Haku
Viitteet 2081-2090 / 2981
Perehdytyksensuunnittelu - Case Yritys X
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli teorian ja tutkimuksen avulla parantaa Yritys X:n uusien myyjien perehdyttämistä, jotta yritys menestyisi jatkossa paremmin kiristyvässä kilpailutilanteessa kaupan alalla. Työn tavoitteena ...
Kesätöihin viinakauppaan : case: Alko Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena on Alko Oy:n sesonkirekrytointiprosessin kehittäminen. Työssä tarkastellaan rekrytointiprosessin eri vaiheita ja pyritään selvittämään rekrytointiprosessin avainasioita eli asioita prosessin onnistumiseen. Tässä...
Summer job in a bottle shop : case: Alko Oy In this thesis, the seasonal recruiting process of Alko Oy has been evaluated. Different phases and key features of the process have been identified with an objective to develop and make the process more efficient. The theoretical part of the thesis concentrates on a general recruiting process, and the legislation behind such a process is reviewed. In the case study section, the main operations and personnel policy performed by Alko Oy were surveyed. The current status of company’s seasonal recruiting process conducted twice a year was studied based on the data obtained with a questionnaire targeted to the employees. The results indicate that several issues related to the process, like scheduling and communicating, need to be defined more clearly. After the analysis, guidelines to perform the recruiting process more efficiently were created....
Summer job in a bottle shop : case: Alko Oy In this thesis, the seasonal recruiting process of Alko Oy has been evaluated. Different phases and key features of the process have been identified with an objective to develop and make the process more efficient. The theoretical part of the thesis concentrates on a general recruiting process, and the legislation behind such a process is reviewed. In the case study section, the main operations and personnel policy performed by Alko Oy were surveyed. The current status of company’s seasonal recruiting process conducted twice a year was studied based on the data obtained with a questionnaire targeted to the employees. The results indicate that several issues related to the process, like scheduling and communicating, need to be defined more clearly. After the analysis, guidelines to perform the recruiting process more efficiently were created....
Markkinointi- ja viestintäsuunnitelma Case: Edeco-Tools Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena on markkinointi- ja viestintäsuunnitelma keravalaiselle Edeco-Tools Oy:lle. Opinnäytetyön tavoitteena on kasvattaa yrityksen sähkötyökoneiden myyntiä ja tunnettavuutta asiakkaiden keskuudessa. Opinnäytetyö koostuu...
Marketing and Communication Plan. Case: Edeco-Tools Oy The subject of this thesis is a marketing and communication plan for a corporation called Edeco-Tools Oy. Edeco-Tools is located in Kerava. The target of this thesis is to increase the sales of electrical machinery and awareness among the b2b customers. The thesis consists of three sections. Corporate introduction and backgrounds come first, followed by a marketing plan and development proposals and new ideas which were considered to improve the company’s operations. In the thesis the target company is introduced and the other companies which have an effect on it. The introduction includes the provided services, products, personnel and the financial situation following the marketing analysis, hut-output analysis and the corporation analysis of the company and its industry. In the marketing analysis the demand, competition, competitors and the working environment are considered, the hut-output analysis goes through the development of the industry, the markets and the trends. The subjects considered in the corporation analysis are the current marketing and the currently ongoing changes of the marketing of Edeco-Tools. Based on this information the function of target company was analyzed in its entirety in a form of four-field SWOT- analysis. With the results of the swot analyses development proposals were made and the ways to improve the functions were introduced. After the describing the starting point the thesis focuses on the marketing plan section. First, the marketing and the marketing plan are described at a general level, and then a profile of the marketing functions is created. A marketing plan for Edeco-Tools is created. The profile of the marketing functions includes the role and tasks, clients, task performance, and competencies, in which the company should focus on. The thesis was made in accordance with the qualitative design research. The theory is based on the various books and the information from the Internet sources. In addition, the data was collected by observation and discussions with the management of the target company. Keywords: marketing and communication plan, brand identity, customers, starting point analysis...
Marketing and Communication Plan. Case: Edeco-Tools Oy The subject of this thesis is a marketing and communication plan for a corporation called Edeco-Tools Oy. Edeco-Tools is located in Kerava. The target of this thesis is to increase the sales of electrical machinery and awareness among the b2b customers. The thesis consists of three sections. Corporate introduction and backgrounds come first, followed by a marketing plan and development proposals and new ideas which were considered to improve the company’s operations. In the thesis the target company is introduced and the other companies which have an effect on it. The introduction includes the provided services, products, personnel and the financial situation following the marketing analysis, hut-output analysis and the corporation analysis of the company and its industry. In the marketing analysis the demand, competition, competitors and the working environment are considered, the hut-output analysis goes through the development of the industry, the markets and the trends. The subjects considered in the corporation analysis are the current marketing and the currently ongoing changes of the marketing of Edeco-Tools. Based on this information the function of target company was analyzed in its entirety in a form of four-field SWOT- analysis. With the results of the swot analyses development proposals were made and the ways to improve the functions were introduced. After the describing the starting point the thesis focuses on the marketing plan section. First, the marketing and the marketing plan are described at a general level, and then a profile of the marketing functions is created. A marketing plan for Edeco-Tools is created. The profile of the marketing functions includes the role and tasks, clients, task performance, and competencies, in which the company should focus on. The thesis was made in accordance with the qualitative design research. The theory is based on the various books and the information from the Internet sources. In addition, the data was collected by observation and discussions with the management of the target company. Keywords: marketing and communication plan, brand identity, customers, starting point analysis...
Tilitoimiston asiakasyritysten sisäisen laskentatoimen kuukausittaiset raporttitarpeet : CASE: ACC Orlando OY
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyö tehtiin ACC Orlando Oy:n toimeksiannosta. Yritys otti syksyllä 2012 käyttöönsä uuden raportointipalvelun ja haluaa nyt kartoittaa asiakkaidensa raporttitarpeita, jotta heille osataan tarjota oikeanlaisia raportteja heidän tarpeisiinsa...
Accounting company’s client companies’ monthly needs for managerial accounting re-ports, CASE: ACC Orlando Ltd The thesis was made by the assignment of accounting company ACC Orlando Ltd. The company introduced a new reporting service in the fall of 2012 and now wants to chart its clients’ reporting needs so they can offer the right kind of reports for their clients. ACC Orlando acquired the new Talgraf reporting system because the CEO wanted to improve the reports they offer, particularly the clarity and graphics of the reports. The services of financial administration have changed more from statutory services into services that benefit entrepreneurs and companies. Companies that offer financial administration services are now responsible for recognizing clients’ true needs, filling these needs and maybe even exceeding them. What satisfied clients 20 years ago, does not apply today and accounting companies must develop their services so that they can stand out from their competitors. The research problem of this thesis was the accounting company’s clients’ monthly reporting needs. The research problem is answered through the following questions: Do clients follow up their financial performances? Do they need any reports in addition to the basic reports (balance sheet, profit and loss account and general ledger) they get? What do they require from the layouts? Are they willing to pay for additional reports? Before going through the results, the thesis explains the meaning and function of managerial accounting and specifies the meanings of the reports asked in the questionnaire that was used in the thesis. Apart from this the thesis explains the process of productization of a new service. This is because, in addition to understanding the customers’ needs, the company must productize the new service for successful selling. The most important phases of productization are internal and external marketing. The customers’ needs were charted by using a quantitative survey. The survey was implemented by using an electronic questionnaire and computer assisted phone interview. The sample of the research consisted of 100 client companies. The electronic questionnaire was sent to 95 clients and five companies were picked for the phone interview. The companies that received the electronic questionnaire had not received or seen samples of the new reports but the companies that were picked for the phone interview had received samples from the new reporting system. Therefore the e-questionnaire and the phone interview differed a little from each other. The response rate for the survey was 26,0 per cent. The results indicated that most of the respondents had reporting needs apart from the basic reports. Only 23,1 per cent of the respondents said that they do not need any additional reports. The outcomes of this thesis were development suggestions for the new reporting service and how to productize it. The main conclusions were that ACC Orlando should focus on tailored reporting packages and most of all that they should focus on the internal and external marketing of their new service so it can be productized successfully....
Accounting company’s client companies’ monthly needs for managerial accounting re-ports, CASE: ACC Orlando Ltd The thesis was made by the assignment of accounting company ACC Orlando Ltd. The company introduced a new reporting service in the fall of 2012 and now wants to chart its clients’ reporting needs so they can offer the right kind of reports for their clients. ACC Orlando acquired the new Talgraf reporting system because the CEO wanted to improve the reports they offer, particularly the clarity and graphics of the reports. The services of financial administration have changed more from statutory services into services that benefit entrepreneurs and companies. Companies that offer financial administration services are now responsible for recognizing clients’ true needs, filling these needs and maybe even exceeding them. What satisfied clients 20 years ago, does not apply today and accounting companies must develop their services so that they can stand out from their competitors. The research problem of this thesis was the accounting company’s clients’ monthly reporting needs. The research problem is answered through the following questions: Do clients follow up their financial performances? Do they need any reports in addition to the basic reports (balance sheet, profit and loss account and general ledger) they get? What do they require from the layouts? Are they willing to pay for additional reports? Before going through the results, the thesis explains the meaning and function of managerial accounting and specifies the meanings of the reports asked in the questionnaire that was used in the thesis. Apart from this the thesis explains the process of productization of a new service. This is because, in addition to understanding the customers’ needs, the company must productize the new service for successful selling. The most important phases of productization are internal and external marketing. The customers’ needs were charted by using a quantitative survey. The survey was implemented by using an electronic questionnaire and computer assisted phone interview. The sample of the research consisted of 100 client companies. The electronic questionnaire was sent to 95 clients and five companies were picked for the phone interview. The companies that received the electronic questionnaire had not received or seen samples of the new reports but the companies that were picked for the phone interview had received samples from the new reporting system. Therefore the e-questionnaire and the phone interview differed a little from each other. The response rate for the survey was 26,0 per cent. The results indicated that most of the respondents had reporting needs apart from the basic reports. Only 23,1 per cent of the respondents said that they do not need any additional reports. The outcomes of this thesis were development suggestions for the new reporting service and how to productize it. The main conclusions were that ACC Orlando should focus on tailored reporting packages and most of all that they should focus on the internal and external marketing of their new service so it can be productized successfully....
Huoltoleasingbudjetin toteutuminen
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön aiheena oli huoltoleasingbudjetin toteutuminen. Yrityksille on elintärkeää tietää, miten paljon kullekin sen tarjoamalle tuotteelle on todellisuudessa muodostunut kuluja. Tutkittavan yrityksen toimeksiantona ...
Asiakkuudet taidegallerian kehittämisessä
(Laurea-ammattikorkeakoulu, 2013)
suuntautuneempi markkinointi ja tapahtumiin innokkaampi osallistuminen. Määrällisen tutkimuksen tuloksista ei kuitenkaan voitu tehdä mitään yleispäteviä päätelmiä, sillä vastaaja määrä jäi melko pieneksi. Galleristin haastattelusta kävi ilmi, että...
Customers and Developing an Art Gallery The purpose of this thesis was to study the customer relations of an art gallery. The aim was to find ways to improve the operations of this art gallery. The theory base of this thesis deals largely with customer relationship management from a general point of view. The importance of knowledge about customer relationship management and creating successful experiences for customers is highlighted in the theory part of the thesis. The theory part also deals with art in general. This part of the thesis includes information about using art in business. Both research methods, quantitative and qualitative were used in this work. The data for this research was gathered by using a questionnaire that was sent as an email to selected customers of the art gallery and by interviewing the gallerist. The results that this research gave reveal that the customers who answered the enquiry are very active art lovers and many are artists themselves. Art is an important thing for them and the majority of respondents could not think of art as an investment. Many of the respondents were interested in buying art and majority of them did think of art as interior decoration. From the results could be seen that respondents were very pleased with the operations of the art gallery and they gave very few improvement suggestions. The most important targets for development were to increase external marketing and participate more eagerly in events. From the results that quantitative research gave it was not possible to make any generic conclusions, because the number of the respondents was quite small. The interview with the gallerist revealed that for now it is little hard to do anything about the improvement suggestions, because the gallerist is working alone. The majority of the respondents were women, although according to the gallerist the majority in the customers in this gallery are exceptionally men. In conclusion it could be stated that it is hard to combine art and business. Aiming for commercial results with art is often construed as transparent in the art circles. To be more successful the art gallery needs to learn more about the inequality of its customer relations and focus on the key customers. On the basis of this research, keeping the old customers happy is going well in this gallery, but attracting new customers has not been taken into consideration so much yet. The most important improvement suggestions that came up were wider external marketing and starting to use a customer register and making the most of it. The gallery could also exploit the webstore possibility, which could be very good improvement for the gallery. Because there is need for workforce, the gallery could exploit art students by giving them opportunity for practice....
Customers and Developing an Art Gallery The purpose of this thesis was to study the customer relations of an art gallery. The aim was to find ways to improve the operations of this art gallery. The theory base of this thesis deals largely with customer relationship management from a general point of view. The importance of knowledge about customer relationship management and creating successful experiences for customers is highlighted in the theory part of the thesis. The theory part also deals with art in general. This part of the thesis includes information about using art in business. Both research methods, quantitative and qualitative were used in this work. The data for this research was gathered by using a questionnaire that was sent as an email to selected customers of the art gallery and by interviewing the gallerist. The results that this research gave reveal that the customers who answered the enquiry are very active art lovers and many are artists themselves. Art is an important thing for them and the majority of respondents could not think of art as an investment. Many of the respondents were interested in buying art and majority of them did think of art as interior decoration. From the results could be seen that respondents were very pleased with the operations of the art gallery and they gave very few improvement suggestions. The most important targets for development were to increase external marketing and participate more eagerly in events. From the results that quantitative research gave it was not possible to make any generic conclusions, because the number of the respondents was quite small. The interview with the gallerist revealed that for now it is little hard to do anything about the improvement suggestions, because the gallerist is working alone. The majority of the respondents were women, although according to the gallerist the majority in the customers in this gallery are exceptionally men. In conclusion it could be stated that it is hard to combine art and business. Aiming for commercial results with art is often construed as transparent in the art circles. To be more successful the art gallery needs to learn more about the inequality of its customer relations and focus on the key customers. On the basis of this research, keeping the old customers happy is going well in this gallery, but attracting new customers has not been taken into consideration so much yet. The most important improvement suggestions that came up were wider external marketing and starting to use a customer register and making the most of it. The gallery could also exploit the webstore possibility, which could be very good improvement for the gallery. Because there is need for workforce, the gallery could exploit art students by giving them opportunity for practice....
Perehdytysopas myyntiassistentin työtehtäviin
(Laurea-ammattikorkeakoulu, 2013)
Tämän toiminnallisen opinnäytetyön toimeksiantajana toimii ZEP Finland Oy, jolle tehtiin perehdytysopas myyntiassistentintehtäviin. Perehdytysopas palvelee organisaation jo työsuhteessa olevia myyntiassistentteja ja mahdollisesti uusia työntekijöitä...
Orientation guide for the sales assistants works The objective of this thesis was to create an orientation guide for the sales assistants of ZEP Finland Oy. Orientation guide will serve in the organization sales assistants, and possibly new employees. To the end of orientation guide is also added to the orientation checklist so it can be used in orientation situations. Because the organization didn't have the orientation material for sales assistants before the orientation guide was beneficial. This thesis includes a report which describing whole process and the results. The thesis theoretical part of the research is based on the human resources management, knowledge management and basics of orientation. Information of the orientation guide was collected from notes, work experiences and the basis of a survey. I used a qualitative research method, which chose a survey. As a result of research is an orientation guidebook for sales assistants works and checklist for the orientation. The orientation guide includes introduction of the organization and detailed instructions for the sales assistant’s assignments. Guide will be assist in the daily work routine and possibly in orientation situation. The wish was of the orientation guide to be a compact and clear package....
Orientation guide for the sales assistants works The objective of this thesis was to create an orientation guide for the sales assistants of ZEP Finland Oy. Orientation guide will serve in the organization sales assistants, and possibly new employees. To the end of orientation guide is also added to the orientation checklist so it can be used in orientation situations. Because the organization didn't have the orientation material for sales assistants before the orientation guide was beneficial. This thesis includes a report which describing whole process and the results. The thesis theoretical part of the research is based on the human resources management, knowledge management and basics of orientation. Information of the orientation guide was collected from notes, work experiences and the basis of a survey. I used a qualitative research method, which chose a survey. As a result of research is an orientation guidebook for sales assistants works and checklist for the orientation. The orientation guide includes introduction of the organization and detailed instructions for the sales assistant’s assignments. Guide will be assist in the daily work routine and possibly in orientation situation. The wish was of the orientation guide to be a compact and clear package....
Palvelun laadun tutkimus : Case: Alko Oy Kerava
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tavoitteena on tutkia palvelun laatua ja sitä kautta syntyvää asiakastyytyväisyyttä Keravan Alkon myymälässä. Erään palveluprosessia ja siinä onnistumista mittaavan tutkimuksen perusteella Keravan Alko oli Suomen toiseksi paras...
Survey Of The Service Quality: Case Alko Inc. Kerava This Bachelor’s thesis examines the quality of service and customer satisfaction in Alko Inc. and its store in Kerava. The aim of this study was to get as great results as the store got from another study, examining the succeeding in the whole service process. According to this another study and its results, in 2010 Alko’s store in Kerava was the second best store of the whole company. This was the main reason why this subject was chosen for this thesis. In addition, working for this company for almost seven years increased interests to study customer satisfaction of the store. Customer satisfaction is also an unavoidable requirement for the case company because of its monopoly position in Finnish alcohol retailing market. This study consists of a theory section and an empirical section that deals with the case company. The theory section focuses on defining theories and terms that are essentially related to the chosen subject. The terms, such as service quality, service expectations and quality experiences are being discussed. The service process has a great influence on how customer experiences the quality of service. That is why the service process and its phases are also represented in this thesis. The theory section includes a short company presentation of the case company. In addition the main points of Alko’s history are being presented, so that it would be easier to understand the big changes that Alko’s service culture has experienced. It is both important and interesting to see the differences in the company’s actions and service. In the empirical section, the survey part of this thesis is being described. The survey consisted of 12 questions dealing with the store itself, the service and its product assortment. The responses were collected during working hours on 26th and 28th of February in 2011. The final number of responses was 42. The used method for collecting answers was interviewing and discussing with the customer. That is how it was possible to get also some open comments, opinions and feedback of the themes that were discussed during the conversation. The results of this survey indicate that the service quality and customer satisfaction in this Alko’s store are both on high level. The best arguments were given to the atmosphere in the store, availability of help when needed and the smoothness of service. The active offering of help was one of those questions that were seen both as positive and as negative. That is why it is so important that the salespersons are aiming to recognize the different types of customers and by this evaluate their individual need of help and service. The results also show that customers are reacting strongest in situations when some physical changes are made in the store. In the future in these kinds of situations, it is important to invest in guidance in the store and informing the customers. Also the internal communication among the staff is important because everyone has to have the right knowledge so that everyone is able to give correct information to customers. After all, by this study and its results, the service quality and customer satisfaction in the case company is proved to be on a very high level....
Survey Of The Service Quality: Case Alko Inc. Kerava This Bachelor’s thesis examines the quality of service and customer satisfaction in Alko Inc. and its store in Kerava. The aim of this study was to get as great results as the store got from another study, examining the succeeding in the whole service process. According to this another study and its results, in 2010 Alko’s store in Kerava was the second best store of the whole company. This was the main reason why this subject was chosen for this thesis. In addition, working for this company for almost seven years increased interests to study customer satisfaction of the store. Customer satisfaction is also an unavoidable requirement for the case company because of its monopoly position in Finnish alcohol retailing market. This study consists of a theory section and an empirical section that deals with the case company. The theory section focuses on defining theories and terms that are essentially related to the chosen subject. The terms, such as service quality, service expectations and quality experiences are being discussed. The service process has a great influence on how customer experiences the quality of service. That is why the service process and its phases are also represented in this thesis. The theory section includes a short company presentation of the case company. In addition the main points of Alko’s history are being presented, so that it would be easier to understand the big changes that Alko’s service culture has experienced. It is both important and interesting to see the differences in the company’s actions and service. In the empirical section, the survey part of this thesis is being described. The survey consisted of 12 questions dealing with the store itself, the service and its product assortment. The responses were collected during working hours on 26th and 28th of February in 2011. The final number of responses was 42. The used method for collecting answers was interviewing and discussing with the customer. That is how it was possible to get also some open comments, opinions and feedback of the themes that were discussed during the conversation. The results of this survey indicate that the service quality and customer satisfaction in this Alko’s store are both on high level. The best arguments were given to the atmosphere in the store, availability of help when needed and the smoothness of service. The active offering of help was one of those questions that were seen both as positive and as negative. That is why it is so important that the salespersons are aiming to recognize the different types of customers and by this evaluate their individual need of help and service. The results also show that customers are reacting strongest in situations when some physical changes are made in the store. In the future in these kinds of situations, it is important to invest in guidance in the store and informing the customers. Also the internal communication among the staff is important because everyone has to have the right knowledge so that everyone is able to give correct information to customers. After all, by this study and its results, the service quality and customer satisfaction in the case company is proved to be on a very high level....
Siirtohinnoittelu globaaleissa konserneissa
(Laurea-ammattikorkeakoulu, 2013)
Tässä opinnäytetyössä pyritään ymmärtämään ja selittämään suurten kansainvälisten yritysten siirtohinnoittelua, jota on kuvattu mediassa. Työ pyrkii vastaamaan kysymykseen, vastaako median kuvaus ilmiöstä todellisuutta. ...
Kilpailuedun saavuttaminen sosiaalisen median markkinoinnilla : case: Kauppakeskus Willa
(Laurea-ammattikorkeakoulu, 2013)
Sosiaalinen media on nykyaikaa, ja yritykset siirtyvät yhä enemmän sinne, missä asiakkaat ovat. Kauppakeskus Willa on lähtenyt mukaan sosiaaliseen mediaan, mutta Willalla ei ole suunnitelmaa siitä, missä ja miten täytyy toimia. Opinnäytetyön aiheena oli tehdä sosiaalisen median markkinointisuunnitelma Kauppakeskus Willalle. Tutkimuskysymyksinä oli selvittää, miten sosiaalisen median markkinoinnilla voi saavuttaa kilpailuetua ja miten sosiaalisen median markkinoinnin kohderyhmä tavoitetaan. Ensimmäisenä selvitettiin taustoja ja tutkittiin Kauppakeskus Willan kohderyhmää. Kyselylomakkeen avulla saatiin paljon tietoa siitä, minkälainen sosiaalisen median markkinointisuunnitelman pitäisi olla.
Teoreettinen viitekehys muodostui kohderyhmien määrittelystä ja siitä, mikä on tuleva kohderyhmä sosiaalisen median markkinoinnille ja miten se tavoitetaan sekä yrityskuvasta ja kilpailuedusta. Yrityskuvassa on käsitelty sitä, miten imago vaikuttaa asiakkaisiin. Kilpailuedusta on tutkittu sitä, voiko yritys sosiaalisen median markkinointisuunnitelmalla saavuttaa kilpailuetua, sekä mitä tarvitaan erilaistuakseen muista samankaltaisista yrityksistä. Nämä asiat selvitettiin ensin yrityksen markkinointisuunnitelmasta. Teoriassa on käsitelty kohderyhmien segmentointia, joihin sosiaalisen median markkinointisuunnitelma suunnataan. Työssä tutkittiin kilpailijoiden sosiaalisen median näkyvyyttä sekä haettiin tietoa ja vinkkejä samankaltaisilta yrityksiltä, jotka jo menestyvät sosiaalisessa mediassa.
Opinnäytetyö oli toiminnallinen, jonka tueksi toteutettiin kvantitatiivinen kyselytutkimus, jonka pohjatiedot saatiin teoriaa ja tilastoja tutkimalla. Tutkimustuloksia on analysoitu frekvenssianalyysillä ja ristiintaulukoinnilla, eli vastaukset on kerätty taulukkoon ja niistä on muodostettu prosenttiosuudet. Avointen kysymysten vastaukset on analysoitu induktiivisen päättelyn keinoin.
Tutkimuksen tulosten mukaan Facebook otetaan Kauppakeskus Willan sosiaalisen median markkinointisuunnitelman pääkanavaksi, jonka ympärille koko suunnitelma on rakennettu. Kohderyhmäksi valittiin tutkimusten perusteella noin 20–44-vuotiaat naiset. Toimimalla sosiaalisessa mediassa hyvän suunnitelman mukaisesti, voidaan luoda kilpailuetua ja tavoittaa oikeat kohderyhmät. Toiminta vaatii kuitenkin hyvän suunnitelman ja toteuttaminen sitoutumista sekä asiakkaiden kunnioittamista. Toiminnan on oltava jatkuvaa sekä huomiota herättävää suunnitelman mukaisesti, mutta tavallinen markkinointipuhe ei kannata. Lopputuloksena laadittu suunnitelma on työn liitteenä....
. The topic of this thesis was to do a social media marketing plan for Willa Shopping Center. The research questions were to figure out how Willa will be able to achieve competitive advantage through social media marketing and how to reach their social media...
. The topic of this thesis was to do a social media marketing plan for Willa Shopping Center. The research questions were to figure out how Willa will be able to achieve competitive advantage through social media marketing and how to reach their social media...









