Haku
Viitteet 2201-2210 / 2981
Teknisten palvekuiden prosessien kehittäminen ja palveluiden tuottavuuden parantaminen
(Laurea-ammattikorkeakoulu, 2012)
Palveluista on aikojen saatossa muodostunut erittäin kannattava kilpailukeino ja tuloksentekoväline. Palvelut rakentavat pitkäaikaisia asiakassuhteita ja yhteistyöverkostoja. Varsinkin teollisilla aloilla asiakkaat saattavat käyttää jopa...
Improving and developing the processes of Technical service sales Over time, the services have become a very profitable means of competition and a tool to make profit. Services will build long-term customer relationships and collaborative networks. Especially in the industrial field, customers may use up to many times the amount of the purchase price of the product in various services of the product’s life cycle. By the sponsor's request, the study aims to clarify the core and support processes of the technical services, as well as to find a suitable instrument for measuring productivity, which is suitable for your business needs. The research is current to the client due to the new organizational structure, that was carried out in the company 2011. Technical services were separated from the rest of the business organization as a separate business in the distribution of the organization. In the study, company x is described from the sales of the core and support processes of the technical services until the execution of the job. A process of analysis will be conducted, in which the course and the occurred deficiencies of the processes will be explored. The aim is to obtain information about the processes of the technical services and to develop through the gained knowledge. In addition, the aim is to develop/find suitable productivity metrics for describing the services, which can be used to measure and improve the productivity of technical services. Productivity is always related to a process, in which by measuring the productivity, the process profitability of the target can be affected. The study aims to better understanding of the processes of technical services, process flow, and to find appropriate instrument to measure the productivity of the services. The theory part of study deals with the special features of industrial services, business processes, the process of thinking, performance metrics and concepts of the productivity. The study uses survey methodology, which is by nature a qualitative case study. This study aims to produce a new, functional construction company for x's use. Testing the construction is an essential part of the research Interview method is theme interviews. Research shows deficiencies of organizing the services and development proposals of the study are related mostly on developing the time management of the service department....
Improving and developing the processes of Technical service sales Over time, the services have become a very profitable means of competition and a tool to make profit. Services will build long-term customer relationships and collaborative networks. Especially in the industrial field, customers may use up to many times the amount of the purchase price of the product in various services of the product’s life cycle. By the sponsor's request, the study aims to clarify the core and support processes of the technical services, as well as to find a suitable instrument for measuring productivity, which is suitable for your business needs. The research is current to the client due to the new organizational structure, that was carried out in the company 2011. Technical services were separated from the rest of the business organization as a separate business in the distribution of the organization. In the study, company x is described from the sales of the core and support processes of the technical services until the execution of the job. A process of analysis will be conducted, in which the course and the occurred deficiencies of the processes will be explored. The aim is to obtain information about the processes of the technical services and to develop through the gained knowledge. In addition, the aim is to develop/find suitable productivity metrics for describing the services, which can be used to measure and improve the productivity of technical services. Productivity is always related to a process, in which by measuring the productivity, the process profitability of the target can be affected. The study aims to better understanding of the processes of technical services, process flow, and to find appropriate instrument to measure the productivity of the services. The theory part of study deals with the special features of industrial services, business processes, the process of thinking, performance metrics and concepts of the productivity. The study uses survey methodology, which is by nature a qualitative case study. This study aims to produce a new, functional construction company for x's use. Testing the construction is an essential part of the research Interview method is theme interviews. Research shows deficiencies of organizing the services and development proposals of the study are related mostly on developing the time management of the service department....
Asiakasyritysten rooli tilitoimiston palveluprosessin kehittäjinä : kirjanpitotositteiden hallinta
(Laurea-ammattikorkeakoulu, 2012)
kirjanpitotositteiden hallinta ja asiakaspalveluprosessin nykytila kohdeyrityksessä sekä tuottaa palveluprosessiin liittyviä kehitysideoita. Tutkimuksen tavoitteena oli kertoa yrittäjille siitä, miten he voivat vaikuttaa kirjanpitotositteiden hallintaprosessiin sekä...
The role of corporate customer service process developed by the accounting firm and its accounting management control In this study the client was Rantalainen Oy IA International. The study analyzed the accounting firm through its accounting management and customer service process. Purpose of this study was to determine the current management accounting and customer-service process and the current state of the target company, and its provision of service in the process of developing ideas. The aim was to inform entrepreneurs about how they can affect the management accounting process, and to facilitate or contribute to the accountants in their work. The study was comprised of interviews from the accounting firm (accountants) as to how the relationship between the services and their customers operated during the process. The aim was that the service process becomes more efficient. The issue was approached from the perspective of accountants. The key issues were: how accountants can affect management of the process and what the customer’s role in it is. The study was conducted by interviewing ten accountants. The starting point was observed by the author in the developing of the target of the accounting management process. The interview included questions on how accountants can see the current state of accounting management. In addition, they told their own view of how customers can influence the accounting management process. The questionnaire had been open-ended. The results show that accounting firms are turning more and more to an electronic environment. The electronic environment will change the customer service process and the role of the accountant and that accounting firms should be prepared in the future for an electronic environment....
The role of corporate customer service process developed by the accounting firm and its accounting management control In this study the client was Rantalainen Oy IA International. The study analyzed the accounting firm through its accounting management and customer service process. Purpose of this study was to determine the current management accounting and customer-service process and the current state of the target company, and its provision of service in the process of developing ideas. The aim was to inform entrepreneurs about how they can affect the management accounting process, and to facilitate or contribute to the accountants in their work. The study was comprised of interviews from the accounting firm (accountants) as to how the relationship between the services and their customers operated during the process. The aim was that the service process becomes more efficient. The issue was approached from the perspective of accountants. The key issues were: how accountants can affect management of the process and what the customer’s role in it is. The study was conducted by interviewing ten accountants. The starting point was observed by the author in the developing of the target of the accounting management process. The interview included questions on how accountants can see the current state of accounting management. In addition, they told their own view of how customers can influence the accounting management process. The questionnaire had been open-ended. The results show that accounting firms are turning more and more to an electronic environment. The electronic environment will change the customer service process and the role of the accountant and that accounting firms should be prepared in the future for an electronic environment....
Yritys X:n markkinoinnin kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
, suunniteltuun ja suunnittelemattomaan markkinointi viestintään ja mainontaan. Markkinoinnin tavoitteita käydään läpi kannattavuustavoitteiden ja mahdollisten markkinointivirheiden kautta. Kilpailussa tutkitaan kilpailutilannetta markkinoilla ja kilpailuetua...
The objective of this thesis was to develop a marketing plan for company X. The purpose of marketing is to improve a company´s sales, advertising and customer satisfaction. This thesis begins with a discussion of marketing and marketing planning. The theoretical section of the thesis examines such marketing concepts as segmentation and marketing communications. In segmentation the company´s clients are divided into different target groups. Marketing communications concerns such aspects, as planned and unplanned marketing communications and advertising. The goals of marketing are examined in terms of profitability aims and possible marketing mistakes, while the market position of the company is analysed in terms of its. Competitors and the competitive advantage that is quality of every successful company. This thesis was commissioned by company X, which is introduced in the empirical section. This section also contains several analyses, including a business analysis, SWOT analysis, company environment analysis, competitor analysis and market analysis. For the market analysis a questionnaire was given to a number of the company´s customers, enabling the collection of information pertaining to purchasing as well as customer satisfaction. The questionnaire requested details about the customer´s industry, how they got information of the company, how recession has influenced purchasing decisions, and other factors related to purchasing, customer satisfaction and continued co-operation. Based on the results, development proposals for the company´s marketing plan could be made. The development proposals included improved advertising, increased online visibility, the taking care of loyal customers and either having outside help or hiring an a additional person to be in charge of marketing....
The objective of this thesis was to develop a marketing plan for company X. The purpose of marketing is to improve a company´s sales, advertising and customer satisfaction. This thesis begins with a discussion of marketing and marketing planning. The theoretical section of the thesis examines such marketing concepts as segmentation and marketing communications. In segmentation the company´s clients are divided into different target groups. Marketing communications concerns such aspects, as planned and unplanned marketing communications and advertising. The goals of marketing are examined in terms of profitability aims and possible marketing mistakes, while the market position of the company is analysed in terms of its. Competitors and the competitive advantage that is quality of every successful company. This thesis was commissioned by company X, which is introduced in the empirical section. This section also contains several analyses, including a business analysis, SWOT analysis, company environment analysis, competitor analysis and market analysis. For the market analysis a questionnaire was given to a number of the company´s customers, enabling the collection of information pertaining to purchasing as well as customer satisfaction. The questionnaire requested details about the customer´s industry, how they got information of the company, how recession has influenced purchasing decisions, and other factors related to purchasing, customer satisfaction and continued co-operation. Based on the results, development proposals for the company´s marketing plan could be made. The development proposals included improved advertising, increased online visibility, the taking care of loyal customers and either having outside help or hiring an a additional person to be in charge of marketing....
Työhyvinvointia tutkimassa pankkialan yrityksessä
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä kartoitettiin pankkialan yrityksen henkilöstön työhyvinvointia kolmessa eri konttorissa. Työn tavoitteena oli kerätä tietoa pankkineuvojille sekä heidän esimiehilleen ja luoda sitä kautta yritykselle ...
Pk-yrityksen tiekartta kansainvälistyville markkinoille
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena oli laatia työkalu, jonka avulla TJT-Kaluste Oy voi kartoittaa mahdollisuuksiaan laajentaa toimintaansa kansainväliseksi toimijaksi. Yritys kaipasi tuotteelleen laajempia markkinoita kotimaan ...
Vakuutusyhtiö pk-yritysten turvallisuusinvestointien rahoittajana
(Laurea-ammattikorkeakoulu, 2012)
turvallisuusinvestointituen saamisen mahdollisuudesta ja he kokivat, että turvallisuusinvestointituella saattaa olla ratkaiseva merkitys turvallisuusparannusten toteutukseen sekä vaikutusta vakuutusyhtiön valintaan tulevaisuudessa. Täten ehdottaisin jatkokehitysideana, että...
Safety investment support for SMEs from an insurance company The purpose of this thesis is to investigate the effects of safety investment support from an insurance company to their clients. The subjects of this study were six client companies of If Vahinkovakuutus Oy, from which people with decision-making power over financing and safety- related matters were interviewed. This thesis was commissioned by If Vahinkovakuutus Oy. The objective of the research was to provide recommendations for the development of safety invest-ment procedures. The research problem was to investigate the opinions of client companies with regard to If Vahinkovakuutus Oy promoting security investment of client companies in the form of safety investment support and by performing thermal imaging of the companies’ electricity centers without charge. If Vahinkovakuutus Oy has provided safety investment support since 2008, and no previous research has been conducted in this area. The research presented in this thesis is based on theoretical information about risks, risk management, insurance and safety investment support. The research was conducted using a qualitative case study method. The purpose of qualitative research is to discover or reveal new knowledge. The research data was collected by holding theme interviews with six professionals from If Vahinkovakuutus Oy’s client companies. The interviews were conducted over the telephone. The individually-executed theme interviews provided introductory information on how the companies experienced the involvement of an in-surance company in the financing of their safety investments. The result of the research was that the interviewees regarded the insurance company’s in-volvement in their safety investments as very significant. The interviewees felt that safety investment support had an encouraging effect on the security improvements of their companies. The interviewees were previously not very well aware of the possibility of receiving safety investment support and they regarded it as having potentially conclusive significance in the execution of safety improvements and in the selection of insurance companies in the future. In conclusion it is suggested that following this study If Vahinkovakuutus Oy could introduce the possibility of receiving safety investment support more than previously in their marketing....
Safety investment support for SMEs from an insurance company The purpose of this thesis is to investigate the effects of safety investment support from an insurance company to their clients. The subjects of this study were six client companies of If Vahinkovakuutus Oy, from which people with decision-making power over financing and safety- related matters were interviewed. This thesis was commissioned by If Vahinkovakuutus Oy. The objective of the research was to provide recommendations for the development of safety invest-ment procedures. The research problem was to investigate the opinions of client companies with regard to If Vahinkovakuutus Oy promoting security investment of client companies in the form of safety investment support and by performing thermal imaging of the companies’ electricity centers without charge. If Vahinkovakuutus Oy has provided safety investment support since 2008, and no previous research has been conducted in this area. The research presented in this thesis is based on theoretical information about risks, risk management, insurance and safety investment support. The research was conducted using a qualitative case study method. The purpose of qualitative research is to discover or reveal new knowledge. The research data was collected by holding theme interviews with six professionals from If Vahinkovakuutus Oy’s client companies. The interviews were conducted over the telephone. The individually-executed theme interviews provided introductory information on how the companies experienced the involvement of an in-surance company in the financing of their safety investments. The result of the research was that the interviewees regarded the insurance company’s in-volvement in their safety investments as very significant. The interviewees felt that safety investment support had an encouraging effect on the security improvements of their companies. The interviewees were previously not very well aware of the possibility of receiving safety investment support and they regarded it as having potentially conclusive significance in the execution of safety improvements and in the selection of insurance companies in the future. In conclusion it is suggested that following this study If Vahinkovakuutus Oy could introduce the possibility of receiving safety investment support more than previously in their marketing....
Markkinatutkimus CASE: Harrastukset.com
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aiheena on Harrastukset.com sivuston markkinatutkimus, jonka tavoitteena oli saada tietoa markkinoiden tilanteesta, selvittää mistä internetin käyttäjät etsivät tietoa harrastuksista sekä pyrkiä hyödyntämään ...
Asiakassuhteiden hoito - Case Calcus Kustannus Oy:n tuottama Ura ja Koulutus 2012 -julkaisu
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö keskittyy tarkastelemaan Calcus Kustannus Oy:n tuottaman Ura ja Koulutus 2012 -julkaisun asiakassuhteiden hoitamista sekä asiakkaiden että myyjien näkökulmasta. Tämän opinnäytetyön tavoitteena on luoda entistä tehokkaampi...
This thesis focuses on customer relationship management of the Career Education publication produced by Calcus Publishing Ltd from the perspective of both customers and sellers. The thesis aims to create a more efficient customer relationship...
This thesis focuses on customer relationship management of the Career Education publication produced by Calcus Publishing Ltd from the perspective of both customers and sellers. The thesis aims to create a more efficient customer relationship...
Huippumyyjän profiilin hahmottaminen myyjän käyttäytymistekijöiden avulla - Case Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö tarkastelee Yritys X:n palvelukseen soveltuvan myyjän profiilia. Profiileja hahmotetaan myyjien käyttäytymistekijöiden ja persoonallisuuden avulla. Yritys X on myyntiyksikkö, joka toimii finanssialalla osana suurempaa...
of the recruiting process. If this study manages to identify the ideal profile for salesperson suitable for this sales unit, it will help the organization to be more successful in recruiting. The theory presented in this thesis briefly covers the basic principles...
of the recruiting process. If this study manages to identify the ideal profile for salesperson suitable for this sales unit, it will help the organization to be more successful in recruiting. The theory presented in this thesis briefly covers the basic principles...
Musiikkitapahtuman kävijätutkimus - Case Riihimäki Rock 2012
(Laurea-ammattikorkeakoulu, 2012)
Loud ’n Live Promotions Oy on tapahtumajärjestäjäyritys, joka järjesti jo viidettä kertaa kesäkuun lopulla 2012 Riihimäki Rock -musiikkifestivaalin. Festivaaleihin osallistui tänä vuonna yli 9 500 juhlijaa.
Opinnäytetyön tavoitteena oli selvittää kävijätutkimuksen perusteella osallistujien mielipiteitä tämän kesän tapahtuman onnistumisesta. Tavoitteena oli kerätyn tiedon perusteella laatia kehitysehdotuksia auttamaan tapahtumajärjestäjäyritystä parantamaan tapahtumaa ensi vuotta sekä tulevia vuosia ajatellen.
Työn alussa on kartoitettu yrityksen järjestämän tapahtuman nykytilaa sekä toimintaympäristöä. Toimintaympäristöstä tarkkailun kohteeksi on otettu asiakkaat ja kilpailijat. Kilpailijoita on tarkasteltu analyysimenetelmin ja asiakkaita kävijätutkimuksen muodossa. Opinnäytetyön teoreettinen viitekehys koostuu tapahtuman järjestämisestä sekä tapahtuman markkinoinnista. Työn teoriaosuus tuo esiin tapahtumaprosessin, markkinoinnin ja segmentoinnin oleellisuuden sekä avaa eri markkinointikanavien ja viestinnän tärkeyttä. Teoriaosuutta seuraa tutkimustulokset ja niiden analysointi, johtopäätökset sekä kehitysehdotukset.
Tutkimusmenetelmänä käytettiin kvantitatiivista eli määrällistä menetelmää. Tutkimus on toteutettu kävijäkyselyllä, joka kerättiin paperisena kyselylomakkeena Riihimäki Rock -tapahtumassa kesäkuun lopussa. Tutkimukseen vastasi yhteensä 181 henkeä. Enemmistö osallistujista saapui tapahtumaan Riihimäeltä ja sen lähialueilta. Tutkimuksen perusteella voidaan todeta, että kävijät ovat olleet yleisesti tapahtumaan tyytyväisiä, sillä tapahtuman keskiarvosana asteikolla 1 - 5, jossa yksi oli välttävä ja viisi erinomainen, oli 3,8.
Kehitysehdotuksiksi nousivat kohdennetumpi markkinointi oikealle kohderyhmälle ja kävijöille sopivammat artistivalinnat. Lisäksi oheispalveluita ja muuta tarjontaa tapahtumassa tulisi laajentaa nykyisestä. Kävijöiden toiveena oli myös toinen esiintymislava tapahtuma-alueelle, joka suurentaisi tapahtumaa entisestään. Festivaalia tulisi markkinoida entistä näkyvämmin ja useammassa kanavassa. Näin kävijöitä saataisiin muualtakin kuin Riihimäeltä ja sen lähialueilta ja se tavoittaisi oikean kohderyhmän....
and competition. Competitors are explored by analysing their current state and customers through a visitor survey. The theoretical section of the thesis explains the key characteristics of events in order to understand event management and event marketing...
and competition. Competitors are explored by analysing their current state and customers through a visitor survey. The theoretical section of the thesis explains the key characteristics of events in order to understand event management and event marketing...









