Haku
Viitteet 2121-2130 / 2981
Sisäisen markkinoinnin vaikutus vakuutuspalveluihin asiakasneuvojien näkökulmasta Case X
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyöni on kvalitatiivinen tutkielma, jonka tarkoituksena on selvittää, millainen on yritys X:n sisäisen markkinoinnin nykytila sekä miten se vaikuttaa pääkaupunkiseudun asiakaspalvelukeskuksen asiakasneuvojien näkökulmasta tarjottuihin vakuutuspalveluihin. Tutkimuksen tarkoituksena on tuottaa uutta tietoa sisäisen markkinoinnin kehittämiseen yritys X:ssä. Jotta yritys X:n sisäisen markkinoinnin vaikutuksia voi tutkia ja mahdollisia kehittämistarpeita nostaa esille, on ensin selvitettävä, millainen sisäisen markkinoinnin nykytila on. Toivon, että tutkimuksesta saatua tietoa voisi jatkossa käyttää apuna sisäisen markkinoinnin kehittämisessä.
Opinnäytetyöni aineisto on kerätty puolistrukturoidulla haastattelulla 20.–29.3.2012. Puolistrukturoitu haastattelu on toteutettu pääkaupunkiseudun asiakaspalvelukeskuksen kaikille yhdeksälle asiakasneuvojalle, jotka toimivat joko verkko- tai puhelinpalvelussa. Opinnäytetyöni teoriaosuudessa käsittelen ensiksi markkinointia yleisellä tasolla, minkä jälkeen määrittelen palvelu- ja vakuutuskäsitteet. Viimeiseksi määrittelen, mitä sisäisellä markkinoinnilla tarkoitetaan, minkälaisissa tilanteissa sisäistä markkinointia yleensä tarvitaan ja mistä toiminnoista sisäinen markkinointi koostuu.
Saamieni tutkimustulosten perusteella voidaan todeta, että hyvin hoidetulla sisäisellä markkinoinnilla on positiivista vaikutusta vakuutuspalveluihin vakuutusyhtiö X:n pääkaupunkiseudun asiakaspalvelukeskuksen asiakasneuvojien näkökulmasta. Kaikki sisäisen markkinoinnin toiminnot, jotka asiakasneuvojat kokivat jo toimiviksi, vaikuttivat positiivisesti heidän työhönsä asiakasneuvojina. Nämä toiminnot liittyivät koulutukseen, johdon antamaan tukeen sekä palvelujen ongelmatilanteiden hoitamiseen. Ne sisäisen markkinoinnin toiminnot, joissa koettiin puutteita, koettiin myös työtä rasittaviksi tekijöiksi. Sisäisen markkinoinnin toiminnot, joissa koettiin olevan puutteita, liittyivät sisäiseen ja ulkoiseen viestintään, järjestelmiin ja tekniikoihin, kannuste- ja palkkausjärjestelmiin sekä osastojen väliseen yhteistyöhön.
Asiakasneuvojien vastausten perusteella suurimmat kehittämistarpeet liittyivät niihin sisäisen markkinoinnin toimintoihin, joissa ilmeni puutteita. Kehitysideoita syntyi muun muassa selkeämpiin ohjeisiin viestintäkanavien käytössä, asiakastyöntekijöiden mukaan ottamiseen kampanjoiden ja mainoksien suunnittelussa, järjestelmien ja tekniikoiden luotettavuuden ja käytettävyyden parantamiseen, kannustejärjestelmän perustuminen myytyjen eurojen lisäksi myös hyviin asiakaspalautteisiin sekä osastojen välisen yhteistyön kehittämiseen. Kehittämisideoita syntyi kuitenkin myös niihin sisäisen markkinoinnin toimintoihin, jotka koettiin nykyhetkellä jo toimiviksi. Sisäisen markkinoinnin toimintoja voidaan parantaa entisestään muun muassa oikeiden asiakaskontaktien kautta tapahtuvalla koulutuksella, kouluttajien kouluttamisella, johdon lähestyttävyyden parantamisella, suoremmalla palautteella sekä palautteiden määrien lisäämisellä sekä lisäksi selkeämmillä ohjeilla erikoisalennuksiin liittyen....
This thesis presents the results of a qualitative research study which investigates the current state of the internal marketing of insurance in Company X and examines how this affect to insurance services from the perspective of the customer...
This thesis presents the results of a qualitative research study which investigates the current state of the internal marketing of insurance in Company X and examines how this affect to insurance services from the perspective of the customer...
Yleisömäärätutkimus syksyllä 2011 - Case: Blues Hockey
(Laurea-ammattikorkeakoulu, 2012)
keskustelufoorumi Jatkoaika.comin Espoon Bluesia käsittelevään alafoorumiin. Foorumilta kartoitettiin kannattajien viestejä, jotka koskivat tutkimusongelmaa ja siihen johtaneita syitä. Täydentävänä tutkimusmetodina käytettiin teemahaastatteluja, joissa kohderyhmänä...
In the autumn of 2011 the average attendance figures for the Finnish championship league (SM-liiga) hockey team, Espoo Blues had fallen by more than a thousand spectators compared to the previous season. The objective of this study was to clarify the reasons for this decrease in attendances at the home matches of the Blues in the Barona Arena in Espoo. The study was limited to the events of the autumn season 2011. The objective was also to create development proposals based on the study results which would aim to reduce the falling attendances in the future. The study was carried out as mixed methods research using two different qualitative research methods. The main method, content analysis was used with the comments posted to Finland's biggest ice hockey discussion forum, Jatkoaika.com, and especially those in the area of the forum dealing with the Espoo Blues. The study examined messages posted on the forum from the team's supporters concerned the research problem. As additional research method involved the use of themed interviews targeted at twelve members of the Blues Fan Club. The questions used in the interviews were based on issues revealed through the content analysis. The theoretical section of the study examines the themes of advertising and marketing. Marketing is discussed especially from the perspective of sports. Advertising is analysed terms of media advertising and the opportunities it can offer. The theoretical section concludes with a discussion about brands and brand building. The study found that in the supporters opinions the decrease in attendance in the autumn of 2011 were due to a range of factors including lack of marketing, lack of perseverance in building of the brand, high ticket prices, lack of communication, the lure of the game events, competitors, Espoo as a market area, lack of attention towards fans and the inability to utilize sporting success. However these results should be seen as representing opinions of the supporters sampled and not considered as a fully accurate view of the true causes. The study results can be utilized by the Blues hockey team in the development of their future operations. The results indicate the area's in which the supporters think that the company has development needs. Understanding these of development areas will also help in the planning of the future seasons. In terms of subjects for future study, similar research could be extended for a longer period. It would also be interesting to examine the factors that make Espoo seem difficult as a market area and how the considerable customer potential could be utilized most efficiently by the Blues?...
In the autumn of 2011 the average attendance figures for the Finnish championship league (SM-liiga) hockey team, Espoo Blues had fallen by more than a thousand spectators compared to the previous season. The objective of this study was to clarify the reasons for this decrease in attendances at the home matches of the Blues in the Barona Arena in Espoo. The study was limited to the events of the autumn season 2011. The objective was also to create development proposals based on the study results which would aim to reduce the falling attendances in the future. The study was carried out as mixed methods research using two different qualitative research methods. The main method, content analysis was used with the comments posted to Finland's biggest ice hockey discussion forum, Jatkoaika.com, and especially those in the area of the forum dealing with the Espoo Blues. The study examined messages posted on the forum from the team's supporters concerned the research problem. As additional research method involved the use of themed interviews targeted at twelve members of the Blues Fan Club. The questions used in the interviews were based on issues revealed through the content analysis. The theoretical section of the study examines the themes of advertising and marketing. Marketing is discussed especially from the perspective of sports. Advertising is analysed terms of media advertising and the opportunities it can offer. The theoretical section concludes with a discussion about brands and brand building. The study found that in the supporters opinions the decrease in attendance in the autumn of 2011 were due to a range of factors including lack of marketing, lack of perseverance in building of the brand, high ticket prices, lack of communication, the lure of the game events, competitors, Espoo as a market area, lack of attention towards fans and the inability to utilize sporting success. However these results should be seen as representing opinions of the supporters sampled and not considered as a fully accurate view of the true causes. The study results can be utilized by the Blues hockey team in the development of their future operations. The results indicate the area's in which the supporters think that the company has development needs. Understanding these of development areas will also help in the planning of the future seasons. In terms of subjects for future study, similar research could be extended for a longer period. It would also be interesting to examine the factors that make Espoo seem difficult as a market area and how the considerable customer potential could be utilized most efficiently by the Blues?...
Ulosmitatun omaisuuden realisointi : case: Länsi-Uudenmaan ulosottovirasto
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyöni aihe liittyy ulosmitatun omaisuuden realisointiin ja realisointiprosessin kehittämiseen ulosottovirastoissa. Työ on toteutettu yhteistyössä Länsi-Uudenmaan ulosottoviraston kanssa, jossa käynnistettiin vuonna 2011 projekti, jonka...
Realization of foreclosed properties : case: enforcement office in Western Uusimaa The theme of my thesis is related to realization of foreclosed properties and developing the realization process in the enforcement offices. This thesis has been created in cooperation with the enforcement office in Western Uusimaa where a realization project was started in the year 2011. The project aims at improving the realization procedure and scheduling forecloses. I work in the enforcement office in Western Uusimaa as an office secretary helping bailiffs with realizations. I also work in a team that is in charge of the realization project. The functional aim in my thesis was improving the enforcement realization and it was fulfilled by working in the realization project. As a result a schedule system for forecloses was created. The realization schedule is in active use in the enforcement office of Western Uusimaa and its development is still continuing. The theoretical aim in the thesis was to examine enforcement in general, realization of the foreclosed properties, the operation of the realization team and also to summarize the results of the project. The beginning of the thesis presents enforcement generally and describes the enforcement procedure. After that the thesis examines legislation and common directional principles. After this I tell about forecloses which are made to carry out a petitioner's debt. There have been changes in the realization customs after the legislation was modernized and this has created new opportunities in realization. At the end I examine the starting of the project, its phases and results. As a source in the theoretical part I used legal sources such as laws and pre-law materials. Materials from the realization team were also used as a source. In the reporting of the functional part I utilized the experience that I have gained while working in the enforcement office and in the realization project....
Realization of foreclosed properties : case: enforcement office in Western Uusimaa The theme of my thesis is related to realization of foreclosed properties and developing the realization process in the enforcement offices. This thesis has been created in cooperation with the enforcement office in Western Uusimaa where a realization project was started in the year 2011. The project aims at improving the realization procedure and scheduling forecloses. I work in the enforcement office in Western Uusimaa as an office secretary helping bailiffs with realizations. I also work in a team that is in charge of the realization project. The functional aim in my thesis was improving the enforcement realization and it was fulfilled by working in the realization project. As a result a schedule system for forecloses was created. The realization schedule is in active use in the enforcement office of Western Uusimaa and its development is still continuing. The theoretical aim in the thesis was to examine enforcement in general, realization of the foreclosed properties, the operation of the realization team and also to summarize the results of the project. The beginning of the thesis presents enforcement generally and describes the enforcement procedure. After that the thesis examines legislation and common directional principles. After this I tell about forecloses which are made to carry out a petitioner's debt. There have been changes in the realization customs after the legislation was modernized and this has created new opportunities in realization. At the end I examine the starting of the project, its phases and results. As a source in the theoretical part I used legal sources such as laws and pre-law materials. Materials from the realization team were also used as a source. In the reporting of the functional part I utilized the experience that I have gained while working in the enforcement office and in the realization project....
Asiakastiedon analysointi myynnin tukena
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli tutkia, kokevatko yritykset potentiaalisten asiakkaiden analysoinnin haasteellisena. Tutkimuksessa tarkasteltiin, miten pienet ja keskisuuret yritykset hyödyntävät potentiaalisten asiakkaiden analysointia...
Analysis of customer data to support sales The purpose of this thesis was to research if companies find analyzing the potential customers challenging. The main focus of this research was to find out how SME companies utilize the analysis of potential customers in their business. The theoretical framework of the study consists of three themes: customer relationship man-agement, marketing communication and sales management. Theme interview was used as research method. For the theme interview, the six persons responsible for the sales of the company were interviewed. All interviews were transcribed which increased reliability of this research. The interviewees did not receive a theme interview questions beforehand. Therefore they were not able to prepare or practice their answers before the interview. The research results showed similarities in the answers given by the interviewees. The participants of this study regarded the present customer analysis as quite easy but analyzing potential customers was found to be challenging by all. In the interviews, the finding of potential customers was experienced as challenging so an application which would analyze customers should possibly be created for further studies. The seller company is not necessarily aware of the boundary between the potential customers and the present customers. On the basis of the research results a development proposal was created: An application which would analyze the information that has been received of potential customers. The research results strengthen the preconception from the subject: the companies do not have a service which would increase the efficiency of the customer analysis of the company or intensify of the sales considerably. The companies have a need to grow and thus to gain scale advantages with respect to their competitors. In the study the problem whether the analysis of potential customerships affects the economic result of the company was not solved. For further studies one would have to clarify if the potential customers' analysis in fact intensifies the business of the company doing it. Also, a company that uses potential customer analysis systematically would need to be found....
Analysis of customer data to support sales The purpose of this thesis was to research if companies find analyzing the potential customers challenging. The main focus of this research was to find out how SME companies utilize the analysis of potential customers in their business. The theoretical framework of the study consists of three themes: customer relationship man-agement, marketing communication and sales management. Theme interview was used as research method. For the theme interview, the six persons responsible for the sales of the company were interviewed. All interviews were transcribed which increased reliability of this research. The interviewees did not receive a theme interview questions beforehand. Therefore they were not able to prepare or practice their answers before the interview. The research results showed similarities in the answers given by the interviewees. The participants of this study regarded the present customer analysis as quite easy but analyzing potential customers was found to be challenging by all. In the interviews, the finding of potential customers was experienced as challenging so an application which would analyze customers should possibly be created for further studies. The seller company is not necessarily aware of the boundary between the potential customers and the present customers. On the basis of the research results a development proposal was created: An application which would analyze the information that has been received of potential customers. The research results strengthen the preconception from the subject: the companies do not have a service which would increase the efficiency of the customer analysis of the company or intensify of the sales considerably. The companies have a need to grow and thus to gain scale advantages with respect to their competitors. In the study the problem whether the analysis of potential customerships affects the economic result of the company was not solved. For further studies one would have to clarify if the potential customers' analysis in fact intensifies the business of the company doing it. Also, a company that uses potential customer analysis systematically would need to be found....
Optisen alan markkinointitutkimus - Case: Optikko Nyman
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena oli kartoittaa optisen alan markkinoinnin keinojen ja markkinointiviestien toimivuutta. Tässä tutkimuksessa pyrittiin selvittämään, millä markkinointivälineillä asiakkaat tavoitetaan parhaiten ...
Osaamiskartoitus strategialähtöiseen osaamisen kehittämiseen. Case: logistiikkakeskus
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli selvittää, mitä käsitteet osaamiskartoitus ja osaamisen kehittäminen tarkoittaa. Miten yrityksen strategia huomioidaan osaamisen kehittämisessä ja millaista on toteuttaa henkilökohtaisen osaamisen...
Competent Analysis of Strategy Focused Knowledge Development. Case: Logistics Center The purpose of this study was to clarify what the competence analysis and competence development mean. How the company`s strategy is taken into account in the development of know-how, and how to implement the assessment process of personal skills at a company. The case company is Company X which operates in Uusimaa and logistics staffs in its logistics center. The study describes the personal competence process carried out in the company. The purpose of the process is to identify the logistics staff`s competence and skills level. Also the company`s strategy and competence development processes were analysed and it was observed whether the strategy base was seen in the competence development of the logistic center and whether the competence analysis brings any added value to competence development. The competence analysis for Company X was carried out between June 2010 and November 2011 by ESLogC project, which is the developing system of logistics centers in Southern Finland. Logistics center was one of participating companies in the project. A partner company in the competence study was Kerava Laurea University of Applied Sciences, which was one of the project leaders. The theoretical framework consisted of strategic personnel management and competence management and the whole development area. In addition, the concept of performance appraisal is ellaborated and alternatives in competence development are presented. The research method was a qualitative research, in which the author attended as a representative of the company in the implementation and observation of the project. Also discussions and interviews were held with workers, foreman and managers involved in the project. For the company the main contribution from the competence analysis project was the competence development tools: a competence map, personal competence analysis form and competence matrix, which the company may edit according to need in the future. The company also received results from the competence level compared with other actors in the logistics industry. The study shows need for development of performance appraisal contents as well as their value as a tool for competence development. The logistics center should include the competence development targets to implement the company strategy....
Competent Analysis of Strategy Focused Knowledge Development. Case: Logistics Center The purpose of this study was to clarify what the competence analysis and competence development mean. How the company`s strategy is taken into account in the development of know-how, and how to implement the assessment process of personal skills at a company. The case company is Company X which operates in Uusimaa and logistics staffs in its logistics center. The study describes the personal competence process carried out in the company. The purpose of the process is to identify the logistics staff`s competence and skills level. Also the company`s strategy and competence development processes were analysed and it was observed whether the strategy base was seen in the competence development of the logistic center and whether the competence analysis brings any added value to competence development. The competence analysis for Company X was carried out between June 2010 and November 2011 by ESLogC project, which is the developing system of logistics centers in Southern Finland. Logistics center was one of participating companies in the project. A partner company in the competence study was Kerava Laurea University of Applied Sciences, which was one of the project leaders. The theoretical framework consisted of strategic personnel management and competence management and the whole development area. In addition, the concept of performance appraisal is ellaborated and alternatives in competence development are presented. The research method was a qualitative research, in which the author attended as a representative of the company in the implementation and observation of the project. Also discussions and interviews were held with workers, foreman and managers involved in the project. For the company the main contribution from the competence analysis project was the competence development tools: a competence map, personal competence analysis form and competence matrix, which the company may edit according to need in the future. The company also received results from the competence level compared with other actors in the logistics industry. The study shows need for development of performance appraisal contents as well as their value as a tool for competence development. The logistics center should include the competence development targets to implement the company strategy....
Kaluston kuntoseurantajärjestelmän hankkiminen Kilon Osuus-Autolle
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena oli kartoittaa potentiaaliset kunnossapitojärjestelmät Kilon Osuus-Autolle. Kartoituksen jälkeen tarkempaan vertailuun otettiin kaksi järjestelmää, joista valittiin Kilon Osuus-Auton kriteerit ...
Vuokratyövoiman käytön tuomat haasteet ja mahdollisuudet
(Laurea-ammattikorkeakoulu, 2012)
Vuokratyövoiman käyttö alkoi Suomessa muuta maailmaa seuraten 1960-luvulla. Aluksi vuokratyövoimaa käytettiin vain teollisuuden aloilla, joilla kasvu oli nopeaa ja eivätkä työvoimatoimistot pystyneet enää vastaamaan jatkuvaan ...
Yritys X:n luottoprosessin kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön aiheena on Yritys X:n luottoprosessin kehittäminen. Työn tarkoituksena on perehtyä luottoprosessiin liittyvään teoriaan ja auttaa sen pohjalta luomaan kyseiselle yritykselle kirjallinen luottopolitiikka sekä siihen liittyvä...
Developing the Credit Process for Case Company This Bachelor’s thesis deals with case company’s credit process. The overall purpose of the study was to develop the case company’s credit process by creating a written credit policy proposal and instructions for the company’s sales department and financial management department. At the moment the case company does not have a written credit policy or instructions that would clarify how the credit management’s responsibilities are divided between different departments. Both credit policy and instructions should be composed in writing so that everyone in the company knows what has been agreed on. The thesis includes a theory section and an empirical section that deals with the case company. The theory section discusses the credit trade, credit risks, risk management and debt collection. The empirical part deals with the case company’s credit process and its sectors that require development. Moreover, the development suggestions concerning the case company’s credit process are presented in the empirical section of the study. The study’s theory section was mainly based on Finnish literature and articles. In addition, study involved also the Internet as an information source. The development proposals were based on the theory and the writer’s own experiences on working for the case company’s financial management. The outputs of the study were a written credit policy proposal and practical instructions. The credit policy proposal includes just the most crucial subjects from the case company’s point of view. It contains clear descriptions about company’s procedures concerning valuating customer’s credit standing, reclamation processes, debt collection and booking of credit losses. Instructions are in turn an effective and illustrative way to clarify responsibilities concerning the credit policy....
Developing the Credit Process for Case Company This Bachelor’s thesis deals with case company’s credit process. The overall purpose of the study was to develop the case company’s credit process by creating a written credit policy proposal and instructions for the company’s sales department and financial management department. At the moment the case company does not have a written credit policy or instructions that would clarify how the credit management’s responsibilities are divided between different departments. Both credit policy and instructions should be composed in writing so that everyone in the company knows what has been agreed on. The thesis includes a theory section and an empirical section that deals with the case company. The theory section discusses the credit trade, credit risks, risk management and debt collection. The empirical part deals with the case company’s credit process and its sectors that require development. Moreover, the development suggestions concerning the case company’s credit process are presented in the empirical section of the study. The study’s theory section was mainly based on Finnish literature and articles. In addition, study involved also the Internet as an information source. The development proposals were based on the theory and the writer’s own experiences on working for the case company’s financial management. The outputs of the study were a written credit policy proposal and practical instructions. The credit policy proposal includes just the most crucial subjects from the case company’s point of view. It contains clear descriptions about company’s procedures concerning valuating customer’s credit standing, reclamation processes, debt collection and booking of credit losses. Instructions are in turn an effective and illustrative way to clarify responsibilities concerning the credit policy....
Seuran kehittämissuunnitelma : case: Keravan Luistinseura ry
(Laurea-ammattikorkeakoulu, 2012)
sekä tuoda siihen uusia ulottuvuuksia. Opinnäytetyö sisältää kaksi osaa, joista ensimmäisessä osassa paneudutaan yhdistyksen perustamiseen sekä hallinnointiin liittyviin perusasioihin ja toisessa osiossa paneudumme case yhdistykseemme Keravan...
Improvement plan for sport society : case: Keravan Luistinseura ry There are about 130 000 societies in Finland at the moment and the number of sport societies is about 20 000. Finnish Figure Skating Association (FFSA) has 99 figure skating societies as members. Brilliant success in figure skating and in synchronized skating has increased the number of devotees. Popularity of the sport increases at constant speed and competition between societies is growing. Management of a society that is based on voluntary work brings challenges to this certain field. Although the purpose of societies is not to make profit it is important to keep the financial balance by planning and anticipating well. The purpose of this practical thesis is to strengthen the society’s existing operating plan and bring new dimensions to it. Thesis includes two sections and the first section deals with establishing and managing a society and the second part is dealing with our case Keravan Luistinseura ry. We are trying to create a new model for how to manage and lead by using theory and practice together. Creating a new theory is not the purpose of this thesis but to exploit existing information. There is no existing business plan or improvement plan model for societies so we have to enforce business plan models designed for companies. Those parts of the business plan reference model that do not directly relate to the development and evaluation of society activities are left out. Keravan Luistinseura ry was established in the year 1999 and its work area is Central Uusimaa. There are 103 skaters in the society at the moment and also besides of two head coaches there are many trainers. In the society you can practice figure and synchronized skating in competition and amateur divisions. We got the assignment from Keravan Luistinseura ry regarding society’s executive committee work. Our mission is to clarify the work of organization and to give a few proposals for its management so that the working habits would become more effective and create a consistent line for longer time period....
Improvement plan for sport society : case: Keravan Luistinseura ry There are about 130 000 societies in Finland at the moment and the number of sport societies is about 20 000. Finnish Figure Skating Association (FFSA) has 99 figure skating societies as members. Brilliant success in figure skating and in synchronized skating has increased the number of devotees. Popularity of the sport increases at constant speed and competition between societies is growing. Management of a society that is based on voluntary work brings challenges to this certain field. Although the purpose of societies is not to make profit it is important to keep the financial balance by planning and anticipating well. The purpose of this practical thesis is to strengthen the society’s existing operating plan and bring new dimensions to it. Thesis includes two sections and the first section deals with establishing and managing a society and the second part is dealing with our case Keravan Luistinseura ry. We are trying to create a new model for how to manage and lead by using theory and practice together. Creating a new theory is not the purpose of this thesis but to exploit existing information. There is no existing business plan or improvement plan model for societies so we have to enforce business plan models designed for companies. Those parts of the business plan reference model that do not directly relate to the development and evaluation of society activities are left out. Keravan Luistinseura ry was established in the year 1999 and its work area is Central Uusimaa. There are 103 skaters in the society at the moment and also besides of two head coaches there are many trainers. In the society you can practice figure and synchronized skating in competition and amateur divisions. We got the assignment from Keravan Luistinseura ry regarding society’s executive committee work. Our mission is to clarify the work of organization and to give a few proposals for its management so that the working habits would become more effective and create a consistent line for longer time period....









