Haku
Viitteet 2101-2110 / 2981
Kulunohjaus- ja työajanseurantajärjestelmän käyttöoppaan tuottaminen : case: Reka
(Laurea-ammattikorkeakoulu, 2012)
Tämän toiminnallisen kehittämistyyppisen opinnäytetyön tarkoituksena oli suunnitella ja tuottaa Reka-konsernin henkilöstölle käyttöopas Esmikko-kulunohjaus- ja työajanseurantajärjestelmää varten. Tavoitteena oli laatia ...
Hakukonemarkkinointi lisää yritysten näkyvyyttä
(Laurea-ammattikorkeakoulu, 2012)
-lomaketta apuna käyttäen. Teoria osuuteen kerättiin tietoa pääsääntöisesti kirjoista ja Internetistä. Tämän lisäksi koko opinnäytetyö prosessin aikana kyseltiin ja haastateltiin muutamia kavereita ja tuttavia aiheeseen liittyen, koska opinnäytetyö on tehty...
Search Engine Marketing Increasing Visibility of Companies The subject of this thesis is Search Engine Marketing (SEM) and advertising. Theory is explored at the first subject and after that the survey will be gone through. In the last chapter the results of research are reviewed. The purpose is research, how some company could be found in the World of Search Engines, where consumer is the main user. In chapter three the tools are viewed more deeply which Google is offering for Search Engine Marketing. This thesis focuses mostly on the Google, because it is the biggest and most comprehensive Search Engine, and most people are using it, which is also seen in the survey. The thesis focuses on the process which is a good and bad Search Engine Marketing. There are different steps of SEM; it can be advertising in Search Engines or it can be Search Engine Optimi-zation and developing of own websites. In the research the theory was used to explore places where Internet marketing does not work and where it has been successful. Finally, the results are analyzed, and the consumers’ expectations what they want from Search Engine Marketing and advertising. The questionnaire survey was made with the co-operating company, who wanted to be unknown. In the survey a quantitative has been utilized. So, the theory is the basis for the survey, because the questionnaire survey has researched by using perspective and opinions of the people. The inquiry was made by using a web-based e-form. For the theory part information was collected by using literature and the Internet. In addition, during the process of the thesis I have discussed with friends and acquaintances about Internet marketing. This thesis has made mostly from the consumer’s perspective, just like the inquiry. All these surveys gave a good starting point to explore the subject more deeply. The thesis is made to be read for both consumers and entrepreneurs. The most interesting part of the thesis is the survey and many graphs make it easy to read. Analyzes of research give deeper insight into the topic to the reader....
Search Engine Marketing Increasing Visibility of Companies The subject of this thesis is Search Engine Marketing (SEM) and advertising. Theory is explored at the first subject and after that the survey will be gone through. In the last chapter the results of research are reviewed. The purpose is research, how some company could be found in the World of Search Engines, where consumer is the main user. In chapter three the tools are viewed more deeply which Google is offering for Search Engine Marketing. This thesis focuses mostly on the Google, because it is the biggest and most comprehensive Search Engine, and most people are using it, which is also seen in the survey. The thesis focuses on the process which is a good and bad Search Engine Marketing. There are different steps of SEM; it can be advertising in Search Engines or it can be Search Engine Optimi-zation and developing of own websites. In the research the theory was used to explore places where Internet marketing does not work and where it has been successful. Finally, the results are analyzed, and the consumers’ expectations what they want from Search Engine Marketing and advertising. The questionnaire survey was made with the co-operating company, who wanted to be unknown. In the survey a quantitative has been utilized. So, the theory is the basis for the survey, because the questionnaire survey has researched by using perspective and opinions of the people. The inquiry was made by using a web-based e-form. For the theory part information was collected by using literature and the Internet. In addition, during the process of the thesis I have discussed with friends and acquaintances about Internet marketing. This thesis has made mostly from the consumer’s perspective, just like the inquiry. All these surveys gave a good starting point to explore the subject more deeply. The thesis is made to be read for both consumers and entrepreneurs. The most interesting part of the thesis is the survey and many graphs make it easy to read. Analyzes of research give deeper insight into the topic to the reader....
Verkkokaupan rakenteen käyttäjälähtöinen kehittäminen : Case: Polkupyörien erikoisosat BB Team Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli kehittää ja luoda case-yritykselle rakenteeltaan toimivampi ja käyttäjälähtöisempi verkkokauppa, joka toimii samalla yrityksen Internet-sivustona. Toimivamman verkkokaupan tavoitteena ...
Tiedon ohjaus organisaatiossa
(Laurea-ammattikorkeakoulu, 2012)
Tiedon ohjaus organisaatiossa
Tämä opinnäytetyö käsittelee tiedon merkitystä toimitusketjun näkökulmasta ja esittelee tieto-ohjauksen menetelmiä sekä ohjauksen kehitystarpeita. Case -yrityksen Tiimari Retail Oy:n esimerkki tuo esille tieto...
Information Management System at an Organization This thesis describes the importance of information in the supply chain. It explains information methods in the management and the need for improvement and further development. The example...
Information Management System at an Organization This thesis describes the importance of information in the supply chain. It explains information methods in the management and the need for improvement and further development. The example...
Läntisen Uudenmaan pk-yritysten tieto- ja viestintätekniikan osaamisen selvitys
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli selvittää läntisen Uudenmaan pk-yrityksien tieto- ja viestintätekniikan osaamisen taso. Tämä selvitys tapahtuu yrittäjille lähetetyn tieto- ja viestintätekniikan osaamisen tutkimuskyselyllä. Tutkimuksessa...
A review on IT and communication technology knowhow among small and medium sized enterprises in western Uusimaa The goal of this thesis was to examine the level of know-how at information and communication technology of small and medium sized companies in western Uusimaa. This research was accomplished with an inquiry about information and communication technology, which was sent to companies. In the research the focus was on basic information and information society’s ability to communicate which includes equipment, know-how and motivation of small and medium sized companies. The inquiry consisted of four main groups: background information, information about devices, information about applications and questions about know-how and motivation. Proposal of assignment to this thesis was given to Laurea University of Applied Sciences Lohja by project manager Jukka Ollila from Novago Yrityskehitys Oy. The inquiry was accomplished by Laurea Lohja, Koko Länsi-Uusimaa and Novago Yrityskehitys Oy. The main goal of this cooperation was to gain desired information about skills of information technology among small and medium sized companies in western Uusimaa. The framework of this thesis consisted of changes in society, abilities to communicate in information society, information and communication technology know-how generally and how it can support small and medium sized companies. The research method was quantitative research. Data collection was accomplished with an inquiry which was sent to the targeted companies. The inquiry was answered by 689 small and medium sized companies. The results of the inquiry indicated that generally, the know-how in small and medium sized companies in western Uusimaa is on basic level. They know how to use the most common devices and programs but the use of newer and more unfamiliar devices and programs was experienced as more challenging and know-how with these was moderate and minor. Most small and medium sized companies in western Uusimaa had only the most necessary equipments of information technology. Motivation towards education and learning new abilities was minor. As a conclusion, it can be stated that small and medium sized companies’ motivation toward training was on a low level. The most important proposal of development was ongoing observation of development in know-how at small and medium sized companies. In a world that changes constantly, especially small and medium sized companies have to stay tuned to the times and increase their know-how from basic level continuously. Another target for development was the lack of training motivation. This can be observed for example with qualitative research....
A review on IT and communication technology knowhow among small and medium sized enterprises in western Uusimaa The goal of this thesis was to examine the level of know-how at information and communication technology of small and medium sized companies in western Uusimaa. This research was accomplished with an inquiry about information and communication technology, which was sent to companies. In the research the focus was on basic information and information society’s ability to communicate which includes equipment, know-how and motivation of small and medium sized companies. The inquiry consisted of four main groups: background information, information about devices, information about applications and questions about know-how and motivation. Proposal of assignment to this thesis was given to Laurea University of Applied Sciences Lohja by project manager Jukka Ollila from Novago Yrityskehitys Oy. The inquiry was accomplished by Laurea Lohja, Koko Länsi-Uusimaa and Novago Yrityskehitys Oy. The main goal of this cooperation was to gain desired information about skills of information technology among small and medium sized companies in western Uusimaa. The framework of this thesis consisted of changes in society, abilities to communicate in information society, information and communication technology know-how generally and how it can support small and medium sized companies. The research method was quantitative research. Data collection was accomplished with an inquiry which was sent to the targeted companies. The inquiry was answered by 689 small and medium sized companies. The results of the inquiry indicated that generally, the know-how in small and medium sized companies in western Uusimaa is on basic level. They know how to use the most common devices and programs but the use of newer and more unfamiliar devices and programs was experienced as more challenging and know-how with these was moderate and minor. Most small and medium sized companies in western Uusimaa had only the most necessary equipments of information technology. Motivation towards education and learning new abilities was minor. As a conclusion, it can be stated that small and medium sized companies’ motivation toward training was on a low level. The most important proposal of development was ongoing observation of development in know-how at small and medium sized companies. In a world that changes constantly, especially small and medium sized companies have to stay tuned to the times and increase their know-how from basic level continuously. Another target for development was the lack of training motivation. This can be observed for example with qualitative research....
Asuntolainan ottaminen yksityishenkilön näkökulmasta
(Laurea-ammattikorkeakoulu, 2012)
monella haaveena kauan, eikä siihen ehkä suhtauduta niin rationaalisesti kuin pitäisi. Asunnon osto on yleensä ihmisen suurin sijoitus, ja sitä pitäisi harkita huolella ennen päätöksen tekoa. Työn tavoitteena olikin esittää asiat mahdollisimman järkevästi...
Taking a mortgage from a private person’s point of view The aim of this thesis was to clarify the process of taking a mortgage. The aim was to bring out the diversity of the process and explain factors which the loan applicant should pay attention to. Buying your own place has been a dream to a lot of people for a-long time, and they do not necessarily deal with it as rationally as they should. The purchase of a house is usually the biggest investment that people make, and should be studied carefully before making the decision. The aim of the thesis was to present matters as rationally as possible and inform of the different options. The thesis informs of matters that affect the terms of a loan, such as the way in which the bank assesses the ability of the loan applicant to pay back the loan. The next section focuses on different parts of the loan and options there are, such as loan rate options and installments of the loan. After that other matters that are connect to the taking of a mortgage are presented, such as the tax perspective. Then other financing options than the traditional bank loan are discussed. Finally other housing forms are introduced....
Taking a mortgage from a private person’s point of view The aim of this thesis was to clarify the process of taking a mortgage. The aim was to bring out the diversity of the process and explain factors which the loan applicant should pay attention to. Buying your own place has been a dream to a lot of people for a-long time, and they do not necessarily deal with it as rationally as they should. The purchase of a house is usually the biggest investment that people make, and should be studied carefully before making the decision. The aim of the thesis was to present matters as rationally as possible and inform of the different options. The thesis informs of matters that affect the terms of a loan, such as the way in which the bank assesses the ability of the loan applicant to pay back the loan. The next section focuses on different parts of the loan and options there are, such as loan rate options and installments of the loan. After that other matters that are connect to the taking of a mortgage are presented, such as the tax perspective. Then other financing options than the traditional bank loan are discussed. Finally other housing forms are introduced....
Investointilaskennan kehittäminen Invest for Excelillä : - Case Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Työn tarkoituksena oli selvittää, miten terveyspalvelualalla toimivan toimeksiantajayrityksen investointilaskentaa voitaisiin kehittää Invest for Excelin avulla. Yritys oli aiemmin harkinnut ohjelmiston hankkimista, koska ...
Asiakasarvon määrittäminen kohdeyrityksen konseptilähtöisessä tuotekehitysprojektissa
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön kohdeyritys suunnittelee ja valmistaa hissejä, liukuportaita ja automaattiovia. Tarkoituksena on tutkia, miten asiakasarvo määritellään tuotekehitysprosessin suunnitteluvaiheessa eli konseptikehityksessä. Konseptikehityksen...
Quantification of customer value in target company’s concept-oriented R&D project The target company of this thesis designs and manufactures elevators, escalators and automatic building doors. The goal is to examine how customer value is quantified during the concept development phase of the research and development process. Objective of the concept development is to create innovative solutions by utilizing different technologies. This thesis focuses on improving the visibility of customer value in concept development project work. Documentation and systematization are the main development targets in the operation. The goal of this thesis is to bring development suggestions by examining factors that could improve above-mentioned functions from the customer value point of view. Factors related to customer value have been examined on the basis of interviews and source material. The most important areas are quantifying customer value and its challenges, support and tools needed in the work, gaining information and current models and their feasibility in concept development. Several development suggestions came up as a result of the interview. Investing in the projects’ strategy phase was considered a very significant factor. With careful strategy planning resources can be allocated in the most important projects and usage of time and costs in unprofitable projects can be minimized. Broadening the knowledge of the facts affecting the projects as well as increasing inter-organizational cooperation was considered useful. Better understanding of market needs already in the concept development phase would help in perceiving new potential and ideas. For the processing of the results of this thesis it would be a good idea to create a tool, such as value map, that would assist in documentation, quantifying the customer value and follow-up....
Quantification of customer value in target company’s concept-oriented R&D project The target company of this thesis designs and manufactures elevators, escalators and automatic building doors. The goal is to examine how customer value is quantified during the concept development phase of the research and development process. Objective of the concept development is to create innovative solutions by utilizing different technologies. This thesis focuses on improving the visibility of customer value in concept development project work. Documentation and systematization are the main development targets in the operation. The goal of this thesis is to bring development suggestions by examining factors that could improve above-mentioned functions from the customer value point of view. Factors related to customer value have been examined on the basis of interviews and source material. The most important areas are quantifying customer value and its challenges, support and tools needed in the work, gaining information and current models and their feasibility in concept development. Several development suggestions came up as a result of the interview. Investing in the projects’ strategy phase was considered a very significant factor. With careful strategy planning resources can be allocated in the most important projects and usage of time and costs in unprofitable projects can be minimized. Broadening the knowledge of the facts affecting the projects as well as increasing inter-organizational cooperation was considered useful. Better understanding of market needs already in the concept development phase would help in perceiving new potential and ideas. For the processing of the results of this thesis it would be a good idea to create a tool, such as value map, that would assist in documentation, quantifying the customer value and follow-up....
Asiakaskokemuksen merkitys imagon muodostumisessa
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on tehty toimeksiantona suomalaiselle laivayhtiö Eckerö Linelle. Tutkimuksen tavoitteena on selvittää, millaisia mielikuvia päiväristeilyjä suosivilla nuorilla aikuisilla on laivayhtiöstä ja mikä saisi heidät viihtymään laivalla...
Image Formed on the Basis of Customer Experience This Bachelor’s thesis is an assignment from a Finnish shipping company Eckerö Line. The purpose of this thesis was to find out what kind of images young adult customers of Eckerö Line have of the shipping company and how they would enjoy more their stay on cruises. The images they have are compared with the ones customers of a competing shipping company have on Eckerö Line and also compared with the image Eckerö Line is aiming for and examines similarities and differences between these images. The theoretical part of this study consists of two parts: image and customer relationship marketing. The image part introduces the definition of image, what it consists of and what the meaning of image is for a company. The relationship marketing part concentrates on explaining how to create, develop and maintain customer relationship. In addition to this study review how customer experience and marketing communications effect to the company’s image. The research method was qualitative. The survey was executed by observing and interviews. The observations were made on a Eckerö Line day cruise during which was observed the behavior of young adults. The interviews were conducted by telephone with four loyal customers of Eckerö Line and three customers of a competing shipping company. The result indicates that the loyal customers of Eckerö Line have positive images on the company. The customers said that the ship was pleasant, peaceful and affordable and the service during the cruise was customer-oriented. They were especially satisfied with the environment, atmosphere and the service. The most negative issues were related to the entertainment on the ship. The images of the loyal customers were very similar to the image the company aims for. The company has managed to create desired the image of themselves to its loyal customers. The customers of a rival company had more negative images on Eckerö Line. As a development proposal the loyal customers suggested that the Eckerö Line day cruise needs renewal and more fun activities both for children and adults. They also wanted more a varied range of entertainment. More visible advertising campaigns and theme cruises would bring in new customers....
Image Formed on the Basis of Customer Experience This Bachelor’s thesis is an assignment from a Finnish shipping company Eckerö Line. The purpose of this thesis was to find out what kind of images young adult customers of Eckerö Line have of the shipping company and how they would enjoy more their stay on cruises. The images they have are compared with the ones customers of a competing shipping company have on Eckerö Line and also compared with the image Eckerö Line is aiming for and examines similarities and differences between these images. The theoretical part of this study consists of two parts: image and customer relationship marketing. The image part introduces the definition of image, what it consists of and what the meaning of image is for a company. The relationship marketing part concentrates on explaining how to create, develop and maintain customer relationship. In addition to this study review how customer experience and marketing communications effect to the company’s image. The research method was qualitative. The survey was executed by observing and interviews. The observations were made on a Eckerö Line day cruise during which was observed the behavior of young adults. The interviews were conducted by telephone with four loyal customers of Eckerö Line and three customers of a competing shipping company. The result indicates that the loyal customers of Eckerö Line have positive images on the company. The customers said that the ship was pleasant, peaceful and affordable and the service during the cruise was customer-oriented. They were especially satisfied with the environment, atmosphere and the service. The most negative issues were related to the entertainment on the ship. The images of the loyal customers were very similar to the image the company aims for. The company has managed to create desired the image of themselves to its loyal customers. The customers of a rival company had more negative images on Eckerö Line. As a development proposal the loyal customers suggested that the Eckerö Line day cruise needs renewal and more fun activities both for children and adults. They also wanted more a varied range of entertainment. More visible advertising campaigns and theme cruises would bring in new customers....
HR-strategiaprosessi nopeasti muuttuvalle toimialalle : Case: Digitaalisen yhteiskunnan markkinointitoimisto
(Laurea-ammattikorkeakoulu, 2012)
laajennettiin yritys- ja liiketoimintastrategioiden lisäksi, kattamaan eri funktioiden operatiiviset strategiat. Näistä yksi oli HR. Tämä opinnäytetyö kuvaa sen prosessin, jolla yritykseen luotiin ensimmäinen HR-strategia. HR-strategiaprosessin laadukkuuden...
HR Strategy Process to the Fast Changing Industry Case: Marketing Agency for Digital Society The objective of this Bachelor’s study was to describe the development project, which was carried out during the spring 2011. The aim of the project was to “push through” the Human Resource (HR) strategy process and create, by practical experience, a strategic process model, which will offer the basis for future HR strategic work. In addition this, the project’s objective was to clarify HR's role as business partner with the business management. The subject was contemporary because the company started its first strategy work in the autumn of 2010. The strategy work was extended to cover operational strategies in addition to corporate and business strategies. One of the operational strategies was HR. This thesis describes the process by which the company created its first HR strategy. The quality of the HR process will be valuated in the terms how well HR strategy will support the company's business objectives and how well it ensures the realization of the company's vision. The actual project ended when the HR strategy document was completed. For this reason the quality of the HR strategy process will be seen in the future when the HR strategy has been implemented into company's practices and actions. The implementation work still continues. The HR strategy process was carried out according to Thomas’ (1996) HR strategy process model. The model was evaluated during the project and its suitability for the future HR strategy work was challenged in the end of the project. Thomas' model is suitable for the structured and planned (deliberately strategy) strategy work. Because Company X is operating in a very fast moving business environment, the HR strategy process should be flexible. During the project it became clear that Thomas’ HR strategy process does not suit agile strategy work. In agile strategy work the goal is a rapid response to the continuous and complex environmental changes. Agility in strategy work means that different phases of the process will be managed in the same time. The process does not go step by step like Thomas’ model goes. The idea of emergent strategy supports also this kind of idea. The project's second objective was to clarify HR's role in the company. The discussions and workshops helped individuals to understand the HR's role more profoundly and see what they can expect from HR professionals. HR functions’ practices were integrated into business objectives, which ensures the capabilities of the organization in the future. The expertise of personnel and HR practices related to the competence management are very important for the organization, whose competitiveness is based on the personnel’s knowledge. Company X’s vision, to be a pioneer on its own field of business, reflected in the HR's strategic decisions and objectives. Three of the HR’s strategic objectives were related to knowledge and knowledge sharing. A pioneer has to be one step ahead of others. Each organization must do their own strategic choices and the chosen objectives must base on their own vision of the future. That is why each HR strategy and each strategy process is unique....
HR Strategy Process to the Fast Changing Industry Case: Marketing Agency for Digital Society The objective of this Bachelor’s study was to describe the development project, which was carried out during the spring 2011. The aim of the project was to “push through” the Human Resource (HR) strategy process and create, by practical experience, a strategic process model, which will offer the basis for future HR strategic work. In addition this, the project’s objective was to clarify HR's role as business partner with the business management. The subject was contemporary because the company started its first strategy work in the autumn of 2010. The strategy work was extended to cover operational strategies in addition to corporate and business strategies. One of the operational strategies was HR. This thesis describes the process by which the company created its first HR strategy. The quality of the HR process will be valuated in the terms how well HR strategy will support the company's business objectives and how well it ensures the realization of the company's vision. The actual project ended when the HR strategy document was completed. For this reason the quality of the HR strategy process will be seen in the future when the HR strategy has been implemented into company's practices and actions. The implementation work still continues. The HR strategy process was carried out according to Thomas’ (1996) HR strategy process model. The model was evaluated during the project and its suitability for the future HR strategy work was challenged in the end of the project. Thomas' model is suitable for the structured and planned (deliberately strategy) strategy work. Because Company X is operating in a very fast moving business environment, the HR strategy process should be flexible. During the project it became clear that Thomas’ HR strategy process does not suit agile strategy work. In agile strategy work the goal is a rapid response to the continuous and complex environmental changes. Agility in strategy work means that different phases of the process will be managed in the same time. The process does not go step by step like Thomas’ model goes. The idea of emergent strategy supports also this kind of idea. The project's second objective was to clarify HR's role in the company. The discussions and workshops helped individuals to understand the HR's role more profoundly and see what they can expect from HR professionals. HR functions’ practices were integrated into business objectives, which ensures the capabilities of the organization in the future. The expertise of personnel and HR practices related to the competence management are very important for the organization, whose competitiveness is based on the personnel’s knowledge. Company X’s vision, to be a pioneer on its own field of business, reflected in the HR's strategic decisions and objectives. Three of the HR’s strategic objectives were related to knowledge and knowledge sharing. A pioneer has to be one step ahead of others. Each organization must do their own strategic choices and the chosen objectives must base on their own vision of the future. That is why each HR strategy and each strategy process is unique....








