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Digitaalinen markkinointiviestintä, mahdollisuus vai hidaste - Case:Yritys X
(Laurea-ammattikorkeakoulu, 2013)
, jonka visio on olla maailman johtava valaistuksen asiantuntija. Opinnäytetyö kohdistuu kuitenkin vain Suomessa toimivaan organisaatioon ja itse työ on rajattu koskemaan vain ammattipuolen (tukkurit, suunnittelijat / alan ammattilaiset) tarpeita...
Laurea University of Applied Sciences Abstract Laurea Leppävaara Bachelor’s Programme in Business Management Virtanen, Heidi Digital marketing communication in Company X Year 2013 Pages 65 The purpose of this thesis is to investigate the possible use of digital marketing in company x. The specific objectives are to clarify which digital channels the company should utilize, and to measure what added value, if any, this would bring to the company and its customers. Different methods were used during the project to help the company realize how they can develop their marketing to correspond to the needs of today and of the future. Company x is an international company whose vision is to be the world's leading expert in the field of lighting. However, the focus of this thesis is directed only at the organization which functions in Finland and the scope of the research is limited to the needs of professional customers (wholesale business, designers and the professional field). The thesis consists of three parts: a theoretical section, empirical study and development proposals. In the theoretical section digital marketing communication is examined from different perspectives. The four digital channels of marketing communication that have been most used are investigated in more detail. The theoretical section has also been written from the point of view of the customer leadership but only as it relates to digital marketing communication. In the theoretical section the most central concepts are dealt with in detail, for example social media, search engine marketing (SEM), search engine optimization (SEO) and home pages (Internet). In the study a qualitative research method was used. The research consisted of two parts. The first part was carried out by conducting three interviews with companies which offer digital marketing communication services. Each company interviewed was interested in cooperation with company x. In the second part a questionnaire survey was distributed to professional customers. The purpose of this was to identify the kind of digital marketing communication services the customers would be ready to use and to understand how they view the present situation of the company. Contact information was collected from 12 customers and everyone replied to the questionnaire survey. The research results suggest that there is a strong case for utilizing digital marketing commu-nication. The company must be active in using the channel in question and to develop marketing to correspond to the needs of its customers. Evidence from the research literature, statistical data and customer comments all support the view that digital marketing is important and this is reflected in the development proposals. Improvements must be made in several areas, of which the most important are the company’s home pages. Keywords digital marketing communication, customer leadership, social media...
Laurea University of Applied Sciences Abstract Laurea Leppävaara Bachelor’s Programme in Business Management Virtanen, Heidi Digital marketing communication in Company X Year 2013 Pages 65 The purpose of this thesis is to investigate the possible use of digital marketing in company x. The specific objectives are to clarify which digital channels the company should utilize, and to measure what added value, if any, this would bring to the company and its customers. Different methods were used during the project to help the company realize how they can develop their marketing to correspond to the needs of today and of the future. Company x is an international company whose vision is to be the world's leading expert in the field of lighting. However, the focus of this thesis is directed only at the organization which functions in Finland and the scope of the research is limited to the needs of professional customers (wholesale business, designers and the professional field). The thesis consists of three parts: a theoretical section, empirical study and development proposals. In the theoretical section digital marketing communication is examined from different perspectives. The four digital channels of marketing communication that have been most used are investigated in more detail. The theoretical section has also been written from the point of view of the customer leadership but only as it relates to digital marketing communication. In the theoretical section the most central concepts are dealt with in detail, for example social media, search engine marketing (SEM), search engine optimization (SEO) and home pages (Internet). In the study a qualitative research method was used. The research consisted of two parts. The first part was carried out by conducting three interviews with companies which offer digital marketing communication services. Each company interviewed was interested in cooperation with company x. In the second part a questionnaire survey was distributed to professional customers. The purpose of this was to identify the kind of digital marketing communication services the customers would be ready to use and to understand how they view the present situation of the company. Contact information was collected from 12 customers and everyone replied to the questionnaire survey. The research results suggest that there is a strong case for utilizing digital marketing commu-nication. The company must be active in using the channel in question and to develop marketing to correspond to the needs of its customers. Evidence from the research literature, statistical data and customer comments all support the view that digital marketing is important and this is reflected in the development proposals. Improvements must be made in several areas, of which the most important are the company’s home pages. Keywords digital marketing communication, customer leadership, social media...
Markkinointi sosiaalisessa mediassa
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tarkoituksena oli tutkia, millaisia keinoja yritysten on mahdollista hyödyntää markkinoidessaan itseään ja tuotteitaan sosiaalisessa mediassa. Samalla kartoitettiin, millaisia mahdollisia riskejä sosiaalinen ...
Organisaation ostokäyttäytyminen ja ostopäätökseen vaikuttavat tekijät - Case Yritys X
(Laurea-ammattikorkeakoulu, 2013)
Asiakkaan ostamisen ja siihen kytkeytyvien tekijöiden ymmärtämistä voidaan pitää markkinoinnin kulmakivenä. Voidaan sanoa, että ”mitä paremmin markkinoija asiakaskunnan ja sen ostokäyttäytymisen tietää ja tuntee, sitä ...
Eettisyyden suhde asiakastyytyväisyyteen ja kanta-asiakkuuteen Case: Boutique Tyynimaria
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli selvittää, lisääkö eettisesti tuotettujen vaatteiden ostaminen asiakastyytyväisyyttä ja kanta-asiakkuuden laatua. Tavoitteena oli tutkia, mitä asiakassuhteelle tapahtuu, kun yrityksen ja asiakkaan arvomaailmat...
The relationship between ethics, customer satisfaction and customer loyalty Case: Boutique Tyynimaria The purpose of this thesis was to find out if ethically made clothes increase customer satisfaction and the quality of customer loyalty. The objective was to study what happens to the customer relationship when the values of a company and a consumer are parallel. The theoretical framework was based on the customer relationship and ethics. The customer relationship was observed from different point of views such as shopping behavior, customer satisfaction and customer loyalty. The theoretical framework presents the responsibility of the companies and the ethical decision making of a consumer. The research strategy of this thesis was a case study. The commissioner of the study was Boutique Tyynimaria, which operates in the city of Lohja. Semi structured questionnaires were used in the research. The questionnaires were based on the theoretical framework. The questionnaires were sent to 75 of the clients of Boutique Tyynimaria. 45 answers were received. After that another questionnaire was created and sent 80 persons who represented the control group. 61 answers were received. The results showed that the customers of Boutique Tyynimaria were very satisfied. The ethical production methods of a company are remarkably important to the customers of Boutique Tyynimaria. The answers of the control group were notably different compared to the answers of the customers of Boutique Tyynimaria. The control group appreciated wide product selection, customer service and the brand more than ethical production methods of a company. In conclusion it can be said that the customers of Boutique Tyynimaria are very conscious con-sumers. The shared values between the company and a customer create a foundation to the customership, customer satisfaction and customer loyalty. Many consumers said that they were not ready to pay for ethical production methods even if they appreciated them. The development proposals were created to the commissioner of the study based on the con-clusions of the research. Boutique Tyynimaria could focus the resources to the improvement of customer register and to the arrangement of customer evenings in the future. Suggested topics for further research include studying what a beginning company needs to take account if it wants to be an ethical company. Another interesting suggestion is to study how financial troubles affect the ethical methods of a company....
The relationship between ethics, customer satisfaction and customer loyalty Case: Boutique Tyynimaria The purpose of this thesis was to find out if ethically made clothes increase customer satisfaction and the quality of customer loyalty. The objective was to study what happens to the customer relationship when the values of a company and a consumer are parallel. The theoretical framework was based on the customer relationship and ethics. The customer relationship was observed from different point of views such as shopping behavior, customer satisfaction and customer loyalty. The theoretical framework presents the responsibility of the companies and the ethical decision making of a consumer. The research strategy of this thesis was a case study. The commissioner of the study was Boutique Tyynimaria, which operates in the city of Lohja. Semi structured questionnaires were used in the research. The questionnaires were based on the theoretical framework. The questionnaires were sent to 75 of the clients of Boutique Tyynimaria. 45 answers were received. After that another questionnaire was created and sent 80 persons who represented the control group. 61 answers were received. The results showed that the customers of Boutique Tyynimaria were very satisfied. The ethical production methods of a company are remarkably important to the customers of Boutique Tyynimaria. The answers of the control group were notably different compared to the answers of the customers of Boutique Tyynimaria. The control group appreciated wide product selection, customer service and the brand more than ethical production methods of a company. In conclusion it can be said that the customers of Boutique Tyynimaria are very conscious con-sumers. The shared values between the company and a customer create a foundation to the customership, customer satisfaction and customer loyalty. Many consumers said that they were not ready to pay for ethical production methods even if they appreciated them. The development proposals were created to the commissioner of the study based on the con-clusions of the research. Boutique Tyynimaria could focus the resources to the improvement of customer register and to the arrangement of customer evenings in the future. Suggested topics for further research include studying what a beginning company needs to take account if it wants to be an ethical company. Another interesting suggestion is to study how financial troubles affect the ethical methods of a company....
Helsingin ja Espoon alueiden taksiasiakkaiden kiinnostus taksien lisäpalveluihin
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tavoitteena oli selvittää miten toimeksiantaja Paralell Mediat Oy voisi laajentaa liiketoimintaansa takseihin. Tutkimuksessa selvitettiin taksiasiakkaiden kiinnostusta lisäpalveluihin ja samalla haluttiin selvittää taksiasiakkaiden...
Taxi customers’ interest in additional services provided in taxis in the Helsinki and Espoo The objective of this thesis project was to determine how Paralell Mediat Ltd could expand its business into the provision of services in taxis. Research was conducted into the level of interest of taxi customers in additional services that could be provided in taxis, and at the same time the clientele’s background was studied. Helsingin taksiautoilijat and Espoon-Kirkkonummen taksit assisted during the data collection periods; they were also keen to learn about the findings of the study. The theoretical background relied mainly on personal interviews carried out during the research and was supported by literature on services and taxi traffic. Because of the study’s broad scale, the survey method was chosen as the research method. The research was carried out in taxis in the Helsinki and Espoo regions and thus the results of the study are restricted to these areas. During the research 236 taxi customers completed the questionnaire during their taxi ride. The first page of the questionnaire involved questions about the customers’ backgrounds and the second page enquired about the customers’ opinions regarding seven different additional services in taxis. The additional services included information television, wireless Internet connection, interactive navigation service, wireless charging of mobile phones, paying for the ride by mobile phone, a power socket and digital television. The collected data was analyzed and the cross tabulation method was used to analyze possible correlations between the variables. According to the research, taxi customers earn a higher than average income and the majority work in a position that requires special expertise in their company. The majority of the customers live either in single or two-person households. Based on the findings from the research, the only additional service that was really interesting from the customers’ perspective was the wireless charging of mobile phones. The thesis concludes that the only additional service Paralell Mediat Ltd should consider offering to taxis would be the wireless charging of mobile phones. However, since most of the taxi rides in the study were very short, offering additional services in taxis would not provide added value to most customers. Based on all the findings in the study, the recommendation to Paralell Mediat Ltd is not to extend their business by offering additional services in taxis....
Taxi customers’ interest in additional services provided in taxis in the Helsinki and Espoo The objective of this thesis project was to determine how Paralell Mediat Ltd could expand its business into the provision of services in taxis. Research was conducted into the level of interest of taxi customers in additional services that could be provided in taxis, and at the same time the clientele’s background was studied. Helsingin taksiautoilijat and Espoon-Kirkkonummen taksit assisted during the data collection periods; they were also keen to learn about the findings of the study. The theoretical background relied mainly on personal interviews carried out during the research and was supported by literature on services and taxi traffic. Because of the study’s broad scale, the survey method was chosen as the research method. The research was carried out in taxis in the Helsinki and Espoo regions and thus the results of the study are restricted to these areas. During the research 236 taxi customers completed the questionnaire during their taxi ride. The first page of the questionnaire involved questions about the customers’ backgrounds and the second page enquired about the customers’ opinions regarding seven different additional services in taxis. The additional services included information television, wireless Internet connection, interactive navigation service, wireless charging of mobile phones, paying for the ride by mobile phone, a power socket and digital television. The collected data was analyzed and the cross tabulation method was used to analyze possible correlations between the variables. According to the research, taxi customers earn a higher than average income and the majority work in a position that requires special expertise in their company. The majority of the customers live either in single or two-person households. Based on the findings from the research, the only additional service that was really interesting from the customers’ perspective was the wireless charging of mobile phones. The thesis concludes that the only additional service Paralell Mediat Ltd should consider offering to taxis would be the wireless charging of mobile phones. However, since most of the taxi rides in the study were very short, offering additional services in taxis would not provide added value to most customers. Based on all the findings in the study, the recommendation to Paralell Mediat Ltd is not to extend their business by offering additional services in taxis....
Opintosihteeritiimin osaamisen suunnitelmallinen kehittäminen
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön toimeksiantajana on toiminut Omnian ammattiopiston Opiskelijahallinto- ja opintotoimistopalvelut. Idean tähän kehittämistyöhön sain Laurean Osaamisen kehittämisen opintojaksolta. Idean esitin ...
Käsityötuotteiden maahantuonti Tansaniasta
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee Suomen maahantuonnin eri osaalueita sekä tuotekehitysprosessia, joka liittyy Tansaniassa valmistettuihin käsityötuotteisiin. Lisäksi opinnäytetyössä käsitellään myymälän toimivuuteen vaikuttavia ...
Uusasiakashankinta 2020 : Case: Sling Markkinointi Avoin yhtiö
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aiheena on uusasiakashankinnan tulevaisuus. Tutkielmassa on tarkoitus tutustua uusasiakashankintaprosessiin, selvittää tulevaisuuden näkymiä sekä tehdä mahdollisimman tarkka arvio siitä mihin suuntaan ...
Aloittavan verkkokaupan liiketoimintasuunnitelma markkinoinnin näkökulmasta
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli tuottaa mahdollisimman käyttökelpoinen liiketoimin-tasuunnitelma markkinoinnin näkökulmasta aloittavalle verkkokaupalle. Opinnäytetyön aihe syntyi omasta tarpeestani luoda liiketoimi ...
Tilinpäätösanalyysi ja kehitysehdotukset - Yritys X Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on tutkia kohdeyrityksen taloudellista tilaa neljän tilikauden, 2008–2011, osalta. Lisäksi pyrkimyksenä on saatujen tulosten pohjalta muodostaa kehitysehdotuksia tulevaisuutta varten. Opinnäytetyö tehtiin...
are also compared to the guideline values given by the Committee for Corporate Analysis. The results of this study are targeted to benefit the company's management when making financial decisions. A key ratio analysis was used in this thesis in order...
are also compared to the guideline values given by the Committee for Corporate Analysis. The results of this study are targeted to benefit the company's management when making financial decisions. A key ratio analysis was used in this thesis in order...









