Haku
Viitteet 2191-2200 / 2981
Reklamaatiojärjestelmä asiakaspalvelun työkaluna, Case: Siisti Piha Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö käsittelee asiakaspalvelua ja laadukkaan asiakaspalvelun yhteyttä yritysten vastaanottamiin reklamaatioihin. Opinnäytetyössä pureudutaan pintaa syvemmälle asiakaspalveluun ja sen teoriaan. Opinnäytetyön tarkoituksena on selostaa...
service theory more deeply. Meaning of this thesis is report what customer service really is and how all steps in customer service is affecting to Company’s business and success. Furthermore this thesis handles also feedback and how feedback is bounded...
service theory more deeply. Meaning of this thesis is report what customer service really is and how all steps in customer service is affecting to Company’s business and success. Furthermore this thesis handles also feedback and how feedback is bounded...
Aistien hankkeen hallinnointi - prosessit ja opiskelijatoiminta
(Laurea-ammattikorkeakoulu, 2012)
Aistien - avoimia oppimisympäristöjä kehittämässä -hanke on kaksi ja puolivuotinen, Laurea-ammattikorkeakoulun hallinnoima kansallinen hanke, jossa kehitetään moniaistisuutta hyödyntävää pedagogista mallia pilotoimalla ...
Markkinatiedon kerääminen markkinakartoituksen avulla, Case: Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli kartoittaa Suomen OHC-markkinoita (Out of Home Consumption, kodin ulkopuolella tapahtuva kulutus) ruokapalveluiden näkökulmasta. Opinnäytetyön toimeksiantajana toimi Suomalainen ruokapalveluyritys, ...
Neuromarkkinoinnin mahdollisuudet Suomessa
(Laurea-ammattikorkeakoulu, 2012)
Neuromarkkinointi on vielä toistaiseksi Suomessa melko uusi ja tuntematon ala. Ensimmäiset ”neuromarketing” -termiä käyttäneet yritykset perustettiin ulkomailla vuonna 2002 ja ensimmäinen julkinen neuromarkkinointitutkimus toteutettiin vuonna 2004...
Prospects of Neuromarketing in Finland Currently, neuromarketing is still a relatively new and unknown field in Finland. The first companies abroad which used the term ”neuromarketing” were established in 2002, and the first public neuromarketing research was conducted in 2004. The amount of information available about the subject has increased rapidly, but this is mostly in English. Furthermore, gaining a comprehensive general view requires profound investigation. From the perspective of interested companies, this is inconvenient because obtaining enough competence to be able to plan the use of the service would be time-consuming. The purpose of this thesis was to gather basic information about neuromarketing for Finnish companies. The prospects for the service in Finland were examined by means of different analyses such as PESTE and SWOT. Previous equivalent documentation was not found during the research. In addition, attitudes towards neuromarketing were researched through qualitative investigation among foreign neuromarketing experts (n=7), Finnish representatives for companies (n=7) and former Finnish functional magnetic resonance imaging (fMRI) research test subjects (n=12). The sample was picked to include respondents who had enough knowledge about the subject to express their opinion. Other references for the research consisted of articles, Internet sources and knowledge collected during a project of the Neuroeconomics Lab in spring 2011. The results show that Finnish companies are interested in the service and have ideas for how neuromarketing could be used in their businesses. The problem most emphasised was the cost of neuromarketing and the insufficient proof regarding the profits to be gained from utilising it. In addition to lowering the price level, more information is needed. Companies want to know how neuromarketing could benefit them in practice so that the use of service would be conceived as cost-effective. Finnish consumers, on the other hand, would need basic information about neuromarketing. This would be to avoid the impression of manipulation as a consequence of perceptions that neuromarketing involves changing the behaviour of consumers against their will. Provided that the above mentioned issues could be resolved, neuromarketing service would appear to have a future market in Finland. Researchers, foreign neuromarketing experts, representatives of Finnish companies and Finnish consumers alike seem to have faith in the future of neuromarketing....
Prospects of Neuromarketing in Finland Currently, neuromarketing is still a relatively new and unknown field in Finland. The first companies abroad which used the term ”neuromarketing” were established in 2002, and the first public neuromarketing research was conducted in 2004. The amount of information available about the subject has increased rapidly, but this is mostly in English. Furthermore, gaining a comprehensive general view requires profound investigation. From the perspective of interested companies, this is inconvenient because obtaining enough competence to be able to plan the use of the service would be time-consuming. The purpose of this thesis was to gather basic information about neuromarketing for Finnish companies. The prospects for the service in Finland were examined by means of different analyses such as PESTE and SWOT. Previous equivalent documentation was not found during the research. In addition, attitudes towards neuromarketing were researched through qualitative investigation among foreign neuromarketing experts (n=7), Finnish representatives for companies (n=7) and former Finnish functional magnetic resonance imaging (fMRI) research test subjects (n=12). The sample was picked to include respondents who had enough knowledge about the subject to express their opinion. Other references for the research consisted of articles, Internet sources and knowledge collected during a project of the Neuroeconomics Lab in spring 2011. The results show that Finnish companies are interested in the service and have ideas for how neuromarketing could be used in their businesses. The problem most emphasised was the cost of neuromarketing and the insufficient proof regarding the profits to be gained from utilising it. In addition to lowering the price level, more information is needed. Companies want to know how neuromarketing could benefit them in practice so that the use of service would be conceived as cost-effective. Finnish consumers, on the other hand, would need basic information about neuromarketing. This would be to avoid the impression of manipulation as a consequence of perceptions that neuromarketing involves changing the behaviour of consumers against their will. Provided that the above mentioned issues could be resolved, neuromarketing service would appear to have a future market in Finland. Researchers, foreign neuromarketing experts, representatives of Finnish companies and Finnish consumers alike seem to have faith in the future of neuromarketing....
Hiljaisen tiedon siirtäminen kuntaorganisaatioissa Case: Karkkila, Lohja ja Vihti
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli tutkia kuntaorganisaatioiden toimistotyöntekijöiden näkemyksiä hiljaisesta tiedosta, siihen liittyvistä siirtämisen keinoista sekä haasteista. Hiljaisesta tiedosta ja sen merkityksestä käydään paljon...
Transfer of tacit knowledge in municipal organizations Case: Karkkila, Lohja and Vihti The purpose of this thesis was to examine how the office workers in municipal organizations understand the tacit knowledge as well as methods and challenges in its transfer. Tacit knowledge and its meaning are widely discussed. The purpose of this thesis was to found out how tacit knowledge is taken into account in municipal organizations in cities of Karkkila, Lohja and Vihti. The theoretical framework of the thesis was based on the municipal organization, tacit knowledge and the methods of transferring knowledge. The research method was based on theme interviews and the narrative text analysis. The theme interviews were made in groups. Two interviews were made in Vihti, one in Karkkila and one in Lohja. Nineteen office workers participated in the interviews: three in Karkkila, nine in Lohja and seven in Vihti. To improve the validity of the results the interviewees were also asked to answer the questions also in writing. The purpose of the narrative analysis was to create a story from the subjects mentioned in the interviews. The results showed that there are some common factors which are perceived as significant for the transfer of tacit knowledge. The results showed some requirements which helps to save the tacit knowledge in the organization. These requirements would also enable the office workers to detach themselves from the organization. The results presented the following five requirements for transfer of the tacit knowledge: long-term arrangements for substitutes, preparations, knowledge may not stop actions, welfare at work and paying attention to matters which are relevant to the work. In conclusion, it can be said that directors and managers as well as organizational culture have a significant effect on transferring the tacit knowledge in municipal organizations. In the future the organizations should pay more attention to tacit knowledge and take direct tangible measures for transferring it. Suggested topics for further research include the transfer of relevant information associated with the tacit knowledge when changes happen in the organization. In further research, the tacit knowledge could be examined through another office worker in the same organization. It was difficult for the office workers to notice their own tacit knowledge but a co-worker could see things differently and bring up matters which did not come up in this research....
Transfer of tacit knowledge in municipal organizations Case: Karkkila, Lohja and Vihti The purpose of this thesis was to examine how the office workers in municipal organizations understand the tacit knowledge as well as methods and challenges in its transfer. Tacit knowledge and its meaning are widely discussed. The purpose of this thesis was to found out how tacit knowledge is taken into account in municipal organizations in cities of Karkkila, Lohja and Vihti. The theoretical framework of the thesis was based on the municipal organization, tacit knowledge and the methods of transferring knowledge. The research method was based on theme interviews and the narrative text analysis. The theme interviews were made in groups. Two interviews were made in Vihti, one in Karkkila and one in Lohja. Nineteen office workers participated in the interviews: three in Karkkila, nine in Lohja and seven in Vihti. To improve the validity of the results the interviewees were also asked to answer the questions also in writing. The purpose of the narrative analysis was to create a story from the subjects mentioned in the interviews. The results showed that there are some common factors which are perceived as significant for the transfer of tacit knowledge. The results showed some requirements which helps to save the tacit knowledge in the organization. These requirements would also enable the office workers to detach themselves from the organization. The results presented the following five requirements for transfer of the tacit knowledge: long-term arrangements for substitutes, preparations, knowledge may not stop actions, welfare at work and paying attention to matters which are relevant to the work. In conclusion, it can be said that directors and managers as well as organizational culture have a significant effect on transferring the tacit knowledge in municipal organizations. In the future the organizations should pay more attention to tacit knowledge and take direct tangible measures for transferring it. Suggested topics for further research include the transfer of relevant information associated with the tacit knowledge when changes happen in the organization. In further research, the tacit knowledge could be examined through another office worker in the same organization. It was difficult for the office workers to notice their own tacit knowledge but a co-worker could see things differently and bring up matters which did not come up in this research....
Teknisen tuen palvelun kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
toimintaympäristössä. Samanaikaisesti teollisuuden valmistusmenetelmät ja tehokkuus ovat enää harvoin uniikkeja tekijöitä, joiden kautta yritys löytää merkittävää kilpailuetua. Hyvä palvelu on tekijä, josta asiakas on valmis maksamaan ja toisaalta keino erottua...
indicates there is a demand for establishing new channels to manage and deliver the information. Thus the company’s extranet pages could be improved to satisfy the needs mentioned in the results of the thesis. More innovative Service Design methods could...
indicates there is a demand for establishing new channels to manage and deliver the information. Thus the company’s extranet pages could be improved to satisfy the needs mentioned in the results of the thesis. More innovative Service Design methods could...
Markkinointitutkimus : Case: Toyota Airport
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö pyrkii selvittämään, miten Toyota Airportin markkinointi on onnistunut ja miten sitä voisi tulevaisuudessa kehittää. Työn tarve syntyi kohdeyrityksen halusta selvittää asiakkaiden ja potentiaalisten asiakkaiden keskuudessa...
Marketing Research Case Toyota Airport This Bachelor’s thesis focuses to study how the marketing in Toyota Airport has succeeded so far and how it could be developed further in the future. The need for this thesis was that the company wanted to research the opinions of the company’s marketing between the company’s current customers and potential customers. The thesis’ function was to survey the current state of the marketing and potential communication channels of the company. The theoretical context focuses on marketing and advertising. Many different marketing-related sources were used in the thesis. The marketing part of this thesis focused on the Marketing Mix constitution and every aspect of the constitution individually. The advertising part of this thesis analyzed different medias as parts of marketing. The theoretical context was built to prepare the reader for the practical part of the thesis, the marketing research. The marketing research aims to study the different factors that are included in the decision making process concerning the customers’ choice of a car dealer and monitoring the advertising. The marketing research was made by using a paper and an electronic questionnaire. The research was made in Toyota Airport’s premises, in Facebook and in Iltalehti.fi’s forum. This thesis is based on quantitative methods to achieve as big a sample as possible. Based on the marketing research, the company is provided useful information about their customers and the services they value. This thesis will not include a marketing plan, since the use of the results of the research is in discretion of the person in charge of the company’s marketing....
Marketing Research Case Toyota Airport This Bachelor’s thesis focuses to study how the marketing in Toyota Airport has succeeded so far and how it could be developed further in the future. The need for this thesis was that the company wanted to research the opinions of the company’s marketing between the company’s current customers and potential customers. The thesis’ function was to survey the current state of the marketing and potential communication channels of the company. The theoretical context focuses on marketing and advertising. Many different marketing-related sources were used in the thesis. The marketing part of this thesis focused on the Marketing Mix constitution and every aspect of the constitution individually. The advertising part of this thesis analyzed different medias as parts of marketing. The theoretical context was built to prepare the reader for the practical part of the thesis, the marketing research. The marketing research aims to study the different factors that are included in the decision making process concerning the customers’ choice of a car dealer and monitoring the advertising. The marketing research was made by using a paper and an electronic questionnaire. The research was made in Toyota Airport’s premises, in Facebook and in Iltalehti.fi’s forum. This thesis is based on quantitative methods to achieve as big a sample as possible. Based on the marketing research, the company is provided useful information about their customers and the services they value. This thesis will not include a marketing plan, since the use of the results of the research is in discretion of the person in charge of the company’s marketing....
Kuluttajatyytyväisyys, Case: Verkatehtaan alueen kulttuuripalvelut
(Laurea-ammattikorkeakoulu, 2012)
Kuluttaja tarvitsee työn ja arjen sekaan virikkeitä sekä inspiraation lähteitä, ja suuriltaosin kulttuuri tarjoaa näitä. Kulttuuripalvelut ovat keino parantaa koko kaupungin imagoa ja lisätä vetovoimaisuutta. Tämän opinnäytetyön toimeksiantajana...
Consumer satisfaction : case: Verkatehdas area’s cultural services The consumer needs impulses and sources of inspiration during work and weekdays. Cultural services address these needs well and are a way to increase the image of a city and increase its attractiveness. This thesis has been written for the client Verkatehdas which is a culture and congress centre located near the centre of Hämeenlinna. Most of Hämeenlinna’s cultural services are located in the area of Verkatehdas, for example Hämeenlinna theatre, Hämeenlinna art museum and the movie theatre BioRex. This thesis focuses on consumers of the cultural services in the area of Verkatehdas and their opinions of Verkatehdas as a cultural service provider. The subject of this research is the functional ability of Verkatehdas and consumer satisfaction. The objective of this thesis is to provide the Verkatehdas Company with information. The answers for this research have been collected from audiences of events so the respondents were actual consumers. Responding to the inquiry was done by using an e-form. The thesis was implemented as a quantitative survey research. The research method was selected because it works well with large a sample and because the thesis concerns existing research problems to which we had to get clear answers. The main aim of the research was to find out how good the functional ability of Verkatehdas is. This problem was investigated with the help of the following problem questions: what kind of ticket-buying behaviour there is, how versatile and frequent the use of cultural services is, how effective Verkatehdas is and how satisfied consumers are. The inquiry was formed from these problems. The theoretical part of this thesis is divided into two parts: consumer and service. The consumer part includes examples of consumer behaviour and consumer satisfaction, and the service part includes examples of the quality of service and its development....
Consumer satisfaction : case: Verkatehdas area’s cultural services The consumer needs impulses and sources of inspiration during work and weekdays. Cultural services address these needs well and are a way to increase the image of a city and increase its attractiveness. This thesis has been written for the client Verkatehdas which is a culture and congress centre located near the centre of Hämeenlinna. Most of Hämeenlinna’s cultural services are located in the area of Verkatehdas, for example Hämeenlinna theatre, Hämeenlinna art museum and the movie theatre BioRex. This thesis focuses on consumers of the cultural services in the area of Verkatehdas and their opinions of Verkatehdas as a cultural service provider. The subject of this research is the functional ability of Verkatehdas and consumer satisfaction. The objective of this thesis is to provide the Verkatehdas Company with information. The answers for this research have been collected from audiences of events so the respondents were actual consumers. Responding to the inquiry was done by using an e-form. The thesis was implemented as a quantitative survey research. The research method was selected because it works well with large a sample and because the thesis concerns existing research problems to which we had to get clear answers. The main aim of the research was to find out how good the functional ability of Verkatehdas is. This problem was investigated with the help of the following problem questions: what kind of ticket-buying behaviour there is, how versatile and frequent the use of cultural services is, how effective Verkatehdas is and how satisfied consumers are. The inquiry was formed from these problems. The theoretical part of this thesis is divided into two parts: consumer and service. The consumer part includes examples of consumer behaviour and consumer satisfaction, and the service part includes examples of the quality of service and its development....
Vaatealan yrityksen liiketoimintamahdollisuuksien selvittäminen pääkaupunkiseudulla
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli saada tietoa vaateliikkeen perustamisesta ja sen mah-dollisuuksista pääkaupunkiseudulla. Tavoitteena oli myös saada tietoa siitä, minkälaisia mah-dollisuuksia uudella yrittäjällä on ja mitä tulisi ottaa huomioon yritystä perustaessa. Työn tarkoituksena oli tuottaa tietoa omaa liiketoimintaa perustettaessa.
Keskeinen teoria keskittyy uuden yrityksen perustamiseen liittyviin tekijöihin, markkinointiin sekä vaatealaa koskeviin näkemyksiin. Yrityksen perustamiseen liittyvä teoria oli valittu siten, että minulle olisi hyötyä siitä, kun lähden perustamaan omaa yritystä. Markkinointiin syventyvässä osiossa käsittelen uuden yrityksen markkinointikeinoja ja markkinointiviestintää. Viimeisessä teoriaosiossa otin selvää vaatealan tämänhetkisestä tilanteesta ja tulevaisuuden näkemyksistä.
Tutkimusosiossa käytän avointa haastattelutekniikkaa, jossa haastattelin kolmea eri vaatealalla työskentelevää henkilöä. Ensimmäinen haastateltava oli yksityisyrittäjä, toinen suomalaisen vaateketjun myymäläpäällikkö ja kolmas ulkomaalaisen vaateketjun myymäläpäällikkö. Haastatteluilla selvitin mikä on saanut haastateltavan ryhtymään työhön, sekä pohdittiin vaatealan nykyistä markkinatilannetta. Yksityisyrittäjältä sain tietoa uuden yrityksen perustamisesta ja keinoista menestyä markkinoilla. Myymäläpäälliköiltä sain tietoa heidän arjestaan ja heidän nä-kemyksestään vaatealan markkinatilanteesta.
Työn edetessä ajatus oman yrityksen perustamisesta muuttui ja mielenkiinto suuntautui fran-chising- yrittäjyyteen. Yksityisyrittäjyys tällä alalla on kilpailuun nähden erittäin haastavaa. Kokemuksen puute niin yrityksen perustamisesta ja sen pyörittämisestä johtivat lopputulokseen, jossa päätin, että franchising-yritys on parempi ja turvallisempi vaihtoehto. Oman yrityksen perustaminen ei ole täysin kumottu ajatus, mutta tarvitsen ensin kokemusta alalta, ennen kuin voin lähteä perustamaan täysin omaa yritystä....
and what factors he or she should take into consideration when designing a new business. The purpose of this thesis was to collect information about starting an own business. The theoretical part focused on starting a new business, marketing and taking a...
and what factors he or she should take into consideration when designing a new business. The purpose of this thesis was to collect information about starting an own business. The theoretical part focused on starting a new business, marketing and taking a...
Homeopaattisten valmisteiden markkinoinnin kehittäminen : Case Circlum Farmasia Oy
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö toteutettiin parityönä kohdeyrityksen avustuksella. Aiheeksi valitsimme homeo-paattisten valmisteiden markkinoinnin kehittämisen. Aiheen valintaan vaikutti osittain sen ajankohtaisuus sekä kohdeyritykseen olleet valmiit kontaktit. Työssä esitellään kohdeyritys sekä homeopatiaa ja sen historiaa. Tarkoituksena on, että lukijalle muodostuu käsitys näinkin tuntemattomasta aiheesta. Tavoitteena oli selvittää Circlum Farmasian kuluttajasegmentit ja kuluttajien mielikuvat sekä käyttökokemukset.
Teoriaosuudessa käsittelemme markkinointiin ja tutkimusmenetelmiin liittyvää kirjallisuutta. Lisäksi käytimme Internetiä kilpailijoihin ja homeopaattiseen alaan tutustuessa. Kiistanalaisuutta käsittelimme lehtiartikkeleiden kautta.
Tutkimusosio koostuu kahdesta tutkimuksesta. Ensimmäisessä tutkimuksessa selvitimme Circlum Farmasian asiakkaiden perustietoja yrityksen internetsivuilla toteutetulla kyselyllä. Tutkimuksessa tutkimme asiakaskäyttäytymistä sekä asiakkaiden ja kohdeyrityksen välistä historiaa. Toinen tutkimus on tutkimuslomakkeella toteutettu homeopaattisten valmisteiden käyttökokemuskysely. Tutkimukseen osallistui henkilöitä, joista osa oli käyttänyt ja osa ei ollut käyttänyt valmisteita. Tutkimus toteutettiin Espoon ja Helsingin alueella.
Tutkimustuloksissa saimme vastauksia ihmisten asenteista homeopatiaa ja perinteistä lääketiedettä kohtaan sekä lisäksi näkökulmaa siitä mihin markkinointia kannattaa suunnata. Tuloksien perusteella saimme myös ideoita, joita yritys voi käyttää hoitomuodon tunnettavuuden parantamiseksi. Tärkeimmäksi ideaksi muodostui homeopaattisten tuotteiden suoramarkkinoinnin sijaan yrityksen palveluiden markkinointi....
The thesis was carried out as pair work with the approval of the target company. As the topic for this thesis we chose marketing development of homeopathic preparations. The reason we selected this topic was partly due to the existing contact...
The thesis was carried out as pair work with the approval of the target company. As the topic for this thesis we chose marketing development of homeopathic preparations. The reason we selected this topic was partly due to the existing contact...









