups and potential customers of Mäntsälän Yrityskehitys. The results of the study were used to determine if there is a need for actions to be made to clarify the reputation of Mäntsälä. The main problem of this thesis was: What kind of reputation does Mäntsälä have among the companies dealing with Mäntsälän Yrityskehitys as well as potential customers for Mäntsälän Yrityskehitys in the metropolitan area? This research will provide new information to all those interested in Mäntsälä reputation. Additionally, it was analysed whether a recently established holding company has an effect on the reputation of Mäntsälä. The theoretical framework of this thesis was based on reputation theory. The sources used were both domestic and foreign literature and Internet. The research was conducted as a qualitative research and the empirical study was used as a method. The questionnaire consisted of eleven questions in total and was prepared with Surveypal program. Inquiries were dispatched to 120 different companies located near Mäntsälä and in the metropolitan area. The majority of the respondents were business decision-makers. The analyses of the questionnaires noticed that Mäntsälä reputation is positive. Most of the respondents were satisfied with the activities of Mäntsälän Yrityskehitys and had received help and support from them. The respondents felt that the location and reputation of the area have an impact on where companies choose to set up business. Mäntsälä municipality has been active and has done a lot of work to get companies to municipality. The respondents had also noticed that. More than half of the respondents believed that ongoing discussion of holding company have not had effect on Mäntsälä´s reputation. The research showed that the yellow graphic symbol color that Mäntsälä municipality uses for its marketing, is not very recognised yet. Services and events of Mäntsälä municipality should be introduced more widely. Mäntsälä municipality should be more present in public and try to differentiate more clearly from the other municipalities....
Hankinnasta maksuun -prosessin kehittäminen
(Laurea-ammattikorkeakoulu, 2013)
hyvin, kun prosessin vastuu ja prosessin asiantuntijuus on jaettu useampaan vaiheeseen, vai pitäisikö koko hankinnasta-maksuun prosessilla olla prosessin omistaja? Tavoitteena oli myös selvittää hankinnasta maksuun -prosessissa mahdollisesti ilmeneviä...
Developing of the purchase to pay process in Company X Ltd This thesis aims to examine the target company’s purchase to pay process and to identify the problem areas that slow down the process. The target organization Company X Ltd is a group company which is operating in the industrial sector. The objective of this study was to find out if the purchase to pay process works better now, when responsibility and expertise are shared be-tween different parts of the process, or whether there should be a process owner. The theory of the thesis is based on process and the development and management of process. The theoretical section also focuses on financial management processes, especially on the purchase invoice process and the purchase to pay process. The theory does not deal with quality systems or process measurement. The research is a qualitative case study. The data was collected by a survey of the staff's per-ceptions of purchase to pay process. Observation was also used during making of the thesis. The main conclusion drawn from the results of the thesis was that all the main problems in the purchase to pay process were caused by poor communication and differing working methods. The results revealed that the purchase to pay process needs a process owner or a process team....
Developing of the purchase to pay process in Company X Ltd This thesis aims to examine the target company’s purchase to pay process and to identify the problem areas that slow down the process. The target organization Company X Ltd is a group company which is operating in the industrial sector. The objective of this study was to find out if the purchase to pay process works better now, when responsibility and expertise are shared be-tween different parts of the process, or whether there should be a process owner. The theory of the thesis is based on process and the development and management of process. The theoretical section also focuses on financial management processes, especially on the purchase invoice process and the purchase to pay process. The theory does not deal with quality systems or process measurement. The research is a qualitative case study. The data was collected by a survey of the staff's per-ceptions of purchase to pay process. Observation was also used during making of the thesis. The main conclusion drawn from the results of the thesis was that all the main problems in the purchase to pay process were caused by poor communication and differing working methods. The results revealed that the purchase to pay process needs a process owner or a process team....









