Haku
Viitteet 2051-2060 / 2981
Hittituotteiden ennustaminen ja niihin reagointi osto-organisaatiossa
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee hittituotteita, jotka aiheuttavat ihmisissä “pakko saada”-reaktion. Sellaisia tuotteita, jotka saavuttavat suuren suosion nopeasti, mutta vaipuvat unholaan, kun seuraava hittituote tulee markkinoille. Työ kertoo, mitkä...
This thesis investigates the reasons why certain products become so successful that people feel they must have them. These are the products that can be called a smash, one hit wonder or a fad. A common issue for such products is that they may be successful for only a very short duration. The thesis describes the characteristic qualities of such products and attempts to determine the point at which the product can be described a great success, and, in particular, how to predict whether the products will be successful. The thesis examines how to forecast the next hit product in the buying department. The purpose is to help the buyer to make better purchases. It is important to study this subject, because these hit products are very lucrative to the companies that sell them, but very hard to forecast beforehand. In their work, buyers should attempt to make the most efficient purchases and successfully respond to the customers’ constantly changing needs. By improving forecasting in the buying department, a buyer will achieve better results. The subject is studied by discussing the relevant literature and interviewing a buyer. The first chapter introduces the buyers’ job description and the purchasing process. By understanding the buyer’s daily tasks and the buying process, it is easier to identify ways to improve the forecasting of hit products. After that the thesis discusses more closely the nature and definition of the hit product, and how the choices people make about the products they choose defines them. The theory of forecasting was studied by using statistical procedures, but mostly in theoretical ways such as through observation, meaning that there is no data. The purpose of this qualitative research study is to better understand how hit products are forecasted at the moment in the buying department and how to develop the procedure. The research is conducted by interviewing a buyer using a semi-structured interview, with questions addressing the nature of successful products, their life cycle and forecasting. Forecasting hit products can be very difficult and sometimes even impossible. The most significant results of the thesis concern the importance of observation, and other theoretical ways that are used in forecasting. In statistical forecasting methods, causality is very important when forecasting hit products....
This thesis investigates the reasons why certain products become so successful that people feel they must have them. These are the products that can be called a smash, one hit wonder or a fad. A common issue for such products is that they may be successful for only a very short duration. The thesis describes the characteristic qualities of such products and attempts to determine the point at which the product can be described a great success, and, in particular, how to predict whether the products will be successful. The thesis examines how to forecast the next hit product in the buying department. The purpose is to help the buyer to make better purchases. It is important to study this subject, because these hit products are very lucrative to the companies that sell them, but very hard to forecast beforehand. In their work, buyers should attempt to make the most efficient purchases and successfully respond to the customers’ constantly changing needs. By improving forecasting in the buying department, a buyer will achieve better results. The subject is studied by discussing the relevant literature and interviewing a buyer. The first chapter introduces the buyers’ job description and the purchasing process. By understanding the buyer’s daily tasks and the buying process, it is easier to identify ways to improve the forecasting of hit products. After that the thesis discusses more closely the nature and definition of the hit product, and how the choices people make about the products they choose defines them. The theory of forecasting was studied by using statistical procedures, but mostly in theoretical ways such as through observation, meaning that there is no data. The purpose of this qualitative research study is to better understand how hit products are forecasted at the moment in the buying department and how to develop the procedure. The research is conducted by interviewing a buyer using a semi-structured interview, with questions addressing the nature of successful products, their life cycle and forecasting. Forecasting hit products can be very difficult and sometimes even impossible. The most significant results of the thesis concern the importance of observation, and other theoretical ways that are used in forecasting. In statistical forecasting methods, causality is very important when forecasting hit products....
Markkinoinnin tehostaminen - Case: Planin Koska olen tyttö -kampanja
(Laurea-ammattikorkeakoulu, 2013)
Tässä opinnäytetyössä on keskitytty markkinoinnin ja kampanjoinnin tehostamiseen yksittäisessä kampanjassa. Opinnäytetyö on tehty yhteistyössä Plan Suomen organisaation kanssa, ja tarkastelun alla oleva kampanja on järjestön Koska olen tyttö...
This thesis concentrates on making marketing and campaigning more effective in a specific campaign. The thesis has been made in cooperation with Plan Finland and the campaign studied is the ‘Because I am a Girl’ campaign, which has been conducted...
This thesis concentrates on making marketing and campaigning more effective in a specific campaign. The thesis has been made in cooperation with Plan Finland and the campaign studied is the ‘Because I am a Girl’ campaign, which has been conducted...
Asiat, jotka pitää ottaa huomioon tilitoimistoa perustettaessa
(Laurea-ammattikorkeakoulu, 2013)
Tilitoimiston perustaminen on suunnitelmallisuutta ja tarkkaa harkintaa vaativa prosessi ja tämä opinnäytetyö voi olla erityisen hyödyllinen niille henkilöille, jotka suunnittelevat tilitoimiston perustamista sekä haluavat tutustua kaikkiin...
Matters to be taken into account when founding an accounting company Founding an accounting company is a process that demands careful consideration and planning. This thesis can be especially useful for those, who are planning to start a business in accounting and want to explore more deeply all the important matters concerning the process of founding a company. The survey data can also be useful for people generally interested in founding a company. The aim of the thesis is to explain the matters concerning the process of founding an accounting company in a clear, summarized way. The thesis consists of seven chapters of theory. It shows, for instance, how to compose a business plan and a foundation notice, how to select the company form, make financial and accounting arrangements, various finance calculations and building customer base amongst other important founding process related actions. In addition, the thesis includes a survey, which is based on the feedback of the accounting company entrepreneurs, aims to analyze the important skills required to operate and manage the business afer it has been set up. This beneficial advice can help new accounting company entrepreneurs to understand the tasks and demands that any new business requires. The research method in the thesis was qualitative and the research material used in this thesis was literature and Internet sources. The aim was to cover all important details related to the founding an accounting company and the conclusion of the thesis is that the founding an accounting company is hard work, and it requires a long-term planning....
Matters to be taken into account when founding an accounting company Founding an accounting company is a process that demands careful consideration and planning. This thesis can be especially useful for those, who are planning to start a business in accounting and want to explore more deeply all the important matters concerning the process of founding a company. The survey data can also be useful for people generally interested in founding a company. The aim of the thesis is to explain the matters concerning the process of founding an accounting company in a clear, summarized way. The thesis consists of seven chapters of theory. It shows, for instance, how to compose a business plan and a foundation notice, how to select the company form, make financial and accounting arrangements, various finance calculations and building customer base amongst other important founding process related actions. In addition, the thesis includes a survey, which is based on the feedback of the accounting company entrepreneurs, aims to analyze the important skills required to operate and manage the business afer it has been set up. This beneficial advice can help new accounting company entrepreneurs to understand the tasks and demands that any new business requires. The research method in the thesis was qualitative and the research material used in this thesis was literature and Internet sources. The aim was to cover all important details related to the founding an accounting company and the conclusion of the thesis is that the founding an accounting company is hard work, and it requires a long-term planning....
Budjetointijärjestelmän suunnittelu : case: isännöintitoimisto
(Laurea-ammattikorkeakoulu, 2013)
Vanhan suomalaisen sananlaskun mukaan hyvin suunniteltu on puoliksi tehty. Se kuvastaa hyvin taloudellisen suunnittelun merkitystä organisaation tulevaisuuden menestyksen varmistamisessa. Tutkielman tarkoituksena oli luoda isännöinnin ja...
Planning a budgeting system : case: condominium administrator office According to an old Finnish saying well planned is half done. It reflects the importance of financial planning in securing success in the future. Purpose of the thesis was to create a budgeting system for a company that provides condominium- and financial administration. In addition a need to analyze company’s resources and future expectations to support strategic and tactical goals. So far the company has neither made concrete future planning nor set any operational or financial goals. Because of the changes happening in the local line of business, the company has recently experienced rapid growth that is expected to continue. Hence the need to start budgeting expenses and incomes, as well as predicting and tracking profitability. The goal was to draft a light budgeting system that includes relevant budgets and would be easy to implement also taking into account the company’s resources. Moreover the purpose was to analyze the company’s current resources as well as possible future threats and possibilities. One goal was to make setting and tracking the financial goals easier by offering appropriate key figures of profitability. The research method used in this qualitative thesis was case-study. Research material for the thesis was collected from open theme interviews that were conducted between the owner of the company and the researcher. The empirical part was compared to the theory based frame of reference and showed that the advantage of the budgeting to the company don’t really stray away from the results of earlier researches. Differences was shown in the budgeting tasks and in the number of necessary budgets. Budgeting will mainly be used to predict, plan and follow-up the company’s finances. For now budgeting will not be used as tool of authorization, control- or communication due to the company’s small size and low organizational hierarchy. Comparably the lack of operational implementation of budgeting, centralization of budgeting responsibility and the size of the company, the topics of critique in previous researches was not seen as a problem in this thesis....
Planning a budgeting system : case: condominium administrator office According to an old Finnish saying well planned is half done. It reflects the importance of financial planning in securing success in the future. Purpose of the thesis was to create a budgeting system for a company that provides condominium- and financial administration. In addition a need to analyze company’s resources and future expectations to support strategic and tactical goals. So far the company has neither made concrete future planning nor set any operational or financial goals. Because of the changes happening in the local line of business, the company has recently experienced rapid growth that is expected to continue. Hence the need to start budgeting expenses and incomes, as well as predicting and tracking profitability. The goal was to draft a light budgeting system that includes relevant budgets and would be easy to implement also taking into account the company’s resources. Moreover the purpose was to analyze the company’s current resources as well as possible future threats and possibilities. One goal was to make setting and tracking the financial goals easier by offering appropriate key figures of profitability. The research method used in this qualitative thesis was case-study. Research material for the thesis was collected from open theme interviews that were conducted between the owner of the company and the researcher. The empirical part was compared to the theory based frame of reference and showed that the advantage of the budgeting to the company don’t really stray away from the results of earlier researches. Differences was shown in the budgeting tasks and in the number of necessary budgets. Budgeting will mainly be used to predict, plan and follow-up the company’s finances. For now budgeting will not be used as tool of authorization, control- or communication due to the company’s small size and low organizational hierarchy. Comparably the lack of operational implementation of budgeting, centralization of budgeting responsibility and the size of the company, the topics of critique in previous researches was not seen as a problem in this thesis....
Asiakirjajulkisuus vakuutusoikeudessa
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyössä tarkastellaan asiakirjajulkisuutta ja valitusasian etenemistä vakuutusoikeudessa. Erityisesti kiinnitetään huomiota asian julkisuuteen ja asianosaisen oikeuteen nähdä itseään koskevia asiakirjoja. Lisäksi opinnäytetyössä tuodaan esille syitä, miksi valitusasian käsittely vakuutusoikeudessa on osittain salaista.
Opinnäytetyössä käytetään oikeudellisina lähteinä lainsäädäntöä, lain esitöitä, oikeuskirjallisuutta sekä oikeustapauksia. Lisäksi tietopohjana toimivat vakuutusoikeuden omat työohjeet. Erilaiset verkkolähteet kuuluvat olennaisena osana opinnäytetyön aineistoon. Tiedonsaantitarkoituksessa on haastateltu myös vakuutusoikeuden tiedottajalakimiestä.
Opinnäytetyössä tarkastellaan ensin vakuutusoikeutta, sen toimintaa ja tehtäviä sekä sijoittumista Suomen tuomioistuinjärjestelmään. Tämän jälkeen siirrytään viranomaisten toimintaa ohjaaviin periaatteisiin. Viranomaistoiminnan julkisuus sisältää hallinnon julkisuutta ja vertailua yleisen tuomioistuimen ja hallintotuomioistuimen välillä. Lisäksi opinnäytetyössä kerrotaan asianosais- ja yleisöjulkisuudesta sekä asiakirjoista ja niiden julkisuudesta ja salassapidosta. Lopuksi kaikki oleellinen tiivistyy yhteenvetona, jossa pohditaan opinnäytetyötä prosessina....
and comparison between general Court and administrative Court. This thesis will be told the publicity of parties and public access and also the publicity and secrecy of the document. In conclusion, all essential condensed summary, where the process reflection...
and comparison between general Court and administrative Court. This thesis will be told the publicity of parties and public access and also the publicity and secrecy of the document. In conclusion, all essential condensed summary, where the process reflection...
Nuorten asenteet kehitysmaiden köyhyyttä ja kehitys-apua kohtaan
(Laurea-ammattikorkeakoulu, 2013)
Tutkimuksen tavoitteena oli selvittää toisella asteella opiskelevien nuorten asenteita kehitysmaiden köyhyyden syistä sekä kehitysavun merkittävyydestä. Nuorten asenteet ovat tärkeitä, sillä he ovat tulevia veronmaksajia, ...
Asiakastyytyväisyystutkimus metallialan tukkuyritykselle : Case: Yritys X
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön lähtökohtana oli metalli- ja terästukun tarve teettää valitulle asiakasryhmälleen asiakastyytyväisyystutkimus. Asiakastyytyväisyyttä käsitellään opinnäytetyön teoriaosuudessa yrityksen kilpailukeinona, sekä tarkastellaan sen merkitystä...
in the theoretical section of the thesis as a competitive tool for the business, and its significance to the customer is also examined. The object of the survey was to provide the wholesale company with information on the current state of customer satisfaction...
in the theoretical section of the thesis as a competitive tool for the business, and its significance to the customer is also examined. The object of the survey was to provide the wholesale company with information on the current state of customer satisfaction...
Muutosjohtajuus strategisessa hankinnassa Case: Rocla Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön toimeksiantaja on Järvenpäässä sijaitseva kansainvälinen trukkitehdas Rocla Oy. Opinnäytetyön tarkoituksena on ollut selvittää, kuinka Roclan strategista hankintaa selkeytetään muutosjohtajuuden avulla. Teoreettisessa viitekehyksessä on keskitytty strategiseen johtamiseen, strategiseen hankintaan, strategisen hankinnan rakentamiseen sekä muutosjohtajuuteen.
Opinnäytetyöhön haettiin tietoa, mitä kaikkia ohjeistuksia yrityksen sisältä löytyy koskien strategista hankintaa. Työssä kartoitettiin Roclan nykytilanne sekä erityisesti Roclan hankintastrategian nykytilanne. Hankintastrategian nykytilannetta selvitettiin hankintajohtajan ja alihankintapäällikön haastatteluilla sekä opinnäytetyön tekijän työn mukanaan tuoman tiedon turvin.
Havaintoaineiston analysoinnilla ja sen peilaamisella teoriaan työn lopputuloksena selkiytettiin hankintastrategiaprosessi sekä tehtiin tarkastuslista hankintastrategian pohjaksi jo olemassa olevien dokumenttien pohjalta. Lisäksi kirjattiin muutamia kehitysehdotuksia strategiselle hankintatoimelle. Jotta kehitysehdotukset tulisivat otetuiksi käyttöön, olisi Roclan johdon oltava valmis muutosjohtajuuteen....
the guidance for strategic purchasing was gathered inside the company. In the thesis Rocla’s current situation and especially the current purchasing strategy was mapped. By interviewing the Purchasing Director and Subcontracting Manager and the knowledge...
the guidance for strategic purchasing was gathered inside the company. In the thesis Rocla’s current situation and especially the current purchasing strategy was mapped. By interviewing the Purchasing Director and Subcontracting Manager and the knowledge...
Myynti vesiosuuskunnille Case: SKT Suomi Oy
(Laurea-ammattikorkeakoulu, 2013)
Tässä opinnäytetyössä tutkittiin vesiosuuskuntien suhtautumista niihin kohdistuvaan myyntiin ja koottiin yhteen nykyaikaisia myyntitekniikoita. Opinnäytetyön aihe valikoitui työelämälähtöisestä tarpeesta. Opinnäytetyön oli ...
Opiskelijoille kohdennetun markkinointikampanjan tehokkuus - Case Tiimari
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee Tiimarin opiskelijoille suunnatun markkinointikampanjan tehokkuutta. Opinnäytetyössä tutkitaan Tiimarin tarjoaman -15 prosentin opiskelija-alennuksen kiinnostavuutta ammattikorkeakouluopiskelijoiden ...









